تدريب Shadowing: Inside Chinese Factories (How E-commerce Brands Make Millions) - تعلم التحدث بالإنجليزية عبر الفيديو

They're the king of China.

Tough.

No. So we're driving through Ningbo right now.

Oh wow, okay.

You don't even need a minimum order, so you can start sending your stock here.

Oh wow, okay.

Big boss!

So we're at the EconFlow warehouse.

EconFlow is a 3PL that operates here in China.

What is a 3PL?

It's called a third-party logistics provider.

Essentially, if you start an e-commerce brand and you're like, I don't want to send my product from China, put it in a shipping container, wait a month and a half,

and get it in my Western country, like Australia, you can actually send it to the guys here, and they'll send it to anywhere in the world from China.

So we're talking five business days to get a product anywhere in the world when a customer buys from you.

So we're going to take you inside and show you exactly how the whole operation works.

Yeah, but this is Daniel.

I said we're in Ningbo, and we should come have a look at the factory, the warehouse.

So how long have you been working with Daniel for?

Almost two years.

Two years?

Yes.

Wow.

Are you liking it?

I love it.

Nice.

How did you meet Daniel?

That's a very interesting story.

Oh really?

We met on Instagram.

Oh really?

Yeah.

So you followed him on Instagram?

Yes, I did.

Oh wow.

So you store the products here for brands?

Yeah.

And then when a customer places an order?

We pick and pack and then we fulfill them.

I'll show you the process from another brand as well as well okay yeah well we're here

and this is this is kind of step one of the process

so you're saying

that the brand will send the product here from their manufacturer

manufacturer sends it here comes in a truck gets unloaded

and then we're going in the elevator

and we're going up to the fourth floor and it will get unloaded

and then palletized and stored until a customer buys it from the brand's website.

Right, so the box came up the elevator, will come here, gets stored here.

Yes.

And then you'll unpack everything?

Yeah, we'll unpack everything.

We'll check it and scan it, and then we'll do it inbound.

So how quickly will it take, once it comes in, how quickly does it take someone to unpack everything and then put it?

I would say about 24 hours.

Okay.

And you'll tell the brand that the stocks arrive?

Yes.

And you should update the portal and dashboard.

Correct.

So right now, there you can see, this is the first one.

We will do a spot check and we will do inbound in here.

And then we will move to the second one, which is inbound and stocks to the racks.

So, sorry, so second, so this is the stock check you mean?

Stock check and inbound.

Okay.

Yeah.

So what's inbound?

Inbound is actually we will scan it and then confirm the quantity that is being the same as the packing list.

Okay.

Yeah, then we will update on the WMA systems and it will show on the Shopify as well.

So yeah, so the application, these guys have got links in Shopify.

So for a brand, once the stock arrives, it will show the stock is now available, a ship available to sell.

So the inventory becomes available for a customer to buy live in real time.

And then once they buy it, it then moves on to the third step of the process, which is when they'll pick it off these shelves and send it out.

Correct.

So we've got to be, sorry, we need to be really careful because we can't show a lot of the brands here, but we're just talking, it's one of the biggest influences in the info space.

Sells his eyewear brand from here.

Yeah, and there's a bunch of other brands that I recognize.

I see on Instagram, TikTok all the time.

But yeah, super smart because these guys know how to market and sell products, but they don't care about the supply chain logistics and the manufacturing.

Obviously, they just want the best outcome for the customer.

So sending a product to here at EconFlow, getting it shipped out of China is the most efficient way to do it.

So every member, they will have this device.

and once this device will show is the orders

when they process in the office right yeah and sorry

and then it will update on here and they will go there

and scan the barcodes and bring us basket

and then put the the products inside the basket

so they use this device here once orders come in they'll

essentially go over pick it from where we just saw in

the boxes they'll bring the whole can they'll put it in this container walk the container over and then

based on how many, so if you bought two pairs of glasses, for example, they'll put two glasses of one repanner, because that would be your order.

So each order is a fox.

And then once that's done, they'll walk it over, and we'll see the next step from that.

Yeah, do you make many, what's the error rate?

Do you make many mistakes?

Error rates would be about 0.5 cents.

Right, okay.

So very little mistakes.

Yeah, I love it.

100

You love this station, do you?

101

So the brand can also put in their own like custom like coupon code cards, business cards and things in the box.

102

Side note, if it's for the coupon or for the thank you cards, it's for free.

103

Oh, okay.

104

Right.

105

So you do that for free?

106

Yeah, because we already charge in the $1.00 fee.

107

Ah, okay.

108

So you would charge that.

109

So if they put anything in there, you would charge that $1 fee?

