쉐도잉 연습: Inside Chinese Factories (How E-commerce Brands Make Millions) - 영상으로 영어 말하기 배우기
레슨 만드는 중...
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They're the king of China.
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Tough.
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No. So we're driving through Ningbo right now.
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Oh wow, okay.
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You don't even need a minimum order, so you can start sending your stock here.
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Oh wow, okay.
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Big boss!
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So we're at the EconFlow warehouse.
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EconFlow is a 3PL that operates here in China.
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What is a 3PL?
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It's called a third-party logistics provider.
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Essentially, if you start an e-commerce brand and you're like, I don't want to send my product from China, put it in a shipping container, wait a month and a half,
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and get it in my Western country, like Australia, you can actually send it to the guys here, and they'll send it to anywhere in the world from China.
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So we're talking five business days to get a product anywhere in the world when a customer buys from you.
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So we're going to take you inside and show you exactly how the whole operation works.
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Yeah, but this is Daniel.
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I said we're in Ningbo, and we should come have a look at the factory, the warehouse.
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So how long have you been working with Daniel for?
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Almost two years.
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Two years?
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Yes.
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Wow.
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Are you liking it?
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I love it.
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Nice.
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How did you meet Daniel?
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That's a very interesting story.
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Oh really?
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We met on Instagram.
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Oh really?
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Yeah.
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So you followed him on Instagram?
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Yes, I did.
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Oh wow.
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So you store the products here for brands?
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Yeah.
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And then when a customer places an order?
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We pick and pack and then we fulfill them.
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I'll show you the process from another brand as well as well okay yeah well we're here
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and this is this is kind of step one of the process
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so you're saying
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that the brand will send the product here from their manufacturer
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manufacturer sends it here comes in a truck gets unloaded
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and then we're going in the elevator
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and we're going up to the fourth floor and it will get unloaded
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and then palletized and stored until a customer buys it from the brand's website.
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Right, so the box came up the elevator, will come here, gets stored here.
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Yes.
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And then you'll unpack everything?
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Yeah, we'll unpack everything.
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We'll check it and scan it, and then we'll do it inbound.
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So how quickly will it take, once it comes in, how quickly does it take someone to unpack everything and then put it?
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I would say about 24 hours.
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Okay.
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And you'll tell the brand that the stocks arrive?
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Yes.
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And you should update the portal and dashboard.
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Correct.
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So right now, there you can see, this is the first one.
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We will do a spot check and we will do inbound in here.
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And then we will move to the second one, which is inbound and stocks to the racks.
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So, sorry, so second, so this is the stock check you mean?
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Stock check and inbound.
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Okay.
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Yeah.
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So what's inbound?
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Inbound is actually we will scan it and then confirm the quantity that is being the same as the packing list.
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Okay.
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Yeah, then we will update on the WMA systems and it will show on the Shopify as well.
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So yeah, so the application, these guys have got links in Shopify.
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So for a brand, once the stock arrives, it will show the stock is now available, a ship available to sell.
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So the inventory becomes available for a customer to buy live in real time.
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And then once they buy it, it then moves on to the third step of the process, which is when they'll pick it off these shelves and send it out.
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Correct.
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So we've got to be, sorry, we need to be really careful because we can't show a lot of the brands here, but we're just talking, it's one of the biggest influences in the info space.
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Sells his eyewear brand from here.
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Yeah, and there's a bunch of other brands that I recognize.
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I see on Instagram, TikTok all the time.
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But yeah, super smart because these guys know how to market and sell products, but they don't care about the supply chain logistics and the manufacturing.
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Obviously, they just want the best outcome for the customer.
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So sending a product to here at EconFlow, getting it shipped out of China is the most efficient way to do it.
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So every member, they will have this device.
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and once this device will show is the orders
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when they process in the office right yeah and sorry
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and then it will update on here and they will go there
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and scan the barcodes and bring us basket
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and then put the the products inside the basket
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so they use this device here once orders come in they'll
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essentially go over pick it from where we just saw in
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the boxes they'll bring the whole can they'll put it in this container walk the container over and then
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based on how many, so if you bought two pairs of glasses, for example, they'll put two glasses of one repanner, because that would be your order.
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So each order is a fox.
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And then once that's done, they'll walk it over, and we'll see the next step from that.
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Yeah, do you make many, what's the error rate?
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Do you make many mistakes?
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Error rates would be about 0.5 cents.
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Right, okay.
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So very little mistakes.
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Yeah, I love it.
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You love this station, do you?
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So the brand can also put in their own like custom like coupon code cards, business cards and things in the box.
