Shadowing Practice: 11 Marketing Strategies that Almost NEVER Fail (in any niche) - Learn English Speaking with Video

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I've generated over $10 .2 billion in sales for my clients across 1 ,184 different industries.

And these are the 11 strategies that I abuse that almost never fail.

Starting with strategy number one.

And it's this single reason alone that I have seen businesses double their sales overnight.

Everyone obsesses over their CTA.

It's typically the first thing that most brands will split test.

They're like, what do I do on my button color?

What does the text actually say? but there is something else that you can add below the CTA, and that's what I call a negative CTA.

You've all seen the thing where it says like, yes, rush me my order, or yes, send me the freebies.

What I like to do is put a negative CTA text that sits just below the main CTA that says something outlandish,

which is basically saying no to the thing that they want most.

No, I don't like free money.

And it's this contrast that increases the take rate on your main CTA.

I know it sounds stupid, but I have literally seen this one change double the take rates in funnels.

So the way that you can apply this specifically in your business

and in your funnels is to explicitly describe the thing that they don't want.

And it must sound stupid.

A little wink

that I like to do is have it linking out to

like a funny meme of some animal dressed up as a human or something that is stupid.

But I don't want you just to watch this video and nod along and laugh.

I actually want you to apply this.

So do this right now.

Go into your funnel, look at all of your CTAs on your upsells next to your VSLs and in your emails.

And just below the main CTA, try it.

Just put one of these negative CTAs on a bunch of emails

or on a bunch of your funnel pages and watch what the conversion rate does.

And that is strategy number one, the negative CTA.

But look, I'm not telling you these strategies out of theory.

I literally use these to go from having nothing more than $50 and an old computer that my girlfriend bought me,

hustling and cold calling people in my bedroom to generating over $10 .2 billion in sales

and becoming one of the youngest sharks on Shark Tank, which brings us to strategy number two.

Rookies use a VSL for one thing, and that is typically to book a call or to get somebody to convert on the front end.

What I like to do is I like to abuse VSLs,

and I like to use them at every single step of the funnel in something that I call VSL stacking.

What you don't see is that at every single stage of the funnel that once somebody books in a call,

then we have to get them to actually show up to the call.

What you want to do is you want to look at

all of those leakage points from the top of the funnel all the way down, and you want to add a VSL at every single stage.

When you do this, what happens is at every point that there's leakage, you basically increase the throughput by 15 % to 20%.

So when you stack four to five VSLs on there, we're talking about a 100 % improvement with the overall throughput of the funnel.

So when people book in a call, guess what? we hit them with the VSL.

We cover all the most common objections of why people would show up to that call.

We tell them what to expect on that call.

Then when the rep gets on the call with them and invariably doesn't close a large percentage of those people,

a tag is automatically applied and an email goes out with another VSL.

And that is strategy number two, VSL stacking.

So if you're enjoying this video and you appreciate the deep source,

make sure that you are subscribed because we're dropping a couple of videos a week, which brings us to strategy number three.

Most businesses think that they're selling against their competition, but their biggest competitor of all is the act of doing nothing.

And therefore, that's what you must sell against.

Because the easiest thing for your prospect to do after they've clicked on your ad,

read your copy, or watched your VSL is to simply do nothing.

And the way that you do that is by simply having some basic copy of being like,

don't click the button and don't book in a call

and still try to go through everything all by yourself through trial and error,

basically burning thousands of dollars every single week on ads that aren't effective.

So what we need to do is kick their bruised knee and we must move them into action.

The copy that converts the most is the one

that we call a kind of punch to the gut copy that really finds that emotional point that is paining the customer.

And when you talk about it, it creates discomfort for them because people move away from discomfort and that's where all the conversions happen.

So here's how you can apply this right now in your own business.

I want you to fast forward 12 months

and think about what would happen to your prospect if they didn't say yes to this.

It might be, for instance, if you're selling some kind of acne treatment and the person is suffering from acne,

would they have cystic acne that would develop scars?

Would they feel very, very embarrassed socially in social settings?

It can't just be like they would still have acne.

You need to use what I call under the fingernail copy

that is micro -specific to the pain points that they're experiencing and I want you to write all of that down.

And then what I want you to do is at the bottom of your sales pitches, whether it's a product page,

it's a landing page, or it's a VSL, just after you make your ask and you tell them what to do,

I want you to tell them or don't do it.

