跟读练习: The rise of private labels in retail | Vietnam Today - 通过YouTube学习英语口语
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Now turning to another part of the economy also seeing strong growth,
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Now turning to another part of the economy also seeing strong growth,
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private label products or retailer-owned brands.
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They have been present in Vietnam's retail market for years,
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often positioned as low-cost alternatives to established brands.
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But maybe that image is changing
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and private labels no longer mean cheaper price they are becoming a key part of retailers' growth strategies,
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competing more on value and expanding into a wider range of product categories,
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while giving retailers a new way to build loyalty,
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improve margins and shape shopping habits.
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Shelf space in retail is a strategic asset.
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It shapes product visibility, signals brand credibility and ultimately influences what consumers buy.
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Increasingly, private labels are taking up more of that space.
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Nowadays, when consumers are prioritizing products that offer both quality and reasonable prices,
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private labels are our long-term growth strategy.
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As demand for sustainable consumption grows,
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as the population grows, private labels are repositioning around health,
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environmental responsibility, and transparency.
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We have gradually shifted to environmentally friendly packaging while developing safe,
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100% natural products all focused on quality and safety for our customers.
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For a long time, private labels were mostly found in grocery aisles,
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but now they're moving into spaces like this,
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from furniture to home essentials.
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And currently, private labels only make up about 2 to 3% of total supermarket sales,
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but some retailers are aiming to grow that number to 10% over time,
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making private labels a much bigger part of their businesses.
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Beyond fresh produce and packaged foods,
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where private labels have already seen strong growth,
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expansion is now moving into higher-value categories such as furniture,
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home furnishings and kitchenware.
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We currently offer around 900 products,
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allowing us to better meet the diverse shopping needs of customers while also strengthening our competitiveness in the market.
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Another key shift is happening behind the scenes.
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Retailers are partnering directly with local manufacturers to produce their private label products.
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We work closely with domestic manufacturers to strengthen their competitiveness,
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helping them expand into Japan and across Southeast Asia.
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The origin is very clear.
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everything is fully labeled, which makes me feel very confident buying it.
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With competition rising, private labels are becoming central to how retailers grow and differentiate.
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And the next phase of that growth will be driven more by value creation and brand building.
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背景与环境
随着越南零售市场的迅速发展，私人品牌的崛起引起了广泛关注。这类产品通常被视为低成本替代品，但现在这一形象正逐渐改变。私人标签不仅仅意味着较低的价格，而是成为零售商增长策略的关键部分，专注于提供更大的价值，并扩展到更广泛的产品类别。随着消费者日益关注品质与合理价格，私人品牌在满足这些需求方面展现出强大的潜力。
日常交流的五个常用短语
- 私人品牌正在改变消费习惯。
- 可持续消费的需求正在增加。
- 零售商正与本地制造商紧密合作。
- 我们致力于开发安全、100%天然的产品。
- 私人标签的销量正逐步扩大。
逐步影子跟读指导
为了有效提高你的英语口语能力，建议按照以下步骤进行影子跟读练习：
- 观看视频：首先，看YouTube学英语，观看相关视频，注意发音和语调。
- 听录音：播放视频的某段，反复听几次以熟悉内容和节奏。
- 逐句模仿：暂停视频每一句话后，尝试模仿发音和语调。这可以帮助你掌握自然的表达方式。
- 逐步加速：在掌握基本发音后，尝试加快速度，增强流利度，这对于雅思口语练习非常有效。
- 自我录音：录制自己的朗读，回放以自我评估。通过对比，你可以找出需要改进的地方。
这个练习不仅能够提升你的英语口语能力，还能增强你的自信心，让你在日常交流中更为自如。无论是从私人品牌在零售市场的崛起看，还是更广泛的消费趋势，掌握相关的英语表达将对你的学习大有裨益。同时，利用英语影子跟读技巧在实际对话中应用所学知识，将大大提高你的交流能力。
什么是跟读法？
跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。