Shadowing-Übung: How to Become Famous in Your Industry (and Make $1 Million) - Englisch Sprechen Lernen mit YouTube
C1
The way income in your industry is distributed is not fair.
340 Sätze
Wenn Sätze zu kurz oder zu lang sind, klicke auf Edit, um sie anzupassen.
1
The way income in your industry is distributed is not fair.
2
The people at the top earn way more than everybody else combined.
3
Technology is moving all the money to the top of the power law.
4
For many, many years in the industrial age,
5
income was shared fairly and there was a bell curve.
6
But today that's different.
7
Technology has created a power law that distributes money to the absolute top of every industry.
8
It's the key people of influence who are making more than ever while everybody else is sitting there looking at them going,
9
how are they doing it?
10
Today we're going to explain exactly how they're doing it.
11
Now, before I share with you those five things,
12
I want to introduce you to the craziest shape that I ever saw.
13
I saw this shape 15 years ago and it blew my mind.
14
And I spent about six months just looking at this shape and trying to figure out how it worked.
15
So what is this shape?
16
This is a strange shape.
17
And the shape is actually income distribution.
18
And what blew my mind is that essentially there are lots of people who earn,
19
call it 50 grand to 150 grand.
20
and that's like the vast majority of people.
21
But then when we get past this little point up here,
22
the top 5%, it goes exponential.
23
Every little percentage jump goes through the roof relative to what most people earn.
24
So plenty of people in this pointy end of the shape are earning 600,000 a year,
25
a million a year, 1.5 million a year.
26
The incomes over here just go absolutely off the chart.
27
It's absolutely wild to see.
28
Now, what I discovered is this shape happens in every industry.
29
You can take almost any industry you can think of
30
and you'll get the vast majority of people earning something like 50 to 150,000 a year.
31
And then once you get to that top end of the town,
32
boom, you get a few people who get exponentially more.
33
So I became fascinated with this and I wanted to understand what's going on here.
34
The first insight that I had is that industries are broken up into three categories.
35
Category one is called newbies and newbies are people who are new to an industry they're still learning,
36
they're still getting their basic level of skills.
37
And those newbies are people who are fresh, new and excited.
38
They've got loads of energy, loads of happiness.
39
They can't believe their luck to be in this industry.
40
Essentially, their currency is learning.
41
And what they're trying to do is get enough skills to get to the next category,
42
which is to become workers.
43
And these workers are the people who essentially they're not as happy,
44
they're not as excited, they kind of know the realities of the industry,
45
but they've got the skills and they get paid and there's plenty of opportunities for them.
46
But those opportunities essentially pay something like 50 to 150,000 a year.
47
And that is the vast majority of people in any industry.
48
And then at the very top of the industry,
49
we have the key people of influence.
50
It's a small group of people who are the most connected,
51
most well-known personal brands in the industry.
52
And those people earn exponentially more money.
53
As I said, this happens in all industries.
54
Now here's what often happens.
55
There's this thing called the merry-go-round of distraction.
56
The merry-go-round of distraction is where a worker bee who is
57
in industry A sees a key person of influence in industry B.
58
So they go, oh my goodness,
59
I want to be that person.
60
So I'm going to rush over to industry B.
61
And then what they do is they go from being a worker bee to a newbie in this new industry
62
and they go, oh, that's terrible.
63
They work, work, work, work, work, work, work.
64
And then they end up as a worker bee in industry B.
65
And they say, oh, that's not what I thought it was.
66
So they go, oh, I've seen a key person of influence in industry C.
67
So I'm now going to go and run and do that.
68
Now I'm back to being a newbie.
69
And they basically bounce from being a worker bee to a newbie
70
and a worker bee to a newbie
71
and they go around the merry-go-round of distraction
72
and they just essentially they go from this thing to
73
that thing chasing the bright shiny object they always see the key person of influence doing well
74
but then the realities of the industry unfold
75
and it doesn't work out the way that they thought they would right
76
so that amazing opportunity that they were chasing is actually shielded by an army of newbies
77
and worker bees who have been attracted to that same opportunity
78
and i call that the merry-go-round of distraction so what do you do instead well instead of being a merry-go-round of distraction,
79
you recognize that this is how your industry works and you say,
80
I'm going to go from being a worker bee to a key person of influence.