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Side note, if it's for the coupon or for the thank you cards, it's for free.
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Oh, okay.
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Right.
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So you do that for free?
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Yeah, because we already charge in the $1.00 fee.
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Ah, okay.
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So you would charge that.
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So if they put anything in there, you would charge that $1 fee?
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Yeah, it's included already.
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Okay, cool.
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Because what's cool is you could essentially, you could drop ship something and once it works, You could then send it here.
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So let's say you buy a couple of hundred of the products, which again, if the products cost only $1, $2 or $3, then you could send it here.
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But then you could pay these guys a small fee to then also just pick and pack it with your own bag.
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So what the customer gets is a product that really wasn't even branded to your brand anyway.
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It's just white labeled.
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You could then brand the bag at the packaging.
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So it makes it feel like your brand and the customer gets it.
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And again, these guys are only charging very, very, very small fee to be able to do that.
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So this feels like a really scalable way without having to go and spending tens of thousands of dollars on inventory
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to literally just have it all done here within China and start your own brand with little to no effort.
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Yeah, so we actually now we don't have any ammo, no minimum orders.
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Oh, wow.
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Okay.
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So hear that?
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So you don't even need a minimum order so
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if your brand's doing two orders a day five orders a
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day um you can start sending your stock here to econ flow
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and you were saying
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that there's no cost to hold the stock here for as long as it's selling
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but as long as it's moving yeah then that's fine yes there you go yeah
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so different bags is going to different shipping line ah okay yeah
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or different battery or standard right
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because we have another warehouse in don guan yep yeah it's more for cosmetic
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and for sensitive fruits like supplements why would you do that out of Dong Wang?
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Because in China we have a regulate a regulation we couldn't ship the supplements within China to the world world
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so we are actually shipping from Hong Kong to the world world oh yeah
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so that's why we set a warehouse in Dong Wang to ship the supplements
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so how does that work so
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if the supplement you store a supplement you would then send it you drive it across the border
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and then send it out to hong kong
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or yeah it's sent like what is that for process okay
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so um right now we're having a warehouse in dong guang
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so that the the career they will pick it out from there
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and go into the border as you mentioned yeah to hong kong
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and then they will ship it out from hong kong
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but um so what's cool is that a brand does use a chinese tracking
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so a customer would you get a chinese tracking number yeah we get a local tracking number correct is
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that right yeah that's right so you hear that
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so customer would never know that the product is coming from china
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or being fulfilled here they don't need to know it's not helpful
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and they would literally just get an australian looking tracking number
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and it shows that the origin was in australia
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and then it shows them you know the tracking steps between there
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and then they're getting their product delivered same in the us
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and same in any other market
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that one of these packages is being set to wait sorry so what's what's this area
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um book shipments area so let's say um for example right now it's q4
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and they're starting to load up the quantity
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so instead of having the suppliers to send a month
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or two to three weeks inventory to our warehouse they're starting
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to make it like a double double the quantity oh
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so they could send like holding area yeah they could spend
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like six to ten weeks of events in between correct
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so what's cool is you have to put 50 shirts
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or 50 pairs of glasses on the like packing racks they can literally just keep everything boxed in here
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and then when it's ready so instead of
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that could keep like a week or two worth of advanced inventory ready to go
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and then they can keep you know four
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or five weeks worth of just stock sitting here so when
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that gets depleted then they can just walk over here
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which is literally 20 meters away pick another box out
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and then restock the shelves are these just close yeah this is another new brand also from germany yeah they
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They are doing a drop.
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So when they do a drop, one day the sales can go 10k orders.
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Wow.
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So you just have to keep everything here?
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Yeah.
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They are going to have a Black Friday sales and we are ready for it.
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But what about the colour and stuff?
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How do you know if the colour is off or the sizing is wrong or whatever?
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You don't know.
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So let's say we spot track hundreds and there's one colour off, then we will think that the one is off.
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So if they're all off, then you won't know.
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Yeah, correct.
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Any questions?
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No, I think it's great.
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Thank you for this.
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Thank you.
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Where would you recommend, you know, the categories we're going after, like fashion and electronics?
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I would say Guangzhou.
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Guangzhou, really?
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Yes.
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So most still comes out there?
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Yeah, correct.
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Okay.
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So EconFlow has a partner called Packing Duck, and it's owned by an American who I've met once before.
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But essentially what they'll do is they'll help you also get the packaging right of your product.
