シャドーイング練習: 15 Things You Didn't Know About PANDORA - 動画で英語スピーキングを学ぶ
レッスンを作成中...
1
15 Things You Didn't Know About Pandora Welcome to Alux .com, the place where future billionaires come to get inspired.
2
you you Hello Aluxers, it's time for some bling bling action.
3
Today we have quite a charming topic for you that's both fun and full of interesting business -related facts.
4
And who does charming better than jewelry giant Pandora, a brand that is known for its charm bracelets that,
5
well, let's be honest, we've all seen or owned at some point.
6
The company started in Denmark in the 1980s and was a family business for almost three decades.
7
it's one of the big brands such as Tiffany.
8
Although they are considered to be mid -priced products that appeal to the mass market, they now sell the franchise worldwide and is one of the most recognizable brands.
9
Most importantly, the brand has had an interesting evolution from its big break
10
in the US market to a sudden plunge in popularity years later and a strong comeback afterwards.
11
If you are new here, welcome!
12
Be sure to subscribe and follow us on Instagram @alux.
13
We all know them, we've seen them and we may even wear them.
14
So make yourself comfortable and let's get started.
15
Number 1 Pandora became the third -largest company in terms of worldwide sales after Cartier & Tiffany.
16
Per Involsyn is a Danish businessman who began importing items from Thailand, together with his then -wife, Winnie.
17
Per established a company called Pandora in 1982 and only had a small shop in Copenhagen,
18
but it wasn't until the year 2000 that things started really taking off.
19
Eight years later, the company went public and went through an astounding growth afterwards.
20
By 2010, it became the third largest jewelry company in the world in terms of sales,
21
grossing millions of dollars every month and creating a Pandora Charms craze all over the world.
22
was behind Cartier & Tiffany & Co, which are luxury brands with years and years of tradition.
23
This year, Pandora was valued at $11 .9 billion, according to Forbes.
24
Number 2: It grew in popularity after the recession.
25
Don't be fooled by the numbers, it took many years before Pandora became more popular on the international market.
26
In the US, it rose to prominence about a decade ago when the economy wasn't doing so great,
27
but maybe people were thinking that jewelry was an investment, not a splurge.
28
They changed their approach a little bit by offering more affordable items, such as the charm bracelets, which were viewed as an attractive alternative to the general public.
29
pieces, Pandora was a great alternative because they're not crazy expensive so more people could buy them.
30
And since their strategy is to have as many charms to the bracelet as possible, growing sales are almost guaranteed.
31
According to Rob Bates, a news editor of JCK magazine, "Jewelers were desperate for anything and so a lot of them started selling Pandora,
32
and that was the moment when the brand began expanding and opening stores everywhere.
33
countries on six continents with over 7 ,700 points of sale in only 36 years.
34
Number 3: Thailand was the big inspiration behind Pandora's story.
35
The two Pandora co -founders found a lot of inspiration in Thailand.
36
After a business trip in 1979, they became enamored by the craft and traditions of the jewelry culture there.
37
So, the best course of action, they decided to open up a workshop in the capital to see what they could come up with.
38
And here's why they did that.
39
and increase production in a short period of time.
40
Nowadays, they have more than 22 ,300 employees,
41
and 13 ,200 of them work in their manufacturing site in Thailand, appropriately called Gemopolis.
42
The factory is huge, but it does meet modern standards and employees are treated well.
43
Number 4: Charm Bracelets Were Created By Two In -House Designers.
44
The company sells many items, including necklaces, bracelets, and rings,
45
but it's no secret that its charm bracelets are what makes Pandora… well, Pandora.
46
Their design is perfect for both women and men.
47
They have it in gold and silver, and there are hundreds of charms to choose from.
48
Basically, there's no reason to hate the brand.
49
traditional sense represent amulets that would bring good luck to wearers, but Pandora's concept bracelet came years later,
50
so the original story has been forgotten in a way.
51
In 1999, the company's first in -house designers, Luni Francine and Lisbeth Eno Larsen, were credited with the innovative design.
52
The bracelet is made of silver, and you can attach different trinkets or charms to it, made out of beads, Murano glass, and other materials.
53
and attach different charms that have different meanings.
54
The charm bracelets represent 80 % of the company's total sales, which is a pretty impressive figure and a testament to their long -lasting appeal.
55
But don't fret Aluxers, if you don't fancy charms like other people, there's all kinds of other jewelry to choose from.
