Pratique du Shadowing: 6 Marketing Trends ACTUALLY Working Right Now (2026 State of Marketing Report) - Apprendre l'anglais à l'oral avec la vidéo
Création de la leçon...
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In 2025, the rule was simple.
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Adapt or fall behind.
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Learn AI, move faster, experiment.
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But now we have a problem.
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Everyone caught up.
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In 2026, using the tools isn't the edge anymore.
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It is the baseline.
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Our feeds are oversaturated, everything sounds the same, and trust is getting harder to earn.
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The brands winning right now aren't just moving fast, they're moving differently.
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report with real data from real marketers on what's actually working right now.
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If you were here for last year's breakdown, you might remember my final question.
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Will you look back a year from now and wish you had started adapting sooner?
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Well, it's been a year.
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We've learned the tools.
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We've seen what happens when everyone uses them.
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So now it's time to optimize what actually works.
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So let's walk through the six major marketing trends for 2026.
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We'll look at what the data says, The full report is linked below if you want to follow along,
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but for now, let's start with a shift that surprised everyone.
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Be honest, when you're scrolling on LinkedIn, how long does it take you to spot an AI -written post?
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The perfect grammar, the emoji lists, the "here's what no one tells you" hook.
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Found one.
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You can usually spot one in under three seconds.
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According to the report, 52 % of marketers say AI has made content easier to create, but less effective overall.
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And 53 % say that they're struggling to differentiate in oversaturated feeds.
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Last year we were asking, "how do we start using AI?" This year the question is,
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"how do we stop sounding like it?" same tools, your judgment is the product.
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The tools just ship it faster.
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So here's how to stay ahead.
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First, prioritize infrastructure over inspiration.
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Don't ask AI to be creative, ask it to be organized.
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Input your specific brand point of view and tone guidelines before you ever ask for a single word of copy.
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Next, apply the human edit rule.
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If a sentence sounds like something a generic LinkedIn influencer would say, delete it.
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Your audience will be able to use the same tools audience can smell a template from a mile away.
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Finally, build a prompt library.
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When you find a prompt that triggers an output that actually sounds like you, save it.
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Stop reinventing the wheel every time you open your AI tools.
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Once AI is handling the execution, something becomes obvious pretty quickly.
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Without clarity, you sound like every other brand.
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Let's play a game.
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I'm going to show you a website homepage.
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You have five seconds.
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Tell me what they sell.
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Time's up.
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Do you know?
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Neither do I.
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That is costing them money.
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According to the report, over half of marketers agree
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that expressing brand taste and point of view is essential for AI to actually work.
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But, and this is wild, 40 % of teams still haven't clearly defined their brand's unique value proposition.
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The brands winning right now have this locked in.
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Think of a brand that you would recognize from a screenshot alone.
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No logo, no name.
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Got one?
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The one that I think of is Duolingo.
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They have documented their brand point of view so tightly that every touchpoint reinforces the same personality.
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Website, socials, in -app moments, even push notifications.
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If it doesn't sound like the owl, they don't hit publish.
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Last year, the question was, Do people recognize us?
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This year, the question is, do they understand us instantly?
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Buyers are deciding faster than ever.
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If your messaging isn't clear in the first five seconds, They're gone.
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So here is how to stay ahead.
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First, pass the 5 -second test.
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Show your homepage to a stranger and
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if they can't tell you exactly what you do and who it's for in 5 seconds, your copy isn't clear enough.
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Next, anchor every channel.
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Your Instagram bio, email footer, and ad headlines should all answer the same core question in the same way.
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Repetition creates recognition.
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Finally, measure conversions, not vibes.
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Stop asking if the brand feels right and ask which specific headline is driving signups and then double down on that.
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When you get clear on your positioning, there's something else that you're going to notice.
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you Try this: open your content calendar and scan the last month of posts.
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Now, ask yourself, how many of these could be deleted without anyone noticing?
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If the honest answer is most of them, that's the problem.
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83 % of marketers say that AI has increased the expectation to publish more content than ever before.
