跟读练习: Don't build a social media account. Build a personal brand instead. - 通过YouTube学习英语口语
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I quit building a social media account and I started focusing on building a personal brand instead.
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I quit building a social media account and I started focusing on building a personal brand instead.
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And the reason why this is important is
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because I don't think a lot of people understand the difference between building a social media account versus building a personal brand,
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you can absolutely grow your social media account by staying within a niche and sharing information within a specific category.
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A lot of people have done it.
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But if you don't build a personal brand in the process and have people be invested in you as a person,
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the moment that you start talking about something else or the moment that you pivot into something else,
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you are going to lose a lot of people because you haven't built that type of loyalty.
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And I personally think it's unrealistic to think that as a creator,
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you're going to be talking about the same thing for decades.
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That's just not how the human experience works.
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And what's really unique about this profession of being a content creator is that it's very tied to you personally.
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And as a human being,
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you're naturally going to have a change in values.
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You're going to have a change in life stage.
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you being a single person creating content might look really different when you actually start a family.
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It also comes with just getting more experience and learning more about yourself as a human being.
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And knowing this, it's natural for you to want to pivot your content at some point,
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but what will make it easier for you to do
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that pivot or for you to actually retain the audience
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that you have is if you actually start laying the foundation of building a personal brand,
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I kind of relate it back to friendships, right?
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Like let's say you have friends where you only talk business with,
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and that's the only thing you have in common.
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The moment that they decide not to do a business anymore,
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or maybe you don't decide to do a business anymore,
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you basically lose touch with that friend.
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I personally have a lot of acquaintances in my life where I've lost touch
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because there was literally like one interest that we had in common.
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And it was just like a really one dimensional friendship.
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But the types of friendships that I have found to be the most long lasting is
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when we have multiple things that we have in common and not just business,
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but maybe our love for animals,
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or we have the same sense of humor,
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or we both love fashion and we both love beauty,
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or we both are in relationships.
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And we like talking about relationships.
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Like when there are multiple layers to that relationship,
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it will last longer than those relationships that are just built off of one interest.
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And so using that example,
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it also applies to the relationships that you have on social media and the accounts that you follow as well.
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If their account is solely focused on delivering information about a specific niche or category,
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the moment that they change up or they switch up,
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you are more likely to unfollow and unsubscribe because you actually don't know them as a person.
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And that is because that creator has made the mistake of not building their personal brand.
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Now I asked chat GPT to explain to me what a personal brand is.
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And I want to read it to you.
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A personal brand is the unique combination of skills,
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experiences, values, and personality that you project onto the world.
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Your personal brand is the story that you tell about yourself,
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which includes your professional expertise,
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but also your passions, your values,
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and the way that you interact with others.
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Building a personal brand involves strategically attracting like-minded individuals or clients and to stand out in your field.
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And so when I hear that description,
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I think about a few things.
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First thing I think about is how a lot of us,
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we're very focused on the professional expertise part.
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We're constantly just focused on delivering information because we feel like the only value
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that we can provide on our accounts is by offering information.
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In my case, I used to share a lot of how to's,
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frameworks, tactics, strategies, and I'm not saying that you shouldn't be doing that.
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But what I am saying is that if you only do that,
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you're basically building a one dimensional relationship.
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And that's not how healthy relationships work,
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or that's not how successful relationships work.
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Not only this, I also think that when you're solely delivering information that might've worked five years ago,
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but now with AI, with chat GPT information is a commodity.
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Like people can find how to content frameworks anywhere,
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but what's becoming rarer and rarer is storytelling is being invested in someone's personal life is connection.
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That's something that AI can't necessarily give just yet.
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AI can't tell personal stories that will make you feel like,
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Oh my gosh, I went through that exact same thing.
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And now I feel really invested in this person or in this character.
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And so back then, if you asked me five years ago,
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yes, finding a niche and sticking to the niche will make you successful.
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But if you ask me now with how the industry is and how technology has evolved,
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I actually think that human connection and relationships is becoming more and more rare.
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And it's actually what people are trying to find.
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And so if you are still stuck with only doing content in your niche,
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I think that you will get left behind either by technology
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or by the fact that you are going to change as a person.
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And when you pivot or when you try to pivot,
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you're not going to retain most of your audience.
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The second thing too, is when chat CPT explained
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that building a personal brand is also for you to strategically attract like-minded people.
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And I really resonate with that because before I would always post about how to use framework strategies,
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tactics, and I didn't necessarily share a lot of my values or my interests or my passions outside of work,
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but there were times where I would attract people that would be interested in my services,
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but they wouldn't necessarily be a 100% fit.
