ฝึกพูดภาษาอังกฤษด้วยเทคนิค Shadowing จากวิดีโอ: Understand These, and You’ll Understand How to Get Rich as F*ck

If you know these seven principles, you will get rich.

⏸ หยุดชั่วคราว

ความเร็ว:

352 ประโยค

หากประโยคสั้นหรือยาวเกินไป กดที่ Edit เพื่อปรับแก้

If you know these seven principles, you will get rich.

Whether you're broke or you make money,

but you know you should be making more,

this video will fix both.

I learned seven principles of success

that took me from dead broke at 24 to being a multi-millionaire by 28 in four years.

And these principles aren't just some generic advice.

We'll leave that for the other people.

Each one has a number that's gonna make it crystal clear on how you act on each and every one.

Starting with principle number one, know what you're building.

The idea is this, can you get a business that can generate profits without you?

It's very simple.

If you vanish, poof, tomorrow,

would the whole thing collapse?

Would it slowly decay?

My rule is I always build a business so I can sell it because whether I do or don't,

a company I could sell is a great company to run.

So what metric should you measure so that you know that what you're building is the right thing?

It's called enterprise value or EV,

and here's how you calculate it.

The first thing is we have to take your yearly profits.

Then you multiply it by the industry multiple.

This is the average amount of money that buyers,

if you build something that people wanna buy,

will pay on the profit.

The less risk the business has,

the higher the profit, the better the multiple.

So it's called durable revenue.

So for example, let's use real simple numbers.

If you're making 500,000 in profit each year,

okay, you have a business that does 1.5 million and it's 30% profit,

that's a half a million dollars in profit.

You then look at the industry average,

let's call it an agency,

and it's got a 3X multiple,

then that means your business to a buyer could be worth $1.5 million.

That's your enterprise value.

That's why when you're making decisions about growing your business,

you wanna think, can I invest some of

that profit back into the business to increase my enterprise value?

because you can take that from one five to three million fairly quickly.

So now we know what we're building and how to build it,

but what makes a business more valuable than another?

Principle number two, keep what you make.

This is what separates a 2X business from a 10X business.

It's not what you make, it's what you keep.

Every dollar that you keep after you pay all your expenses makes the business more valuable.

Some people have big revenue and tiny little margins.

And to me, that revenue is just vanity, right?

You can hit 10 million in revenue and still wake up broke.

Those people show up in my DMs every day because they don't know this.

Until you actually know how to keep every dollar that you're making,

then you're just flying blind in business and you're not creating wealth.

You're not being efficient.

The metric that aligns the most with how much you keep is gross margin.

So essentially we have revenue.

How much money do you make per month?

Then you gotta subtract the cost, okay?

to deliver everything that came with the item or the services.

How much did that make?

Okay.

That's per month.

And if you do that,

if you have revenue minus cost of deliver,

that equals gross profit, which is different than profit.

Look, profit is typically your revenue minus all your expenses.

This is gross profit on just the things sold.

So to get our gross margin number,

what we got to do is take our gross profit.

Okay.

I know I'm asking you to do math.

Stay with me.

We're going to have some fun.

Divided by our revenue.

How much money did I make that month?

Okay.

Times a hundred because it's a math equation and that equals our gross margin.

So for example, if my revenue for the month is 50K, okay.

And my cost to deliver was only 10K.

that means my gross profit, pretty awesome, equals $40,000.

Cool.

Now I take the 40K and then I divide it by my revenue, which is 50K.

And then I multiply by that hundred.

So I get the number 80% gross margin.

Your accountant has probably never been able to explain this to you.

And you're like, I don't get it.

My rule is gross margin for any business I'm involved in never falls below 70%.

Now, if you own a restaurant,

you're like, well, that's freaking awesome.

I don't get it because average food costs in a restaurant,

the margin is about 23%.

It's different for every business,

but that is where I like to stay because the higher the gross margin when I'm building a business,

the more profit I usually have at the end of the month,

which means the business is more valuable to increase my enterprise value.

So knowing your margins is step one,

but understanding all the principles to apply it to your business,

that's a completely different thing.

So if you want my internal scale your business workbook with the exact steps

100

that I walk all my coaching clients through for free,

101

just DM me the word YouTube workbook on Instagram and I'll send it right over.

102

So having large margins is awesome sauce,

103

but the large margins won't feel very good if you can't maintain them,

104

which brings us to the next principle.

105

Principle number three, you got to plug the holes in the bucket before you fill it.