And this is basically how your life could look.

And so it's like you're offering them two ways and then we end once more with a positive CTA.

So go through your funnel, look at your closing copy right now and add it.

And that is strategy number three, sell against doing nothing.

All right, so that gets more people actually coming through.

Now this next strategy is about how to make sure that they're actually the right people, which brings us to strategy number four.

Everybody is hunting for the cheapest leads possible.

But what you must understand is that the cheapest leads are the worst leads possible.

Look, in any buying setting, friction, it lowers conversion rates.

However, the more friction that there is, the better quality buyer, all things remaining equal, that they're going to be.

So most people look at removing all the friction that they possibly can, and then they complain about lead quality.

But what you must understand is that there is an equilibrium.

So you can take it too far on both ends of the spectrum.

If you want just the cheapest leads possible, then you would have zero friction in the funnel.

You'd be running Facebook lead ads.

And then on the other end of the spectrum, you can have an 18 -step, multi -step questionnaire that the prospect needs to fill out.

By the time they get to the end of that, it's gonna be a super high -quality lead, but it's also gonna be the most expensive.

So here's how to apply this right now in your own business.

I want you to have a look at what your close rates are across your sales team.

If you have a close rate that is above 40%, then you have too much friction.

And what I want you to do is dial back that friction.

Now, if your close rate is sub -20%, that means that there is not enough friction.

You're not qualifying each lead that comes in.

So I want you to run a split test and split test two variations of that form,

one with more qualifying criteria and see the quality of the lead

that comes in and then see that justifies the increase in cost per lead that it is that you're paying.

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In more cases than not, it does.

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And that is strategy number four, add friction to your funnels.

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Okay, so you've got the right people coming in, but this next strategy is about how to get more of those people to say yes,

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to the big thing that it is that you're selling, which brings us to strategy number five.

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Nine out of 10 businesses, they lead with their back end offer on the front end.

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What do I mean by that?

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Well, they have got their most expensive thing that makes them all of the profit, and that's what they're leading with.

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And it's typically the hardest thing to sell.

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And then they wonder why they don't have as many customers as it is that they want.

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Instead, what you wanna do is you wanna create a front end offer.

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And the reason why is because it ties into the commitment and consistency bias.

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If we can get somebody to say yes to a small thing up front,

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we're going to get a lot more people to say yes to the big thing on the back end.

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So here's how to apply it right now in your own business.

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Look at your offer and basically splinter out the most desirable thing that people always ask about, that people are always asking questions about.

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And you either want to splinter that out as a piece of free information, a PDF, a cheat sheet,

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some kind of free calculator or anything like that and give it away for free.

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And then every single step after they've said yes to that first thing,

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it should point to the main thing that it is you're trying to sell.

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And that is strategy number five, the small yes.

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All right, so that's your funnel sorted.

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Now let's fill your funnel with traffic, which brings us to ads.

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And you don't need to start from scratch, which brings us to strategy number six.

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Most businesses are launching new ads every single week and every single month.

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And they're always on the hunt for that new ad, that new angle, that new format that's going to pull its head off.

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But from auditing thousands of ad accounts, the thing that I have seen more often than not is that they just don't milk the winners enough.

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We want to add different hooks on it, different static images, and have multiple variations using AI of that one winning concept.

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So if you're selling to a market that has multiple avatars, which I take it you are, different age groups, different genders,

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all of those kind of things, is you want to take that winning format and you want to think,

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okay, how would I write this for a 35 -year -old?

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And all you need to do is clone that ad.

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And the way that we do that is we give it to Claude or whatever AI that you're using, I don't discriminate.

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And basically say, okay, read this ad.

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It's my winning ad.

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Now I want you to rewrite this to a 55 -year -old woman.

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It's written for everyone at the moment.

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Now, the key thing here is, if you show this ad to 100 people,

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not one in a hundred should be able to tell that it was written by a different copywriter.

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And it's basically gonna spit you out pretty much exactly the same ad with slight variations.

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And the power of that is that Andromeda, Meta's algorithm is gonna go out, it's gonna read that, it's gonna look at the image,

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it's gonna read the copy, and then it's gonna basically open up a completely different segment of the market that your original ad wasn't targeting.

