Pratique du Shadowing: Culture opens new doors for trade | Vietnam Today - Apprendre l'anglais à l'oral avec la vidéo

Création de la leçon...
1
What if enterprises could leverage marketing to boost exports using their countries of rich cultural foundation?
2
That's already the case for many Korean businesses
3
and also the idea behind the Korea Brand and Entertainment Expo or KBE 2026
4
a major international event organized by the Korea Trade Investment Promotion Agency.
5
this year's expo is taking place in hanoi from july 2nd to 4th using entertainment storytelling
6
and lifestyle experiences to bring korean brands closer to vietnamese consumers
7
and also showing how cultural appeal can open new opportunities for trade our reporter has more
8
From the Korean drama "When Life Gives You Tangerines" loved by venomous audiences,
9
Jeju's signature tangerines have moved beyond the screen to inspire a new product line.
10
We use green Jeju Tangerine Peel as the key ingredient in this organic skincare line.
11
Vietnamese consumers are young and have a strong preference for natural products.
12
We hope this event will help us connect with more import partners in Vietnam.
13
From beauty products to Korean cuisine,
14
the event offers Vietnamese consumers and businesses a chance to experience the latest Korean innovations while creating new opportunities.
15
for trade between Korea and Vietnam.
16
What makes this exhibition really pop is that trade does not stand alone.
17
Around the Prada booths are spaces filled with Korean culture, fashion, music and entertainment idols.
18
"I often watch Korean reality shows.
19
Seeing instant noodles cooked in a self -heating container like this was really exciting." During the event,
20
more than 100 Korean companies are joining direct business matching sessions with importers and distributors.
21
In return, over 200 businesses from Vietnam and Southeast Asia can find trusted partners, diversify supply sources and explore new products.
22
Today, I met three Korean partners.
23
GoChra's support gives Vietnamese businesses greater confidence in their quality, credibility and legal standing.
24
Through this event, we want to introduce stories of Korean culture to Vietnamese consumers,
25
building on that Korean products and brands can enrich the Vietnamese market more widely.
26
Going forward, we will continue to organize trade promotion activities to boost trade and strengthen economic cooperation between the two countries.
27
When culture adds value to your brand, products gain a stronger edge in the market.
28
From handshakes made at the event, new partnerships are taking shape.
29
all helping to advance the goal of lifting Vietnam's South Korea trade
30
to 100 billion US dollars in 2026 and toward 150 billion US dollars by 2030 in a more balanced and sustainable way.

Why practice speaking with this video?

This video offers a unique opportunity for English learners to practice speaking in a real-world context, specifically in a business and cultural exchange setting. The discussion revolves around the Korea Brand and Entertainment Expo, highlighting how cultural foundations can enhance marketing and boost exports. Engaging with this content allows learners to familiarize themselves with industry-specific terminology and conversational style. By practicing speaking with the video, you can enhance your ability to articulate thoughts about international trade and cultural appreciation—a key aspect in today's globalized world.

Furthermore, utilizing the shadowing technique while following along with the speakers can significantly benefit your English pronunciation. As you repeat phrases, you’ll find it easier to internalize vocabulary and improve fluency, making you more confident when discussing similar topics.

Grammar & Expressions in Context

The video incorporates several important phrases and grammatical structures that can enhance your English expertise:

  • "What if enterprises could leverage marketing..." - This conditional sentence structure presents hypothetical situations, allowing learners to explore possibilities and speculate.
  • "We hope this event will help us connect..." - The use of "will" indicates future intentions, an essential structure for discussing aspirations and outcomes.
  • "The exhibition really pops..." - This informal expression emphasizes excitement and engagement, introducing learners to colloquial language.
  • "Going forward, we will continue to organize trade promotion activities..." - This future progressive tense conveys ongoing actions, useful for discussing plans and strategies.

Incorporating these expressions into your practice can enhance your communication skills and help you navigate similar discussions effectively.

Common Pronunciation Traps

As you engage with the video, pay attention to the following words and phrases commonly mispronounced:

  • "exhibition" - The stress is on the third syllable: ex-hi-BI-tion.
  • "Korean" - Often pronounced as kuh-REE-uh n; ensure the 'K' sound is clear.
  • "tangerines" - The stress falls on the first syllable: TAN-juh-reenz.

To improve your English pronunciation, consider utilizing a shadowing app to practice these tricky pronunciations. As you immerse yourself in the audio, try the shadowspeak method where you mimic the speaker's intonation and rhythm, reinforcing your learning experience.

Qu'est-ce que la technique du Shadowing ?

Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.

Technique du shadowing : lire le guide complet étape par étape →