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I want to be a good one.

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I want to be a good one.

Hi everyone.

How many hours do you work per day?

Oh, 24?

24. 20!

Managing Director of Panicam Vietnam, Mr. Alexander Kut.

What is your horoscope?

Sagittarius, take your time.

You have a whole life ahead of you.

You have a TV.

Everybody knows you.

I know so.

And now you want me to open it with one hand?

Effortlessly.

Do you know how to cheers in Vietnamese?

Mop, hai ba.

Yo.

I'll see you next time.

Bye!

How do you run a meeting?

How do I run a meeting?

That's a good question I should ask my team.

I think it overruns too often.

I'm very inclusive so I let everybody speak.

What is the best professional advice you've ever been given?

Stay true to yourself.

Lovely.

Would you rather have a beer with your Prime Minister Ruder or play rock music with your favorite brand, Euro?

Play rock music.

Who has the greatest influence on UNY?

I think that's my wife.

Sounds really boring, right?

But no, my wife is a real good sparing partner, coach.

I tell her everything and she gives a lot of feedback.

Wow, that is the sweetest answer ever.

20 years on the job,

what is one thing you learned never to do as the managing director?

Don't assume, listen.

Mm-hmm.

I love that Alex, cheers.

Oh!

I'm kind of...

Wow, how many floors do you have?

We have four floors by now.

Four floors?

A lot of Vietnamese digital rock stars that are working for globally.

Lovely.

Wow.

What does your typical day look like?

My typical day?

Yes.

I have an awful lot of meetings.

A lot of meetings?

Either on the screen with the region Singapore or Amsterdam in the afternoon or evening.

And then face to face,

I do travel a lot to Hanoi,

like once or twice per month.

What time do you start your day?

6.15.

How many hours do you work per day?

24?

20. And I also work in the weekend, but I don't mind.

How do you keep your energy full of energy all day long?

Yeah, that's self-care, very important.

Self-care, what do you do?

Do my sports, listening to heavy metal music,

a bit of rest in the weekend and I'm fine.

Makes sense.

So it is a clean office.

So at the end of the day,

everybody has to put their stuff in the locker.

Wow, really?

So you take your stuff and you go see it wherever you want.

I think in the end people are...

Everybody knows you.

I hope so.

But that's my huge pleasure.

This is nice, right?

Yeah, it's so nice.

I feel so honored and grateful.

Alright, and here's my little office.

After you.

If I'm not here, people use it as a meeting room.

Wow.

So that's the idea of the open office.

Can you show me some of your pictures?

What do you like?

This is the legendary Chairman Chao on whose shoulders we stand.

So when Vietnam was opening,

he moved to Europe, searching for an international brewer to start a business in Vietnam.

So he met the Heineken team at the time and they came back,

they studied part of what is now Heineken Vietnam.

So it's on his shoulders that we stand.

So I pay him an annual visit.

Wow, that's precious.

Yeah.

Precious.

What else do we got?

All the products that we have.

100

Can you put it in order from the thing you like the most to the list?

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I love Bia Viet, which is a brand that I love Heineken.

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Uh-huh.

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I love Tiger obviously.

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I know Strongbow will be at the bottom, right?

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Strongbow, this is a nice one.

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Do you remember the name of the artist that endorsed Strongbow?

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The singer?

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Yeah, the singer, the rapper.

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I know his face, not his name.

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He's tall, right?

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Yeah.

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Lenvaux.

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Good marketing.

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Strongbow here.

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Strongbow is also something I would...

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I know.

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You don't like pretty flavors.

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I'm a beer lover.

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I can't be?

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Yeah.

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Oh, okay.

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Toilet, alec.

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Yeah, true.

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Perfect investigation.

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I would like to express how much respect I have for you and for your work.

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Because my dad and I are hands-down beer lovers.

127

And every weekend I would buy him a box of like 24 cans of Hanneken as a gift.

128

And he would be super happy would be super happy.

