Pratique du Shadowing: How to Introduce Yourself & Sell Confidently in English Without Sounding Pushy - Apprendre l'anglais à l'oral avec la vidéo

Création de la leçon...
1
Hi there, High Level listeners.
2
Welcome back to our English Learning YouTube channel with Side by Side American and British English.
3
We've got another business English class for you today.
4
Have you ever tried to introduce yourself and your company to a new customer, but you struggle to find the right words in English?
5
Or maybe you want to find the perfect way to explain what your company does
6
and how it can help a new customer over the phone or face to face.
7
In today's video, we're diving into a super helpful topic, how to introduce yourself and your company's services to a potential new customer.
8
Yes, that's right.
9
We know that approaching new customers with a sales pitch or a cold call can be quite intimidating, especially if you're trying to build trust and make a good impression quickly.
10
But we think we've come up with another effective strategy
11
and some perfect phrases to help you make a great first impression professionally and confidently
12
and hopefully get off on the right foot with your customers and eventually make a sale.
13
So our strategy for approaching new customers is actually pretty simple.
14
First, introduce yourself clearly, which means letting the customer know who you are and what your company offers.
15
Then the second part is to make your offer confidently and quite directly.
16
We've got two different methods to help you do that in high-level English.
17
Plus, we've got some really useful bonus phrases about respecting your customer's time, which will help you make an even better impression.
18
So stick around for those as well.
19
And we completely understand that having these phrases in writing would be very helpful for memorizing and practicing.
20
So we would love to invite you to join us as a high-level listening member here on YouTube.
21
Becoming a member means that you can get the PDF transcript of this episode and easily follow along word for word.
22
So you can find that in the link in the description below.
23
Okay, so let's get started with these phrases that are going to take your sales skills to the next level.
24
We're going to introduce the vocabulary in two parts.
25
Again, our strategy was first, introduce yourself and your company.
26
Then second, make your offer.
27
And we think if you want to build a strong connection with a brand new customer, you need to cover both these steps.
28
Well, let's start with step one.
29
This is introducing yourself quickly and confidently.
30
I'm kind of imagining that you're sending someone an email or you're talking on the phone.
31
The simplest way to introduce yourself is to say, hello, this is your name, from, and your company's name.
32
For example, hi, this is Mark from EcoSave.
33
Hi, this is Kat from High Level Listening.
34
If you're on the phone, again, you could say, good morning.
35
This is Mark calling from Waterhouse Finance.
36
Hi, good afternoon.
37
This is Kat calling from High Level Listening.
38
So the next thing that you're going to want to do is highlight what your company does.
39
This needs to be nice and quick, so you might want to think about what your company does.
40
You could start by saying something like, we specialize in.
41
We specialize in doing, make sure we add the ing, doing something.
42
So, we specialize in helping English learners improve their business English skills.
43
Remember to start with we, because you represent the whole company.
44
So we specialize in streamlining office operations with cutting edge tools and resources.
45
Another thing you can do is focus on your industry expertise or who you work with, particularly.
46
Something like we work with and then similar companies
47
or types of companies in your industry to do something for
48
example we work with legal companies we work with construction companies and then explain what service you provide.
49
We work with construction companies to provide them with sustainable building materials.
50
And here at High Level Listening, we work with language schools to help English learners improve their business English.
51
Now for the next one, you definitely want to provide a positive, something positive that your company offers, a benefit.
52
So, something that's the most important.
53
We help businesses
54
like yours do something we help businesses like yours
55
or we could say something like we help businesses like your business
56
but instead of saying business twice we're going to say we
57
help businesses like yours do something this is how we connect it to this customer right so we help English learners,
58
we can also use it for people, scholars, teachers, professionals, businesses.
59
We help English learners, like you, improve their language skills through useful courses and videos.
60
Another example, we help companies like yours protect sensitive data through our cyber security solutions.
61
okay so after you've introduced yourself and you've introduced your company quickly and directly
62
we've also got some bonus phrases that you can add on to the end
63
and these would be really good phrases to show
64
that you have respect for your customer's time I understand
65
that cold calling or contacting someone out of the blue might put your client
66
or customer in a defensive mode and they might already be preparing how to say no and make you go away.
67
But I think if you use some of these polite, courteous phrases, you'll sound more respectful.
68
And you're also going to emphasize that this offer will not take long.
69
I only need a short moment of your time.
70
And that might encourage them to keep listening and keep the call going.
71
And that might lead to something positive.
72
So we've got four bonus phrases about respecting your customer's time.
73
Kat, what is the first one?
74
Don't worry, I'll keep this brief.
75
Don't worry, I'll keep this brief.
76
Don't worry, I'll keep this brief.
77
Brief meaning short.
78
Again, we don't want to take much time.
79
Another phrase you could use, this will only take a moment.
80
This will only take a moment.
81
Don't worry, this will only take a moment.
82
I know your time is valuable.
83
I kind of like some of these phrases because you can mix and match and kind of stack them onto each other.
84
I might say something like, don't worry, this will only take a moment.
85
I know your time is valuable.
86
Yes, you can definitely combine them.
87
I'll keep this brief.
88
I know your time is valuable.
89
And the last bonus phrase, I won't take much of your time.
90
I'll keep this brief.
91
I won't take much of your time.
92
Time is uncountable.
93
So remember much, not many.
94
I won't take much of your time.
95
I won't take much of your time.
96
All right.
97
So those are the bonus phrases.
98
If you string them all together, you can say, hi, this is Mark calling from High Level Listening.
99
We specialize in helping students take their English to the next level.
100
I'll keep this brief.
101
I know your time is valuable.
102
And then it's time to make your offer.