81
I'm going to do the things that make me a key person of influence in the industry that I love.
82
So you choose an industry that you love.
83
And once you've chosen an industry that you love,
84
you figure out how do I become the key person of influence at that.
85
Now to become the key person of influence in any industry does not require more skills,
86
the functional skills that got you here and not going to get you there.
87
To become a key person of influence,
88
you need five new skills that most people in the industry don't have.
89
So let's go through the five skills that make you a key person of influence.
90
Skill number one is a skill called pitching.
91
Pitching is the ability to enroll people into new ideas.
92
It's to get people excited about something that they haven't even thought about.
93
Somebody woke up, they weren't even thinking about this particular idea,
94
and then they saw Alex Homozy talking about it,
95
and they went, oh my goodness, I'm interested in that.
96
They saw Cody Sanchez saying,
97
wouldn't it be great to buy this kind of business?
98
And they go, yes, I'm going to buy that kind of business.
99
So what happened is that that key person of influence pitched them an idea.
100
Being a key person of influence is the journey of a thousand pitches.
101
You are going to have to pitch, pitch, pitch, pitch, pitch.
102
And the person who is the best at pitching is the one who becomes the key person of influence
103
because the people who can pitch,
104
those are the ones that move the needle.
105
Now, how do you pitch?
106
First thing to know is that there's three types of pitches.
107
Pitch number one is called a social pitch.
108
It's the type of pitch that happens on social media or in social settings.
109
It's typically a 30 second to 45 second pitch and it says your name,
110
your same, your fame, your aim and your game, right?
111
There's plenty of things in that social pitch and you get all of
112
that across in a very short space of time and people go,
113
oh, you're up to something,
114
I want to know more.
115
The next one is called a scheduled pitch.
116
Scheduled pitch is where you're meeting someone and you know who they are,
117
they know who you are and you've got something like 15 minutes to two hours
118
and in that 15 minutes to two hours you're going to give a full presentation
119
and it's tailored to that person and your job is to basically take them on a new journey.
120
You want to say you're going to take path A,
121
I'm going to move you to path B.
122
I'm going to get this particular course of action to happen
123
because I've scheduled a pitch and now I'm pitching an idea and now you're going to get excited by the ideas, right?
124
So scheduled pitch.
125
And then the final one is a sales pitch and a sales pitch is about achieving a transaction.
126
So it's either selling someone to actually transact to buy a product or it's selling someone to invest, right?
127
But it's actually a transactional pitch.
128
So these social pitch, schedule pitch, sales pitch.
129
These are the ones that key people of influence use all the time.
130
It's because they can do those types of pitches that they are
131
so valued in their industry because most people in any industry just can't pitch ideas.
132
Now, I believe that you get what you pitch for and you're always pitching.
133
Have you ever met a negative person who's always talking about how bad things are?
134
To me, that's a pitch.
135
They're pitching into existence negativity.
136
They're pitching the bad things into existence.
137
Oh, it's so hard out there.
138
It's so difficult out there.
139
You can probably see it in the comments of some of my videos,
140
people pitching negativity, and then they wonder why everything doesn't work out for them because they pitched it.
141
I believe that you get what you pitch for and you're always pitching.
142
So you've got to be very intentional about the way that you pitch.
143
If you want to be a key person of influence,
144
step one is become great at pitching.
145
Step two is to have published content.
146
Published content means taking your ideas and putting it into the public domain.
147
The word publish means to make public.
148
Publishing could be publishing videos,
149
publishing podcasts or ideally publishing a book.
150
There is a reason that the word author and authority are so closely linked.
151
When you become an author, you become an authority.
152
By publishing your ideas and putting them out there in the public domain,
153
you are sending a signal that you really care about something.
154
It's those who publish who care the most.
155
Putting your ideas into books,
156
reports, social posts, videos, and podcasts is a key to being seen as a key person of influence.
157
Those who publish are those who scale.
158
Now, a key idea for this is prolific beats perfect.
159
Do not try and be a perfectionist.
160
Try and be a directionalist.
161
A directionalist is someone who moves directionally correct with everything that they publish.
162
They just keep publishing, publishing, publishing.
163
Some of it is a home run and scales.