56
Number 5: The Most Expensive Charm Costs $800 is around $40.
57
With this price, they managed to make the bracelet a perfect gift idea
58
and very affordable too but they also have special items to mark different special occasions like Valentine's Day or Christmas.
59
Take for example the most expensive charm so far called the Majestic Crown, which has a whopping $765 price tag.
60
The item features 14k gold and a .108k diamond and has the appearance of a crown.
61
Of course, the UK royal family served as an inspiration for it, as it was unveiled earlier this year,
62
birth of the new royal baby and of course Meghan and Harry's wedding.
63
With this appealing backstory in mind, the charm was sold out in the UK soon after it was revealed.
64
We call this: Sneaky but good marketing.
65
6. The company's shares fell by nearly 80 % in 2011.
66
Despite its meteoric rise in 2008 before the recession, Pandora did have its share of trouble just a few years later.
67
In 2011, shares dropped by almost 80 % and saw a steep decline in the US and UK, its biggest markets.
68
It was considered to be a huge disaster for the company because it nearly drove them to bankruptcy.
69
Chief Executive Michael Wendelin Olsen resigned soon after the incident without any comments.
70
Their biggest mistake was they continued to increase their prices, which did not sit well with its core market.
71
To be honest, Pandora charms and jewelry are popular and loved because they are affordable luxury, not luxury.
72
It's not the same to have a Pandora bracelet or a Cartier bracelet.
73
However, there is a happy end to this story since in 2014, they had a revenue of around $1 .8 billion and half a billion dollars in profit.
74
more affordable options.
75
Number 7.
76
Pandora's founder lived a double life in Thailand Per Einvilsen is one of Denmark's richest men, who seemed to have everything.
77
However, behind the scenes, he found in Thailand more than a business opportunity, to say the least.
78
Einvilsen admitted to having multiple affairs in Thailand, which resulted in two daughters from two different women, one born in the 90s.
79
No surprise there.
80
He admitted this adultery to his wife, Winnie, with whom he had already had a son, Christian.
81
actually stayed together until 2008.
82
Even after their late divorce, he continues to live in Thailand, while Winnie, who gained 40 % of Pandora shares in the process,
83
lives with their son in a small city close to Copenhagen and is one of the wealthiest women in Denmark.
84
This should seriously be a movie.
85
Number 8.
86
Pandora has had a complicated relationship with retailers.
87
The company had a very tough year in 2011, as we've mentioned before, however, it was not just about the money after all.
88
It seems they made a lot of mistakes in dealing with investors, retailers and customers as well.
89
Let's take a peek into Pandora's box.
90
They charge UK stores 35 % more than other territories such as the US.
91
They didn't tell their investors they had a serious drop in profits and their employers judge customers for buying $130 wedding rings.
92
Should we go on?
93
It's not so shiny inside the world of Pandora, but they manage to keep their appearances up, and with some strong endorsement deals and fun campaigns,
94
it's all forgotten in a matter of seconds.
95
At least, so it seems.
96
Number 9: Ciara is their newest brand ambassador Most recently,
97
Pandora has slightly shifted its marketing tactics to introduce more collaborations and high -end items.
98
They're also trying to be a little more inclusive and niched by working with certain bloggers and celebrities.
99
Their new brand ambassador is the 32 -year -old R &B singer and bombshell, Ciara.
100
She represents the Radiant Shine, a new collection which features 18 karat gold -plated sterling silver pieces.
101
references too.
102
Ciara, who is now a mother of two and has a net worth of $16 million, has also collaborated to look fierce in the ad.
103
She's sexy, she's dancing, she's singing, and she looks like a million bucks in gold -plated Pandora jewelry.
104
The campaign also emphasized Ciara's role as a mom and daughter as she recommended Mother's Day gifts,
105
but keep in mind that prices range from $20 to $220 or more depending on the country you live in.
106
Number 10: Pandora's Co -Founders Are Among Denmark's Wealthiest People Although the company went public in 2008,
107
its founders are still making a lot of money and are among the richest people in Denmark.
108
He rarely shows his face and doesn't like to make a big fuss about himself, but that's why a lot of people don't know him or his story.
109
The enigmatic Per Einvilsen
110
and his son Christian were listed as having a joint net worth of $7 .2 billion back in 2014.
