Prática de Shadowing: He Quit Banking to Sell Bubble Tea — Now It Makes Over $500 Million A Year - Aprenda a falar inglês com o YouTube
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I decided to quit the corporate life
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I decided to quit the corporate life
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and a lucrative career in banking to go all in on trying to build Gong Cha.
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A funny story was that the CEO asked me to see him and say,
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which bank are you going to?
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I went, actually, I'm not going to a bank.
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So what are you doing?
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I'm off to do bubble tea.
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And he thought I was absolutely insane.
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Yeah, that's where it all started.
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This is Martin Berry, founder and chairman of Gong Cha Global.
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He's the brain behind the company's global expansion,
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growing it from a regional favorite into one of the biggest brewers in the business.
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What started as a small tea shop in Taiwan in 1996 has now become a bubble tea empire,
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with over 2,000 locations across 30 countries.
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When you're struggling to want to start a business,
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you think you have to invent the next light bulb.
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If you're waiting for the right time,
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it's never going to come.
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It never feels comfortable to make the step from getting a salary every month to then going and becoming an entrepreneur.
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And you need to take the leap of faith and you need to just go for it.
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There are three numbers to watch out for in Gong Cha's story.
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1996, the year that Wu Zhenhua,
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Gong Cha's original founder, opened his first tea shop.
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2.5 million, the amount spent by Martin to open his first five stores in Korea,
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expanding the business into its fifth market.
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And 578 million, the company's system-wide sales in 2024.
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This is Founder Effect.
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Martin grew up in the countryside near Melbourne.
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Since childhood, he's had the entrepreneurial bug.
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We didn't necessarily have a lot of money.
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So probably one of the funny stories was it was coming Christmas time
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and we had these trees just that were around the property that we lived.
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And so I quickly mocked up a little ad
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and went to the local grocery store and stuck a sign up saying Christmas trees for sale.
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And some guy turned up
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and I think was a bit shocked at a 10-year-old boy meeting him at this location with a saw in his hand.
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So I think I got $10 for selling him a Christmas tree that was publicly owned on the side of the road.
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Martin only became more enterprising with age.
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When it came time for university,
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he didn't have the typical student experience.
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At just 19, he stepped into his first full-time corporate role.
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And by graduation, he had developed quite the head start.
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a university presentation which was meant to be for graduates.
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And I snuck into the auditorium
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and I was listening to all these companies pitch as to why these graduates should join them.
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And so at the end of the presentation I went up to the HR director and said hey listen,
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you know, I would love to work with you.
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She said, yep, put in your graduate application.
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I said actually I'm not a graduate,
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I'm a first year, but I'll work for free.
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And they said, okay, when you graduate come back and we'll give you a job.
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And I was like, no,
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why don't you give me a job now and I'll sort out the university.
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And I just managed to make it work by studying night school and weekends to complete the degree.
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And so I think starting early,
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you know, that really helped me a lot.
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By 21, I had a degree and a couple of years experience that got me off to a nice start.
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By his late 20s, Martin's banking career had skyrocketed.
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He had managed multi-trillion dollar balance sheets and worked in offices around the world for companies like Citi,
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Barclays and Standard Chartered.
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And yet, despite his early success,
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Martin's entrepreneurial itch came back.
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Times got a bit difficult for me in financial services.
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I realized after working hard for quite a long period of time that I didn't really like the corporate system.
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I didn't like its lack of entrepreneurialism.
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I started to then look around for opportunities to build a business.
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Martin experimented with a few business ideas,
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but it was in January 2011,
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here at Singapore's Vivo City Shopping Centre,
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that he discovered the next chapter of his life.
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One day we were living in Singapore and I was going for a haircut.
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I passed past this store and there's this huge queue of people and I was like,
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this looks interesting.
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What is this?
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Gong cha.
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I wonder what gong cha is.
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So I decided to join the queue.
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Tick number one was, okay this queue's moving quite quickly
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so velocity and turnover tick two i get through the queue
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and i was quite surprised to see that actually the store is quite small
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so tick number two was from a capital expenditure perspective this
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mustn't require a lot of money to actually build one
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and i start seeing what they're making i thought okay water plus tea leaves
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and some ice from a unit economic standpoint tick this must be quite popular
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and quite profitable so then i eventually get to to the front of the queue.