164
Some of it gets brushed under the carpet.
165
That's totally fine.
166
The Beatles wrote something like 400 different songs,
167
and I think only about 30 or 40 of them became number ones,
168
but they're the biggest selling band ever to exist.
169
So you're going to publish some stuff that's world class.
170
You're going to publish some stuff that is a bit cringe.
171
People will see the world class stuff and the cringe stuff never takes off anyway,
172
so it doesn't really matter.
173
Prolific beats perfect.
174
Don't worry about perfection.
175
Worry about direction.
176
Step number three, if you want to be a key person of influence,
177
is we have to free up your time.
178
You can't be selling your time for money as a key person of influence.
179
You have to sell products.
180
There is a reason that you will see all the key people of influence like Stephen Bartlett,
181
Alex Amozzi, Cody Sanchez.
182
They are all out there selling products.
183
They're not selling their time as their primary way of making money.
184
Now, what do we want to do with products?
185
We want to create what we call a product ecosystem.
186
We want four types of products that are really going to give you scale.
187
The first type of product is a free product called a gift,
188
something you can give away freely that people think is great value for free.
189
The next one is called a product for prospects,
190
which is a cheap, easy product that does not require a huge commitment.
191
And the product for prospects is a powerful first step for anyone who wants to work with you.
192
The third product is your core offering.
193
It's the main thing that you do.
194
It's the thing you're known for.
195
It's transformational.
196
It's impressive.
197
It's the flagship product that you do.
198
And the fifth product is called a product for clients.
199
It's the ongoing subscription, the ongoing membership.
200
It's the product that takes people off into the future.
201
So we need all four of these gifts,
202
create attention, product for prospects creates trust,
203
core offerings creates transformation, and product for clients creates relationships over time.
204
So having all four of these products is beneficial for your overall product ecosystem.
205
The main thing is that you do not sell time for money.
206
Income follows assets, and the assets that matter most today are the assets of product creation.
207
Creating a new and hot product is one of the best value assets you'll ever have.
208
It's better than a house,
209
it's better than stocks and shares in somebody else's company.
210
The big money is in product creation.
211
It's typical that a key person of influence is also a product innovator, a product creator.
212
That has to be you.
213
You've got to think through how are you going to engineer a better offer,
214
a better product that already exists.
215
And remember, products and services don't make money.
216
Product and service ecosystems make money.
217
It's not enough to just create one product.
218
You've got to create all four.
219
Step number four is building a profile.
220
The definition of a profile is how you are seen from a distance.
221
So how are you going to be seen from a distance?
222
Well, you're going to be seen using a framework called SALT.
223
SALT stands for social media accounts.
224
You're going to have at least four platforms that you show up on on a regular basis,
225
and those are going to be your big social media accounts that you create and grow.
226
The A stands for awards and associations.
227
You're going to win some awards and you're going to be associated to brands that I've already heard of.
228
L stands for live events.
229
You're going to be a speaker.
230
You're going to host live events.
231
You're going to sponsor live events.
232
You're going to get involved in live events
233
because that's where a lot of action happens when you're a key person of influence.
234
And T stands for third party platforms.
235
You're going to appear on other people's podcasts.
236
You're going to be on other people's platforms.
237
You're going to be invited on traditional media.
238
And all of that is third party platforms.
239
Now, when you have got the social media,
240
the awards and associations, the live events and the third party platforms,
241
people are going to say that person is worth their salt.
242
They've got a big profile.
243
I can discover them.
244
I can easily interact with them.
245
I personally believe that every opportunity stands behind a Google search.
246
It's very unlikely that a big deal would happen without somebody Googling you.
247
So I want you to apply the principle that you are who Google says you are.
248
If I Google your name and nothing comes up,
249
there's a low chance that I would ever do a big deal with you.
250
If I Google your name and it's confusing
251
that there's all these different things you're involved with and I can't really make sense of it,
252
there's a very low chance that I would do business with you.
253
If I Google your name and it's clear to me that you're a key person of influence,
254
that people respect you, that you're known,
255
liked, and trusted, that you've got these four things in place,
256
then there's a very high chance that I want to work with you as a key person of influence.
257
Now, some people hate the idea of being in the spotlight.
258
They say, I do not want to become a narcissist.
