Shadowing Practice: Học Tiếng Anh Giao Tiếp Chuyên Ngành Marketing|Giới Thiệu Bản Thân Cho Performance Marketing - Learn English Speaking with YouTube

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You are working in marketing and want to increase the ability to communicate English.
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You are working in marketing and want to increase the ability to communicate English.
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Welcome to the video of the learning English communication industry, where you can use English communication in everyday life.
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If you are starting to learn English communication, or want to increase the ability to communicate English communication, this series is for you.
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Hello, my name is Huang Ti Lan An, and I'm currently living in Hanoi, Vietnam.
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I'm 28 years old, single, and I enjoy spending time with friends, practicing yoga, and learning about digital marketing trends.
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In my free time, I also like reading books about consumer behavior and analyzing ad case studies.
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I'm currently working as a performance marketing executive at an e-commerce company.
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My main responsibilities include managing paid advertising campaigns on Google, Facebook, and TikTok, tracking performance metrics,
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optimizing conversion rates, and ensuring the highest return on ad spend.
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I also collaborate with the content and design teams to create ad creatives that are engaging and data-driven.
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This role requires strong analytical skills, attention to detail, and the ability to make quick decisions based on performance data.
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I would describe myself as data-oriented, proactive, and someone who enjoys testing new strategies to improve results.
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My strengths include campaign optimization, budget management, and using analytics tools to guide decisions decisions.
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My career goal is to become a performance marketing manager in the next few years, leading a team and scaling campaigns at a larger level.
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That's why I'm improving my English and technical skills so I can work with international clients and manage cross-border campaigns.
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I hope to grow in a company that values innovation, data-driven results, and continuous improvement.
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Thank you.

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Context & Background

The video titled "Learning English Communication for Marketing|Self-Introduction for Performance Marketing" has been created for individuals in the marketing field looking to improve their English speaking skills. The speaker, Huang Ti Lan An, provides a personal introduction while sharing insights into his daily responsibilities as a performance marketing executive. This context sets a relatable foundation, allowing learners to engage with industry-specific vocabulary and phrases that enhance their communication in both professional and casual settings. By focusing on a real-world scenario within the e-commerce field, the video serves as an ideal resource for language learners aiming to strengthen their English fluency and confidence.

Top 5 Phrases for Daily Communication

  • “I enjoy spending time with friends” - A friendly phrase that denotes personal interests.
  • “My main responsibilities include” - Useful for outlining job roles or tasks.
  • “I would describe myself as” - A structure for self-assessment and personal branding.
  • “My strengths include” - Essential for discussing skills in professional settings.
  • “I hope to grow in a company that values” - A great expression for future aspirations and aligning with company values.

Step-by-step Shadowing Guide

To effectively enhance your speaking skills through shadowing, follow these systematic steps using the shadowspeaks technique:

  1. Listen Actively: Begin by watching the video multiple times, allowing yourself to absorb the speaker's tone, pace, and pronunciation.
  2. Repetition: Utilize a shadowing app to listen to each phrase. As you hear it, attempt to repeat it simultaneously with the speaker. Focus on mimicking the intonation and rhythm.
  3. Break It Down: If any phrases prove challenging, pause the video and practice those segments in isolation. Repeat them until you feel comfortable.
  4. Reinforce Vocabulary: Note down any new vocabulary or phrases that resonate with you. Create flashcards or a digital list for daily review.
  5. Speak Aloud: After adequate practice, try to introduce yourself using the phrases you learned. Record yourself to evaluate your pronunciation and fluency.

With consistent practice and the right focus, you can significantly enhance your English speaking capabilities, making it easier to engage with international clients and manage cross-border campaigns effectively. Participate in discussion groups or language exchange sessions where you can practice these phrases, further building upon your skills.

What is the Shadowing Technique?

Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.

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