Pratique du Shadowing: Inside Chinese Factories (How E-commerce Brands Make Millions) - Apprendre l'anglais à l'oral avec la vidéo
Création de la leçon...
1
They're the king of China.
2
Tough.
3
No. So we're driving through Ningbo right now.
4
Oh wow, okay.
5
You don't even need a minimum order, so you can start sending your stock here.
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Oh wow, okay.
7
Big boss!
8
So we're at the EconFlow warehouse.
9
EconFlow is a 3PL that operates here in China.
10
What is a 3PL?
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It's called a third-party logistics provider.
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Essentially, if you start an e-commerce brand and you're like, I don't want to send my product from China, put it in a shipping container, wait a month and a half,
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and get it in my Western country, like Australia, you can actually send it to the guys here, and they'll send it to anywhere in the world from China.
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So we're talking five business days to get a product anywhere in the world when a customer buys from you.
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So we're going to take you inside and show you exactly how the whole operation works.
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Yeah, but this is Daniel.
17
I said we're in Ningbo, and we should come have a look at the factory, the warehouse.
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So how long have you been working with Daniel for?
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Almost two years.
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Two years?
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Yes.
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Wow.
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Are you liking it?
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I love it.
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Nice.
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How did you meet Daniel?
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That's a very interesting story.
28
Oh really?
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We met on Instagram.
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Oh really?
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Yeah.
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So you followed him on Instagram?
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Yes, I did.
34
Oh wow.
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So you store the products here for brands?
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Yeah.
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And then when a customer places an order?
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We pick and pack and then we fulfill them.
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I'll show you the process from another brand as well as well okay yeah well we're here
40
and this is this is kind of step one of the process
41
so you're saying
42
that the brand will send the product here from their manufacturer
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manufacturer sends it here comes in a truck gets unloaded
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and then we're going in the elevator
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and we're going up to the fourth floor and it will get unloaded
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and then palletized and stored until a customer buys it from the brand's website.
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Right, so the box came up the elevator, will come here, gets stored here.
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Yes.
49
And then you'll unpack everything?
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Yeah, we'll unpack everything.
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We'll check it and scan it, and then we'll do it inbound.
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So how quickly will it take, once it comes in, how quickly does it take someone to unpack everything and then put it?
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I would say about 24 hours.
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Okay.
55
And you'll tell the brand that the stocks arrive?
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Yes.
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And you should update the portal and dashboard.
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Correct.
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So right now, there you can see, this is the first one.
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We will do a spot check and we will do inbound in here.
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And then we will move to the second one, which is inbound and stocks to the racks.
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So, sorry, so second, so this is the stock check you mean?
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Stock check and inbound.
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Okay.
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Yeah.
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So what's inbound?
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Inbound is actually we will scan it and then confirm the quantity that is being the same as the packing list.
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Okay.
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Yeah, then we will update on the WMA systems and it will show on the Shopify as well.
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So yeah, so the application, these guys have got links in Shopify.
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So for a brand, once the stock arrives, it will show the stock is now available, a ship available to sell.
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So the inventory becomes available for a customer to buy live in real time.
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And then once they buy it, it then moves on to the third step of the process, which is when they'll pick it off these shelves and send it out.
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Correct.
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So we've got to be, sorry, we need to be really careful because we can't show a lot of the brands here, but we're just talking, it's one of the biggest influences in the info space.
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Sells his eyewear brand from here.
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Yeah, and there's a bunch of other brands that I recognize.
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I see on Instagram, TikTok all the time.
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But yeah, super smart because these guys know how to market and sell products, but they don't care about the supply chain logistics and the manufacturing.
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Obviously, they just want the best outcome for the customer.
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So sending a product to here at EconFlow, getting it shipped out of China is the most efficient way to do it.
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So every member, they will have this device.