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So when you come to EconFlow, you say, we want to fulfill
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but we also want to improve our packaging as well they can help do
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that and so i was asking about pricing was it worth it also from making
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that from during rose is okay for for example
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when you use packing duck
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which is a partner of econ float um they'll help you do all the packaging for your products
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so you see here this is a mailing sleeve you they put the product in here
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but you see if you're a customer
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and you're getting this like it's probably professional um it feels
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nice looks nice you have a product in the center they probably wrap it in a certain way as well.
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All right, so we're talking about a couple of cents for this.
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So you think about the difference though
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that it's going to make to your brand and your customer when they get this and they feel it and experience it.
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We're talking a couple of cents.
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But if you were to go and buy this within Australia, shipping out of Australia, you might be talking 10, 20, 30 cents per sleeve um which actually
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when you're selling a high volume of product does add up
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so again doing things in china it's just different way of
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thinking about it what's your average delivery time to like australia to australia
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so we have two we have multiple shipping lines and
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if you say standard and it would be about uh six to twelve days
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so standard when you think for a kind of sunglass
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box so if a customer was a brand was selling kind of a box
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that was same size as the sunglasses like 12 to 15 yeah i think about 12.
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12 us dollars
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so 12 us dollars get the product all the way from
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china into australia landed into the customers hands in business is
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just about economics is thinking about where the numbers actually like um
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and you're always trying to squeeze every single dollar
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because every dollar you're not spending on packaging fulfillment etc it's just another dollar going into your into your pocket
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and your bottom line
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so this changes the game for e-commerce selling previously you're worried
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about getting your product from China to your local country
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and sorting all that out no no no get a send within China
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and get EconFlow to send it out for you well why I think though
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that this is like actually important is ecommerce
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and building a business is not about the little things it's about selling
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but actually finding a market for your product
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and getting it in front of customers
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and solving a real pain point in my opinion
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that is all you should be focused on it's all I focus on when I'm building my own brands.
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And for me, it's what works.
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I get easily distracted by all the small things and I'll lose sight on what actually matters.
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When you are trying to build a brand or take something to the next level, think about what your priorities actually are.
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So a big thank you to a friend of mine, Daniel Dallin, who actually owns this business.
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He's from the Netherlands.
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Many of you may know him near YouTube.
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He's like the YouTube goat. But again, it's really cool to see how even Westerners coming into a
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place like China can drive levels of innovation like you've just seen
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but ultimately all of us benefit from it the guys who
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are trying to build brands who are trying to dominate industries
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businesses like this make it a hell of a lot easier so
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if you're interested the business is called e-com flow next up
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for sarvo we're going to be going to a factory
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that we're checking out on behalf of a client we're going
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to show you what it's like actually producing the products
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that you see get sent out here what it takes to put those products together
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and more importantly what you should be looking for
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when you go to a factory
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or you're trying to figure out whether a factory is the right one to partner with to scale your own brand.
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Ningbo has a place called Local and it's like the best food place for Westerners ever.
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You can get pizza, pasta, steak, eggs, chicken, salads.
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So if you're here, come to Local.
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As we're on our way to this denim factory now, what I'm looking for kind of when I walk into these factories is a few things.
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First is what are they already producing?
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So I'm walking around and and I'm going to be looking at what are the specific types of products.
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Is it, for example, jeans?
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Is it jackets?
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Is it maybe even denim hats? Who knows?
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The reason I'm doing that is because I don't want to give the manufacturer something new they haven't produced before.
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Second is the quality.
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I'm looking at what is the level of quality these guys are producing.
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I'm just not going and picking a sample off the end of the production line and saying, or the one that they give me and treating that as a gospel.
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I'll go to the end of production line
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and we're going to pick a product off it and we'll actually look at it.
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We'll look at the seams, we'll look at the buttons, we'll look at the zips, we'll look at everything involved in that product to make sure
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that it is exactly what we are looking for and it's up to the quality that we expect. So they're producing jackets?
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Coats.
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So you can see it's a new standard production and then you can pick from kind of five colours.
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So you see one colour's brown, you've got blue and there's different variations that we'll see as well and you can customize this yeah
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all our clothes are customized okay wait don't sell any stuff
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good go all your goods are customized to blow our flags yep
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jumpsuits okay right so yeah nothing that's here
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so they would have said a tech pack with this
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and this is what these guys are producing they got the
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entire production line pumping it out yep these guys are also doing the custom tags as well
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so I'd catch the tag direct to the garment so
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if it's your own brand you can get these guys to
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literally just stick the tag straight on the product bag it up they put it in a box
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and send it up again
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so you see how she's putting the putting the tag on
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directly to the product then she's bagging it up bag is branded
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so the brand this is sixth dimension uh and again that So what does, so development?