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I asked them for what their best-selling drinks are.
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See, there's only two people working in the store.
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And I was just completely blown away by the business model.
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I just thought from a financial engineering standpoint, it was incredible.
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From there, Martin dove into due diligence and visited several other Gong Cha stores to sample their drinks and observe foot traffic.
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He brought the idea to his wife,
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who ultimately became the co-founder of Gong Cha Korea.
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I went back to my wife and said,
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are you familiar with this brand?
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She said, yeah, yeah, I drink it now and again.
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I was like, do you think this would work in Korea?
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She said, actually, you know what?
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I think it could.
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I went and obviously sampled all the other brands that existed,
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which largely all came from Taiwan.
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So I had a huge amount of conviction that Gong Cha was the best tasting and had the best ingredients.
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In June 2011, Martin flew out to Taiwan where he met Gong Cha's original founder and landed the master franchise rights.
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At the time, Gong Cha was just in four markets.
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Taiwan, Singapore, Hong Kong, and the Philippines.
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Martin expanded the bubble tea business into its fifth, South Korea.
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By April 2012, Martin and his wife opened their first Gong Cha store in Hongdae, Korea.
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And within a few months,
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they opened four other locations across Korea using a total of about 2.5 million in life savings
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that the couple had amassed through their banking careers.
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It was quite terrifying, to be honest.
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We opened the first store,
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and if you build it,
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they will come, does not apply.
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So my strategy was, I'm gonna put a Gong Cha,
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the first five stores, next to Starbucks.
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And if I can get one in 100 people that are going into Starbucks to come and try a Gong Cha,
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then I've got a business.
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Thankfully social media was just starting to sort of kick off then.
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So people would post it on Facebook, post it on Instagram.
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Come three months into it,
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we were getting queues on a weekend that sometimes were like 250 people deep.
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And it was like, it was just manic.
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Then ironically, I was working behind the counter of one of the stores.
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And I said to my wife,
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I said, why is there two older guys in suits sitting in the front of our store?
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That's not our demographic.
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Eventually they came up and introduced themselves and they were representing one of the top three department stores in Korea.
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And next thing you know,
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they offered us like 30 locations.
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In June 2012, Martin signed a deal with Hyundai which allowed him to open Gongcha locations within their department stores across Korea.
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This deal was Martin's first big break in expanding the business.
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It was literally just over 12 months from launching once we'd got to the 50 stores.
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So we decided to open up franchising and that's when the business just absolutely boomed.
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One point we almost became more like a property real estate company,
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helping people find great locations and helping them develop the stores.
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So literally from first store to three years later, we had 300 stores.
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As the business scaled, investors came knocking.
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In 2014, private equity firm UCK Partners acquired a controlling stake in Gong Cha Korea.
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Then in 2017, in partnership with UCK Partners,
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Martin led a reverse acquisition and acquired Royalty Taiwan,
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the owner of Gong Cha.
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So all of a sudden,
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it's starting to take off in different markets,
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which then just filled the fire for people from the U.S and all over the world saying,
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we want to take Gong Cha to our market.
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So then, yeah, we went through a very rapid period of expansion in terms of opening up all new territories,
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starting to go to the U.S.,
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starting to go to Mexico.
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And that's
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when we started to go from being sort of a regional
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Asian brand to starting to truly break out with the potential to become a global brand.
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Today, there are over 2,000 Gong Cha stores across 30 countries globally.
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In 2024, the business brought in over $570 million in system-wide sales.
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Helping drive that growth is Paul Reynisch,
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global CEO of Gong Cha Global,
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a franchise veteran with almost 30 years of experience at brands like Subway and Burger King.
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Paul first met Martin in an unexpected way.
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The irony behind how we actually met each other was
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that I got back involved in sort of running the business again for a period of time.
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And I was recruiting the CEO of Asia.
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And you happened to be a referee for that person.
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Yeah, I know Danny well, yeah.
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So that's how we first met each other, wasn't it?
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I was just fascinated by the business model.
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You know, I've done this for 30 years in different brands,
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but Gong Chao is great.
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You know, the simplicity, the quality,
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the authenticity, and then the opportunity to get scale globally.
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I thought, well, hey, that is a franchise concept I know I can sell.