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and once this device will show is the orders
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when they process in the office right yeah and sorry
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and then it will update on here and they will go there
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and scan the barcodes and bring us basket
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and then put the the products inside the basket
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so they use this device here once orders come in they'll
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essentially go over pick it from where we just saw in
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the boxes they'll bring the whole can they'll put it in this container walk the container over and then
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based on how many, so if you bought two pairs of glasses, for example, they'll put two glasses of one repanner, because that would be your order.
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So each order is a fox.
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And then once that's done, they'll walk it over, and we'll see the next step from that.
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Yeah, do you make many, what's the error rate?
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Do you make many mistakes?
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Error rates would be about 0.5 cents.
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Right, okay.
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So very little mistakes.
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Yeah, I love it.
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You love this station, do you?
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So the brand can also put in their own like custom like coupon code cards, business cards and things in the box.
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Side note, if it's for the coupon or for the thank you cards, it's for free.
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Oh, okay.
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Right.
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So you do that for free?
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Yeah, because we already charge in the $1.00 fee.
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Ah, okay.
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So you would charge that.
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So if they put anything in there, you would charge that $1 fee?
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Yeah, it's included already.
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Okay, cool.
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Because what's cool is you could essentially, you could drop ship something and once it works, You could then send it here.
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So let's say you buy a couple of hundred of the products, which again, if the products cost only $1, $2 or $3, then you could send it here.
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But then you could pay these guys a small fee to then also just pick and pack it with your own bag.
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So what the customer gets is a product that really wasn't even branded to your brand anyway.
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It's just white labeled.
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You could then brand the bag at the packaging.
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So it makes it feel like your brand and the customer gets it.
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And again, these guys are only charging very, very, very small fee to be able to do that.
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So this feels like a really scalable way without having to go and spending tens of thousands of dollars on inventory
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to literally just have it all done here within China and start your own brand with little to no effort.
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Yeah, so we actually now we don't have any ammo, no minimum orders.
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Oh, wow.
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Okay.
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So hear that?
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So you don't even need a minimum order so
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if your brand's doing two orders a day five orders a
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day um you can start sending your stock here to econ flow
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and you were saying
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that there's no cost to hold the stock here for as long as it's selling
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but as long as it's moving yeah then that's fine yes there you go yeah
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so different bags is going to different shipping line ah okay yeah
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or different battery or standard right
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because we have another warehouse in don guan yep yeah it's more for cosmetic
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and for sensitive fruits like supplements why would you do that out of Dong Wang?
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Because in China we have a regulate a regulation we couldn't ship the supplements within China to the world world
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so we are actually shipping from Hong Kong to the world world oh yeah
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so that's why we set a warehouse in Dong Wang to ship the supplements
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so how does that work so
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if the supplement you store a supplement you would then send it you drive it across the border
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and then send it out to hong kong
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or yeah it's sent like what is that for process okay
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so um right now we're having a warehouse in dong guang
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so that the the career they will pick it out from there
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and go into the border as you mentioned yeah to hong kong
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and then they will ship it out from hong kong
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but um so what's cool is that a brand does use a chinese tracking
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so a customer would you get a chinese tracking number yeah we get a local tracking number correct is
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that right yeah that's right so you hear that
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so customer would never know that the product is coming from china
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or being fulfilled here they don't need to know it's not helpful
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and they would literally just get an australian looking tracking number
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and it shows that the origin was in australia
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and then it shows them you know the tracking steps between there
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and then they're getting their product delivered same in the us
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and same in any other market
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that one of these packages is being set to wait sorry so what's what's this area
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um book shipments area so let's say um for example right now it's q4
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and they're starting to load up the quantity
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so instead of having the suppliers to send a month
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or two to three weeks inventory to our warehouse they're starting
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to make it like a double double the quantity oh
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so they could send like holding area yeah they could spend
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like six to ten weeks of events in between correct
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so what's cool is you have to put 50 shirts
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or 50 pairs of glasses on the like packing racks they can literally just keep everything boxed in here
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and then when it's ready so instead of
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that could keep like a week or two worth of advanced inventory ready to go
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and then they can keep you know four
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or five weeks worth of just stock sitting here so when
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that gets depleted then they can just walk over here
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which is literally 20 meters away pick another box out
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and then restock the shelves are these just close yeah this is another new brand also from germany yeah they
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They are doing a drop.
