शैडोइंग अभ्यास: The New Way of Making Content In The Age of AI - YouTube के साथ अंग्रेजी बोलना सीखें

21,393,122 followers across all platforms for Layla,

⏸ रुका हुआ

गति:

333 वाक्य

यदि वाक्य बहुत छोटे या लंबे हों, तो समायोजित करने के लिए Edit पर क्लिक करें।

21,393,122 followers across all platforms for Layla,

Sharan, and me in the ACQ brands.

And I want to break down how to build a personal brand in 2026,

both leveraging AI, but more importantly,

in spite of AI, and how you can actually prove yourself as somebody that people will want to listen to.

And so I think the big thing

that has to be understood in AI is that AI I will not equally disrupt all creators.

And so creators actually sit on this continuum.

You have low risk, and then you have high risk.

So how can you have a high risk creator or a low risk creator?

Well, it depends on what is being asked of the consumer.

So for example, if you consume a meme,

or you consume a standup comedy clip,

the risk that you have is just the time that you're putting into consuming the clip,

and the product of that creator is the clip itself.

It's self-contained, meaning when you consume it,

if you laugh, the value is already delivered.

You have a complete cycle.

And so these fall into the category of entertainers.

And so entertainers, and I define entertainment as one thing,

which is the objective of the content is to be consumed.

So if you think about a perfect retention curve,

if 100% of people watch 100% of a video,

you would have a video that would go ultra,

ultra viral, right, but there's nothing after that.

It's just you consumed it, you have been entertained.

So then what are the other parts on this continuum?

So the next one you would have would be what I could consider a B2C educator.

So what does that look like?

Now, to be fair, do you have to be only one of these things?

Of course not.

You're gonna vary along this continuum.

It's not like there's a box that you're like,

I'm only this or I'm only this.

The different types of content you make may correspond with different parts on this continuum.

And you also might even have within the same piece of content a couple elements.

You might have a little joke that you say that's entertaining of itself,

but then you have a point that you'll make which might lead to something else.

We have to answer the next question,

which is what's the point of education?

The point of education is to change behavior, right?

Like you don't put your kid in school so that they act the same.

You put their kid in school so they can start reading or they can start writing,

or they can start speaking,

or they can start doing math.

They can change behavior, right?

And so the stakes are significantly lower for a B2C educator.

So imagine a girl who's doing a hair tutorial

or a makeup tutorial or a fitness thing for diet or for working out or somebody who's giving maybe relationship advice.

The reason that I say it's lower risk is that let's say you start the diet and it doesn't work as well,

it's not the end of the world, right?

If you buy some last extensions and it doesn't work as well,

not the end of the world.

Now, can these people drive sales?

Absolutely.

I mean, Huda Beauty built an empire off of just this concept, right?

And the thing is that she had credibility within that domain because she could demonstrate it live, right?

She actually used the product.

You see it before and after in real time using the implement.

You say, I'm willing to take this risk,

and so you do it.

Now, AI will be best suited to interrupt the stuff on this side.

Why is that?

Because if you see a clip of an AI avatar girl who's doing her lashes

or doing her hair and giving you tips on how to do it,

the likelihood that you'll listen to it,

even if it's AI, is probably decently high.

As long as the stuff seems like it makes sense,

you'll be like, oh, I didn't know that.

Maybe I'll give that a shot, right?

Now, as you move along this continuum,

when the stakes get higher,

you're less and less likely to listen to someone who does not have third party proof that's as demonstratable,

so I'll explain.

So this middle tier here would be what I would consider a kind of B2 prosumer, all right?

So this is kind of where you get into your money stuff.

So you look at people who talk about savings and investing money.

That's like, is there certainly more risk to what you do with your savings

and your money and investing than lashes and your hair and maybe even a diet?

Ask most people, the answer would probably be yes, right?

So if you look at some of the top creators in the space,

let's think of some of them.

So you've got Erica Taught Me,

who's done an awesome job.

Now why do people listen to her?

Because she talks about how to make disputes and ask for refunds.

It's all about money.

What is she?

She's an attorney.

She has more real world credibility.

What's another example?

Vivian too.

So she's also, she's someone who came from finance,

and so she has that credibility of kind of Wall Street, et cetera.

And so she's leveraged that and she talks about saving and investing and stuff.

You think about Dave Ramsey.

He obviously has his big business success,

which is big overlay on this.

Andy's been doing this for a really long time.

100

So for each of these people,

101

there's a little bit more proof that's required.