106

If you're losing clients faster than you can bring them in,

107

there's a point where you will just be banging your head against the ceiling.

108

See, most entrepreneurs that see clients leaving just go,

109

oh, I have a marketing problem,

110

I gotta go run more ads,

111

I gotta get more people to show up.

112

Wrong move.

113

If you just pour water into a bucket with massive holes in it,

114

you can't pour enough water fast enough to fill that bucket up.

115

And that is what people often do.

116

How about you keep the customers you have or sell more to them versus trying to find some new ones.

117

Do you know it's seven to eight times cheaper to sell

118

something to an existing client than it is to go find a new one?

119

So where should you put your effort and at what level?

120

The metric that helps you plug the holes in that bucket is called churn rate.

121

So here's how we calculate it, super simple.

122

So first thing is we need the clients that we've lost that month, okay?

123

Clients lost, how many this month did you lose, okay?

124

In the month.

125

Then we divide that number by the total amount of clients we had at the beginning of the month,

126

not the end of the month, beginning of the month.

127

And to make that a percentage,

128

like always, we multiply it by 100 and that equals your churn rate.

129

So for example, let's say you had three people leave.

130

At the beginning of the month, you started with 100.

131

That would mean times 100,

132

you would have a 3% churn rate.

133

most businesses should be at 3% monthly churn.

134

Okay, now obviously every business is harder to calculate this.

135

If you have a restaurant,

136

you have an agency, you have a retail store,

137

it's a little different, but you can still look at the transaction volume.

138

You can look at the average purchase rate.

139

You can figure out through the data what yours is.

140

And honestly, just look at like how often are people buying from you again and again.

141

If you never lose a customer, think about it.

142

It's graph, okay?

143

And on the top side,

144

you have how much you're growing,

145

but on the bottom side,

146

you have how many customers you've lost.

147

If you grabbed all those people underneath that line and you put it on top of the customers you currently have,

148

that's how much bigger your business would be if you never lost a customer.

149

For most businesses, that could be two or three times bigger.

150

Now we know how many clients are leaving.

151

The next thing we need to know is what are those clients actually worth?

152

Think about this.

153

The client you already have is worth way more than the one you're chasing.

154

Most founders are out there spending all their time

155

and energy trying to chase new customers and not realize

156

that the ones that they have now could be worth a lot of money if they knew what that was worth.

157

I'm a big fan of always growing what you've got before you go chase what you don't.

158

And the metric that tracks what each one of your clients are worth is lifetime value or LTV.

159

Here's how we calculate it.

160

It's a super cool, simple formula that nobody teaches.

161

So what you do is you take the average revenue per client per month.

162

Okay.

163

How much is that number.

164

And then you divide it by the monthly churn percent.

165

Okay.

166

And that will give you your lifetime value.

167

Okay.

168

Aren't you curious what your customer's worth?

169

I am.

170

I'm curious for you.

171

Let's say for example, a customer pays you a hundred bucks a month.

172

Okay.

173

Divided by, let's say you have a 2% monthly churn,

174

0.02, then that means your customer is worth $5,000.

175

You see why this gets exciting?

176

Because instead of losing customers and you keep them,

177

they get worth more and more and more.

178

And when you do that, guess what goes up?

179

Enterprise value.

180

I know, it all stacks together.

181

Okay, the important note is that churn is the drag on this number.

182

Okay, obviously what you get paid every month is important,

183

but most people don't realize that if they can cut their churn in half,

184

they double the value of their customer with no extra effort.

185

Same price, twice the value.

186

So yes, you can get more value from your existing clients,

187

but you still have to grow the business.

188

And every time you do that,

189

it does cost you something.

190

Principle number five, know your spend.

191

Here's the thing.

192

It doesn't matter if you're a professional speaker,

193

a coach, a restaurant, a retail store, sell stuff online.

194

Before you ever get paid,

195

a client costs you money.

196

Okay, think about it.

197

From an ads point of view,

198

maybe you gotta pay a sales commission,

199

maybe you had to do a promotion,

200

a marketing thing, maybe you had to pay to go on a radio station.

201

There's cost that goes into making the market aware of you before somebody ever gives you money.

202

And most founders and business owners never tally up what a single yes from a client actually costs.

203

The richest operators I know, know this number cold.

204

Broke ones, they guess.

205

And if you can't price the yes, you can't price growth.

206

The metric that tracks how much a client costs is called the customer acquisition cost or your CAC.

207

So first you have to take everything that you spend to get a customer and know what that means.

208

So that is your cost to get a client.