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What started as a reference call became a partnership, built on shared ambition.
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You know, wouldn't it be nice to take a brand from Asia and truly make it global?
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And that was something that excited both of us.
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While Martin helped spearhead the company's expansion,
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he recognizes that it was a team effort which turned Gong Chao into the global brand it is today.
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I'm just a player in this journey.
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I didn't create it from scratch.
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I see myself more of a custodian of the brand,
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and I want to see this brand go on to much bigger things
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and truly sort of win one for Asia for a change.
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You know, this life, this brand changed my life, my family's life.
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I have a duty to help it realize its full potential.
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And we're sort of just custodians in the journey of that.
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In 2019, private equity firm TA Associates acquired a majority stake in Gong Cha Global.
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Marta remains involved as co-founder,
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chairman and a shareholder today.
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The journey from corporate to entrepreneurialism is I think 100% of people fantasize about it and very few people actually do it.
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So I think there's never been a better time for people and it's never been easier.
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Once you've got a well-baked plan,
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it's never going to be perfect.
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and it's time to just go for it and don't look back,
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you know, and have that fear of failure in your head
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because it'll drive you to finding ways and solutions to make it work.
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But yeah, if you aspire to be an entrepreneur,
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there's no time like now.
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Today, Martin is building a new venture,
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Be Me Wellness, a supplement brand,
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and he runs Launcho Ventures, an AI venture studio.
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He also has a strong passion for racing and does so professionally alongside his son.
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I think fortunately for me,
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you know, I've built my life into a position where I'm in control of a lot of things,
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but I don't think that's healthy.
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So I love having something that still scares me.
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I love being able to challenge myself.
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So chasing 20-year-olds around a circuit keeps you young,
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keeps you focused, makes you work hard.
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You know, my son, who's 16,
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has been racing in F4,
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and so it's a passion we share.
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My dream is that he and I will race at Le Mans 24-hour together one day if I don't get too old,
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because there's nothing better than getting in a car, no phone, no distractions.
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I just got to focus and so I find it quite therapeutic as a result.
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Contexto e Antecedentes
No vídeo "Ele Deixou o Banco para Vender Bubble Tea — Agora Ganha Mais de $500 Milhões por Ano", Martin Berry compartilha sua jornada extraordinária de abandonar uma carreira promissora no setor bancário para se tornar o fundador da Gong Cha, uma das maiores redes de bubble tea do mundo. A trajetória de Martin, que começou em uma pequena loja de chá em Taiwan, oferece lições valiosas sobre empreendedorismo e perseverança, inspirando outros a seguirem seus sonhos, mesmo diante de incertezas.
Top 5 Frases para Comunicação Diária
- "Qual banco você vai para?"
- "Estou indo fazer bubble tea."
- "Isso parece interessante. O que é Gong Cha?"
- "A estratégia era colocar um Gong Cha ao lado de um Starbucks."
- "Nós conseguimos 50 lojas em apenas 12 meses."
Guia Passo a Passo de Shadowing
Para melhorar suas habilidades de fala em inglês usando o shadowing em inglês, siga este guia baseado no vídeo de Martin Berry. O shadowing é uma técnica eficaz em que você repete o que ouve, ajudando a aprimorar a pronúncia e a fluência.
- Escute a gravação: Ouça o vídeo atentamente, focando na entonação e no ritmo da fala de Martin.
- Frases iniciantes: Identifique e escolha algumas frases do “Top 5” que ressoem com você. Isso facilitará a prática e a memorização.
- Repita em voz alta: Enquanto assiste ao vídeo, pause após cada frase e repita em voz alta. O objetivo é imitar o estilo de Martin o mais próximo possível.
- Grave-se: Faça uma gravação da sua própria voz enquanto pratica. Isso permitirá que você escute e compare sua pronúncia com a original.
- Desenvolva a prática de conversação em inglês: Use o que aprendeu em situações cotidianas. Pratique com um parceiro ou em grupos, integrando as frases e novas expressões que você assimilou.
Por meio do seu compromisso com a técnica de shadowspeak, você poderá não apenas enriquecer seu vocabulário em inglês, mas também ganhar confiança em sua capacidade de se comunicar efetivamente em cenários do dia a dia.
O que é a Técnica de Shadowing?
Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.
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