Pratique du Shadowing: How He Makes Millions Sourcing Products From China - Apprendre l'anglais à l'oral avec la vidéo
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314 phrases
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Meet Isaac, commonly known as the sourcing guy on social media, where his videos have racked up millions of views.
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Isaac has become the go-to expert for e-commerce entrepreneurs, looking to source products, and he manages his entire operation from Bali.
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His journey started with selling portable fans to sorority girls at parties.
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Now he's sourcing products for some of the world's largest e-commerce brands.
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By senior year, we were already doing a few million dollars in sales.
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In this video, Isaac shares how much he earns from his business, how beginners can start a sourcing venture
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and offers valuable tips on finding the best products for your e-commerce store
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when did you move to bali uh it's been two
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and a half years now yeah where'd you move from from miami
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that is a big change right it's a big change
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and a lot of people ask me they're like what you're from miami like why would you ever leave miami
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and i do love miami like i'm back like three four months out of the year
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but you don't get this in miami did you just visit bali for a holiday
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and just like this is it pretty much i mean i kind of knew i wanted to go and live in Asia.
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And I was on a big sourcing trip.
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So I was visiting factories in Cambodia, Sri Lanka and Thailand.
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And I was kind of burnt out after that.
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And I went and heard Bali was this amazing place to go and work from.
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So I came out here to come try it out.
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And immediately after like three days was like, okay, I can actually see myself living here.
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So what were you doing before sourcing?
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I've always been sourcing.
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So my dad, when he was my age, moved to China and opened up an electronics factory.
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And then before that, my grandfather, my mom said we had a small apparel factory in Canada where I was originally like born
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and grew up and then would always go
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and work for the factories from like being like a toddler helping out with the fabrics doing swatch cards
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and then when I was older going to China with my dad helping manage the factory there
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and then decided rather start an agency to help other people source products
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and become like a sourcing agent and so I started my agency eight years ago now.
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I started the business freshman year of college by accident I
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brought these little cell phones I would always like order gadgets on AliExpress I thought they were fun.
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I brought this little cell phone fan
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that plugs into your phone to a party just because it was genuinely hot in Gainesville, Florida, University of Florida.
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And I go and I start using it at the party and all these girls are coming up to me like, oh my God, where do you get that?
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That's so cool.
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I need that for Sorority Rush.
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And I kept on giving them something with the Alibaba link or that Aliexpress link.
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And then by the fifth person, they were like, where do you get that?
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And I was like, I'm, I was kind of drunk.
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I was like, I'm Isaac the fan guy.
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I sell fans.
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They're $5.
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Would you like one?
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And they're like, yeah.
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I'm like, well, I'm sold out right now.
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I'm just completely like off rip.
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Then I ordered 100, sold out in a week.
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And it wasn't there.
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Was it there?
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No, it was.
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So you were just slinging fans?
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This is like freshman year of college, you're just slinging fans.
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But then very quickly, about 100, about 1,000, had people sign them all around campuses, had some news articles about us.
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Then my hometown reached out and they're like, hey, can we buy 2,000 fans with our logo on them?
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I'm like, yeah, sure.
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You know, there'll be 20% off.
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But we made like $6,000 just off that little bulk order.
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And I was like, wait, this is a way better business than selling to drunk shorty girls.
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Like I should be selling these to businesses.
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This is the fun part about Bali.
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You can come in.
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So Gi makes my clothes.
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Oh, really?
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Yeah.
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Okay.
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So one of the benefits about Bali is
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that we have lots of access to fabric markets and we have like awesome tailors.
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This is the issue with like manufacturing in Bali.
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It's an Island.
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So you're not going to have all these big fabric mills to be able to go and get the fabrics.
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A lot of them are going to come from China either way you're gonna have, from like a labor cost perspective, it's going to be naturally higher than almost anywhere else in Indonesia,
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because it is like a touristy kind of zone.
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And you have lots of holidays.
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So like all these different elements make it a very slow, expensive place that makes it hard to scale.
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But the thing is, great brands have started here.
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Because they have people like Guy to be able to go
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and they test out fabrics and they're able to do small runs and get going.
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But I'm helping like eight of my friends right now with brands in Bali move their manufacturing outside, mostly to China, because it's just too hard to scale.
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This is David.
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He does all my video work.
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Yeah.
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So your socials have been growing hates fast as hell.
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Hey, is that how you get all your clients?
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Yeah, exactly.
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For the most part, we have some other like sales reps and stuff like that.