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But at the same time, creating content that actually drives engagement is still the number one challenge across teams.
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So output is going up, impact isn't.
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AI removed friction from creation, and with it, the filter that used to stop weak ideas from going live.
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Last year the question was "How do we publish more?" This
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year the question is "How can we publish with intent?" More content without a purpose doesn't just underperform,
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it actively trains your audience to ignore you.
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So here's how to stay ahead.
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If the only answer is because it's Tuesday, delete the draft.
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Next, set a quality standard.
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Does this post teach, entertain, or challenge a belief?
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If it's just noise, you're actively training your audience to scroll right past you.
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Finally, track resonance over reach.
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One reply from a qualified lead is worth more than a thousand views from bots.
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Optimized for the DM, not the impression.
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So if more content isn't the answer, what happens? actually cuts through the noise.
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- Think about the last brand or creator you actually trusted.
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You probably didn't decide that from one 15 second clip.
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Trust comes from repetition, depth, proof over time.
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The data shows that short form video continues to drive the strongest returns.
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At the same time, Long -form videos saw one of the biggest year -over -year lifts in performance.
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So discovery still matters, but depth compounds.
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This is exactly how Morning Brew built a multi -million dollar audience.
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Short form wasn't the strategy, it was the on -ramp.
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Short form content is for discovery.
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Longer form video is for credibility and trust.
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And owned channels like email and blogs are for consistency.
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into a habit, and that habit is what actually compounds into loyalty.
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Last year the question was, "How do we get discovered?" This year the question is, "What actually makes people trust us?" Because short form video might get you seen,
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but loyalty is built over time.
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So here's how to stay ahead.
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First, own a depth channel.
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Whether it is a podcast or a YouTube channel, you need one place where you can actually provide value.
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combination.
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Use TikTok or Reels to grab attention and then immediately point that traffic toward your depth channel.
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And close the loop with a simple email roundup.
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This moves you from their feed to their inbox and turns a casual viewer into a weekly habit.
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This is the only asset that no algorithm can take away from you.
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Now this is where a lot of teams panic because once discovery and trust move upstream, website traffic starts to go down.
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- When was the last time you googled something, got the answer instantly, and never clicked a single link?
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You didn't scroll, you didn't go to different sites, you just had the answer.
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Nearly half of marketers say that traditional search traffic is declining due to AI powered answers.
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At the same time, marketers report that traffic coming from AI tools carries much higher intent than traditional search.
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This isn't traffic disappearing, it's traffic getting filtered.
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Views are the new vanity metric.
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Decision -ready visitors are the real flex. where people make decisions.
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Because more and more of that research is happening before someone ever visits your website.
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And by the time they do get there, they've compared options, they've formed an opinion, and they're not browsing, they're deciding.
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So here's how to stay ahead.
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First, optimize for where research actually happens.
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People are forming opinions inside AI summaries and chats,
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social And if you aren't there, you're invisible.
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Next, lead with the answer.
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AR rewards clarity.
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So do humans.
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Skip the long preamble and give the most useful response immediately.
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This is how your content gets cited, trusted, and acted on.
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Finally, design for the decision phase.
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Assume that your website visitor has already done their homework.
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Don't make them hunt for the pricing or the demo button.
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Put it front and center.
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series on our channel, released a video
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that breaks down how modern discovery works with a ton of AEO tips that you can steal.
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I'll link it in the description for you.
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Okay, we have covered a lot so far and as fascinating as all of this is, it can feel like a lot to keep up with.
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So here's how the brands actually evolving are pulling it all together.
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We've all been in this meeting.
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The campaign launched three weeks ago.
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It's tanking.
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But you have to wait for the monthly report to officially say that it's tanking.
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And by the time that you get approval to change it, the market has moved on.
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That delay costs more than the course correction ever would have.
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Top performing teams aren't smarter, they're just faster.
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What the report found is that the teams winning right now analyze performance weekly, sometimes daily, hours.
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Last year the question was, how do we plan the perfect strategy?
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This year the question is, how fast can we learn and adapt once something is live?
