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Influencers selling stuff on social media is not new news anymore.
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Influencers selling stuff on social media is not new news anymore.
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And nowadays, affiliate marketing is getting better and more convenient than ever.
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People, especially influencers, who have 100,000 or millions of followers,
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would promote any product if the price is right for them.
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So let me ask you this question.
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Deep down, do you truly believe these influencers are actually trying to help you?
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Or are they just cashing in?
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Xin chào everyone and welcome back to the channel.
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Today, we're diving into a topic that's been making a lot of noise here in Vietnam.
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Maybe you've seen it all over the news.
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It's a story about trust,
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about what we see online,
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and about learning to look beyond the surface.
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I think many of us can relate to this,
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especially if you've ever scrolled through social media and felt that pull to buy something because a famous face told you to.
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Some influencers, people with huge followings online,
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have been promoting health products like fiber supplements or vitamins for children.
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But here's the problem.
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Many of these products are substandard.
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Substandard with an emphasis on the second syllable.
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It means below the usual or expected quality.
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Substandard.
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They aren't safe.
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They don't work.
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And worse, they're being sold to fans who trust them.
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So today we're asking, what happens when social media influence is used the wrong way?
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And how can we protect ourselves as smart consumers?
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Let's get into it.
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We live in a time when anyone with a phone and a ring light can build a massive audience.
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They can dance, share fashion tips,
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or talk about beauty routines,
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and boom, they have thousands, even millions of followers.
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These people are called influencers because they have the power to affect what people think,
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feel, or buy.
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When an influencer says, I've been using this fiber drink every day,
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I feel healthier and lighter.
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You should try it.
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It just sounds more convincing than if it was from a stranger, right?
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But why is that?
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Because it feels like a friend giving advice.
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You trust them.
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They seem trustworthy.
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Trustworthy with an emphasis on trust.
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It means that simply someone can be trusted,
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that they're honest and reliable, trustworthy.
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But here's where the problem begins.
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These influencers might not actually use the products they're selling.
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They only promote them because they get paid to do it.
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That's called an endorsement.
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Endorsement.
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Endorsement with an emphasis on the second syllable.
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It's a public statement of support,
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often by a celebrity or influencer.
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Endorsement.
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Now, an endorsement isn't wrong if the product is safe and the promotion is honest.
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But when influencers make deceptive claims,
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that's when things get dangerous.
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deceptive.
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Deceptive.
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It's an adjective with an emphasis on the second syllable.
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Deceptive means leading someone to believe something that isn't true.
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Deceptive.
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Here are some examples of being deceptive.
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Saying a product is safe for children without medical proof,
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or promoting something with misleading information,
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or ignoring side effects, or lying about how something works.
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In these cases, they're spreading disinformation.
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Disinformation.
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Disinformation with an emphasis on may, the fourth syllable.
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It means false or incorrect information spread on purpose.
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Disinformation.
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And sometimes the consequences are serious.
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Let's say a mom sees an influencer promoting a vitamin for kids.
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She trusts the influencer, so she buys it.
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But the product hasn't gone through safety checks so her child gets a stomach problem or worse.
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This is where we talk about consequences.
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When someone sells a dangerous or poor quality product, people can get hurt.
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But the influencer, they've already made their money.
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They might just move on and promote the next trendy item,
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but they should be held accountable.
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Accountable.
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Accountable with an emphasis on the second syllable.
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When you're held accountable, you are responsible for what you do and you must explain your actions.
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You reap what you sow,
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meaning you experience the results of your actions,
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whether your actions are good or bad.
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When you lie for profit,
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the truth will come back to you.
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So why do fans fall for this?
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Why do so many people believe the marketing?
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It's because the influencer seems real.
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They show their daily life.
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They speak casually.
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They feel close, even when we've never met them.
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This is called credibility.
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Credibility.
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Credibility.
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With an emphasis on the bi, the third syllable.
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This is the quality of being trusted and believed.
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Credibility.
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Once someone builds credibility with their audience,
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it becomes very easily to manipulate that audience.
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Manipulate.
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Manipulate with an emphasis on the second syllable.
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manipulate means to control or influence someone in a dishonest
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or unfair way manipulate
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and that's what's happening in some cases they're not just promoting they're using their power in a dishonest way.
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And that's not okay.
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So are all influencers bad?