111
with a net worth of $1 .4 billion, as CEO Magazine credits her with, which places her as the fifth wealthiest woman in Denmark.
112
After everything they went through, personally and professionally, they're doing pretty well in the financial sector.
113
However, these two are by far not the richest in the country.
114
And since we've probably peaked some curiosity in you to find out who is the wealthiest person in Denmark, click in the top right corner to watch our video on the subject.
115
Number 11: tastes now you It's no wonder that analysts might have a certain reticence when talking about Pandora's success,
116
especially considering its past failures.
117
For example, earlier in 2008, the company announced its strategy of growing their product offerings, such as making more earrings,
118
necklaces, and rings, and expecting to increase the revenue between 7 and 10 % in the next 4 years.
119
It sounds very bold and ambitious, but is it worth it?
120
Are people going to buy the items?
121
In 2018, investors lost their interest as the company's shares dropped by 35%.
122
Most recently, the company blamed slow growth in the first six months of the year on a change in consumer behavior.
123
Apparently, they prefer simpler looks with fewer charms on the bracelet, which slows down sales considerably.
124
The Pandora bracelet's era might die very soon and the brand is prepared for the funeral and also for the relaunch.
125
soon.
126
Most of their jewelry is designed for women, but they also have male jewelry, but a common misconception about the brand is that their customers are mostly women.
127
Well, the final customer is indeed probably mostly women, but actually men buy more Pandora jewelry from their online stores.
128
Of course, most of them end up being gifts, but more men visit the website than women do.
129
Now that we know that, we're curious to know if they advertise differently since sales messages than women do.
130
Maybe men already know about Pandora from their girlfriends or mothers.
131
13. Some charms have controversial names like Christ or Holy Grail.
132
Every Pandora charm has a story and is fitted for a certain occasion.
133
There are family charms, love charms, school related charms, animal charms, and everything you could ever think of.
134
They sell over 800 different charms, some of which are limited editions.
135
They do have some religious charms with crosses, angels or the bible, but also a few controversial ones.
136
There's a charm called Christ, but it's not portraying Jesus Christ.
137
In fact, the Christ charm has a 14 karat gold open heart
138
and it's named like that because it was released only to Christ jewelers in Germany in limited edition.
139
Another controversial charm is the Holy Grail charm that depicts a teal pearl dangle.
140
was retired from the market due to production issues.
141
Apparently, there were issues with the blue pearl drop losing its color.
142
These two charms are rare and exclusive charms Pandora made along with other famous ones, like Australia Map or the Royal Denmark Church.
143
Some of them can't even be bought anymore or if they are available, they're about $500 or more.
144
14. They Launched a Line of Watches In 2010,
145
they launched a line of Swiss watches in collaboration with Ronda called Black Crown Diamond.
146
The collection consisted of five different watches, with no charms but with diamonds.
147
Not actual diamonds, but a resistant surface made with sapphire crystal to make it last longer.
148
There are three different categories of Pandora watches: Classic, Contemporary, and Fashion, all of which complement the elegant jewelry they offer.
149
The watches retail for between £200 -760.
150
Sadly, they aren't available anymore on the official website.
151
15. Pandora's brand story is intentionally short and vague.
152
Well, aside from the most recent Ciara collaboration, Pandora has generally emphasized their focus on the average, normal woman.
153
Unlike Tiffany's, Swarovski and other similar brands, they don't have an extensive background story to tell you what the brand represents.
154
Even the name Pandora has never been explained and we don't know why they chose it, what it means or if it has anything to do with the Greek name.
155
On the contrary, they let clients decide what the company represents for them.
156
This way, everyone can pitch into the story and be a part of the brand, or they simply went along with the mystery because it makes you wonder and be more interested in them.
157
Well Aluxers, that's a wrap on Pandora.
158
Taking all the bling aside and getting to know the story behind a brand is always kinda cool.
159
In this case, Pandora lets you cast a meaning and story behind every charm.
160
why you got it, and all the fun details about the charm.
161
Life is made out of stories and through jewelry we can uncover those stories.
162
But enough with the meanings, we're actually curious to know if you guys have any Pandora charms.
163
Do you collect them or do you hate them?
164
Let us know in the comment section below.
165
And for sticking with us all the way to the end and being a true Aluxer, you know you get a bonus fact.
166
Here it is.
167
can't buy.
168
Even the most hardcore charm bracelet fans cannot get their hands on Pandora's most elusive item.
