跟读练习: Việt Nam tea finds value in experiences | Vietnam Today - 通过YouTube学习英语口语
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once known as an agricultural commodity.
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once known as an agricultural commodity.
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Vietnamese tea is being repositioned through new experience-driven business models, from tea tourism to community spaces and modern beverages.
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The industry is shifting towards higher value by combining product quality with culture and consumer engagement, a report by our reporter Xie Omi.
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With growing demand for experience-based products, new business models are beginning to emerge.
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One of them is tea tourism, inviting visitors to discover the story behind each cup.
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Visitors get to pick tea with locals and roast the tea leaves with them, then share meals and stay overnight in their home.
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After participating in these activities, visitors can drink tea with locals while listening to the stories behind the tea cup.
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For many foreign visitors, the experience is the world away from buying tea at their local supermarket.
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The quality of this tea is very high, so I'm really impressed.
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For sure, it's a huge difference to the teas you buy in the supermarket,
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because here you really taste the natural product.
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Beyond the tea tour, a new business trend is emerging in the capital, where tea is becoming a way to bring people together.
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Instead of traveling hundreds of kilometers for a cup of shanty
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a specialty tea of Vietnam now I can enjoy it right here in Hanoi in this cozy space
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and with the same delicate flavor at the same time customers
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can explore a variety of activities these gatherings are held weekly in a small venue in the heart of Hanoi.
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They combine tea drinking, discussions with experts and community activities.
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Usually, drinking tea is just to satisfy my thirst.
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But here, you sit down, calm yourself and really taste the tea.
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Drinks such as milk tea, fruit tea and matcha made from ancient shan tea are also helping specialty tea reach younger consumers.
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A takeaway sport like this can serve more than 100 cups of tea each day.
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From a traditional product, tea is now evolving into new formats that better suit the taste of the young generation.
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We hope that young people will become our future tea customers.
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After experiencing and using beverages made from Shanty, we hope they will become a larger consumer group that can help sustain demand for this unique tea.
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These emerging models are opening up new opportunities for Vietnam's tea
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industry where the value of tea is no longer measured only by output but by quality and consumer experience
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