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Yeah.
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But, you know, obviously, you know, the best is inbound.
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So we're making a series about popular products and then how much they actually cost.
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We're having a hard time in the beginning going to socials because it was very education focused.
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If I don't make the videos that are interesting to everyone, I'm never going to get the eyeballs and never be able to actually grow my personal brand.
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So it took us a while, trial and error, to find the types of content that was going to work.
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And then once we found the series that worked, we just kept on repeating and now we're doing a lot more travel stuff, going over to Vietnam, going over to China, doing more YouTube, long form.
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Last month we grew like 120,000 followers, fully organic.
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That's crazy.
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Yeah.
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And how many clients would you get from that?
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300 inquiries a month probably for sourcing and we'll take on like one to two.
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And what's that life, the lifetime value of the clients?
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Oh, I mean a lot of them are going to be six figures.
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Yeah. So crazy.
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Zooming in hundreds of thousands just off social media.
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Yeah, it's great.
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That's awesome.
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These are our sugar gliders.
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No way.
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They don't look real.
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They're so cute.
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They're super cute.
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So if you were starting out, how would you get your first sourcing clients?
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So I found like we started out doing corporate sourcing.
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So we were doing like custom t-shirts, custom water balls, hats, because you know, most businesses are going to need some level of like swag and giveaways.
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And that's a pretty low, you know, low hanging fruit hanging fruit, it's lower volume, it's gonna get you kind of comfortable going and sourcing products and delivering the customers.
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And you kind of just grow from there.
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You start working with bigger and bigger businesses, you work on like getting all those deliverables in place.
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And then the bigger jump is in working with actual e-commerce brands.
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Yeah.
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It took us a few years of like getting really comfortable with working with factories overseas, with overall production process, making sure everything was perfect.
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And then we can start taking on, you know, seven plus figure e-commerce brands.
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So you basically have to find factories, vet them, make sure they're good, and then put the clients in.
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Is that basically what you do?
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That's what we like to do.
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So our whole thing is that we've been curating the best factories around the world
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because it's pretty easy for brands to go and find mediocre products.
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You can go on Alibaba, you can filter, you can find a decent product.
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But if you want to find the best T-shirts in the world, the best hats, the best of whatever the product is, that's the hard part.
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But then once you go and do all that work to find the best of the best, then you can bring on a client and then easily go and plug and play.
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How do you charge that to a customer?
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Because obviously they can eventually find those factories.
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It just takes trial and error.
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You're just saving them time, right?
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And helping them manage that relationship.
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Exactly.
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We're saving them time and reducing their risk.
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Yeah.
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Because obviously it's not just the cost of the product, but it's also the risk that you might take by doing it wrong.
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So if you do a production run for $100,000 and the production is wrong, then you have to, you know, not only do you lose all the time yeah
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and the market opportunity of selling the product especially
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if your brand's growing really quickly
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but now you're going to lose the actual product that's was supposed to be blue
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and came out green
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so could a beginner just gone to alibaba find a couple of factories organize the samples
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and stuff like that
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or do you need to actually go to china you build the relationships again i think
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that a beginner can go and make mediocre products yeah but
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if you want to make the best product in the world that's where the kind of experience
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and then the whole kind of blueprint that we built like that's where you have to go and follow to really execute.
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It's funny, like you and Daniel, like you guys are exploding on social media.
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It's almost like sourcing is becoming sexy.
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Like it's almost like cool now.
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Finally, right?
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Why is this the most boring thing happening?
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It was my like least favorite part of like managing the e-commerce.
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Why do you think it's getting so big?
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I think people are interested in like where products are coming from.
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Right.
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They love behind the scenes, especially with TikTok
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and social media want to see like the get ready with
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me the behind the scenes of the olympian you know at the olympic village eating their muffins
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and all that kind of stuff social media inflection point i think
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so yeah and then it's kind of a perfect uh cross point
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because everyone wants to start a business everyone wants to have a brand yeah right
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and they don't know how to do it
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and then you also have the behind the scenes of how these bigger brands are manufacturing
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and where they're getting their products from it makes it feel
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very tangible yeah you know i can do this too relatable relatable right?
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It's just like they see us selling your product for $80 and they're like, how they even make you as possible seeing it be made for $10 and just like, wow, I'm actually going to be able to do this.
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Exactly.
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What do you mean tips of dealing with like China and the suppliers there?
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You want to keep them on their toes as much as possible.
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So a lot of people will go and they think like, oh, I have my factory in China.