169
That's because the company has a secret charm that's only available to their employees.
170
Yep, you only get one of these if you work with them.
171
A pretty nice way to make their employees feel special.
172
The item is more of a sentimental piece, which represents its two founders.
173
A lion, a giraffe and a bee.
174
The lion is meant to stand for pride and teamwork.
175
The giraffe represents the company's performance and the bee which symbolizes their passion and dedication to their work.
176
And there you have it, the company's values in one charm: Genius!
177
recommend you watch next.
178
Thank you for being an Aluxer and we'll see you back tomorrow!
179
you you you
📺 同じチャンネル
B21
15 Cheap Mistakes The Rich Never Make
Daily ConversationWorking Adults
B21
15 Things You Didn't Know About TIFFANY & CO.
Daily ConversationWorking Adults
B21
10 Skills That Become More Valuable As You Get Older
Daily ConversationWorking Adults
B22
15 Things You Didn't Know About HILTON
Daily ConversationWorking Adults
B215 Signs You’re Going to Be Rich
Daily ConversationWorking Adults
B21
15 Things You Didn't Know About Nikola Tesla
Business EnglishUniversity StudentsWorking Adults
B21
15 Questions Every Adult Should Answer
Business EnglishDaily ConversationUniversity Students
C230
Every Modern Economic Problem Explained
University StudentsWorking Adults
✨ おすすめ動画
B23
221 文
The Stock Market Is Being Used as a Dumping Ground
Daily ConversationWorking Adults
B21
174 文
WHAT'S ON MY iPAD 2025 | fav apps, cozy games, planning & digital art
Daily ConversationWorking Adults
B21
332 文
Cheap and toxic - The dark side of mass-produced fashion jewelry from China | DW Documentary
Daily ConversationWorking Adults
B22
125 文
How I Made My First $100,000 at 22 as a Real Estate Agent
Daily ConversationWorking Adults
B213
31 文
Why Small Luxuries Thrive During Recessions (The Lipstick Effect)
Daily ConversationWorking Adults
B21
131 文
The Worst Sponsorships in YouTube History
Daily ConversationWorking Adults
B21
79 文
The Secret Behind Coca-Cola Marketing Strategy
Daily ConversationUniversity StudentsWorking Adults
B22
131 文
Inside Gap Inc.’s Plan To Rewrite Its Story for Gen Z | Behind The Business
Daily ConversationWorking Adults
B21
302 文
UNIQLO HIDDEN GEMS: Comfortable Basics That Look Expensive!
Daily ConversationWorking Adults
B21
546 文
Do Elite Degrees Still Matter In The AI Era? | Jamie Beaton from Crimson Education | EP 410
Daily ConversationUniversity StudentsWorking Adults
B2292 文
3년 만에 1조원 가치 브랜드를 만든 헤일리 비버의 인생 전환점과 성장 스토리 #영어쉐도잉
Business EnglishDaily ConversationWorking Adults
このレッスンの語彙とスピーキングのポイント
