シャドーイング練習: How Gen Z Is Reviving U.S. Shopping Malls - YouTubeで英語スピーキングを学ぶ
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I typically am an independent person, but I love going to the mall with someone. I love going to the Apple Store and buying an iPad with a friend, or I love going to Abercrombie and getting a camouflage sweatshirt with a friend.
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I typically am an independent person, but I love going to the mall with someone. I love going to the Apple Store and buying an iPad with a friend, or I love going to Abercrombie and getting a camouflage sweatshirt with a friend.
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Despite a number of closures, U.S.
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malls are making a comeback due in part to a surge in younger shoppers.
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Nearly 60% of shoppers, ages 18-to-34, say they shop at the mall often or sometimes, compared with just 48% of 35-to 54-year-olds.
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Members of Gen Z born between 1997 and 2012, are spending money in physical stores at a similar rate to their grandparents.
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What retailers have learned is that that the store can be used not just for traditional shopping, it can be used as a mechanism to fulfill online orders and vice versa.
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It's actually more convenient for me to just go to the store, try on the item.
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If it doesn't fit, I can just return it right then and there, you know, instead of having to go to UPS, send it back, waiting another 5 to 7 business days.
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Malls are also pivoting from traditional department stores to providing an array of entertainment options and leisure activities.
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Over the past decade, Macy's has closed more than a third of its stores.
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Born into a digital world and known for working, shopping and dating online, Gen Zers spend on average six or more hours on their phones daily.
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One of the other funny things about Gen Z is that they're so social media savvy that they love to post about experiences they have, including shopping. One of the reasons why they're going to malls is because they want to have the bags they can show off on TikTok of the haul they had from the mall, and if they shop online, they have a bunch of cardboard boxes rather than branded bags.
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The U.S. is home to an estimated 1,226 malls, 7% less than 2017.
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So can younger shoppers help save the traditional brick-and-mortar mall?
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CNBC went to Freehold Raceway Mall in New Jersey to find out.
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Lindsey Hyams is a 23-year-old from Marlboro, New Jersey. Her shopping journey begins online.
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I typically like to shop online first because I like to get the experience of looking through a whole entire catalog, a whole, entire website. My favorite app is called Locker, so I can actually collect all the items that I want on an app and then go into a store like Aritzia, Zara, Abercrombie, American Eagle, and I can go in and I can actually shop all of my photos or all of my collections. But it often ends at the mall.
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Freehold Raceway is one of over two dozen new Jersey malls with over 200 stores and restaurants.
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When you come to the mall, what's your typical day like?
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I always stop at Starbucks because I definitely need some caffeine, a breakfast sandwich.
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I typically do like to shop in the morning or like right before the mall closes.
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Gen Zers like Hyams, say they like to shop in person because it allows them to touch and feel what they are buying, and they avoid shipping charges.
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There are about 69 million members of Gen Z.
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They make up about 20% of the U.S.
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population. The group has a spending power of about $150 billion.
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Do you ever buy online and then pick up at the mall?
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Yeah. For Zara all the time.
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Yes. I love doing that for Zara for two reasons, one, it's free shipping.
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Two, it comes really fast, so it's here in 1 to 2 days.
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And then also if it doesn't fit, I could just return it.
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Some of the top shopping destinations for Gen Z include department stores like Macy's, Bloomingdale's and JCPenney. Luxury retailers like Gucci and Ralph Lauren, and specialty retailers like Express, Abercrombie and Apple. In addition to speed, shopping in store comes with other perks. I've heard from some people that have researched Gen Z that some of it's also instant gratification and looking for a quicker way to get what you need. Does that ring true to you?
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I'd rather just drive the 25 minutes and go pick up the sweatshirt, or I'd rather go pick up the pair of jeans.
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And it's an activity they can do with their peers.
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60% of Gen Z respondents say they visit malls to socialize or meet friends.
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So many of the Gen Z shoppers I spoke to said there's something about the mall and its simplicity that brings back a lot of nostalgia.
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The touching and feeling items, the walking around the sights, the smells.
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My cousin's coming home for college and our first trip is going to Short Hills. We're going to go to Aritzia.
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We're going to have our day.
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We're going to get coffee. We're going to get lunch at Bloomingdales. So for us, it's a place that we actually can create experiences at.
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After living through two major economic crises, the Great Recession and the pandemic, Gen Z is budget conscious and prefers discount retailers like TJ Maxx and Target, dollar stores like Dollar General, and fast fashion retailers like Zara.
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The group also frequents thrift stores and Facebook Marketplace. But they can also be heavily influenced by what they see online, with 85% of respondents from one survey saying social media has an impact on their purchasing decisions.
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Abercrombie & Fitch, a staple of 90s fashion known for dimly lit stores and controversial marketing tactics, has seen a turnaround in part by leaning into that online experience.
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The company includes its namesake chain, and Hollister.
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You know, the kids still like to come to the mall, so even though they may start their purchase online or on their phone, they do complete it a lot of times in the mall.
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Sometimes they'll find us on social, they'll click into our apps, or they'll click into the mobile web and start looking around. They'll save a basket, and then they'll come into the store and say, "Okay, I have these 4 or 5 products I want to check out. I'm going to try them on.
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I'm going to feel them. I'm going to touch them".
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In-person sales are a bigger business for Hollister, which caters to Gen Z.
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Digital sales at the Abercrombie brand make up 60% of revenue in fiscal year 2023, compared with 30% at the Hollister brand.