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Sample.
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Ah, right.
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So if a brand sends you like a tech pack, you can then produce that product in here and then send it to them.
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How long does it take to produce a sample?
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About 10 to 12.
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Okay, cool.
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So two to three days if it's an easy sample, so just standard denim product you want produced, but 10 to 12 days if it's got custom embroidery.
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So you just got to be careful when you're ordering these samples, the best people and the best product is going to be produced out of this sample room.
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So just be careful that whatever ends up going into production is actually what you get.
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The sample isn't a representation of the final quality of the product
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because so much can go wrong in there versus what you get out of here in this like one-off sample.
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So just make sure that you pick the right factory that's able to, you know, make sure that the 10,000 you order all look the same.
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And that's why like getting professionals to come in and help you with things like quality control is so important.
304
That's creepy.
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It needs arms.
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Yeah, what would you- Oh baby.
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Yeah, yeah, yeah, yeah.
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But he's much bigger.
309
Yes, I sang tell her that we are more gonna send you some designs.
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We do lots of selling.
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Tell her she should come to Australia.
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Yeah.
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You should come.
314
The king of China.
315
Tough.
316
No. Nice.
317
Yeah, it was a great factory.
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The quality is good.
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It kind of gave me sweatshop vibes.
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But to be honest, you've got to remember that, like, people think that manufacturing these sort of products is genuinely glamorous.
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But it's not.
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This is how this stuff gets made.
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This stuff that you buy in store.
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Like, someone is stitching it together.
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Someone is putting the buttons on it.
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Someone is that.
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And they're not living in...
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It's not happening five-star conditions.
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Because, honestly, if it was, the price that you'd be paying would probably be three, four times compared to what you currently pay in stores.
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So you just be really, really careful when you're kind of like dealing outside of China.
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And ideally you want to just find what we went into, which is a kind of like mid-level, mid-level manufacturer that feels trustworthy,
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that you can build a relationship with, that has a low MOQ, that can just start producing, that's ready to welcome you into their factory.
333
That's the type of relationships you want when you're trying to build a business
334
So you can focus on what actually matters Which is selling a product to customers and finding a market
335
We're in another textile clothing factory This one, it doesn't just focus on denim It's got a wide range of different products
336
That we've seen before We have a couple of friends
337
that work with this factory And we've worked with them previously Ah yes, we're in the gym You've got kind of more different,
338
again, same thing But just different fabrics Yeah, it all feels pretty good quality.
339
Again, but samples are hard because all this will be like their best stuff, but that doesn't mean it's...
340
Oh, so this is like school uniforms.
341
There's so much money in school uniforms.
342
We know the guy that does the school that we went to in Brisbane, he does four or five other schools.
343
Anyway, the reason we know that is because the Porsche dealer in Brisbane told us that.
344
Again, these guys you can use as a yoga pan manufacturer, but you've got to...
345
So obviously yoga pants for women are so particular where you got to think about like the seam, where it goes, you know, kind of like how it actually fits, where it stretches.
346
The best thing is when you get samples, if you're a dude, especially, give it to girls, give it to your target market, whether it's younger girls, older girls, get them to wear it,
347
use it, actually go and do yoga sports activities, make sure they sweat in it, like actually use it like a real piece of clothing.
348
And that's not just yoga pants, that's everything here.
349
Somewhere.
350
Yeah, we're getting packing up the lift.
351
Maybe to the big boss's lair.
352
Interesting.
353
So they're producing the start of the pants.
354
So you've got the fabric of the kind of the pants and to the waistline there.
355
Yeah, so they'll take this up, gets picked up by one of these machines, taken across.
356
Someone goes and actually sews it and hems it together.
357
Found on product here that they're making.
358
So all the way along you saw kind of thousands of these being produced at any one point in time.
359
It's just the normal joggers.
360
It's literally just like tracksuit pants.
361
So here you can see they're cutting all the wall materials.
362
So you think here that's actually the fabric that sits under this sheet here.
363
So all the pants that we saw downstairs literally, you can see, that's all the pant line.
364
So there's a leg, there's a waist, and this machine just goes through every single day.
365
And this machine just constantly goes through and just cuts more and more.
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And so once this is done, it'll feed out, they'll roll a new piece underneath, and it'll just keep going and going.
367
So this could obviously be adjusted for any type of product that you want to come here and produce
368
So if you're not doing pants you're doing shirts you're doing you know a jacket
369
This will just be adjusted by the machine
370
and the machine will cut accordingly and they'll swap the material out with whatever you want Oh, you're Edward?