103
So this is step two of our strategy.
104
We're going to look at two different ways to make your offer.
105
The first way is to say it directly.
106
What do you do and what are you trying to show or sell your customer?
107
We're not going to make questions because those are easy to reject this sounds quite immediate fast and quite confident too
108
the first thing you can say is i'm reaching out
109
because we can and then share your service i'm reaching out
110
because we can do something for example i'm reaching out because we can help lower your marketing costs?
111
Reaching out because we can help you improve your students' business English and employability.
112
So I quite like this one.
113
We can help you do something.
114
That's a really easy one.
115
Then you don't really have to worry about the grammar.
116
I'm reaching out because we can help you do something.
117
Easy, easy grammar there.
118
Another way that we could say this, I wanted to share how we can do something for you.
119
I wanted to share how we can do something for you.
120
Now, you could say I want to share, but I wanted to share really sounds like something that you've been preparing in advance, right?
121
So, I wanted to share how we can improve your students' English proficiency with our classes and lesson plans.
122
Well, share is good too because it's not about money.
123
I'm just sharing, just telling you.
124
So it's not too pushy or salesy.
125
One more example.
126
I wanted to share how we can simplify your payroll process with our software.
127
One more phrase when you're making your offer directly.
128
I'd love to show you how we can do something.
129
I'd is I would.
130
I'd love to show you how we can and then help your customer in some way.
131
For example, I'd love to show you how we can help your team complete projects quicker without compromising quality.
132
Love to show you how we can take your students' business English to the next level quickly and effectively. So the next one,
133
now we did a few of them where you're just going
134
to straight up offer what you're going to be talking about, right?
135
But this one, we're going to be offering it as a question.
136
Now, sometimes people like to play around with where they talk about this in the sentence.
137
Like our first one, can I share a quick idea that could do something for you?
138
This might be at the very beginning of the conversation, or this might be a little bit later after you've introduced yourself.
139
It really just depends on you and kind of your clients and what the kind of workflow sounds like for you.
140
So, can I share a quick idea?
141
What I like about this one is it is a question, but it's also time-saving, right?
142
Can I share a quick idea?
143
So, we don't really need to say, you know, this won't take much of your time because it's a quick idea.
144
It shouldn't take much of your time.
145
Can I share a quick idea that could help your students enhance their English level?
146
Yes, it also comes across as quite polite because you're asking for permission, like, can I?
147
You're giving them control in a way, and that often makes a good impression too.
148
Can I share a quick idea that could save you time or money?
149
The next way you can make your offer through a question is, do you have a minute to chat about how we can do something for you?
150
Again, like a quick idea, a minute is also a short time.
151
So, we want to emphasize that you're not going to take a long time.
152
Do you have a minute to chat about how we can help your business attract more clients through marketing?
153
You have a minute to chat about how we can help your students make improvements in their business English.
154
Here's another even more polite.
155
You have do you have and can I share?
156
And to take it up another level, could I? Could I?
157
So this makes it a little bit more polite.
158
Could I take a moment to share how we are doing something?
159
Could I take a moment to share how we,
160
my company and I, how we are helping English students improve their business English with our study materials?
161
Could I take a moment to share how we're helping others in retail increase their sales?
162
So again, we're not using the word sell or buy.
163
We're using share.
164
I just want to share.
165
I just want to give you this good news.
166
And then you can decide what to do with it.
167
Okay, so that's the full strategy.
168
And those are all the phrases.
169
Now you've got this amazing list of phrases and questions.
170
And the coolest thing about all of these is
171
that you can mix and match and combine them into any combination and they will still create a professional, polite and clear sales pitch.
172
So to demonstrate
173
that, we've made some short dialogues using all of the language in this video to show you how they work together.
174
Each dialogue is a conversation between a sales rep and a potential customer, either on the phone, on an email or face to face.
175
Kat.
176
Good morning.
177
This is Kat from High Level Listening.
178
We specialize in helping English learners improve their business English skills.
179
Can I share a quick idea that could help your students enhance their English level?
180
Sure.
181
Okay.
182
I'd love to hear how you could help with that.
183
Dialogue number two.
184
I'm the sales rep this time.
185
Good morning.
186
This is Mark calling from Waterhouse Finance.
187
I'm reaching out because we can help lower your operational costs with smarter financial tools?
188
Sure, but make it quick.
189
I have a lot of things to do this morning.
190
All right, our next dialogue, I'll be the sales rep.
191
Hi, this is Kat from High Level Listening.
192
I wanted to share how we can help your students improve their business English quickly and effectively.
193
Oh, okay, that's great.
194
We've been looking for better resources for our learners.
195
Great to hear.
196
And our fourth and final dialogue.
197
Good afternoon, this is Mark calling from EcoSafe.
198
I know your time is valuable, but could I take a moment to share how we're helping companies like yours save energy costs with sustainable solutions?
199
Sure.
200
Okay.
201
Yeah.
202
I'm kind of curious about how this could work for us.
203
All right.
204
So there you have it.
205
Now we know that not all cold calls and sales pitches go this well, and that sometimes customers say no before you can even finish.
206
So that's why we're also preparing another video very soon to help you deal with rejection or reluctant customers politely and professionally.
207
So make sure to click like and subscribe so you don't miss
208
that video when it comes out here on YouTube very soon.
209
Yes, and remember, you can get a PDF transcript of this episode and all of our other episodes, which have every sentence and structure ready to download and take offline.
210
You can get that if you become a High Level Listening member, and you can see a link how to do that in the description below.
211
Thanks so much, everyone, for watching.
212
We'll see you for another useful business English class here very soon.
213
Thanks, everybody.
214
See ya.

