쉐도잉 연습: Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Episode 118 - 영상으로 영어 말하기 배우기

Welcome to Alanis Business Academy.

I'm Matt Alanis and this is Introduction to Marketing.

First of all, what is marketing?

Marketing is everything involved in creating, communicating, and delivering value to customers, clients, and even society.

Marketing is involved in everything from the market research that goes into determining what products consumers are looking for, to the message that is transmitted to consumers to inform them about a product and even persuade them to purchase it.

In between those stages, marketing also plays a prominent role in determining how the product should look, designing the packaging that will enclose the product, deciding whether to sell the product through traditional retailers or entirely online, and establishing a price point that is not only attractive to consumers but allows gives the business the opportunity to be profitable.

Now when most people think of marketing they often think of advertising, which is completely understandable given we are are constantly exposed to advertisements at home, at the office, and even during our commutes.

Although advertising is a component of marketing it certainly does not explain the entire subject.

In fact, advertising is simply one of the four different types of promotion, and promotion is one of the four main elements of marketing.

So you can see that advertising, like the other marketing elements, merely plays a role in helping businesses create, communicate, and deliver a single unified message to potential customers.

So how does a businesses create, communicate, and deliver value to its customers?

Although there are many variables at work, a business can increase the probability of success by creating an effective and consistent marketing mix.

Often referred to as the 4 P's, the market mix is a collection of four elements that outline the strategy for how a business intends to reach its customers.

These four elements include product, place, promotion, and price.

The product includes the tangible product or intangible service that will be used to fulfill a customer need or want.

The features of a product, its physical form, packaging, warranties, and even after-sale service are all included under the product strategy.

Place includes how a business intends to get products from the location they are produced to where they can ultimately be consumed by consumers.

Place is often referred to as distribution since we are dealing with logistics.

However, place not only includes the physical distribution of the product but also the channel through which it will be sold.

Promotion involves establishing the most effective method for communicating with its customers about the various products that it sells.

Promotion is primarily meant to communicate, inform, and persuade.

An effective promotion strategy, like the other marketing mix elements, depends upon a businesses knowledge of its target customer.

This knowledge allows a business to select the best way to communicate with its core audience and ultimately increase the success of its communications.

The last element of the market mix is price.

Price is the easiest marketing mix element to alter from a technical sense, however it is the most difficult thing to change.

The reason is that altering the price of a product affects what consumers pay for that product, and a business can only charge as much as the market is willing to pay for a product.

Technically a business can charge whatever price it wants, but that does not mean that consumers have to pay that price.

Like the other marketing mix elements, price can send a message to consumers.

For example, many believe that maintaining low prices is the best method to attract consumers.

Although this can be an effective pricing strategy for certain items, it can also confuse consumers.

For example, Tiffany & Co. sells expensive jewelry and is known for high quality and is one of the most recognizable brands.

Because Tiffany & Co is known for quality and maybe even exclusivity, it wouldn't benefit from a low price point.

Dealing with the psychological aspect of pricing, consumers tend to view less expensive items as cheap in quality compared to their more expensive counterparts.

Although this doesn't always hold to be true, businesses are very aware of the impact that price can have on the perceptions of consumers.

The important thing for a businesses to do with regards to its marketing mix is to be consistent.

Each element should compliment the other and communicate a consistent unified message about the brand.

Advertising a product as high-end, but selling it through a discount retailer can ultimately hurt a brand and jeopardize sales.

This has been Introduction to Marketing.

If you have any questions or comments please be sure leave them in the comment box below and I'l do my best to get back to those in a timely fashion.

For access to additional marketing videos be sure to subscribe to Alanis Business Academy and check out the playlist titled Marketing, and also remember to like and share this video with your friends.

Thanks for watching.

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

쉐도잉 연습: Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Episode 118 - 영상으로 영어 말하기 배우기

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