跟读练习: What Makes Expensive Websites Expensive - 通过YouTube学习英语口语
B2
Here's a $500 website and here's a $50,000 website.
90 句
如果句子过短或过长，请点击 Edit 进行调整。
1
Here's a $500 website and here's a $50,000 website.
2
And if you put them both on screen, sometimes you can't even tell the difference.
3
So what exactly is going on?
4
What are you actually paying for when a website costs 10, 20, $50,000?
5
After building over 750 of them for local businesses, startups and Fortune 500 companies,
6
I can tell you that the price difference has almost nothing to do with what you see at this surface level.
7
So in this video, I'm going to break down exactly what makes expensive websites expensive.
8
So whether you're thinking about commissioning a site or you're trying to figure out why a current one isn't performing, you'll know precisely what you're looking at.
9
So first off, you're not paying for design.
10
You're actually paying for strategy more than anything else.
11
Most people think that the price of a website is about the look.
12
So they'll think, OK, the prettier that it is, the more expensive it must be.
13
But the real cost driver on a premium project is the strategy
14
and the research that happens before anyone opens a design tool.
15
Who is the audience actually?
16
What are they looking for when they land on the page?
17
What does the business need this site to actually accomplish?
18
What are, let's say, the competitors doing and where's the gap that this site needs to fill in the market?
19
On a $500 site, none of this happens.
20
Someone just takes the client's request and then they build it.
21
Let's say the client comes in, I want a homepage, an about page and a contact form.
22
There's no thinking or intention behind the actual design.
23
On a $10,000 plus site, the first two weeks are usually all about discovery calls,
24
competitor audits, sitemap architecture, mapping out content hierarchy, and then wireframes.
25
The design phase doesn't even start until the thinking is done first.
26
That's where most of the cost is actually buried.
27
So let's go a little bit deeper.
28
Underneath every good website, there's this entire layer of technical work that most people never see.
29
And then most cheap sites just skip completely because
30
if a site takes five seconds to load a visitor clicks
31
away before the page even finishes loading google can't properly read the structure
32
so the site doesn't rank for anything if it looks fine on iphone
33
but then falls apart let's say on android then this can also cost clients sales
34
and it can cost them leads and if it fails an accessibility audit
35
which is in some countries now a legal requirement you might get fined as well that's why site speed
36
and general performance optimization are super super important none of this
37
sort of shadow work shows up on the home page screenshot
38
that people see but all of it determines whether the site actually works this is the stuff
39
that directly drives business outcomes e.g are people doing the thing you want them to do on the site
40
and can all people do it on all devices number three
41
is conversion architecture now this underlying technical layer is only the first step to making a website premium
42
but then you've got But the other layer that's more obvious, and this is the one that businesses will pay thousands of dollars for, and it's the conversion layer.
43
Conversion architecture means every layout decision is deliberate.
44
Where does the island first?
45
How the copy is structured to answer the objection before the
46
visitor even forms it in the head why the cta sits exactly where it sits not two grid spaces up
47
or two grid spaces down why the testimonial block comes after the price reveal
48
and not before this can massively improve a website's conversion rate
49
which in the end is the reason why most businesses want a website
50
and it's why most businesses hire us they want a way to get more clients
51
and if you can directly influence that then you've done your job
52
so the difference between designing a nice site and designing a website
53
that converts is a completely different skill set one is quite decorative in nature
54
while the other is strategy with a visual output at the end you can obviously pay for either
55
but they're not the same thing and then the price is going to reflect
56
that let's talk about the process behind the price now there's another part of this process
57
that clients will gladly pay more for i had a client
58
once who wanted a specific layout on the home page big
59
centered hero minimal copy one cta i took a look at the brief
60
and i pushed back a little bit because the data
61
that we had on their audience in particular suggested they needed more info in
62
that hero section so more info higher up the page we went back
63
and forth on this so many times
64
but the final version had double the content above the fold which initially wasn't what they wanted But funnily enough,
65
the conversion rate nearly doubled from their old site.
66
And if you just think if I'd have built what they asked for on the first round, that improvement would never have happened.
67
And with a premium designer or studio, there's a real relationship and a real reputation on the line.
68
So they care if it works.
69
That's the part that you can't buy on Fiverr or prompt with AI.
70
So that's what you pay extra for.
71
Now there's one final piece that truly makes expensive websites expensive.
72
And this is the one most people don't think about until it's way, way, way too late.
73
Most people who buy a cheap website end up regretting it.
74
Maybe the site doesn't perform.
75
It looks dated in six months or let's say the designer who initially done it, they're suddenly unreachable.
76
Whatever they built has broken and now it's your problem.
77
A $500 Fiverr site has zero downside for the seller if it underperforms.
78
They've been paid, they've moved on.
79
But a $50,000 studio project has the designer's reputation,
80
their portfolio and their relationship with the client tied directly to whether the site works as intended.
81
The incentives are completely different.
82
It's not that cheap websites are inherently bad and it's not that they're always bad.
83
It's that they come with a risk that you're absorbing entirely yourself.
84
Expensive websites, on the other hand, transfer most of that risk to someone who has every incentive in the world to make it work.
85
Now you know what you're actually paying for when someone quotes you serious money for a website.
86
The strategy, the technical work, the conversion architecture, the process, the accountability.
87
So click this video here because I took a real client project
88
and built the same website three different ways in five minutes, in five hours and five full days.
89
You'll see exactly where each version breaks down and what the time actually buys you in practice.
90
I'll see you there.
下载应用
AI 为你说出的每个句子打分
TRENDING
热门
为什么通过这个视频练习口语？
通过观看并模仿这个视频，学习者可以在实际情境中提高英语发音，尤其是在讨论网站设计和开发的复杂话题时。视频中讲解了为什么有些网站会非常昂贵，从语言上来看，这种专业术语和商业用语在日常交流中可能并不常见。因此，通过 看YouTube学英语 的方式，学习者可以在提升口语流利度的同时，了解相关领域的知识和表达。模仿演讲者的说话方式，不仅有助于识别语音的节奏和语调，还能帮助学习者掌握一系列与商务相关的词汇。
语法与表达在情境中的运用
在视频中，演讲者使用了一些关键的句型和表达方式，这些都是在讨论复杂话题时非常有用的。以下是几个例子：
- “What are you actually paying for…” - 引导听众思考网站定价的深层含义。
- “none of this happens” - 用来强调不同价格网站的工作流程差异。
- “this entire layer of technical work” - 强调好的网页背后所需的技术支持。
- “this can massively improve...” - 表达某一决定对于结果的重大影响。
这些句型不仅能增强学习者的语法知识，还能提升他们在商务讨论中的表达能力，适合用于 雅思口语练习。
常见发音陷阱
在这个视频中，有一些单词和短语的发音可能会对学习者构成挑战。特别是以下词汇：
- “competitor”（竞争者） - 注意中间的发音，确保不遗漏音节。
- “architecture”（架构） - 这个词的音节较多，需要练习分解发音。
- “conversion architecture”（转化架构） - 组合词需要流利的连读。
通过集中练习这些词汇，学习者可以有效 提高英语发音，并在口语交流中显得更加自信。运用这种方式，也可以通过 shadowspeaks 或 shadow speak 的技术来增强口语能力。
什么是跟读法？
跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。