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And so I feel like for those of you who are entrepreneurs,
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maybe you're a service provider,
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I think you can relate where technically on paper,
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someone checks all the boxes,
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but there's something off about the vibe.
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Like you just know that you're not going to get along with this person.
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And so if you want to avoid those situations,
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it's really important for you to showcase more of you and your personality in order to attract like-minded people,
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because people liking your how-tos or people liking your information is simply just not enough.
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And personally, if you want to have a really harmonious relationship with social media,
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you want it to be fun being a creator,
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you want to be in love with the community you're building,
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it is very important to build a community of like-minded people,
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of people that you can see yourself being friends with,
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of people that you can be totally down to meet in person in real life
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and like totally vibe and hang out and chill.
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Those are like the best relationships that you can build online.
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But if you're a creator and you're solely focusing on delivering information
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and you're building an audience of people that you don't actually really like or enjoy being around,
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then it really impacts your mental health.
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And you start resenting the job.
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You start hating being a creator because you don't like your audience.
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So if you got to this point in the video,
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you're probably like, okay, great.
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I get it.
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I need to build a personal brand.
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How exactly do I do that?
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Well, I can tell you what I'm doing.
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Okay.
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I would say that I am in my character building era right now.
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And the reason why I say character building is because I've been reading fiction books.
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And I noticed that most of the fiction books that are recommended to me are always in a series.
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So you've got the Magnolia park series,
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the ACOTAR series, the Empyrean series, the Harry Potter series.
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And I noticed that what makes those books really successful are the characters.
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It's the character building and the world building that happens within those books.
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Each book may have a different story,
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but the reason why people keep reading the books within those series is because of the characters.
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And the only way that I can get invested in the characters is me knowing more about their past,
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why they do the things that they do,
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what their personal life is beyond just the storyline.
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How did they grow to be the person they are?
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What thoughts do they have?
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That's what makes a good character, right?
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And it takes time to build.
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And so me thinking about the best practices of fiction books,
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I started applying that to my social media.
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So on my social media,
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I will still talk about content creation.
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Like this video is about content creation,
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but specifically on my Instagram,
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I've started to really share different things that have nothing to do with social media.
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So I want to give you six very specific examples of how I've been able to character build
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and world build within my social media account.
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First one is I posted this Bulgarian split squat video.
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And the reason why I posted that was because I genuinely thought it was hilarious.
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Me and Leon laughed about that video for so long.
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And rather than posting it on my stories where it would expire,
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I decided to post it on my feed because I want to show people that this is my sense of humor.
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And I also want to show people that I am new to the fitness game.
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And I want to attract people who are also interested in fitness.
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And to my surprise, that video actually went viral.
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And to this day, months later,
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people still tag me in Bulgarian split squat videos,
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or they will DM me and say,
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I just started Bulgarian split squats.
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And I thought of you.
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And what it's showing me is that my presence is expanding.
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My footprint is expanding beyond social media.
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And there are things that are happening in people's daily lives where they automatically think of me because I posted that content.
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Another example is this video right here,
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where me, my fiance, my brother
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and my brother's girlfriend we did the give me my money challenge and we pranked my dad
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and i decided to post it on my instagram
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because i thought it was hilarious too
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but i also feel like in an indirect way it's showing people
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that this is what i value i value time with family
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this is a glimpse of what it's like hanging out with my family we are very humor focused.
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We have a lot of fun and it was really cool because in the comment section,
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people loved it, but also a lot of people can relate to having fun with your family.
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Next example is my newsletter, the creator journal.
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This is where I write a lot of stories that happen in my life,
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but I also share the feelings and the emotions around it.
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And my newsletter is very well received by a lot of people
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because they can relate to a lot of the emotions
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that I've gone through and also a lot of the lessons that I've learned.
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And so I'm building an emotional connection with my readers and through these stories,
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I'm also showing people what my values and thought processes are.
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Other examples of things that I've done is I've shared posts about my beauty routine, period talk.
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I've shared more about like my fashion sense,
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because these are all things that I personally am interested in.
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And the goal of doing this is to have fun,
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but also to attract people that I would want to be friends with
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and that I would actually want to grab coffee with.
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For example, back then there would be people that want to grab coffee with me.
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But if I'm being honest,
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like I don't necessarily want to have coffee with someone where all they talk about is business and social media and content.
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Like I talk about that enough.
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And so for me, my goal is to actually be able to show my audience,
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like, Hey, I have interests outside of social media.
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I actually really like fashion.
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I like beauty.
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I like health.
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And so by putting that out there and people understanding,
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Oh, like the door is open to talk about these things.
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Now I feel like I'm actually forming friendships and the conversations
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that are happening in my DMS are a lot more interesting before doing this,
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all my DMS would just be about people asking me for social media advice.