371
Oh wow okay, so big boss Yeah,
372
so we'll send you the styles and things that we're looking at and then if you can like quote us Right, and so you're big boss?
373
No, no, no. Alright, alright.
374
She big boss.
375
She was boss.
376
She was boss.
377
We'll do it again.
378
We'll look at the camera.
379
Great.
380
Thank you.
381
Thank you.
382
Thank you.
383
We got all our samples and big gift.
384
We're going to look very nice now.
385
Yeah, very fashionable.
386
Yeah, okay.
387
Great.
388
Awesome.
389
Thank you.
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영어 대화의 맥락 이해하기
이 비디오는 중국 닝보에 있는 이커머스 물류 센터를 방문하는 내용입니다. 화자들은 3PL(Third-Party Logistics) 서비스에 대해 이야기하며, 제품 저장, 주문 처리 과정 등을 설명합니다. 일상적인 대화 속에 전문 용어와 구어체가 섞여 있어, 실제 비즈니스 상황에서의 영어 사용법을 배울 수 있는 좋은 자료입니다. 특히 "minimum order", "pick and pack"과 같은 이커머스 관련 용어는 실무에서 자주 쓰이니 주의깊게 들어보세요.
일상 대화에 필수적인 5가지 표현
- "You don't even need a minimum order" - "최소 주문량이 필요 없어요"라는 뜻으로, 거래 시 자주 사용되는 표현입니다. "minimum"은 "최소의", "order"는 "주문"을 뜻합니다.
- "I don't want to send my product from China" - "중국에서 제품을 보내고 싶지 않아요"로, 원하지 않는 행동을 표현할 때 사용합니다. "send...from"은 "~에서 보내다"입니다.
- "How long have you been working with Daniel for?" - "다니엘과 얼마나 오래 일하고 계세요?"로, 협력 기간을 묻는 공식적인 질문입니다. "have been working"은 현재 완료 진행형입니다.
- "We met on Instagram" - "인스타그램에서 만났어요"로, 만난 경로를 설명할 때 사용합니다. "on"은 소셜 미디어 플랫폼을 나타냅니다.
- "When a customer places an order" - "고객이 주문을 하면"으로, 주문 처리 과정을 설명할 때 필수적인 표현입니다. "place an order"는 "주문하다"입니다.
쉐도잉 연습을 위한 단계별 가이드
이 비디오는 구어체와 전문 용어가 섞여 있어 쉐도잉 연습에 좋습니다. shadowspeaks나 shadow speak와 같은 방법을 사용하면 발음과 리듬을 잘 따라할 수 있습니다. 먼저 비디오를 2-3번 듣고 전체 맥락을 이해한 후, 다음 단계를 따라해보세요.
- 단어 발음 교정: "logistics", "fulfill"과 같은 어려운 단어는 사전에서 발음을 확인하고, 영어 발음 교정을 통해 정확하게 발음합니다.
- 문장 리듬 따라하기: 화자들의 말속도와 강세를 주의깊게 듣고, 같은 속도와 강세로 따라합니다. 특히 "Oh wow, okay"와 같은 감탄사는 자연스러운 어조로 발음합니다.
- 대화 흐름 연습: 대화가 진행되는 순서에 따라 문장을 연결하며 연습합니다. "So we're driving through Ningbo right now. Oh wow, okay."와 같이 문장 사이의 연결을 자연스럽게 만들어봅니다.
- 반복 연습: shadowing site를 이용해 여러 번 반복 연습하며, 자신의 발음을 녹음해 원본과 비교합니다. 부족한 부분을 찾아 보완합니다.
이렇게 단계별로 연습하면 영어 구사 능력뿐만 아니라 실제 대화에서의 반응 속도도 향상시킬 수 있습니다. 꾸준히 연습해보세요!
이 영상의 문법
화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.
| 문형 | 영상 속 표현 |
|---|---|
| 조건문 if + 절, will/would + 동사 — 조건과 그 결과 | if they're all off, then you won't know · if you say standard and it would be · if it was, the price that you'd be |
| 수동태 be + 과거분사 — 누가 하는지보다 무슨 일이 일어나는지에 초점 | wasn't even branded · being fulfilled · being set |
| 현재완료 have/has + 과거분사 — 과거의 일이 지금도 관련이 있을 때 | I've met · you've just seen · haven't produced |
| 관계절 who / which + 절 — 사람이나 사물에 대한 추가 정보 | one, which is · process, which is · into, which is |
쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법
쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.