このB2レベルのスピーキングレッスンは、動画「15 Things You Didn't Know About PANDORA」を教材にしています。 繰り返し出てくる語は次のとおりです：charm, Pandora, brand, bracelet, jewelry。 この動画には、シャドーイング用の文が179文、単語が2568語あります。 音声の長さは18:01です。 話す速さは1分あたり約143語で安定しており、シャドーイングしやすいペースです。 英語の頻出3,000語に含まれる単語は80%だけなので、語彙は難しめです。
この動画の重要語彙
動画の中で特に難しい単語15語を、発音と意味つきで紹介します。
| 単語 | 発音 | 意味 |
|---|---|---|
| charm 名詞 | /t͡ʃɑɹm/ | お守り |
| bracelet 名詞 | /ˈbɹeɪslət/ | 腕輪, ブレスレット |
| jewellery 名詞 | /ˈd͡ʒʊ-/ | 宝飾品, ジュエリー |
| investor 名詞 | /ɪnˈvɛs.tə(ɹ)/ | 投資家, 出資者 |
| carat 名詞 | /ˈkæ.ɹət/ | カラット |
| giraffe 名詞 | /d͡ʒəˈɹæf/ | 麒麟, キリン |
| jeweler 名詞 | /ˈd͡ʒuːələ(ɹ)/ | 宝石商 |
| emphasize 動詞 | /ˈɛm.fə.saɪz/ | 強調する, アクセントをつける |
| retailer 名詞 | /ˈɹiteɪlɚ/ | 小売商人 |
| attach 動詞 | /əˈtæt͡ʃ/ | 付ける, 添付する |
| recession 名詞 | /ɹɪˈsɛʃn̩/ | 退去, 衰退 |
| necklace 名詞 | /ˈnɛkləs/ | ネックレス, 首飾り |
| pearl 名詞 | /pɝl/ | 真珠 |
| adultery 名詞 | /əˈdʌltəɹi/ | 不倫, 姦通 |
| amulet 名詞 | /ˈæm.jə.lɪt/ | お守り, 護符 |
動画に出てくる句動詞
| 単語 | 意味 |
|---|---|
| find out 動詞 | 見出す, 調べる |
| slow down 動詞 | 遅らせる |
| take off 動詞 | 脱ぐ |
この動画の文法
話し手がよく使っている文型を、動画の実際の表現とともに紹介します。
| 文型 | 動画での表現 |
|---|---|
| 受動態 be + 過去分詞 — 誰がするかより、何が起きるかに焦点を当てる | is known · are considered · was valued |
| 現在完了形 have/has + 過去分詞 — 過去の出来事が今も関係している | has had · we've seen · has been forgotten |
| 関係詞節 who / which + 節 — 人や物について情報を加える | bracelets, which were · sales, which is · Crown, which has |
注意したい発音
話し手はdon't, they're, we'veなど、短縮形や弱形を26回使っています。聞こえたとおりの短い形で発音しましょう。
- 「sh」と「zh」の音: recession /ɹɪˈsɛʃn̩/, bombshell /ˈbɑmʃɛl/, misconception /ˌmɪs.kənˈsɛp.ʃən/, intentionally /ɪnˈtɛn(t)ʃənəli/, ambitious /æmˈbɪʃ.əs/
- 長い単語（アクセントの位置に注意）: adultery /əˈdʌltəɹi/, enigmatic /ˌɛnɪɡˈmætɪk/, meteoric /ˌmiːtiˈɒɹɪk/, misconception /ˌmɪs.kənˈsɛp.ʃən/, collaborate /kəˈlæb.ə.ɹeɪt/
日本語話者が苦手な音：
- /r/ と /l/ の区別 — /l/ は舌先を歯茎につけ、/r/ はどこにもつけない: bracelet /ˈbɹeɪslət/, jeweler /ˈd͡ʒuːələ(ɹ)/, retailer /ˈɹiteɪlɚ/, adultery /əˈdʌltəɹi/, starling /ˈstɑɹlɪŋ/
- /v/ — /b/ にならないように、上の歯を下唇に当てる: investor /ɪnˈvɛs.tə(ɹ)/, elusive /ɪˈl(j)u.sɪv/, uncover /ʌnˈkʌvɚ/, unveil /ʌnˈveɪl/, advertise /ˈædvɚˌtaɪ̯z/
- /f/ — 「フ」ではなく、上の歯と下唇で出す: giraffe /d͡ʒəˈɹæf/, emphasize /ˈɛm.fə.saɪz/, sapphire /ˈsæf.aɪ̯əɹ/, fuss /fʌs/, fierce /fɪɹs/
この動画での練習方法
- まず声を出さずに動画を最後まで聞き、知らない単語をメモします。
- 通常の速度で一文ずつシャドーイングし、話し手のリズムに合うまで繰り返します。
- 自分の声を録音して元の音声と比べます。charm, bracelet, jewelleryなどの単語に特に注意しましょう。
シャドーイングとは？英語上達に効果的な理由
シャドーイング（Shadowing）は、もともとプロの通訳者養成プログラムで開発された言語学習法で、多言語習得者として知られるDr. Alexander Arguelles によって広く普及されました。方法はシンプルですが非常に効果的：ネイティブスピーカーの英語を聞きながら、1〜2秒の遅延で声に出してすぐに繰り返す——まるで「影（shadow）」のように話者を追いかけます。文法ドリルや受動的なリスニングと異なり、シャドーイングは脳と口の筋肉が同時にリアルタイムで英語を処理・再現することを強制します。研究により、発音精度、抑揚、リズム、連音、リスニング力、そして会話の流暢さが大幅に向上することが確認されています。IELTSスピーキング対策や自然な英語コミュニケーションを目指す方に特におすすめです。