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And I was very burnt out from that to the point where I almost resented it.
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But now because I've showcased like different aspects of me,
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my DMS are a really fun place to be in.
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I have girls asking me about my lash routine.
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I have girls asking me about how to track their cycles.
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I have people asking me for the links to the clothes that I'm wearing.
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And so it's just adding more dimension and diversity to my social media experience.
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And that's what has made content creation and building a community much more enjoyable than before.
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Last example.
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And I think this is the most important example with an actual tangible result of how this is a good thing.
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And that is before, whenever I drank bubble tea,
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I would post it on my stories and it wasn't intentional.
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It's just that I love drinking bubble tea a lot.
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Like I was obsessed and addicted to bubble tea.
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And the crazy thing is,
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is that years later, I decided to start a new business
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and I asked my audience to guess what business they think I started.
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And to my surprise, when I looked at the results,
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most people guessed that I started a bubble tea company or a milk tea company and they were right.
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And so me starting Superboba,
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which is my new business was so effortless and so easy to transition into.
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Nobody in my audience was surprised and
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if anything everyone was super excited about it but that's
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because years ago i had already planted the seed unintentionally
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that i love bubble tea i drink it all the time this isn't to say
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that you need to share things
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that you don't want to share what i am trying to say is
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that there is value and there is merit in sharing more of the things
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that you genuinely enjoy outside of work
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because there is going to be a day where you decide
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that the niche that you're in isn't serving you anymore
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and you want to make a pivot
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and it's going to be a lot easier to do that
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when people are invested in you as a character very similar
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to the example i shared the reason why people keep reading
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books within a series even though each book has a very
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different story very similar to you how every season of your
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life is going to have a new chapter is going to
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have a new story the reason why people keep reading is because they're invested in the characters
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And so it's really important in this journey as a creator to build your character,
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not just your niche and not just your social media account.
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And again, I genuinely believe
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that the creators who understand the importance of the personal brand sooner rather than later
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and are able to build up their characters, build up their worlds.
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They're going to be able to survive the AI technology boom,
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whatever it looks like in the future.
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And they're also going to be able to future-proof their personal brand
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so that they can earn more and sustain this career in the longer term
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and be be able to pivot into any industry or any tangent that they'd like.
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That is a better reflection of who they are in that moment.
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But anyways, I hope you guys enjoyed this video.
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If you want to learn more of the things that I'm learning when it comes to being a creator and starting businesses,
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then make sure you subscribe to the creator journal.
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It's free.
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This is where I really share the in-depth behind the scenes of what it's really like being a creator as always.
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Thank you so much for watching and I will catch you in the next one.
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Bye guys.
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本课程介绍
在本课程中，您将学习如何在社交媒体上建立个人品牌，而不是仅仅建立社交媒体账户。通过剖析内容创作者在建立个人品牌时所面临的挑战，您将完善自己的英语口语能力及发音。您将了解到个人品牌的重要性以及如何在不同话题之间灵活转换，保持听众的忠诚度。这些知识不仅能提高您的英语表达能力，还能帮助您更有效地与他人交流。
关键词汇与短语
- 个人品牌 (personal brand): 个人在世界上展现出的独特技能、经历、价值观和个性。
- 社交媒体账户 (social media account): 在社交媒体平台上创建和维护的账户。
- 忠诚度 (loyalty): 听众或朋友对个人或品牌的支持和信任。
- 兴趣 (interest): 个人在生活中关注和热爱的特定主题或活动。
- 价值观 (values): 个人所珍视和重视的信念。
- 经历 (experience): 个人在生活中获得的知识和技能。
- 多层次关系 (multiple layers of relationship): 建立在多个共同兴趣之上的人际关系。
- 内容创作者 (content creator): 在各种平台上创造和分享信息的人。
练习建议
为了有效提高您的英语口语能力，建议您使用英语影子跟读技巧练习视频内容。通过对着视频进行模仿和跟读，您可以实时调整自己的发音和语调。以下是一些具体的练习建议：
- 选择合适的语速：视频中的说话速度可以根据您的英语水平调整。如果您刚开始练习，可以尝试低速播放，逐步适应。
- 注意重音和语调：在模仿的过程中，特别关注讲者的重音和语调变化，这有助于您在日常对话中更自然地表达情感。
- 反复听取：多次聆听和跟读同一段话，直至您能流利地复述内容。不妨尝试记录自己的声音，分析与原声音频的差异。
- 参与shadowspeaks社区，与其他学习者分享您的经历，以及在英语口语练习中所遇到的挑战。
通过这些方法，您将能够有效提升自己的口语能力，为构建个人品牌与他人沟通打下良好的基础。
什么是跟读法？
跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。