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And this strategy alone, you can milk this thing.

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It takes one winner and basically turns it into 30 fresh ads.

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And that is strategy number six, clone your winners.

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All right, so now you've got your winning ads that are constantly pulling new buyers in,

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but then you're gonna have a whole bunch of people that click.. your ad and didn't buy.

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Which brings us to strategy number seven.

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Most businesses are running the most basic retargeting ads you ever can.

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If somebody clicks onto your landing page and they come through to it

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and they don't do whatever it is you're asking them to do, there is a reason, there is an objection that needs to get handled.

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Most people just smack them over the head with the same crappy ad.

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And most people know how to objection handle once somebody's on a call or they're an actual prospect and a buyer.

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But for every person that actually booked in that phone call, there is another 20 to 50 % of people that actually saw

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that offer and didn't actually do what it is you're asking them to do because they had objections that weren't handled.

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So they didn't even book a call in the first place.

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What you want to do is if you're a lead gen business,

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you want to pull all the transcripts from all of your sales calls and you want to plug them into AI.

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You want to say, show me the top 10 most frequently common objections

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that show up on calls that are 10 minutes plus.

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And then I want you to have a look at those objections

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and I want you to basically dig a layer deeper

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and think about what are the reasons based on things

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that came up on these calls

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that would actually prevent people from booking a call in the first place

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then we collect all ten of those objections

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and guess what we do every single one of those objections becomes an ad angle

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that we chuck into one campaign and meta will basically cycle through all of those

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and it will handle those objections to those prospects

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and as a result your booking rate will go through the roof

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so here's how to apply it right now in your own business.

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I want you to log into Claude.

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I want you to look at connections and have a look at either one, your customer support survey in there.

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It's also got Gmail, which is a great backup.

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Or if you're using

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Zoom IQ, you can use

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Zoom Revenue Accelerator.

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Whatever the software stack that you use, pretty much there is going to be some connector into Claude.

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And then I want you to connect it in there, let it cook, let it go and get all of the data,

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and then ask it those questions.

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Then take those 10 questions, spin up 10 ads, deploy them in your ad account and watch the ROAS pile in.

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And that is strategy number seven, objection handling retargeting.

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But look, those are the objections that came from people who didn't buy.

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Where the most valuable feedback that you can get is by asking those same questions to the people that did buy,

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which brings us to strategy number eight.

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Everybody does their research from Reddit or scraping forums online or looking at the comments section.

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However, if we're being real, most of these people are brokies.

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They don't have any money.

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They're the non -buyers, right?

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It's always the trolls that are online with no profile pictures, just some emoji or avatar that are the most vocal people online.

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However, where the real gold needs to be mined is by speaking to the people

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that actually did buy your product and by asking them like, hey, you bought this.

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What almost stopped you from buying?

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What are some concerns that came up

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that you kind of took a little bit of a flyer on

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that weren't really handled before you became a customer then ask them why they did buy

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and lastly why did they choose to buy from you then ask them what's one thing

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that i could add that would have made saying yes even easier for you

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when you do this it just makes the tip of the spear

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so much sharper where your marketing message will basically cut through your market like a hot knife to butter

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so here's how to apply this right now in your own business.

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What I want you to do is to set up an autoresponder on every single person that buys.

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And I basically want the email to come from yourself as the founder of that business and say,

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hey, you know, welcome them on board as you normally would.

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And then at the end of it in the PS, say, hey, just out of curiosity,

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what made you choose us over all the other alternatives that are present in the marketplace?

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I have this set up in my own business and I read every single one of it.

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Then it opens up a dialogue where you can go back

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and forth with that customer and you can ask those consequent questions.

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And that is strategy number eight, interviewing your buyers.

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So now you know what your buyers want

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and this next strategy is about giving it to them before they've even paid you a cent, which brings us to strategy number nine.

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Most businesses try to sell to their customers straight out of the gate, where what you must understand is you will get 10 times more people

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that come to you to learn something and get something of value than you will to actually buy from you.

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You're already paying the CPMs, you're already paying for all the money to reach these people.

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And if you know that a good ad gets a 1 % to 2 % CTR,

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meaning 1 % to 2 % of people are going to click that ad and then go through to your page,

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the reason that they do that is because the people

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that are only going to click are the people that are ready to buy.