110

Yeah, it's included already.

111

Okay, cool.

112

Because what's cool is you could essentially, you could drop ship something and once it works, You could then send it here.

113

So let's say you buy a couple of hundred of the products, which again, if the products cost only $1, $2 or $3, then you could send it here.

114

But then you could pay these guys a small fee to then also just pick and pack it with your own bag.

115

So what the customer gets is a product that really wasn't even branded to your brand anyway.

116

It's just white labeled.

117

You could then brand the bag at the packaging.

118

So it makes it feel like your brand and the customer gets it.

119

And again, these guys are only charging very, very, very small fee to be able to do that.

120

So this feels like a really scalable way without having to go and spending tens of thousands of dollars on inventory

121

to literally just have it all done here within China and start your own brand with little to no effort.

122

Yeah, so we actually now we don't have any ammo, no minimum orders.

123

Oh, wow.

124

Okay.

125

So hear that?

126

So you don't even need a minimum order so

127

if your brand's doing two orders a day five orders a

128

day um you can start sending your stock here to econ flow

129

and you were saying

130

that there's no cost to hold the stock here for as long as it's selling

131

but as long as it's moving yeah then that's fine yes there you go yeah

132

so different bags is going to different shipping line ah okay yeah

133

or different battery or standard right

134

because we have another warehouse in don guan yep yeah it's more for cosmetic

135

and for sensitive fruits like supplements why would you do that out of Dong Wang?

136

Because in China we have a regulate a regulation we couldn't ship the supplements within China to the world world

137

so we are actually shipping from Hong Kong to the world world oh yeah

138

so that's why we set a warehouse in Dong Wang to ship the supplements

139

so how does that work so

140

if the supplement you store a supplement you would then send it you drive it across the border

141

and then send it out to hong kong

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or yeah it's sent like what is that for process okay

143

so um right now we're having a warehouse in dong guang

144

so that the the career they will pick it out from there

145

and go into the border as you mentioned yeah to hong kong

146

and then they will ship it out from hong kong

147

but um so what's cool is that a brand does use a chinese tracking

148

so a customer would you get a chinese tracking number yeah we get a local tracking number correct is

149

that right yeah that's right so you hear that

150

so customer would never know that the product is coming from china

151

or being fulfilled here they don't need to know it's not helpful

152

and they would literally just get an australian looking tracking number

153

and it shows that the origin was in australia

154

and then it shows them you know the tracking steps between there

155

and then they're getting their product delivered same in the us

156

and same in any other market

157

that one of these packages is being set to wait sorry so what's what's this area

158

um book shipments area so let's say um for example right now it's q4

159

and they're starting to load up the quantity

160

so instead of having the suppliers to send a month

161

or two to three weeks inventory to our warehouse they're starting

162

to make it like a double double the quantity oh

163

so they could send like holding area yeah they could spend

164

like six to ten weeks of events in between correct

165

so what's cool is you have to put 50 shirts

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or 50 pairs of glasses on the like packing racks they can literally just keep everything boxed in here

167

and then when it's ready so instead of

168

that could keep like a week or two worth of advanced inventory ready to go

169

and then they can keep you know four

170

or five weeks worth of just stock sitting here so when

171

that gets depleted then they can just walk over here

172

which is literally 20 meters away pick another box out

173

and then restock the shelves are these just close yeah this is another new brand also from germany yeah they

174

They are doing a drop.

175

So when they do a drop, one day the sales can go 10k orders.

176

Wow.

177

So you just have to keep everything here?

178

Yeah.

179

They are going to have a Black Friday sales and we are ready for it.

180

But what about the colour and stuff?

181

How do you know if the colour is off or the sizing is wrong or whatever?

182

You don't know.

183

So let's say we spot track hundreds and there's one colour off, then we will think that the one is off.

184

So if they're all off, then you won't know.

185

Yeah, correct.

186

Any questions?

187

No, I think it's great.

188

Thank you for this.

189

Thank you.

190

Where would you recommend, you know, the categories we're going after, like fashion and electronics?

191

I would say Guangzhou.

192

Guangzhou, really?

193

Yes.

194

So most still comes out there?

195

Yeah, correct.

196

Okay.

197

So EconFlow has a partner called Packing Duck, and it's owned by an American who I've met once before.

198

But essentially what they'll do is they'll help you also get the packaging right of your product.