209

I'm talking the ads, the sales commission,

210

the software that you had to pay for those teams.

211

And that's how much you spent that month.

212

Then you divide how many new clients you added that month.

213

Okay?

214

Not leads, not trials, actually paying clients that gave you money.

215

And that will give you your CAC,

216

your cost to acquire a customer.

217

Let's say for example, you spent $10,000 in expenses that month to acquire customers and you got,

218

you would divide the number by 20, 20 new customers.

219

That means every one of them costs you $500.

220

So your CAC to acquire customers $500.

221

Isn't this cool?

222

Now you can evaluate opportunities to grow the business.

223

So if somebody comes to you and they say,

224

hey, I can get you new customers for $100.

225

You say, well, that's cool because right now I'm paying 500.

226

If you can get it for 100, that's a steal.

227

Let's run it.

228

Let's try it out, right?

229

But if somebody came to you and said,

230

hey, I can get you a customer for $1,000,

231

you might go, how about no?

232

So here's a pro tip.

233

There's another metric called the CAC payback period,

234

meaning how much do you spend and how quick can you get it back?

235

So let's say a customer pays me $100 a month and my cost to acquire a customer is $100 a month.

236

That means that I can grow unlimited with a 30-day credit card to pay it back.

237

See what I'm saying? but if I have to spend $500 to get a customer

238

and I only make that money back after six months,

239

the faster I grow, what you hear is the sound of cash flying out of your business

240

because you've got to finance that growth.

241

Even if the customer's worth $5,000 to you,

242

you want to make sure that the speed

243

that you can get back the cash that you spent to acquire the customer is as fast as possible.

244

So that's why a lot of companies charge setup fees.

245

They try to get you to increase your average order value.

246

They try to get you to pre-buy something before you use it because that cash finances the acquisition cost.

247

Because if not, you have to finance other people's value that you're delivering with your business.

248

And that's just not a fun place to be.

249

Okay, so now you know how much a customer is worth to you.

250

That's awesome.

251

But what if you're trying to grow and spend money to acquire customers,

252

but they can't find you?

253

Which brings us to principle number six, tighten your funnels.

254

Every week, new people know about you.

255

They find content, they talk to somebody,

256

they refer to you, and they walk into your business,

257

your website, and they wanna buy from you.

258

They raise their hand, and yet somehow,

259

somewhere is a long process that they wanted to give you money.

260

They weren't able to do that.

261

It happens in my businesses.

262

There's broken links.

263

People text me them.

264

It's just a normal thing in business.

265

The problem is, is that most founders don't even see it happening.

266

So the metric that tracks how many clients that come through your funnel and drop is your conversion rate.

267

So here's how we calculate.

268

First, you take your funnel and you break it into all the separate steps that are involved.

269

Think leads, qualified, booked, showed, and closed.

270

That's usually the big ones, right?

271

Each stage is a new yes.

272

If the person doesn't go from stage one to stage two,

273

it's a no. The end of the day,

274

the conversion rate is the total amount of percent of people that started and finished by giving you money.

275

So at each stage that says yes, those are called survivors.

276

So we want to count at each stage how many people survived that question.

277

So if you have 100 leads and then 40 people qualify and then 10 people book,

278

eight people show, 5% close,

279

that means your overall conversion rate is 5%.

280

So now you got your funnels figured out and you look and you go,

281

hmm, where should I focus my time?

282

You need to figure out which step is broken and then go attack that step.

283

So this allows you to know where you should be focusing your time so that you can improve the business the fastest.

284

And then next we have principle number seven,

285

know how long you can go.

286

Every month that goes by where you don't make any money,

287

then it has to come out of pocket.

288

That's why when people start companies,

289

they usually empty out their savings account.

290

But at a certain point,

291

you're going to run out of energy and time to grow this business.

292

If you're not making any profit,

293

you need to know how many tries,

294

how many months do you have ahead of you so that you can calibrate each decision.

295

Experienced founders, the best, know exactly how many months they have left.

296

Your P&L, your profit and loss statement,

297

it's an autopsy after the fact, not a diagnosis.

298

Your business could be done in 30 days and you haven't done anything about it because you didn't even know.

299

The metric

300

that tracks how long your business has until it has to shut its door is called your burn rate and runway.

301

Okay, so the first thing we need to do is figure out what is our burn rate.

302

So essentially you take the cash out,

303

which is a negative number because it's gone.

304

Then you add the cash that's coming in.

305

This is your sales, any kind of revenue.

306

That's really important.

307

Okay.