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So instead, what we want to do, we want to make our ads valuable,

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whether or not somebody chooses to buy from us in the first place.

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Now, this does a few things.

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The first thing that it does, it adds value and builds goodwill with your audience

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because there's going to be a whole bunch of people that read that ad and go, wow, I might not be ready to buy right now,

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but that was of value to me.

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I might save this, or maybe I will share it, or maybe I will comment on it.

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So the way that you actually do this is by teaching your market something in the ad providing value.

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The number one way to show people that you are legit is to actually teach them something in the ad itself.

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So what I want you to do is basically look at all of your content platforms that you're doing,

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all your organic content, and effectively go in and say, what is my best performing content for the last 90 days or the last 12 months?

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And you want to take the top 20 % of your organic content

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that has already been proven organically that people enjoy and they get value out of it because it got the most views,

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the most likes, the most shares, the most saves.

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And then what I want you to do is to simply take

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that piece of content and add a basic CTA at the end.

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If you are lazy and you don't want to do that, just take that content, run it as an ad,

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have a little bit of valuable copy in the actual body copy,

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and then just add your CTA in there and add your best performing headline from your existing ads.

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If you do that alone, this will absolutely print.

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And the reason that it prints is from all the things that I just told you, But in addition to that,

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it's also that it's been proven to do well organically.

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It's already a vetted piece of content and the algorithm has said, hey, this is valuable because your market is enjoying it.

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And then all we're doing is taking that content and we are amplifying it.

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And because it's been proven to be good content, it has a high amount of consumption and consumption precedes conversions.

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And that is strategy number nine, making your ads valuable.

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So teaching them in the ad is what gets somebody to trust you

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but there is one particular part of every single ad that everybody ignores, which brings us to strategy number 10.

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So most people, they spend a good amount of time in actually writing the ads

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and writing the body copy and the headlines and putting through the creatives and all that kind of jazz.

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And then they completely ignore the comment section.

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But if you're like me and all the other people online, pretty much you scroll down to the comment section before you consume the whole ad.

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Therefore, it is very valuable real estate when it comes to attention.

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So what I like to do is I like to basically find what my most engaged

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or my best performing ad that's sucking in all of the budget.

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And I like to write a humorous comment on it.

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And I like to pin it as the number one comment

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because I know that most people are gonna scroll straight down and see what people are saying in the comments.

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So I wanna just say, hey, I see you.

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A fisherman sees another fisherman from afar and just give him a little wink.

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So here's one from one of my ads that have got like 11 million views.

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So this one says, oh, hi there.

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I see that you venture down into the comment section.

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Are you lost?

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Or are you simply looking for some gold?

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Like lost coins in the crack of a couch.

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Or maybe you're looking for some mildly entertaining comment from a troll.

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Look, if you are a major grouch that doesn't smile at a puppy or a rainbow, then I can't help you.

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But if you are a normal, pleasant individual, then my book really is the closest thing to free moolah you'll ever find.

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So click the link here and grab your free copy today.

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You can see there's a whole bunch of engagement

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and it's even opened up an entire different thread on the ad and that's all engagement, right?

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That's all things that are signaling to meta, man, this must be a good ad.

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Like, look at the amount of comments and likes and engagements of this and you bully the internet daddy,

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I get a discount from Uncle Zucks on the CPMs.

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So the way

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that you can apply this to your business is go into your ads manager right now

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and find out what are the top most engaged ads that you've got.

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Then what I want you to do is just put in a little bit of a humorous comment.

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You can add a funny GIF on there

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and just simply put another CTA to what it is that you've used in the ad itself.

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And then once you've written that comment, just pin it as a top comment and away you go.

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And that is strategy number 10, the pinned comment.

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And look, this last strategy is probably the most controversial,

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but it's also the most fun because it basically takes your competitors' customers and it uses them against them,

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which brings us to strategy number 11.

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Most businesses try to sell like they're in a vacuum.

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They pretend like their competitors don't exist.

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I like to do the opposite.

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And the way that I do that is I go and look at all of my top five competitors,

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and then I go and look at all of their one -star reviews, and I find out what people hate about them.

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I look at the two -star reviews, I look at the three -star reviews, and all the things that they don't like about XYZ,

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I use them as selling angles in my ads and also in my VSLs.