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So when they do a drop, one day the sales can go 10k orders.
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Wow.
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So you just have to keep everything here?
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Yeah.
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They are going to have a Black Friday sales and we are ready for it.
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But what about the colour and stuff?
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How do you know if the colour is off or the sizing is wrong or whatever?
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You don't know.
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So let's say we spot track hundreds and there's one colour off, then we will think that the one is off.
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So if they're all off, then you won't know.
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Yeah, correct.
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Any questions?
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No, I think it's great.
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Thank you for this.
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Thank you.
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Where would you recommend, you know, the categories we're going after, like fashion and electronics?
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I would say Guangzhou.
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Guangzhou, really?
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Yes.
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So most still comes out there?
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Yeah, correct.
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Okay.
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So EconFlow has a partner called Packing Duck, and it's owned by an American who I've met once before.
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But essentially what they'll do is they'll help you also get the packaging right of your product.
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So when you come to EconFlow, you say, we want to fulfill
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but we also want to improve our packaging as well they can help do
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that and so i was asking about pricing was it worth it also from making
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that from during rose is okay for for example
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when you use packing duck
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which is a partner of econ float um they'll help you do all the packaging for your products
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so you see here this is a mailing sleeve you they put the product in here
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but you see if you're a customer
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and you're getting this like it's probably professional um it feels
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nice looks nice you have a product in the center they probably wrap it in a certain way as well.
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All right, so we're talking about a couple of cents for this.
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So you think about the difference though
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that it's going to make to your brand and your customer when they get this and they feel it and experience it.
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We're talking a couple of cents.
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But if you were to go and buy this within Australia, shipping out of Australia, you might be talking 10, 20, 30 cents per sleeve um which actually
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when you're selling a high volume of product does add up
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so again doing things in china it's just different way of
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thinking about it what's your average delivery time to like australia to australia
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so we have two we have multiple shipping lines and
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if you say standard and it would be about uh six to twelve days
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so standard when you think for a kind of sunglass
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box so if a customer was a brand was selling kind of a box
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that was same size as the sunglasses like 12 to 15 yeah i think about 12.
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12 us dollars
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so 12 us dollars get the product all the way from
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china into australia landed into the customers hands in business is
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just about economics is thinking about where the numbers actually like um
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and you're always trying to squeeze every single dollar
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because every dollar you're not spending on packaging fulfillment etc it's just another dollar going into your into your pocket
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and your bottom line
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so this changes the game for e-commerce selling previously you're worried
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about getting your product from China to your local country
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and sorting all that out no no no get a send within China
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and get EconFlow to send it out for you well why I think though
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that this is like actually important is ecommerce
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and building a business is not about the little things it's about selling
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but actually finding a market for your product
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and getting it in front of customers
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and solving a real pain point in my opinion
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that is all you should be focused on it's all I focus on when I'm building my own brands.
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And for me, it's what works.
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I get easily distracted by all the small things and I'll lose sight on what actually matters.
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When you are trying to build a brand or take something to the next level, think about what your priorities actually are.
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So a big thank you to a friend of mine, Daniel Dallin, who actually owns this business.
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He's from the Netherlands.
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Many of you may know him near YouTube.
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He's like the YouTube goat. But again, it's really cool to see how even Westerners coming into a
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place like China can drive levels of innovation like you've just seen
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but ultimately all of us benefit from it the guys who
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are trying to build brands who are trying to dominate industries
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businesses like this make it a hell of a lot easier so
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if you're interested the business is called e-com flow next up
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for sarvo we're going to be going to a factory
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that we're checking out on behalf of a client we're going
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to show you what it's like actually producing the products
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that you see get sent out here what it takes to put those products together
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and more importantly what you should be looking for
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when you go to a factory
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or you're trying to figure out whether a factory is the right one to partner with to scale your own brand.
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Ningbo has a place called Local and it's like the best food place for Westerners ever.