199

So when you come to EconFlow, you say, we want to fulfill

200

but we also want to improve our packaging as well they can help do

201

that and so i was asking about pricing was it worth it also from making

202

that from during rose is okay for for example

203

when you use packing duck

204

which is a partner of econ float um they'll help you do all the packaging for your products

205

so you see here this is a mailing sleeve you they put the product in here

206

but you see if you're a customer

207

and you're getting this like it's probably professional um it feels

208

nice looks nice you have a product in the center they probably wrap it in a certain way as well.

209

All right, so we're talking about a couple of cents for this.

210

So you think about the difference though

211

that it's going to make to your brand and your customer when they get this and they feel it and experience it.

212

We're talking a couple of cents.

213

But if you were to go and buy this within Australia, shipping out of Australia, you might be talking 10, 20, 30 cents per sleeve um which actually

214

when you're selling a high volume of product does add up

215

so again doing things in china it's just different way of

216

thinking about it what's your average delivery time to like australia to australia

217

so we have two we have multiple shipping lines and

218

if you say standard and it would be about uh six to twelve days

219

so standard when you think for a kind of sunglass

220

box so if a customer was a brand was selling kind of a box

221

that was same size as the sunglasses like 12 to 15 yeah i think about 12.

222

12 us dollars

223

so 12 us dollars get the product all the way from

224

china into australia landed into the customers hands in business is

225

just about economics is thinking about where the numbers actually like um

226

and you're always trying to squeeze every single dollar

227

because every dollar you're not spending on packaging fulfillment etc it's just another dollar going into your into your pocket

228

and your bottom line

229

so this changes the game for e-commerce selling previously you're worried

230

about getting your product from China to your local country

231

and sorting all that out no no no get a send within China

232

and get EconFlow to send it out for you well why I think though

233

that this is like actually important is ecommerce

234

and building a business is not about the little things it's about selling

235

but actually finding a market for your product

236

and getting it in front of customers

237

and solving a real pain point in my opinion

238

that is all you should be focused on it's all I focus on when I'm building my own brands.

239

And for me, it's what works.

240

I get easily distracted by all the small things and I'll lose sight on what actually matters.

241

When you are trying to build a brand or take something to the next level, think about what your priorities actually are.

242

So a big thank you to a friend of mine, Daniel Dallin, who actually owns this business.

243

He's from the Netherlands.

244

Many of you may know him near YouTube.

245

He's like the YouTube goat. But again, it's really cool to see how even Westerners coming into a

246

place like China can drive levels of innovation like you've just seen

247

but ultimately all of us benefit from it the guys who

248

are trying to build brands who are trying to dominate industries

249

businesses like this make it a hell of a lot easier so

250

if you're interested the business is called e-com flow next up

251

for sarvo we're going to be going to a factory

252

that we're checking out on behalf of a client we're going

253

to show you what it's like actually producing the products

254

that you see get sent out here what it takes to put those products together

255

and more importantly what you should be looking for

256

when you go to a factory

257

or you're trying to figure out whether a factory is the right one to partner with to scale your own brand.

258

Ningbo has a place called Local and it's like the best food place for Westerners ever.

259

You can get pizza, pasta, steak, eggs, chicken, salads.

260

So if you're here, come to Local.

261

As we're on our way to this denim factory now, what I'm looking for kind of when I walk into these factories is a few things.

262

First is what are they already producing?

263

So I'm walking around and and I'm going to be looking at what are the specific types of products.

264

Is it, for example, jeans?

265

Is it jackets?

266

Is it maybe even denim hats? Who knows?

267

The reason I'm doing that is because I don't want to give the manufacturer something new they haven't produced before.

268

Second is the quality.

269

I'm looking at what is the level of quality these guys are producing.

270

I'm just not going and picking a sample off the end of the production line and saying, or the one that they give me and treating that as a gospel.

271

I'll go to the end of production line

272

and we're going to pick a product off it and we'll actually look at it.

273

We'll look at the seams, we'll look at the buttons, we'll look at the zips, we'll look at everything involved in that product to make sure

274

that it is exactly what we are looking for and it's up to the quality that we expect. So they're producing jackets?

275

Coats.

276

So you can see it's a new standard production and then you can pick from kind of five colours.

277

So you see one colour's brown, you've got blue and there's different variations that we'll see as well and you can customize this yeah

278

all our clothes are customized okay wait don't sell any stuff

279

good go all your goods are customized to blow our flags yep

280

jumpsuits okay right so yeah nothing that's here

281

so they would have said a tech pack with this

282

and this is what these guys are producing they got the

283

entire production line pumping it out yep these guys are also doing the custom tags as well

284

so I'd catch the tag direct to the garment so

285

if it's your own brand you can get these guys to

286

literally just stick the tag straight on the product bag it up they put it in a box

287

and send it up again

288

so you see how she's putting the putting the tag on

289

directly to the product then she's bagging it up bag is branded

290

so the brand this is sixth dimension uh and again that So what does, so development?