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The way that I do it is by telling the prospect I understand their pains.

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Most people that are buying whatever it is that you're selling, it's not the first time that they have bought it.

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They aren't virgin buyers.

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They've tried other solutions.

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They either work, they worked for a period of time, or they didn't work at all.

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So instead of ignoring all of that, we want to go and mine all of that data.

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And then we want to say, hey, if you are like this, if you've experienced XYZ problem, or maybe you've tried this,

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or maybe you've done this, and you've never got the outcome that it is that you want.

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The way that we get that XYZ and the this and the that is by looking at the one,

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two and three star reviews of all of your competitors.

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Then what you wanna do is you wanna take all of those pain points,

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all the drawbacks for the existing solutions that are present in the marketplace, and you wanna craft yourself a hero mechanism that basically separates your business,

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your offer, your service, your product based on all of the drawbacks to the existing solutions in the marketplace.

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And you basically list all of them out and you say, hey, these are all the problems with the existing solutions.

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So that is the mechanism behind the problem.

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Then off that, then you basically say, because of all of those drawbacks, we created this, which is the mechanism behind the solution.

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And then you name it and that is your hero mechanism.

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So here's how to apply this right now in your own business.

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I wanna make it as simple as possible as I can for you.

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If you don't know who your competitors are, simply go on to chat Chippity or Claude and say, hey, this is my business,

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give it the URL, tell it a little bit about your business and just say, please find me the top five or 10 competitors

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that are within this geographic area that would be seen as the most direct competitors to me.

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Then once you've done that, basically say, give me links to any review platform that you can find for them online.

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It will bring their Google reviews up, Trustpilot or any other platforms that they're on.

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And then you can basically just create a basic python scraper using AI

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that will go and scrape all of those reviews or pay somebody 20 bucks to do it for you on Upwork.

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And that is strategy number 11, breaking the legs of your competitors in front of the eyes of your prospect.

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And if you're wondering, hey, like why is this

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Shark Tank dude putting out all of this content on YouTube?

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I grew up in a house raised by a single parent mother with not an abundance of money.

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And I always said to myself, did I ever get to a place where I have an abundance of money is

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that it would be my duty to send the elevator back down to somebody in need.

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And out of all the videos that I put out, that can just help one person make their life easier,

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then all the content that I put out is worth it.

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And if you liked this video,

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you are going to absolutely love this one that I put together on how to craft a hero mechanism for your business.

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Like, subscribe and I'll see you in the next one.

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Vocabulario y notas de pronunciación para esta lección

Esta lección de conversación se basa en el vídeo “11 Marketing Strategies that Almost NEVER Fail”. Este vídeo tiene 327 frases y 4684 palabras para practicar shadowing. La parte hablada dura 21:48. El hablante habla rápido, unas 215 palabras por minuto, así que espera sonidos enlazados y reducidos. El 87 % de las palabras está entre las 3.000 más comunes del inglés, por lo que el vocabulario es fácil de seguir.

Vocabulario clave de este vídeo

15 palabras del vídeo que vale la pena aprender, con su pronunciación y significado:

Palabra	Pronunciación	Significado
objection sustantivo	/əbˈd͡ʒɛkʃən/	objeción
competitor sustantivo	/kəmˈpɛt.ɪ.tɚ/	contrincante
friction sustantivo	/ˈfɹɪkʃən/	fricción
prospect sustantivo	/ˈpɹɑspɛkt/	perspectiva
buyer sustantivo	/ˈbaɪ.əɹ/	cliente, clienta
mechanism sustantivo	/ˈmɛk.ə.nɪ.zəm/	mecanismo
conversion sustantivo	/kənˈvɝʒən/	conversión
stack sustantivo	/stæk/	pila, montón
acne sustantivo	/ˈækni/	acné
ignore verbo	/ɪɡˈnɔː/	ignorar, desoír
angle sustantivo	/ˈæŋ.ɡəl/	ángulo
variation sustantivo	/ˌvɛəɹiˈeɪʃn̩/	variación
marketplace sustantivo		mercado
format sustantivo	/ˈfɔːɹ.mæt/	formato
organic adjetivo	/ɔːˈɡænɪk/	orgánico

Phrasal verbs que vas a escuchar

Palabra	Pronunciación	Significado
go through verbo		atravesar
put out verbo		sacar
find out verbo		averiguar, anoticiarse
come up verbo		salir a relucir
dress up verbo		vestirse de gala, ponerse elegante
fill out verbo	/fɪl ˈaʊt/	rellenar, cumplimentar
go out verbo		salir
head off verbo		echarse a andar

Frases que vale la pena repetir

Frases cortas y completas del vídeo que puedes reutilizar en la conversación diaria:

They're like, what do I do on my button color?
No, I don't like free money.
You're not qualifying each lead that comes in.
What do I mean by that?
What almost stopped you from buying?