259
I don't want to be the type of person who says, look at me.
260
I don't want to be the type of person who shows what I have for breakfast
261
and what car I drive and what gym routine that I've got.
262
And that is totally acceptable and that's totally normal.
263
And I want to let you know that building a profile is not about being in the spotlight.
264
Building a profile is about becoming the spotlight.
265
Your goal is not to say, look at me.
266
It's to say, look at this.
267
You're not saying, check me out.
268
I'm amazing you're saying, check out these ideas.
269
These ideas are amazing.
270
You're also going to get famous by the success of your clients.
271
You're going to put your clients in the spotlight.
272
The goal is not to chase the spotlight.
273
It's to become the spotlight.
274
Step five is partnerships.
275
Partnerships are where you, as a key person of influence,
276
team up with other key people of influence in your industry.
277
This is where you get to access the unbelievable multiplier effect of partnerships.
278
One plus one should equal 11 because if you do great partnerships,
279
it has this incredibly powerful multiplier effect.
280
Your brand with somebody else's product could be a huge product launch.
281
Your distribution with somebody else's product and brand could be a massive partnership.
282
Think about how big businesses work.
283
Nike doesn't try and hire an employee who wins the tennis.
284
They say, let's partner with Serena Williams and let's partner with Walmart and let's create a campaign together.
285
Nespresso doesn't say, let's make our brand as well-known as George Clooney.
286
They say, let's get George Clooney and partner with George Clooney to make our brand as loved and admired as George Clooney.
287
So they're thinking about partnerships.
288
The goal here is to do three types of partnerships.
289
The three types of partnerships is called brand, product, and distribution partnerships.
290
So a brand is someone who is more well-known than you that you can partner with,
291
and it's gonna enhance your brand by being associated with their brand.
292
Product partnerships are going to enhance your product offering by having this product included.
293
So think about how Porsche 911 has a Bose stereo system in the car and has Pirelli tires on the car.
294
That is a product partnership.
295
One product goes with the other product and therefore it's a good fit for a product partnership.
296
And distribution, well, that's all about getting your products and services in front of more people.
297
So imagine for a moment that you did a deal with Walmart to stock your product in every Walmart.
298
Imagine if you did a deal with Virgin Airlines to have your offering included in everything that they do, right?
299
That would be distribution.
300
So you're looking for these three types of partnerships,
301
brand, product, and distribution partnerships.
302
If you can get that right,
303
you can have an amazing uplift effect on your business.
304
But here's the thing, only key people of influence can do partnerships.
305
This is not something you can delegate.
306
It's not something you can pass off to someone else on your team.
307
You as the founder have to drive these partnerships,
308
but if you do, they can be totally transformational.
309
Consider this, somebody woke up this morning with everything
310
that you've ever wanted and they've already got it and they're looking for a partnership.
311
Someone's got the money and they could partner with you as an investor.
312
Someone's got the expertise and they could join your advisory board.
313
Someone's got a million email addresses and they could partner to do an email campaign with you.
314
There are always great partnerships that solve all of your problems.
315
You just need to know how to structure them.
316
Now, you may have doubts as to whether you can do this,
317
and I want to reassure you, you absolutely can.
318
If you've got youth on your side, youth is an asset.
319
If you've got experience on your side, experience is intellectual property.
320
You can absolutely do this.
321
You're standing on a mountain of value,
322
but sometimes when you're standing on a mountain,
323
you're too close to see it for what it is, right?
324
You've got proximity bias.
325
So I want you to trust that you've got something of great value,
326
but you need to explore it through these five Ps,
327
pitching, publishing, product profile, and partnership.
328
And if you go through that,
329
you'll turn a little bit of value into a lot of value that scales.
330
Okay, I hope you enjoyed that video.
331
It's all about becoming a key person of influence.
332
Leave me a comment below,
333
like the video, subscribe to the channel,
334
and share this with someone else who you think would make a great key person of influence.
335
If you're interested in knowing more,
336
I run a regular little workshop on how to become a key person of influence.
337
There's a link below and there's also a link to the book,
338
Key Person of Influence as well.
339
I really hope you're enjoying these videos
340
and I look forward to seeing you next time and I hope your business is doing really well.