291

Sample.

292

Ah, right.

293

So if a brand sends you like a tech pack, you can then produce that product in here and then send it to them.

294

How long does it take to produce a sample?

295

About 10 to 12.

296

Okay, cool.

297

So two to three days if it's an easy sample, so just standard denim product you want produced, but 10 to 12 days if it's got custom embroidery.

298

So you just got to be careful when you're ordering these samples, the best people and the best product is going to be produced out of this sample room.

299

So just be careful that whatever ends up going into production is actually what you get.

300

The sample isn't a representation of the final quality of the product

301

because so much can go wrong in there versus what you get out of here in this like one-off sample.

302

So just make sure that you pick the right factory that's able to, you know, make sure that the 10,000 you order all look the same.

303

And that's why like getting professionals to come in and help you with things like quality control is so important.

304

That's creepy.

305

It needs arms.

306

Yeah, what would you- Oh baby.

307

Yeah, yeah, yeah, yeah.

308

But he's much bigger.

309

Yes, I sang tell her that we are more gonna send you some designs.

310

We do lots of selling.

311

Tell her she should come to Australia.

312

Yeah.

313

You should come.

314

The king of China.

315

Tough.

316

No. Nice.

317

Yeah, it was a great factory.

318

The quality is good.

319

It kind of gave me sweatshop vibes.

320

But to be honest, you've got to remember that, like, people think that manufacturing these sort of products is genuinely glamorous.

321

But it's not.

322

This is how this stuff gets made.

323

This stuff that you buy in store.

324

Like, someone is stitching it together.

325

Someone is putting the buttons on it.

326

Someone is that.

327

And they're not living in...

328

It's not happening five-star conditions.

329

Because, honestly, if it was, the price that you'd be paying would probably be three, four times compared to what you currently pay in stores.

330

So you just be really, really careful when you're kind of like dealing outside of China.

331

And ideally you want to just find what we went into, which is a kind of like mid-level, mid-level manufacturer that feels trustworthy,

332

that you can build a relationship with, that has a low MOQ, that can just start producing, that's ready to welcome you into their factory.

333

That's the type of relationships you want when you're trying to build a business

334

So you can focus on what actually matters Which is selling a product to customers and finding a market

335

We're in another textile clothing factory This one, it doesn't just focus on denim It's got a wide range of different products

336

That we've seen before We have a couple of friends

337

that work with this factory And we've worked with them previously Ah yes, we're in the gym You've got kind of more different,

338

again, same thing But just different fabrics Yeah, it all feels pretty good quality.

339

Again, but samples are hard because all this will be like their best stuff, but that doesn't mean it's...

340

Oh, so this is like school uniforms.

341

There's so much money in school uniforms.

342

We know the guy that does the school that we went to in Brisbane, he does four or five other schools.

343

Anyway, the reason we know that is because the Porsche dealer in Brisbane told us that.

344

Again, these guys you can use as a yoga pan manufacturer, but you've got to...

345

So obviously yoga pants for women are so particular where you got to think about like the seam, where it goes, you know, kind of like how it actually fits, where it stretches.

346

The best thing is when you get samples, if you're a dude, especially, give it to girls, give it to your target market, whether it's younger girls, older girls, get them to wear it,

347

use it, actually go and do yoga sports activities, make sure they sweat in it, like actually use it like a real piece of clothing.

348

And that's not just yoga pants, that's everything here.

349

Somewhere.

350

Yeah, we're getting packing up the lift.

351

Maybe to the big boss's lair.

352

Interesting.

353

So they're producing the start of the pants.

354

So you've got the fabric of the kind of the pants and to the waistline there.

355

Yeah, so they'll take this up, gets picked up by one of these machines, taken across.

356

Someone goes and actually sews it and hems it together.

357

Found on product here that they're making.

358

So all the way along you saw kind of thousands of these being produced at any one point in time.

359

It's just the normal joggers.

360

It's literally just like tracksuit pants.

361

So here you can see they're cutting all the wall materials.

362

So you think here that's actually the fabric that sits under this sheet here.

363

So all the pants that we saw downstairs literally, you can see, that's all the pant line.

364

So there's a leg, there's a waist, and this machine just goes through every single day.

365

And this machine just constantly goes through and just cuts more and more.

366

And so once this is done, it'll feed out, they'll roll a new piece underneath, and it'll just keep going and going.