Gramática en este vídeo

Las estructuras que más usa el hablante, con las palabras exactas del vídeo:

Estructura	En el vídeo
Present perfect have/has + participio pasado — una acción pasada que sigue importando ahora	I've generated · have seen · have literally seen
Voz pasiva be + participio pasado — importa lo que ocurre, no quién lo hace	is put · is automatically applied · are subscribed
Oraciones de relativo who / which + oración — información extra sobre una persona o cosa	Gmail, which is · people who didn · people that did

Pronunciación a tener en cuenta

El hablante usa 106 contracciones y formas reducidas, como you're, don't, they're. Dilas en su forma corta, tal como las oyes.

Los sonidos de “th”: algorithm /ˈælɡəɹɪðm̩/, thread /ˈθɹɛd/, throughput /ˈθɹuː.pʊt/
Los sonidos de “sh” y “zh”: objection /əbˈd͡ʒɛkʃən/, friction /ˈfɹɪkʃən/, conversion /kənˈvɝʒən/, variation /ˌvɛəɹiˈeɪʃn̩/, consumption /kənˈsʌmp.ʃən/
Palabras largas — cuida el acento: competitor /kəmˈpɛt.ɪ.tɚ/, mechanism /ˈmɛk.ə.nɪ.zəm/, controversial /ˌkɑn.tɹəˈvɝ.ʃəl/, consistency /kənˈsɪs.tən.si/, curiosity /ˌkjʊɹ.iˈɑ.sə.ti/

Sonidos difíciles para hispanohablantes:

s + consonante al inicio — sin añadir una “e” delante: stack /stæk/, spectrum /ˈspɛktɹəm/, scroll /skɹoʊl/, spin /spɪn/, slight /slaɪt/
/v/ — no es /b/: los dientes tocan el labio inferior: conversion /kənˈvɝʒən/, variation /ˌvɛəɹiˈeɪʃn̩/, convert /kənˈvɝt/, avatar /ˌæv.əˈtɑː(ɹ)/, virgin /ˈvɝd͡ʒɪn/
/z/ — sonora, no /s/: mechanism /ˈmɛk.ə.nɪ.zəm/, zoom /zuːm/, jazz /d͡ʒæz/, lazy /ˈleɪ̯zi(ː)/, pleasant /ˈplɛz.ənt/

Cómo practicar con este vídeo

Escucha el vídeo entero una vez sin hablar y anota las palabras que no conoces.
Empieza a velocidad 0,75×, haz shadowing frase por frase y vuelve a la velocidad normal cuando te resulte fácil.
Grábate y compara con el original, prestando atención a palabras como objection, competitor, friction.

¿Qué es la Técnica de Shadowing?

Shadowing es una técnica de aprendizaje de idiomas respaldada por la ciencia, desarrollada originalmente para la formación de intérpretes profesionales y popularizada por el políglota Dr. Alexander Arguelles. El método es simple pero poderoso: escuchas audio en inglés nativo y lo repites en voz alta de inmediato, como una sombra que sigue al hablante con solo 1-2 segundos de retraso. A diferencia de la escucha pasiva o los ejercicios de gramática, el shadowing obliga a tu cerebro y músculos de la boca a procesar y reproducir simultáneamente patrones de habla reales. Las investigaciones muestran que mejora significativamente la precisión de la pronunciación, la entonación, el ritmo, el habla conectada, la comprensión auditiva y la fluidez al hablar, convirtiéndola en una de las metodologías más efectivas para la preparación del IELTS Speaking y la comunicación en inglés en el mundo real.

Técnica de shadowing: lee la guía completa paso a paso →

Shadowing Practice: 11 Marketing Strategies that Almost NEVER Fail (in any niche) - Learn English Speaking with Video

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