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I'm good with them.
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I don't really need a backup.
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And I'm scared to let my factory or my agent know
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that I'm looking at other factories because it's going to hurt the relationship.
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My opinion is only going to strengthen the relationship because if they know that they can take advantage, then they probably will.
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So them knowing that you have contingencies, you have other factories you're negotiating with, you're showing them the price and you're getting from other factories.
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They know that if they don't act as an A-level supplier, someone else, it's a very competitive game, someone else is gonna take the business.
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So I would say always have that backup.
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And then from a production standpoint, you really, really have to, that's why we built an 80 step process to go and source products.
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And the team has to go through and check off 80 boxes
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because there's so many little ways where you can mess up.
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But if you follow the steps, you will not mess up.
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One of the biggest things is clear communication.
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So can you build a specification sheet?
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Can you build a tech pack?
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Can you build exactly how the product's gonna look, exactly how you're gonna imprint it?
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Something I like to talk about is centering.
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Just because you tell the factory this is centered, doesn't mean they're gonna center it properly.
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They're not really gonna, is it centered this way?
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Is it centered this way?
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It's better to go, I want four inches here, four inches here, two inches here, two inches here, than say centered.
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So again, as specific as you can go, don't let them make any decisions for you make them all
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yourself that's what the tech back is right tell me about
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the progression of the agencies like first year what did you
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make second year what did you make what was like the major turning point yeah i mean
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so we started off in college doing like you know a few hundred k just going
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and selling some merchandise by time you know graduating college
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but by senior year we were already you know doing a few million dollars in sales
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so it was a big growth a lot of that came from starting to work with more e-commerce clients.
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So what happened is we started in corporate and the corporate business was great.
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It was really fun, but we were doing everything direct to factory, a different model of how we were sourcing the merchandise.
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Because all my friends, you get it, like when you're a young entrepreneur and you have a cool business, who are the other ones in their twenties?
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It's normally the e-comm guys.
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So a lot of my friends are these e-comm guys and then COVID hits, all their supply chains break, right?
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But their sales are growing because ads are performing
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so they're like they call me and they're like Isaac can you go
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and can you help me here so i'm like yeah sure
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and then we went
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and started taking on these like huge projects taking over companies entire supply chains
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and it really was like a test
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because it was the hardest time to ever source and ship product
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but we were able to do it successfully
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so covert it also accelerated demand but
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because of the complexity it got your heat to clients they realize how fragile their supply chain was exactly
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and i think that it's still at this point where brands now know
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that they need to have contingencies and we're coming in
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and we're building out those contingencies for them yeah
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so what year was that that was your third year of the agency
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that was my yeah my third year of the agency third
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or fourth year i like my agency what we're trying to
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do is we're trying to again offer more solutions for smaller brands
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because i mean you get it like the impact
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that we can make is going to be very much tied
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to like the overall skill yeah also a lot of what we do is move stuff out of China.
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Cambodia, Sri Lanka, Vietnam, Thailand, we're going to a little bit of northern Africa.
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So Egypt has been great.
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We're doing some stuff in Pakistan.
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It's really like an observation of you have to look at where the raw material is coming from.
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So look at the labor cost.
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You have to look at overall taxes and you know where that kind of country is progressing.
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So you can kind of run a little bit of analysis
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and look at the volumes and say okay like if you go and you move over to Egypt, your lead time is going to increase by 30%,
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but your cost base is going to decrease by 30.
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So what's worth it?
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I think it's the cost basis.
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What's the kind of good first year in terms of income creating like a sourcing agency?
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I think you could offer first year, you can make like probably 60 grand pretty easily.
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If you go to any like decent sized business, they're probably going and they're probably spending $100,000, $200,000 on like t-shirts and mugs and those kinds of products.
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If you're able to run a 50% margin, all you really need to do is get $120,000 in sales, get majority of one business's book of business,
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and you can make like you know a decent salary how do you get
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that first client like obviously it's corporate as you said do you just dm them
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or do you like source their product cheaper like
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so well i think that sourcing going with price isn't how i love to sell
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but i think when you're getting started it's the best way to sell
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so the whole thing with the corporate merchandise industry is that majority of people don't go factory direct.
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They're going through this domestic supplier network.
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So these big suppliers in the industry that go and they're going to stock millions of t-shirts, millions of water bottles, millions of hats.
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And then the domestic industry, you just go and you submit a purchase order to a warehouse in the US, they decorate the product and they deliver it to your client for you.