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He and I even had a video on my YouTube channel drinking Hanneken beers.

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Wow, well that's a big honor.

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Yes.

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And I think that's the beauty about beer, right?

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It's all about togetherness, bringing people together,

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sharing a story over a beer.

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So first question, what gets you excited every morning?

136

How do you start your day?

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I start my day actually going for a round with my dog,

138

going for a walk.

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I think that is somewhat my meditation.

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I enjoy that and then I'm ready to take the day heads on.

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I think Vietnam is a very vibrant,

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exciting, busy place so I like the quiet start in the morning

143

and then I have to talk the whole day but at least my dog doesn't ask any questions.

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So always loyal to you.

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So you have been working for Heineken for more than 25 years and five years in Vietnam.

146

Can you walk us through a little bit your career journey

147

but how did you start and how did you get to this point in your career?

148

Probably the new generation could not imagine a full career at one company.

149

I really still enjoy working at Heineken.

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It took me all around the world.

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I've been 16 years abroad in Africa,

152

in Greece, now in Vietnam.

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I have worked in so many different cultures.

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I think the social part and the people part is what really kept me going.

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That's really admirable because you know I'm 24 years old.

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Yeah, like all your life I've been in the beer business.

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That's incredible.

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We love that.

159

Okay, so what would be one word to describe you as a managing director at Hennikin and you outside work?

160

I think positive, positive energy.

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That's my mindset.

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Things can be tough.

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I always see the glass half full of course sometimes things are tough

164

but i always see the opportunity nice what is your horoscope sagittarius

165

that makes sense there's always a solution

166

if you see a big problem in front of you make

167

it take it into small steps at least start walking start taking actions towards the goal

168

and then you'll find out you will achieve things.

169

Sitting still is worse.

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So if you see a mountain,

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the big thing you look up to, then just start moving.

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As a young person, sometimes we get easily depressed.

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But yeah, just think about move forward.

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Yeah, I have three daughters that are Gen Z,

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two of them already in university.

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What I would recommend people who start their career, take your time.

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You have a full life ahead of you.

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Go for deep and meaningful experiences.

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It's like a marriage, right?

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In good times and bad times

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and in the bad times is where the learning sits so

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if you walk away from the bad times like i don't like this i'm going to change company

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and see if the grass is greener at the neighbors you miss out on

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that opportunity to learn so i think you can't build a career on instagram

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or tiktok you need to you know go for deep

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and meaningful experiences take it step by step that's really inspiring consistency

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and take it step by step step by step yeah what is the most Vietnamese things you have experienced so far?

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When I came to Vietnam and I heard about people putting ice in your beer,

189

I said no one will put ice in my Heineken.

190

Why not?

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I thought that was just such a weird thing.

192

So I was, no, no,

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you cannot put ice in beer.

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Then of course after one night drinking with the sales team,

195

I thought maybe better to have some ice in my beer.

196

So I do ice in my beer now.

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Yeah.

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And then you try.

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Yeah.

200

You like it now?

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Yeah, it's nice.

202

It keeps It makes it cold and fresh, easy to drink.

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And you have never seen this kind of drinking style anywhere else in the world?

204

No. All in Vietnam?

205

No. And I do, when I'm back in Holland,

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I sometimes ask ice, I put it in my beer and everybody thinks I'm totally nuts.

207

Wow, I'm so proud of my country.

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We absolutely don't put ice in beer in the Netherlands,

209

or anywhere in the world for that matter.

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Here we are.

211

Lovely.

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And now you want me to open it with one hand.

213

If we're asleep.

214

Wow, all right, cheers.

215

Amazing.

216

Cheers.

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Do you know how to cheers in Vietnamese?

218

Moap hai ba.

219

Coffee or beer?

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In the morning coffee, but the rest beer.

221

What is your go-to food when you run short of time?

222

In Vietnam would be like noodles.

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I like the street food as well.

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I like Banseo.