367

So this could obviously be adjusted for any type of product that you want to come here and produce

368

So if you're not doing pants you're doing shirts you're doing you know a jacket

369

This will just be adjusted by the machine

370

and the machine will cut accordingly and they'll swap the material out with whatever you want Oh, you're Edward?

371

Oh wow okay, so big boss Yeah,

372

so we'll send you the styles and things that we're looking at and then if you can like quote us Right, and so you're big boss?

373

No, no, no. Alright, alright.

374

She big boss.

375

She was boss.

376

She was boss.

377

We'll do it again.

378

We'll look at the camera.

379

Great.

380

Thank you.

381

Thank you.

382

Thank you.

383

We got all our samples and big gift.

384

We're going to look very nice now.

385

Yeah, very fashionable.

386

Yeah, okay.

387

Great.

388

Awesome.

389

Thank you.

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الانطباعات الأولى

يقدم الفيديو لمحة مثيرة عن كيفية عمل العلامات التجارية في قطاع التجارة الإلكترونية من داخل مصانع الصين. يتحدث المتحدث بلغة سهلة وواضحة، ما يجعله مادة جيدة لممارسة المحادثة الإنجليزية. من خلال التحادث حول الموضوعات المتعلقة بالشحن والتخزين، يمكن للمتعلم أن يكتسب مفردات جديدة ويشعر بسياق استخدام اللغة في بيئة عملية. كما أن أسلوب الحديث غير الرسمي يجعله أكثر قربًا للمتلقين، مما يسهل عملية الفهم.

تفكيك الجمل

لنستعرض بعض الجمل من الفيديو ونتناول سبب كونها طبيعية وسلسة:

"So we're driving through Ningbo right now." - تعكس هذه الجملة أسلوب الحديث اليومي، حيث يستخدم المتحدث زمن المضارع المستمر ليعبر عن حدث يحدث الآن، مما يجعل المتلقي يشعر وكأنه في قلب الحوار.
"You don't even need a minimum order." - تبرز هذه الجملة بساطتها وتلقائيتها. استخدام كلمة "even" يضيف لمسة من التعجب، مما يجعل الجملة أكثر حيوية.
"They'll send it to anywhere in the world." - هذه الجملة توضح العملية بطريقة مباشرة، مع استخدام "they'll" كاختصار طبيعي يعكس اللغة المحكية.

روتين الممارسة

لتحسين مهاراتك في المحادثة، يمكنك اتباع روتين بسيط يعتمد على هذه الجمل. ابدأ بتكرار الجمل السابقة بعد الاستماع إليها في الفيديو. استخدم تقنية shadow speech، حيث تحاول تقليد نبرة الصوت والإيقاع في كل مرة تسمع فيها الجملة. قم بتسجيل نفسك أثناء التحدث، ثم استمع إلى التسجيل لتحليل أدائك. يمكنك تكرار هذه العملية عدة مرات حتى تشعر بالراحة مع النطق.

تعتبر هذه الطريقة فعالة جدًا في تعزيز مهاراتك في ممارسة المحادثة الإنجليزية، حيث ستساعدك على بناء الثقة في النطق وفهم اللغة بشكل أعمق. لا تتردد في العودة إلى الفيديو وتكرار الجمل التي تثير اهتمامك أكثر، فكلما زادت ممارستك، زادت قدرتك على التحدث بطلاقة.

القواعد في هذا الفيديو

أكثر التراكيب التي يستخدمها المتحدث، مع العبارات نفسها من الفيديو:

التركيب	في الفيديو
الجمل الشرطية if + جملة، will/would + فعل — شرط ونتيجته	if they're all off, then you won't know · if you say standard and it would be · if it was, the price that you'd be
المبني للمجهول be + اسم المفعول — التركيز على ما يحدث لا على من يفعله	wasn't even branded · being fulfilled · being set
المضارع التام have/has + اسم المفعول — حدث ماضٍ ما زال له أثر الآن	I've met · you've just seen · haven't produced
جمل الوصل who / which + جملة — معلومة إضافية عن شخص أو شيء	one, which is · process, which is · into, which is

ما هي تقنية التظليل الصوتي؟

التظليل الصوتي (Shadowing) تقنية تعلم لغة مدعومة علمياً، طُورت أصلاً لتدريب المترجمين الفوريين المحترفين. الطريقة بسيطة لكنها قوية: تستمع لصوت إنجليزي أصلي وتكرره فوراً بصوت عالٍ — كظل يتبع المتحدث بتأخير 1-2 ثانية. تُظهر الأبحاث تحسناً كبيراً في دقة النطق والتنغيم والإيقاع وربط الأصوات والاستماع والطلاقة.

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ما هي تقنية التظليل الصوتي؟