308

And that's a positive number.

309

And then whatever is left over,

310

that may be a negative number.

311

And essentially that is your burn.

312

And for example, if you're spending 40 grand, okay.

313

And the money coming in is only 20 K.

314

Okay.

315

Then that means that your burn per month is negative $20,000.

316

So that means every month that goes by, you lose $20,000.

317

So now we need to know how much cash is in the bank,

318

cash in bank, right?

319

Minus your burn, okay?

320

Equals how many months your runway, okay?

321

Essentially, how many months can you continue this way, okay?

322

In the business world, I call this default debt.

323

How many months before your default debt?

324

Now, if you're making more than you're spending, game on.

325

But what happens is oftentimes we make investments,

326

we make bets, and we can make that ratio get flipped again,

327

even if at one point we're making more than we're spending.

328

So for example, if I start the business and I somehow get $100,000 together and I'm burning every month 20K,

329

then that means I have five months of runway.

330

Five months until I'm at zero five months until I'm default dead.

331

At minimum, you obviously want to make that number as far as possible into the future.

332

If you're two to three months away,

333

take massive, crazy, high volume action because one bad month can actually make this number a lot closer than you think.

334

And one way I do this so that I'm never surprised is I do a daily cash report.

335

That means every day I get how much cash came in,

336

how much cash went out,

337

and I'm paying attention to it so I can create a rhythm or a pulse on my cash.

338

So those seven principles, if you follow them and you focus on them,

339

you will increase the value of your business more than anything else.

340

Now you know what levers to pull to improve it.

341

What I want to ask you below in the comments is let me know out of those seven,

342

which one did you feel you need to go calculate and go come back and calculate it this week?

343

I don't need to know the answer,

344

but I need to know that you did the work.

345

The truth is the Winners aren't the smartest people in the world that are like so genius level IQ.

346

They're the ones that know their numbers,

347

they know what to measure and they know how to fix them.

348

And remember, if you want my whole workbook on how to scale your business,

349

that includes this and a bunch of other stuff,

350

just go find me on Instagram and DM me the word YouTube workbook and I'll send it right over.

351

And if you wanna learn how I would go from zero to a million dollars about starting from scratch,

352

click here and I'll see you on the other side.

TRENDING

ยอดนิยม

เทคนิค Shadowing คืออะไร?

Shadowing เป็นเทคนิคการเรียนรู้ภาษาที่ได้รับการรับรองทางวิทยาศาสตร์ พัฒนาขึ้นสำหรับการฝึกนักแปลมืออาชีพ วิธีการนี้เรียบง่ายแต่ทรงพลัง: คุณฟังเสียงภาษาอังกฤษจากเจ้าของภาษาและพูดตามทันที — เหมือนเงาที่ตามผู้พูดด้วยช่วงเวลาห่าง 1-2 วินาที การวิจัยแสดงว่าเทคนิคนี้ปรับปรุงความแม่นยำในการออกเสียง ทำนองเสียง จังหวะ การเชื่อมเสียง การฟังเข้าใจ และความคล่องแคล่วในการพูดได้อย่างมีนัยสำคัญ

☕ เลี้ยงกาแฟเราสักแก้ว

ShadowingEnglish ยังคงเปิดให้ใช้งาน ฟรี 100% ได้ด้วยการสนับสนุนจากคุณ ค่าใช้จ่ายสำหรับเซิร์ฟเวอร์และ AI นั้นสูงมาก — กาแฟของคุณช่วยให้เราเดินหน้าต่อไปได้! 🙏

บริจาคผ่าน PayPal

ShadowingEnglish.com – ฝึกพูดภาษาอังกฤษแบบ Shadowing

ฝึกพูดภาษาอังกฤษด้วยเทคนิค Shadowing จากวิดีโอ: Understand These, and You’ll Understand How to Get Rich as F*ck

ยอดนิยม

ทำไมต้องฝึกพูดกับวิดีโอนี้?

ไวยากรณ์ & สำนวนในบริบท

กับดักการออกเสียงที่พบบ่อย

เทคนิค Shadowing คืออะไร?

ฝึกพูดภาษาอังกฤษด้วยเทคนิค Shadowing จากวิดีโอ: Understand These, and You’ll Understand How to Get Rich as F*ck

ดาวน์โหลดแอป

ทำไมต้องฝึกพูดกับวิดีโอนี้?

ไวยากรณ์ & สำนวนในบริบท

กับดักการออกเสียงที่พบบ่อย

เทคนิค Shadowing คืออะไร?