跟读练习: Walmart is overhauling packaging for 10,000 Great Value products - 通过YouTube学习英语口语
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Walmart is overhauling its largest private label brand, Great Value.
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Walmart is overhauling its largest private label brand, Great Value.
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It's been over a decade since Walmart refreshed Great Value,
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which it originally launched in 1993.
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Walmart's products themselves and the prices of those Great Value products isn't changing,
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but they'll look different to shoppers on shelves.
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Walmart's new products look more colorful and crisper than they did in the past,
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and it's a little bit easier to read.
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It may come as a surprise
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that Walmart is overhauling great value considering great value is actually its largest and most successful private brand.
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Not only is it Walmart's most popular brand,
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it's the most popular private brand in the country.
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Household penetration for these products is actually close to 90 percent
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and what that means is that most households have purchased at least one great value item over the past year.
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Private label has been fueled by a number of factors,
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one of which was the pandemic when people weren't able to maybe get the national brand they wanted.
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But in more recent times,
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it's also been fueled by inflation.
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I spoke to a Nielsen IQ expert about private label and he said not only are private label flavors more unique,
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but their packaging looks different.
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It's more elevated than it did in the past.
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So it's not a copycat of a Heinz ketchup bottle.
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It's maybe looking like a different shape or texture or something that jumps off the shelf.
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Despite great values popularity, Walmart's looked around at retail peers
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and it knows it needs to make offensive plays to stay competitive in the private label wars.
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关于本节课
在本节课中，您将通过观看一段关于沃尔玛包装改革的YouTube视频，学习与零售和品牌相关的英语表达。通过观察并模仿视频中的对话，您将有机会提高英语发音、听力理解和口语表达能力。这种实践不仅适用于学习者了解市场趋势，也适合任何想要提高在社交和职业场合交流自信的英语学习者。
关键词汇与短语
- overhauling - 改革、彻底检查
- private label - 自有品牌
- penetration - 渗透率
- household - 家庭
- inflation - 通货膨胀
- packaging - 包装
- elevated - 提升的、提高的
- unique - 独特的
练习技巧
在进行shadowspeak练习时，尽量保持注意力集中在说话者的语速和语调上。沃尔玛的描述即包含了详细信息，也有一些精炼的总结。在练习时，可以逐句跟读，首先慢速模仿每一句对话，然后逐渐加快速度，直到您能自然流畅地复述。通过这一方法，您的英语发音将会得到显著提高，您也会变得更加自信。
另外，使用shadowspeaks的方法时，建议您录制自己的声音，并与视频中的音频对比，这样能清楚地听到自己发音的差异，找出需要改进的部分。通过不断重复练习，您将能够更好地掌握这些与零售相关的专业术语。
最后，别忘了随着故事的发展，注意说话者的情感变化，这不仅有助于您理解内容，还可以让您的口语表达更加生动。看YouTube学英语，让学习英语变得更加有趣和富有挑战性！
什么是跟读法？
跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。