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But if you go direct the factory, you can easily get like 30% less.
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So all you need to do is go to any business.
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I'd recommend going in your local area.
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So you can go door knocking, you go up to them and say like, Hey, you know, we're different, we source merchandise for a brand, but we're different because we're going back to direct.
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So we typically can get pricing for way cheaper.
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Can you just go and tell me the products that you're going and making right now?
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And let me price it out for you.
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Right.
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And then they're going to go and they're going to say, yeah, for the hats, you're paying $12 and then you're going to go on Alibaba
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and you're going to go and you're going to find a hat for $3.
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and then you can go and sell to them for seven.
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Would you go get a sample from that factory?
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Like, let's say we've got the hoodie on a hat.
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Yeah.
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Do you need the actual sample from the company first to then send to the supplier to get the actual final sample?
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Or are you just like, these are my actual prices and you can just do it without touching it?
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So I always recommend trying to get samples from factories
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if you've never worked with them before because you don't want to go
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and pitch a product that's going to be low quality.
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You want to send reference samples of if the client's very happy yeah
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so if the client's like i love this hat it's perfect it's just too expensive great take
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that sample ship it over to china and have the factory go
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and show the replicate it the best they can what's a
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really really good sourcing agency like make how much cash can they produce i mean i know sourcing agencies
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that do hundreds of millions of dollars in sales a year
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wow i mean like yeah i know people with sourcing agencies
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that have 80 million dollar houses in hong kong you know
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so you can make a ton of money i met a
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guy in hong kong recently he started like at my age pretty much just going to China, starting to selling products.
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He was growing the sourcing agency, eventually got to the point where he started buying minority stakes into some like headwear factories
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and started really focusing on that category and close, you know, like people like Nuera as clients.
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So you start going after really, really big business.
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There's kind of two ways you can go with it.
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You can either resell the product and have your margin baked into it, or you can have a flat percentage basis and then make the money off of all the production that you're managing.
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So he kept on growing, growing, getting bigger
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and bigger clients, really understanding the niche having the best pricing out there at the point for
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that less quality of hat and then built it, built it, built it into doing, you know, he does hundreds and hundreds of millions of dollars a year now.
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That's crazy.
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What's the main thing when you buy a factory that you need to know or buy interest in a factory?
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It's a tricky thing.
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It's something I don't recommend.
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You just start out like, okay, this is what I'm going to do.
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I'm going to start buying a factory because most people
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that I know that bond factories have failed miserably
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and have burned themselves pretty significantly unless you're going to go and live there at the factory.
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I'm not going to be able to do things that we wouldn't be able to.
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So lead times, samples, getting created, like what's the main benefit?
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I would say pricing and also quality.
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So like for example, my dad, the benefit of him having the factory in China was to
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be able to produce the highest quality power inverters in the world
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so that he could get the licenses for the big brands and really offer a product that wasn't available in the market.
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So he really focused on engineering and R&D.
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And that was his main stress was that he kept on going to China.
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He had an e-commerce brand.
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He was selling these inverters and kept on going to China.
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I was really stressed out because he can never get the quality that he wanted to in the market.
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So he just said, screw it.
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I'm just going to make open up my own factory and make sure the quality is perfect.
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Yeah, that's incredible.
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Well, man, you know, you shit.
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Very happy to have your own daily mentor.
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Your guidance has been crazy for all of these brands as well.
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So I appreciate it.
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Yeah, of course, man.
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It's been a pleasure.
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Cheers.
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Vocabulaire et conseils d’expression pour cette leçon
Cette leçon d’expression orale de niveau B2 s’appuie sur la vidéo « How He Makes Millions Sourcing Products From China ». Les mots qui reviennent le plus souvent : product, sourcing, factory, brand. Cette vidéo contient 314 phrases et 3813 mots à répéter en shadowing. La partie parlée dure 16:55. Le locuteur parle vite, environ 225 mots par minute : attendez-vous à des liaisons et à des sons réduits. 87 % des mots font partie des 3 000 mots les plus courants en anglais, le vocabulaire est donc facile à suivre.