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This is the core of HubSpot's Loop Marketing Playbook.
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To keep up with a market that moves this fast, the goal isn't perfect planning, it is to launch, learn, fix, and build and repeat.
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So here's how to stay ahead.
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First, stop chasing data across 10 different tabs you need a centralized hub.
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When your email, social, and website data all live in one place, you don't have to spend hours connecting the dots.
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And when that system has AI built into it, you're gonna get way deeper insights in way less time.
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Next, shorten your feedback cycles.
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If a specific subject line works on Tuesday, use that insight for your ad copy on Wednesday.
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Review weekly, not monthly.
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And finally, optimize for what's already running before launching something new.
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Small changes to live campaigns compound faster than starting from scratch.
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The teams 26 are the ones who can learn, adjust and move while everyone else is still waiting for approval.
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The shifts this year aren't about adapting anymore.
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They're about evolving.
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If you are still marketing the same way that you were in 2025, you're not just falling behind, you're working harder for worse results.
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So let me leave you with this.
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A year from now, when I inevitably drag this clip back onto your screen again, Will you look back and see more posts, more tools, and more effort?
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Or will you see systems, clarity, and momentum that kept working even when you weren't pushing every day.
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That is the difference between keeping up and actually evolving.
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And that's what this channel is for: turning overwhelming marketing into calm, repeatable systems that work.
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So, To stay ahead, subscribe for weekly videos on real marketing strategies that are working right now, not just the ones that everybody's talking about.
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And there you have it.
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Six of the biggest shifts that you need to know.
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But the full 2026 state of marketing report goes much deeper.
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It's packed with data breakdowns, plus a ton of other content to help you stay ahead.
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I've linked it for free for you in the description.
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clear you don't need to do all of this at once
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you just need a place to start I've linked a playlist
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of social media business strategies at the end of this video
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so that we can help you turn these trends into something practical one system at a time thanks
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so much for hanging out with me
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if you liked this breakdown make sure to let me know
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by giving it a like my name is Bridget O 'Rourke feel free to connect with me online
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and I will see you in the next one Bye!
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you you you
About This Lesson
In this lesson, you will practice your English listening and speaking skills by using the shadowing technique. This method involves listening to a dialogue from the video titled "6 Marketing Trends ACTUALLY Working Right Now" and repeating what you hear in real time. You will focus on improving your English pronunciation while becoming familiar with contemporary business language and expressions. By the end of this lesson, you will not only enhance your speaking clarity but also gain insights into current marketing trends.
Key Vocabulary & Phrases
- Adapt - to adjust or modify according to new conditions.
- Oversaturated - a situation where a market is filled with too many similar options, making it hard to stand out.
- Engagement - the interaction between brands and their audience, indicating interest or involvement.
- Value proposition - a statement that explains why a customer should choose a product or service.
- Trust - a firm belief in the reliability, truth, or ability of someone or something.
- Feedback cycles - the process of analyzing and responding to information about performance.
- Optimize - to make something as effective or functional as possible.
- Clarity - the quality of being coherent and intelligible in communication.
Practice Tips
To make the most out of this lesson, apply the following strategies while practicing with the video:
- Start by watching the video once without trying to shadow. Focus on understanding the general context and content.
- For your shadow speak practice, play a short segment (about 5-10 seconds) of the video at a comfortable speed. Pause after each segment to repeat what you hear, focusing on the pronunciation and intonation.
- Try to improve your English pronunciation by mimicking the speaker’s tone and pace. Pay special attention to the rhythm and emphasis on key words.
- Record yourself as you shadow. Listening to your recordings can help identify areas where you need to improve.
- Repeat segments multiple times to reinforce learning. Aim to increase your speed gradually while maintaining accuracy.
- Incorporate the newly learned vocabulary into your own sentences, practicing both speaking and writing.
- Use the 'shadowspeak' technique by saying back everything you hear, making sure to articulate clearly to challenge your vocal skills.
By integrating these practices, you can effectively learn English with YouTube and enhance your language command, especially in professional contexts.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.