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You can get pizza, pasta, steak, eggs, chicken, salads.
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So if you're here, come to Local.
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As we're on our way to this denim factory now, what I'm looking for kind of when I walk into these factories is a few things.
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First is what are they already producing?
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So I'm walking around and and I'm going to be looking at what are the specific types of products.
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Is it, for example, jeans?
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Is it jackets?
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Is it maybe even denim hats? Who knows?
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The reason I'm doing that is because I don't want to give the manufacturer something new they haven't produced before.
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Second is the quality.
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I'm looking at what is the level of quality these guys are producing.
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I'm just not going and picking a sample off the end of the production line and saying, or the one that they give me and treating that as a gospel.
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I'll go to the end of production line
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and we're going to pick a product off it and we'll actually look at it.
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We'll look at the seams, we'll look at the buttons, we'll look at the zips, we'll look at everything involved in that product to make sure
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that it is exactly what we are looking for and it's up to the quality that we expect. So they're producing jackets?
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Coats.
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So you can see it's a new standard production and then you can pick from kind of five colours.
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So you see one colour's brown, you've got blue and there's different variations that we'll see as well and you can customize this yeah
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all our clothes are customized okay wait don't sell any stuff
279
good go all your goods are customized to blow our flags yep
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jumpsuits okay right so yeah nothing that's here
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so they would have said a tech pack with this
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and this is what these guys are producing they got the
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entire production line pumping it out yep these guys are also doing the custom tags as well
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so I'd catch the tag direct to the garment so
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if it's your own brand you can get these guys to
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literally just stick the tag straight on the product bag it up they put it in a box
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and send it up again
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so you see how she's putting the putting the tag on
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directly to the product then she's bagging it up bag is branded
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so the brand this is sixth dimension uh and again that So what does, so development?
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Sample.
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Ah, right.
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So if a brand sends you like a tech pack, you can then produce that product in here and then send it to them.
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How long does it take to produce a sample?
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About 10 to 12.
296
Okay, cool.
297
So two to three days if it's an easy sample, so just standard denim product you want produced, but 10 to 12 days if it's got custom embroidery.
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So you just got to be careful when you're ordering these samples, the best people and the best product is going to be produced out of this sample room.
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So just be careful that whatever ends up going into production is actually what you get.
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The sample isn't a representation of the final quality of the product
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because so much can go wrong in there versus what you get out of here in this like one-off sample.
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So just make sure that you pick the right factory that's able to, you know, make sure that the 10,000 you order all look the same.
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And that's why like getting professionals to come in and help you with things like quality control is so important.
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That's creepy.
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It needs arms.
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Yeah, what would you- Oh baby.
307
Yeah, yeah, yeah, yeah.
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But he's much bigger.
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Yes, I sang tell her that we are more gonna send you some designs.
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We do lots of selling.
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Tell her she should come to Australia.
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Yeah.
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You should come.
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The king of China.
315
Tough.
316
No. Nice.
317
Yeah, it was a great factory.
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The quality is good.
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It kind of gave me sweatshop vibes.
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But to be honest, you've got to remember that, like, people think that manufacturing these sort of products is genuinely glamorous.
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But it's not.
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This is how this stuff gets made.
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This stuff that you buy in store.
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Like, someone is stitching it together.
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Someone is putting the buttons on it.
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Someone is that.
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And they're not living in...
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It's not happening five-star conditions.
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Because, honestly, if it was, the price that you'd be paying would probably be three, four times compared to what you currently pay in stores.
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So you just be really, really careful when you're kind of like dealing outside of China.
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And ideally you want to just find what we went into, which is a kind of like mid-level, mid-level manufacturer that feels trustworthy,
332
that you can build a relationship with, that has a low MOQ, that can just start producing, that's ready to welcome you into their factory.
333
That's the type of relationships you want when you're trying to build a business
334
So you can focus on what actually matters Which is selling a product to customers and finding a market
335
We're in another textile clothing factory This one, it doesn't just focus on denim It's got a wide range of different products
336
That we've seen before We have a couple of friends
337
that work with this factory And we've worked with them previously Ah yes, we're in the gym You've got kind of more different,
338
again, same thing But just different fabrics Yeah, it all feels pretty good quality.