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The company said teen customers prefer to visit in store. Shares of Abercrombie & Fitch are up about 75% this year, well above the S&P 500.
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What we want to do, what we try to do is that whenever they lift their head up from the phone, you know, these I have teens, they're always staring down at the phone, whenever they lift up, we want it to be a seamless move into that store. So, when you think about the photography that we see online, we want to bring that into the stores.
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We have video online, we want to bring that into the stores.
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We want those stores to be light and bright, easy to navigate.
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The top clothing brands for Gen Z include Nike, American Eagle and Lululemon.
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For decades, mall culture was a dominant part of life for American teens.
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Cult classic films like "Fast Times at Ridgemont High", "Mallrats", and "Clueless" epitomized the meet and hangout culture of that era.
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Malls were also a place for teens to get a job.
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Teen employment in the 1970s, 80s and 90s was almost double what it has been in recent years, but times have changed.
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Today, almost half of Gen Z teens said the place where they can be found almost constantly is online.
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Over half of U.S. teenagers say they spend at least four hours a day on social media.
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About a third of Gen Z respondents reported poor mental health in a recent survey, compared with just 14% of Gen Xers and 7% of baby boomers.
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Shopping for some of them might be an opportunity to go into a store, have a real life experience.
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Many Gen Zers considered the mall a third space that isn't work or home. Gen Z is becoming an important audience for malls and for retailers.
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These teens and twenty-somethings are starting to make money. They're getting jobs, they're graduating from college, and they're entering their career years. To try to attract Gen Z shoppers, Simon Property Group, the nation's biggest mall owner with about 195 U.S.
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malls and shopping centers, recently launched an ad titled, 'Meet Me at the Mall' on Netflix, TikTok and Instagram. The ad, heavy on 80s nostalgia, depicted young adults dancing and roller skating at the mall.
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Other mall owners are leaning into experience and entertainment venues like Dave & Buster's.
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Clearly, what you've seen is a move towards more experiential offerings food and beverage, hospitality, etc..
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That shift is happening as big anchor stores like Macy's, Lord & Taylor, JCPenney and Sears have downsized or disappeared from malls entirely.
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One of the biggest changes coming to U.S.
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malls in the coming years is that Macy's is closing so many of its stores across the country, and that's a huge footprint in a lot of these malls.
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For mall owners, that could be an opportunity to replace that space with a store or an experience that will appeal to a younger shopper. But it's not a guarantee if they don't come up with something trendy or unique, that mall traffic could die off. An estimated 2,000,000 square feet of mall space was demolished in 2022.
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A lot of people say malls are dead, or malls are dying.
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They don't have any relevance. What would your response be?
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I definitely don't think that they're dying.
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I think that malls are just evolving.
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Every time I go to a mall, they're definitely thriving.
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この動画で話す練習をする理由
この動画では、アメリカのショッピングモールがどのようにして再生を遂げているのか、特に若い世代のショッパーがどのようにモールを利用しているかに焦点を当てています。話者の体験を通じて、買い物が単なるショッピングではなく、友人との社交の場であることが伝わります。このコンテキストで英語を練習することは、会話の流れを理解するのに役立ち、リスニングスキルを向上させます。また、実際の会話で使われる表現を習得することで、スピーキングの自信を高めることができます。YouTubeで英語学習をする際は、こうしたリアルな会話をシャドーイングすることが非常に効果的です。
文法と表現の文脈
- "I typically like to shop online first" - 「最初にオンラインで買い物をするのが好きです」という表現は、通常の習慣を述べる際の「typically」の使い方を示しています。
- "I can just return it right then and there" - 「その場で返品できます」というフレーズは、口語的表現が含まれており、日常会話でよく使われる構造です。
- "It's actually more convenient for me" - 「私にとって、実際にもっと便利です」というフレーズは、「actually」を使って意見を強調する方法を示しています。
- "Gen Zers say they like to shop in person" - 「Z世代は実店舗で買い物するのが好きだと言います」という表現は、人々の意見や好みを述べる際に非常に便利です。
一般的な発音の罠
動画の中で特に難しい発音としては、「Abercrombie」や「picking up」という言葉があります。これらの言葉は速いスピードで発音されることが多く、注意が必要です。また、口語的なリズムやアクセントに慣れるためには、英語シャドーイングを行うことが効果的です。英語の「speak」と「squeak」は、発音が似ているため混同しやすいので、練習が必要です。このような音に敏感になることで、よりネイティブに近い発音が習得できます。シャドースピークの練習を通じて、この発音の違いを明確にすることができます。
シャドーイングとは？英語上達に効果的な理由
シャドーイング（Shadowing）は、もともとプロの通訳者養成プログラムで開発された言語学習法で、多言語習得者として知られるDr. Alexander Arguelles によって広く普及されました。方法はシンプルですが非常に効果的：ネイティブスピーカーの英語を聞きながら、1〜2秒の遅延で声に出してすぐに繰り返す——まるで「影（shadow）」のように話者を追いかけます。文法ドリルや受動的なリスニングと異なり、シャドーイングは脳と口の筋肉が同時にリアルタイムで英語を処理・再現することを強制します。研究により、発音精度、抑揚、リズム、連音、リスニング力、そして会話の流暢さが大幅に向上することが確認されています。IELTSスピーキング対策や自然な英語コミュニケーションを目指す方に特におすすめです。