Context & Background

In the competitive world of business communication, introducing yourself confidently and succinctly is vital. From telephone calls to in-person meetings, the ability to convey who you are and what your company offers can make a significant impression on potential customers. The dialogue in this lesson centers around effective self-introduction and presenting your services without being pushy. It's perfect for learners who want to improve English pronunciation while mastering the art of business interactions.

Top 5 Phrases for Daily Communication

  • Hello, this is [Your Name] from [Company Name].
  • Good morning, this is [Your Name] calling from [Company Name].
  • We specialize in [activity related to your service].
  • We work with [specific types of companies] to [service description].
  • Do you have a moment to discuss how we can assist you?

By embedding these phrases into your everyday English speaking practice, you can enhance your fluency and confidence. Aim to practice these sentences regularly to ensure they become second nature, especially when using a shadowing app that allows you to repeat after native speakers.

Step-by-step Shadowing Guide

Mastering the phrases from this video can be simplified by employing a shadowing technique, which is effective for learning English with YouTube. Here's how to tackle this specific video’s content:

  1. Listen carefully to the phrases mentioned in the video.
  2. Pause the video after each phrase and repeat it out loud, ensuring your pronunciation aligns with the speaker's.
  3. Use Shadowspeak to practice these phrases alongside the video, mimicking the tone and rhythm of the speaker.
  4. Record yourself to compare your pronunciations and adjust as necessary.
  5. Integrate these phrases into your daily conversations, focusing on contextually appropriate usage, whether over the phone or face to face.

By following these steps and utilizing your English speaking practice regularly, you will become more confident in introducing yourself and providing information about your services, ultimately leading to more successful engagements with potential customers.

Qu'est-ce que la technique du Shadowing ?

Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.