339
Again, but samples are hard because all this will be like their best stuff, but that doesn't mean it's...
340
Oh, so this is like school uniforms.
341
There's so much money in school uniforms.
342
We know the guy that does the school that we went to in Brisbane, he does four or five other schools.
343
Anyway, the reason we know that is because the Porsche dealer in Brisbane told us that.
344
Again, these guys you can use as a yoga pan manufacturer, but you've got to...
345
So obviously yoga pants for women are so particular where you got to think about like the seam, where it goes, you know, kind of like how it actually fits, where it stretches.
346
The best thing is when you get samples, if you're a dude, especially, give it to girls, give it to your target market, whether it's younger girls, older girls, get them to wear it,
347
use it, actually go and do yoga sports activities, make sure they sweat in it, like actually use it like a real piece of clothing.
348
And that's not just yoga pants, that's everything here.
349
Somewhere.
350
Yeah, we're getting packing up the lift.
351
Maybe to the big boss's lair.
352
Interesting.
353
So they're producing the start of the pants.
354
So you've got the fabric of the kind of the pants and to the waistline there.
355
Yeah, so they'll take this up, gets picked up by one of these machines, taken across.
356
Someone goes and actually sews it and hems it together.
357
Found on product here that they're making.
358
So all the way along you saw kind of thousands of these being produced at any one point in time.
359
It's just the normal joggers.
360
It's literally just like tracksuit pants.
361
So here you can see they're cutting all the wall materials.
362
So you think here that's actually the fabric that sits under this sheet here.
363
So all the pants that we saw downstairs literally, you can see, that's all the pant line.
364
So there's a leg, there's a waist, and this machine just goes through every single day.
365
And this machine just constantly goes through and just cuts more and more.
366
And so once this is done, it'll feed out, they'll roll a new piece underneath, and it'll just keep going and going.
367
So this could obviously be adjusted for any type of product that you want to come here and produce
368
So if you're not doing pants you're doing shirts you're doing you know a jacket
369
This will just be adjusted by the machine
370
and the machine will cut accordingly and they'll swap the material out with whatever you want Oh, you're Edward?
371
Oh wow okay, so big boss Yeah,
372
so we'll send you the styles and things that we're looking at and then if you can like quote us Right, and so you're big boss?
373
No, no, no. Alright, alright.
374
She big boss.
375
She was boss.
376
She was boss.
377
We'll do it again.
378
We'll look at the camera.
379
Great.
380
Thank you.
381
Thank you.
382
Thank you.
383
We got all our samples and big gift.
384
We're going to look very nice now.
385
Yeah, very fashionable.
386
Yeah, okay.
387
Great.
388
Awesome.
389
Thank you.
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Vocabulaire et conseils d’expression pour cette leçon
Cette leçon d’expression orale de niveau B2 s’appuie sur la vidéo « Inside Chinese Factories ». Les mots qui reviennent le plus souvent : product, brand, send, china. Cette vidéo contient 389 phrases et 4124 mots à répéter en shadowing. La partie parlée dure 20:29. Le locuteur parle vite, environ 201 mots par minute : attendez-vous à des liaisons et à des sons réduits. 88 % des mots font partie des 3 000 mots les plus courants en anglais, le vocabulaire est donc facile à suivre.