App herunterladen
KI-Bewertung für jeden gesprochenen Satz
TRENDING
Beliebt
Kontext & Hintergrund
In der heutigen digitalen Welt bleibt der Einkommensunterschied zwischen den Branchenführern und den meisten Arbeitnehmern ein brennendes Thema. Die meisten Menschen verdienen zwischen 50.000 und 150.000 Euro, während die oberen 5% ein exponentielles Einkommen erzielen, das in die Hunderttausende oder sogar Millionen geht. Der Referent in diesem Video beleuchtet diese Kluft und erklärt, wie sich die Einkommensverteilung über verschiedene Branchen entwickelt hat. Um in einer solchen Wettbewerbslandschaft erfolgreich zu sein, ist es entscheidend, sowohl die grundlegenden Fähigkeiten zu erlernen als auch die eigene Sichtbarkeit zu erhöhen, um zu den „Key People of Influence“ zu gehören.
Top 5 Phrasen für die tägliche Kommunikation
- „Wie schaffen es die Branchenführer, so viel zu verdienen?“ – Eine gute Frage, um das Gespräch über Karriereziele zu beginnen.
- „Ich bin neu hier und lerne gerade alles.“ – Eine nützliche Aussage, um sich als Anfänger in einer neuen Branche zu positionieren.
- „Ich habe die Realität der Branche erkannt.“ – Eine selbstreflektierte Aussage, die Ihre Erfahrung widerspiegelt.
- „Ich arbeite daran, meine Fähigkeiten zu verbessern.“ – Dies zeigt Ihre Motivation zur persönlichen Entwicklung.
- „Was sind die nächsten Schritte, um hier erfolgreich zu sein?“ – Eine gute Möglichkeit, um Ratschläge von erfahrenen Kollegen einzuholen.
Schritt-für-Schritt Shadowing-Guide
Um die Herausforderungen dieses Videos erfolgreich zu meistern und Ihr Englisch sprechen üben zu verbessern, können Sie die folgende Shadowing-Technik anwenden:
- Hören Sie das Video aufmerksam an: Konzentrieren Sie sich zunächst auf die Aussprache und den Ton des Sprechers.
- Wiederholen Sie nach dem Sprecher: Nutzen Sie die shadowspeak-Technik. Sprechen Sie während des Videos laut nach, um Ihre englische Aussprache zu verbessern.
- Verstehen Sie den Kontext: Nehmen Sie sich Zeit, um die Kernbotschaften des Inhalts zu verinnerlichen.
- Notieren Sie sich neue Vokabeln: Schreiben Sie wichtige Begriffe und Phrasen auf, die Ihnen während des Schattierens begegnen.
- Praktizieren Sie regelmäßig: Je öfter Sie die Shadow Speak-Technik anwenden, desto flüssiger wird Ihr Englisch sprechen.
Durch die regelmäßige Anwendung dieser Technik können Sie nicht nur Ihre Sprachfähigkeit verbessern, sondern auch ein besseres Verständnis für die Dynamik der Branche entwickeln.
Was ist die Shadowing-Technik?
Shadowing ist eine wissenschaftlich fundierte Sprachlerntechnik, die ursprünglich für die professionelle Dolmetscherausbildung entwickelt und durch den Polyglotten Dr. Alexander Arguelles populär gemacht wurde. Die Methode ist einfach aber wirkungsvoll: Du hörst englisches Audio von Muttersprachlern und wiederholst es sofort laut — wie ein Schatten, der dem Sprecher mit nur 1–2 Sekunden Verzögerung folgt. Anders als passives Hören oder Grammatikübungen zwingt Shadowing dein Gehirn und deine Mundmuskulatur, gleichzeitig echte Sprachmuster zu verarbeiten und zu reproduzieren. Studien zeigen, dass es Aussprachegenauigkeit, Intonation, Rhythmus, verbundene Sprache, Hörverständnis und Sprechflüssigkeit signifikant verbessert — was es zu einer der effektivsten Methoden für die IELTS Speaking-Vorbereitung und reale englische Kommunikation macht.
☕ Kauf uns einen Kaffee
ShadowingEnglish bleibt 100% kostenlos dank deiner Unterstützung. Server- und KI-Kosten sind hoch — dein Kaffee hält uns am Laufen! 🙏