Pratique du Shadowing: The global discount giant heading to Australia | 7NEWS - Apprendre l'anglais à l'oral avec YouTube

B1
Well, for decades, Australians have flocked to the reject shop for cheap daily essentials and products you never knew you needed.
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Well, for decades, Australians have flocked to the reject shop for cheap daily essentials and products you never knew you needed.
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But stores are being rebranded as its new Canadian owner looks to take on not just Kmart,
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Target and Big W, but the supermarkets too.
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The sign out the front is the same,
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but inside, a new owner has taken over.
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Really set to shake up the discount department store sector.
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Canadian low-cost retailer Dollarama spent $260 million last year buying The Reject Shop,
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which for four decades has been one of Australia's most recognisable discount chains.
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Reject high prices.
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Now Dollarama's Jingle...
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..and Model are rolling out here.
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Brighter layouts, wider aisles and lower prices.
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It'll have global buying power.
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You're buying for over 2,500 stores in Canada.
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You can certainly extend and leverage that buying power to get lower prices here.
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Like four litres of Omo washing liquid, $19.
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At Coles and Woolworths, it's $24.
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A box of Cadbury favourites is $14 at the Big Two, $8 at Dollarama.
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A five-pack of noodles is only 10 cents cheaper.
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The Dollarama model is very different from the reject shop.
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You'll find that it's going to be a lot more food.
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Familiar red and yellow branding will gradually be replaced by a more Australian colour scheme.
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The Canadian company plans to upgrade up to 80 stores this year and almost double its footprint to 700 by 2034.
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They'll have more stores in Australia than Aldi has today.
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Betting their dollar, Australians won't reject cheaper prices.
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Georgia Holland, 7 News.
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About This Lesson

In this lesson, you will practice English speaking skills through a real-world context based on the transcript of a news report about Dollarama’s expansion in Australia. By focusing on this engaging content, you will enhance your vocabulary related to shopping, pricing, and retail dynamics. As you listen and repeat, you will also improve your pronunciation and intonation, helping you become a more fluent speaker. This lesson is ideal for learners who want to learn English with YouTube videos that provide practical language use in everyday situations.

Key Vocabulary & Phrases

  • Reject shop - A discount store known for affordable products.
  • Low-cost retailer - A business that sells goods at lower prices than competitors.
  • Global buying power - The ability to purchase goods in large quantities at lower prices due to a worldwide market presence.
  • Rebranding - Changing the image of a company, often including its name, logo, or products.
  • Essentials - Basic, necessary items people need on a daily basis.
  • Footprint - The presence or area operated by a company in a specific market.
  • Pricing - The method of setting prices for products and services.

Practice Tips

To effectively practice shadowing with this video, pay close attention to the speed and tone of the speaker, which is relatively moderate and informative. Here are some practical tips for shadowing:

  • Watch and Listen: Use a shadowing app to play the video. Listen to short sections of the video, pausing after each sentence or phrase.
  • Repeat Aloud: Imitate the speaker's tone and rhythm as closely as possible. This will not only enhance your vocabulary but also your accent and fluency.
  • Record Yourself: After practicing, record your voice while repeating the phrases. Compare your pronunciation with the speaker’s to identify areas for improvement.
  • Focus on Intonation: Pay close attention to how the speaker emphasizes particular words and phrases. This will help you sound more natural and engaging in your speech.
  • Use IELTS speaking practice techniques: Incorporate these phrases into your responses during practice sessions, allowing yourself to become comfortable with the vocabulary in context.

By regularly practicing with these methods, you can enhance your speaking skills while enjoying interesting content, helping you become more confident in your English proficiency.

Qu'est-ce que la technique du Shadowing ?

Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.

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