225

Lovely, I love that!

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Vietnamese food goes perfect with beer.

227

That's why I think beer is so popular here.

228

What do you think about the way people mispronounce Heineken all over the world?

229

For instance in Vietnam, Heineken.

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The whole world mispronounces Heineken.

231

Even here in Vietnam, you can go to a nice restaurant,

232

you look in the menu,

233

it will say

234

He-ni-ken or He-ni-ken or He-ni-ken or it's always wrongly spelled and in most of the countries it has a nickname.

235

So in Vietnam would be Ken.

236

In Greece where I also worked it's called Prasini which means green.

237

So if I say can I have four greens then they will bring me four Heineken.

238

As long as they drink our beer,

239

it doesn't matter how they pronounce.

240

Yes.

241

Cheers.

242

Yeah, cheers.

243

So I know that as a managing director,

244

you have a lot of things to deal with on a daily basis.

245

I'm very curious about your most difficult decision you have made so far related to career.

246

I've been on the go, right?

247

And it's been really good for myself professionally,

248

but it also gave a lot to my family.

249

If I look at my children now,

250

they're so open, so inclusive,

251

they don't see race, they're really citizens of the world.

252

Of course also my wife had to change her career.

253

She was an entrepreneur before we moved abroad,

254

which is now 16 years ago,

255

and then she had to change her career to something that is movable,

256

which she successfully did.

257

So I'm super proud of that.

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I think the family impact of my career choices become more challenging.

259

At the end of the day,

260

what do you learn from that, especially in decision-making process?

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You need to do soul searching.

262

You need to decide what's really good for you and your family or your set of values.

263

So don't do something that doesn't feel right.

264

You really need to take time to use the head and the heart to make the right decision.

265

So that's not always easy, right?

266

Because sometimes there's a trade-off with that.

267

But yeah, that's the right thing to do.

268

Cheers to all the decisions we have made and no regrets at all.

269

What is the toughest decision that you have made?

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Whether to study abroad or not,

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I got a scholarship and I got to drop it and I stayed here.

272

That's a brave decision.

273

I normally don't have any regrets because I think that every opportunity or every experience is a lesson.

274

Yeah.

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It makes us who we are.

276

Yeah, true.

277

Would you mind giving some advice to those youngsters who aspire

278

to make it big like you there is a little book

279

that i close to my heart and it's called the happiness advantage

280

and it goes around the notion

281

that a lot of people are wired like i need to work hard to make a lot of money

282

so i can buy and do what i want

283

and then i'll be happy

284

that is let's say a bit of a standard line of thought to reach happiness the happiness advantage turns that around.

285

It says you have to be happy or in a positive mindset to be successful.

286

So it's not first be successful,

287

work hard, get money and be happy.

288

But it starts with happiness.

289

And I think once you make that shift and reach your goals in an inclusive,

290

a positive way, that is what drives results.

291

That's what drives people forward.

292

If you feel negative, drained energy,

293

it's difficult to reach your goals.

294

I totally agree.

295

I think that energy levels affect tremendously the success of an organization.

296

Yeah.

297

And Hannigan is doing such a great job at that.

298

Great energy here.

299

Mok hai ba yo.

300

Mok hai ba ung.

301

Cheers.

302

Cheers.

303

Lovely.

304

What does the ung mean?

305

Drink.

306

Drink.

307

OK.

308

Drink.

309

Jump and jump.

310

Thank you so much, V.

311

Take care, good luck with your show and everything.

312

Love Panikken.

313

We should have a beer together with your dad one day.

314

Let's do it!

315

Oh my god, dad!

316

Listen to that!

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In VIN!

318

Oh my god!

319

In VIN, right?

320

I still have to visit,

321

it's on my list, so I'll let you know if I go there.

322

Oh my god, so thoughtful!

323

Thank you so much!

324

Please sponsor 10 bosses of Panikken beers.

325

Easy, easy.

326

Consider it done.

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