Shadowing Practice: Việt Nam's pet economy booms | Vietnam Today - Learn English Speaking with Video

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Another segment of the economy is also seeing an expansion, the pet economy.
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And here are the figures that put its growth into perspective.
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Now, Vietnam's pet food market alone was worth an estimated 156 million U.S dollars in 2025
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and is expected to rise to 168 million this year.
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And that debate is actually having a spillover effect.
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It directly correlates to the rise in veterinary care,
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grooming and pet hotels, creating opportunities for a broader ecosystem of high-value services.
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Our reporter Diol Mi has the details.
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Beyond basic hygiene that can be done at home, grooming is now a special treat and a professional business.
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Many pet owners are willing to pay extra for special services like styling or flea and tick treatments.
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According to TGM research, nearly 80% of people surveyed in Vietnam's major city own a pet and among them,
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45% consider pets as part of their family.
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Customers often combine salon appointments with cafe visits and play sections.
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For businesses, this integrated model encourages customers to spend more during each visit.
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Supporting activities like these serve as an experience funnel
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They allow customers to observe the environment and care standards before deciding to entrust their pets to us.
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On average, pet owners spend around 57 to 76 US dollars per month on each pet.
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According to Euromonitor International, by 2027, Vietnam is expected to have around 16 million cats and dogs.
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Around 22% of pet owners currently spend between $21 and $40 each month on pet care products.
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More than half said they plan to increase spending over the next three years.
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Responding to this growing demand, some businesses are moving further up market by offering premium services to higher income customers.
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We dedicated the VIP rooms for small cozy dogs with serenity like dogs that don't need too much activities.
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The junior suites are dedicated to bigger dogs.
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We have around 10 VIP rooms.
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It's all fully equipped with CCTV, vandalization and air conditioning, 24-hour civilian cameras.
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Another fast-growing segment of the pet economy is health care.
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Veterinary facilities are on the rise in major cities like Hanoi and Ho Chi Minh City.
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I spend around 114 to 152 US dollars a year on my pet's health care.
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The amount has gradually increased over time as my pet gets older and new needs arise.
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Analysts estimate that Vietnam's pet industry is spending at an annual rate of around 10 to 11%,
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making it one of the fastest growing pet markets in Southeast Asia.

About This Lesson

In this lesson, you will practice your English listening and speaking skills through the fascinating topic of Vietnam's booming pet economy. You will engage with specific vocabulary related to pet care, services, and market growth, enhancing your understanding of both language and current economic trends in Vietnam. By shadowing the spoken content, you will improve your English pronunciation and speech fluency, allowing you to express related ideas with confidence.

Key Vocabulary & Phrases

  • Pet economy - The market sector focusing on pets, including products and services.
  • Grooming - The act of cleaning and maintaining a pet's appearance.
  • Veterinary care - Health services provided to animals.
  • High-value services - Premium offerings in care and maintenance of pets.
  • Integrated model - A business strategy that combines multiple services for customer convenience.
  • Pet owners - Individuals who have pets and are responsible for their care.
  • Shadowing technique - A learning method where students mimic the speech of others to improve their pronunciation and fluency.
  • Experience funnel - A marketing approach that enhances customer engagement through various experiences.

Practice Tips

As you practice with the content from the video, utilize the shadowing technique to enhance your English pronunciation. Listen carefully to how the speaker articulates each phrase and try to mimic their tone, pace, and emotion. This will help you develop a more natural speaking style and improve your overall fluency.

Since the transcript has a conversational tone, don't hesitate to pause and repeat sections that you find challenging. Aim to match the clarity and speed of the original speaker, which will enhance your listening skills significantly. Remember, when practicing, focus on the intonation and rhythm of the sentences, as these play a crucial role in effective communication. As you refine your skills through shadowspeak, you will find it easier to discuss topics related to the pet economy or any other subject in English.

What is the Shadowing Technique?

Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.