Vocabulaire clé de cette vidéo
Les 15 mots les plus avancés de la vidéo, avec leur prononciation et leur sens :
| Mot | Prononciation | Sens |
|---|---|---|
| warehouse nom | /ˈwɛə(ɹ)haʊs/ | entrepôt, dépôt |
| supplement nom | /ˈsʌp.lɪ.mənt/ | supplément |
| denim nom | /ˈdɛnɪm/ | denim |
| inventory nom | /ˈɪn.vən.tɹi/ | inventaire |
| yoga nom | /ˈjoʊ.ɡə/ | yoga |
| customize verbe | /ˈkʌs.tə.maɪ̯z/ | personnaliser |
| unpack verbe | /ʌnˈpæk/ | déballer, dépaqueter |
| dong nom | /dɔŋ/ | dong |
| fulfill verbe | /fʊlˈfɪl/ | combler, satisfaire |
| container nom | /kənˈteɪ.nəɹ/ | récipient, contenant |
| scan verbe | /skæn/ | scanner, fouiller |
| quantity nom | /ˈkwɑn(t)ɪti/ | quantité |
| seam nom | /ˈsiːm/ | couture |
| unload verbe | /ʌnˈloʊd/ | décharger |
| sunglasses nom | lunettes de soleil |
Les verbes à particule que vous entendrez
| Mot | Prononciation | Sens |
|---|---|---|
| go through verbe | traverser | |
| add up verbe | additionner | |
| come out verbe | /ˌkʌm ˈaʊt/ | sortir |
| come up verbe | se montrer, sortir du bois | |
| end up verbe | se terminer, se finir | |
| figure out verbe | cerner | |
| pick up verbe | soulever | |
| walk around verbe | déambuler |
Des phrases à répéter
Des phrases courtes et complètes de la vidéo, à réutiliser dans la conversation de tous les jours :
- Are you liking it?
- And then you'll unpack everything?
- And you'll tell the brand that the stocks arrive?
- Do you make many mistakes?
- You love this station, do you?
La grammaire de cette vidéo
Les structures que le locuteur utilise le plus, avec les mots exacts de la vidéo :
| Structure | Dans la vidéo |
|---|---|
| Phrases conditionnelles if + proposition, will/would + verbe — une condition et son résultat | if they're all off, then you won't know · if you say standard and it would be · if it was, the price that you'd be |
| Voix passive be + participe passé — l’accent est mis sur ce qui arrive, pas sur qui le fait | wasn't even branded · being fulfilled · being set |
| Present perfect have/has + participe passé — une action passée qui compte encore maintenant | I've met · you've just seen · haven't produced |
| Propositions relatives who / which + proposition — une précision sur une personne ou une chose | one, which is · process, which is · into, which is |
Prononciation à surveiller
Le locuteur utilise 123 contractions et formes réduites, comme we're, you're, they'll. Prononcez-les sous leur forme courte, telles que vous les entendez.
- Les sons « th »: trustworthy /ˈtɹʌst.wɜː.ði/, underneath /ˌʌndɚˈniθ/
- Les sons « sh » et « zh »: shelf /ʃɛlf/, dashboard /ˈdæʃˌboɹd/, sweatshop /ˈswɛtˌʃɑp/, fashionable /ˈfæʃənəbl̩/, shipment /ˈʃɪpmənt/
- Mots longs — placez bien l’accent: elevator /ˈɛləˌveɪtɚ/, embroidery /ɪmˈbɹɔɪdəɹi/, ideally /aɪˈdi.ə.li/, accordingly /əˈkɔɹ.dɪŋ.li/, importantly /ɪmˈpɔɹ.tənt.li/
Les sons difficiles pour les francophones :
- /tʃ/ et /dʒ/ — à ne pas adoucir en « ch » et « j »: logistics /ləˈd͡ʒɪstɪks/, adjust /əˈd͡ʒʌst/, jogger /ˈd͡ʒɑ.ɡɚ/, jumpsuit /ˈd͡ʒʌmpˌsut/, stitch /stɪt͡ʃ/
- /r/ anglais — langue recourbée, sans frotter la gorge: warehouse /ˈwɛə(ɹ)haʊs/, inventory /ˈɪn.vən.tɹi/, container /kənˈteɪ.nəɹ/, fabric /ˈfæb.ɹɪk/, rack /ɹæk/
Comment s’entraîner avec cette vidéo
- Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
- Commencez à la vitesse 0,75×, répétez phrase par phrase, puis revenez à la vitesse normale quand cela devient facile.
- Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme warehouse, supplement, denim.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.