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Of course not.
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There are many good influencers out there.
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People who truly care about their audience,
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who only promote safe, high quality products.
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They check the facts.
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They do their research.
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They have real ethics.
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But even one bad example can damage the credibility of others.
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When one influencer lies, people stop trusting all influencers.
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There's an old saying, if it sounds too good to be true, it probably is.
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So be careful with products that promise instant results or miracle cures,
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because real health just doesn't work that way.
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Now, if you are an influencer or dreaming of becoming one,
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here's a message for you.
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With power comes responsibility.
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Before you promote anything, please ask yourself, is this product safe?
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Would I give this to my own family?
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Can I explain it honestly to my followers?
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Because if you lie, if you trick people,
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if you promote harmful products just for money,
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you'll eventually have to face the consequences of your actions.
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Consequence.
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Consequence with an emphasis on the first syllable.
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It means a result or effect of an action or condition.
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Consequence.
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That means you'll have to deal with the backlash and the shame,
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the broken trust, and sometimes even the law.
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Now, if you're watching TikTok,
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YouTube, or Instagram and see someone selling health products,
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here are five smart things to do.
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Number one, research the product.
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Don't believe everything from a 60-second video.
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Number two, check for reviews outside of social media.
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Don't just believe their reviews on social media.
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Ask and try to see what are real users saying.
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Number three, ask yourself, is this influencer qualified to talk about health?
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Do they have a degree in this thing they're promoting or are they a doctor,
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a dietician, or just famous?
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Number four, be careful with limited time offers or pressure to buy quickly.
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That's often just a sales tactic.
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And lastly, number five, protect your money and your health.
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Just because someone is popular doesn't mean they're right.
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The internet is a powerful place.
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It helps us learn, grow,
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and connect, and yes, shop.
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But with so many voices online,
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we have to think carefully.
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don't let popularity blind you don't let entertaining content replace facts
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and
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if someone uses their influence to push harmful products it's not
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just business it's betrayal we all deserve better we deserve honesty and safety we deserve people who don't just want our money,
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but instead want our trust as well.
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Well, thank you for listening, friends.
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If this episode helped you to think more clearly,
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please give it a thumbs up,
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share it with a friend,
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or leave a comment below.
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That's all for today.
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Goodbye for now, and I'll see you in the next video.
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Why practice speaking with this video?
Practicing speaking through this video is an excellent way to enhance your English language skills in a real-world context. The dialogue delves into the contemporary issue of social media influencers and their impact on consumer behavior. By shadowing the speaker, you not only improve your listening skills but also gain insights into how impactful language can be used to sway opinions.
The context of influencers promoting products creates a relatable conversation for learners, as many people today are influenced by social media. Engaging with this material allows you to practice key vocabulary and phrases in a scenario that resonates with everyday experiences. Shadowing the speaker will help you develop a more natural speaking style and improve your English pronunciation through the mimicry of authentic speech.
Grammar & Expressions in Context
The transcript of the video introduces several key grammatical structures and expressions that are crucial for effective communication:
- “Do you truly believe…” - This structure invites the audience to reflect, using the present simple tense to emphasize certainty.
- “It means below the usual or expected quality.” - Here, the phrase functions to define a term, showcasing the usage of "means" to introduce explanations.
- “They seem trustworthy.” - The use of "seem" highlights the perception of trust, allowing learners to understand how descriptive verbs can convey judgments in discussions.
- “That’s called an endorsement.” - This phrase clarifies a concept and is an example of defining something while connecting it to a broader context of marketing language.
Engaging with these structures through shadowing will help you internalize their use and enhance your ability to express nuanced opinions.
Common Pronunciation Traps
As you engage with the video, you might encounter some pronunciation challenges that are essential to address for effective communication:
- “Substandard” - Pay attention to the emphasis on the second syllable, which is crucial for clarity. Misplacing the stress can lead to misunderstanding.
- “Trustworthy” - This word contains a blend of consonants that can be tricky. Practicing its pronunciation through shadow speak techniques can significantly enhance your delivery.
- “Endorsement” - Emphasizing the correct syllables helps convey the meaning more effectively. When shadowing, focus on the rhythm of the word to improve your English pronunciation.
Utilizing the shadowing method with this content will allow you to tackle these pronunciation traps while enjoying the process of learning.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.
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