Vocabulaire clé de cette vidéo
Les 15 mots les plus avancés de la vidéo, avec leur prononciation et leur sens :
| Mot | Prononciation | Sens |
|---|---|---|
| supplier nom | /səˈplaɪə/ | fournisseur, fournisseuse |
| merchandise nom | /ˈmɝ.t͡ʃənˌdaɪs/ | marchandise, bien |
| contingency nom | /kənˈtɪnd͡ʒənsi/ | contingence, éventualité |
| beginner nom | /bəˈɡɪnɚ/ | débutant, débutante |
| sling nom | /ˈslɪŋ/ | fronde, bricole |
| sorority nom | /səˈrɔrəti/ | sororité |
| mediocre adjectif | /ˌmidiˈoʊkəɹ/ | médiocre |
| freshman nom | /ˈfɹɛʃ.mən/ | bizut, bizuth |
| entrepreneur nom | /ˌɑn.tɹə.pɹəˈnɝ/ | entrepreneur, entrepreneuse |
| plug nom | /plʌɡ/ | fiche |
| blueprint nom | /ˈbluːˌpɹɪnt/ | cyanotype |
| curate nom | /ˈkjʊɹɪt/ | vicaire |
| decorate verbe | /ˈdɛkəɹeɪt/ | décorer, orner |
| deliverable nom | /dɪˈlɪvɹəbəɫ/ | livrable |
| eyeball nom | /ˈaɪ.bɔl/ | globe oculaire |
Les verbes à particule que vous entendrez
| Mot | Prononciation | Sens |
|---|---|---|
| come out verbe | /ˌkʌm ˈaʊt/ | sortir |
| go through verbe | traverser | |
| mess up verbe | gâcher | |
| open up verbe | ouvrir | |
| grow up verbe | grandir | |
| reach out verbe | tendre la main | |
| sold out adjectif | épuisé, complet | |
| stress out verbe | stresser |
Des phrases à répéter
Des phrases courtes et complètes de la vidéo, à réutiliser dans la conversation de tous les jours :
- Hey, is that how you get all your clients?
- Is that basically what you do?
- How do you charge that to a customer?
- Why do you think it's getting so big?
- Can you build a tech pack?
La grammaire de cette vidéo
Les structures que le locuteur utilise le plus, avec les mots exacts de la vidéo :
| Structure | Dans la vidéo |
|---|---|
| Present perfect continu have/has been + -ing — une action commencée avant et toujours en cours | I've always been sourcing · have been growing · we've been curating |
| Phrases conditionnelles if + proposition, will/would + verbe — une condition et son résultat | if you were starting out, how would you · if you follow the steps, you will not |
| Present perfect have/has + participe passé — une action passée qui compte encore maintenant | have racked · has become · it's been |
| Voix passive be + participe passé — l’accent est mis sur ce qui arrive, pas sur qui le fait | be made · is centered |
Prononciation à surveiller
Le locuteur utilise 101 contractions et formes réduites, comme they're, you're, I'm. Prononcez-les sous leur forme courte, telles que vous les entendez.
- Les sons « sh » et « zh »: freshman /ˈfɹɛʃ.mən/, inflection /ɪnˈflɛkʃən/, progression /pɹəˈɡɹɛʃən/, negotiate /nəˈɡəʊ.ʃi.eɪt/, observation /ˌɑbzɚˈveɪʃn̩/
- Mots longs — placez bien l’accent: contingency /kənˈtɪnd͡ʒənsi/, sorority /səˈrɔrəti/, mediocre /ˌmidiˈoʊkəɹ/, entrepreneur /ˌɑn.tɹə.pɹəˈnɝ/, deliverable /dɪˈlɪvɹəbəɫ/
Les sons difficiles pour les francophones :
- /h/ — il se souffle, il n’est pas muet: headwear /ˈhɛdˌweə(ɹ)/, hometown /ˈhoʊmˌtaʊn/, warehouse /ˈwɛə(ɹ)haʊs/
- /tʃ/ et /dʒ/ — à ne pas adoucir en « ch » et « j »: merchandise /ˈmɝ.t͡ʃənˌdaɪs/, contingency /kənˈtɪnd͡ʒənsi/, gadget /ɡæd͡ʒ.ɪt/, swatch /swɔt͡ʃ/, tangible /ˈtæn.d͡ʒə.bəl/
- /r/ anglais — langue recourbée, sans frotter la gorge: fabric /ˈfæb.ɹɪk/, relatable [ɹɪˈleɪ.tə.bɫ̩], sorority /səˈrɔrəti/, mediocre /ˌmidiˈoʊkəɹ/, freshman /ˈfɹɛʃ.mən/
Comment s’entraîner avec cette vidéo
- Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
- Commencez à la vitesse 0,75×, répétez phrase par phrase, puis revenez à la vitesse normale quand cela devient facile.
- Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme supplier, merchandise, contingency.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.