102

Now are there people who are making content in this space that have zero proof?

103

Maybe.

104

Are they the biggest?

105

No. Why?

106

Because listening to their advice is riskier than listening to somebody who has some visible proof.

107

Hey guys, real quick, many of you guys are getting started in business and don't know,

108

but other entrepreneurs have already tried to help.

109

And so 3.6 million copies were donated by other entrepreneurs in my book launch,

110

and I'm donating these books as well.

111

And so if you're starting in business and you would like the ultimate business backpack,

112

all three books, this one shows you how to figure out what to sell.

113

This shows you how to get people to find out about it.

114

And this one shows you how to make money from it.

115

And when you have all three,

116

you can actually get started.

117

All right.

118

On top of that, you have 30 days of school that you can get absolutely free.

119

And all of this, including the books,

120

including school, including shipping is 16 bucks.

121

Yeah.

122

Like we lose money on this.

123

So go grab it.

124

it's the ultimate thing I can give you, my gift.

125

Enjoy.

126

If you go there and it's shut down,

127

it's because we ran out,

128

but as long as the link still works, there's books.

129

So, as we move along the continuum,

130

we have our B2B creators, right?

131

And so I would consider myself in this category for a lot of my content, this included.

132

I started this video by saying that we have over 20 million plus subscribers,

133

followers, et cetera, across platform because I have to give some credibility as to what I'm saying, right?

134

Now, me giving credibility around that,

135

an AI could totally replicate.

136

Because if an AI has a lot of followers,

137

for example, then that AI would be able to talk about it because it would have proof about it.

138

That all makes sense.

139

Now, if an AI is saying,

140

hey, do this thing in your business,

141

until there are AIs that have built gigantic companies that no human was involved in,

142

then the likelihood that the AI will have the ability to gain the trust of the audience

143

so that they listen to the advice goes down.

144

Right?

145

And so like, why do we actually care about proof or demonstration in general to begin with?

146

Right?

147

Well, we take it as a signal to decrease our own personal risk.

148

And so if you have two people that you're listening to,

149

one person that just GPT'd,

150

hey, this is six things you need to do to scale your sales team,

151

never sold anything in their life,

152

never built a sales team versus somebody who's built 10 sales teams

153

and says here are six things that you need to do,

154

if the content was the same,

155

which one of these two people do you think would have significantly larger followings?

156

This one, why?

157

Because people can actually believe it.

158

They're actually willing to take action on it because they say,

159

okay, this guy probably knows what he's talking about because he's done this in the real world.

160

Now, there is a little bit of chicken egg of the

161

six things this guy comes up with versus the six things this guy's come up with.

162

These ones will probably be a little bit better

163

because he has in the trenches knowledge and so there's a little bit of chicken egg.

164

But assuming the information was literally identical,

165

the person who has the most credibility wins and not just by a little bit,

166

by a lot of it.

167

Like why is Elon the number one business influence in the world?

168

Because he's the richest man in the world, right?

169

And so it will be,

170

it will be increasingly difficult for AI to create the proof required for B2B and higher risk types of content.

171

And so when we think about this,

172

you're like, how do I make my brand or build my brand in a world where AI can duplicate anything?

173

Well, we have to focus on proof.

174

We have to focus demonstration.

175

And if we're looking at this continuum,

176

the more you're this way,

177

probably the safer you are,

178

at least in the short to medium term.

179

Underneath of that, we get the next question,

180

which is, okay, if that is indeed the case,

181

what do I need to do in order to create content at scale that can compete with AI?

182

Well, it's going to come down to how can I do demonstration at scale?

183

How can I provide proof at scale in real time?

184

For sure, it's great to have accomplishments.

185

Accomplishments you can mention, right?

186

You can say them one time.

187

People can know that you sold a company or you're scaled or you're doing $250 million a year in revenue,

188

whatever it is, right?

189

You can have that stuff.

190

But demonstrating in real time is something that is incredibly difficult to fake, right?

191

Now, is there a world in the future where AI can take calls?

192

Absolutely.

193

It's probably a year or two away.

194

It's not even that far.

195

Maybe by the end of this year.

196

But to what are you going to do today, like watching this video?

197

Well, I'm going to give you a couple things that have worked really well for me.

198

So number one is, instead of saying,

199

hey, of course, you want to do epic shit

200

and then document it and then do more epic shit and then document it.

201

That's no question.

202

That would be more of a content creation method.

203

So it's like you look at your calendar,

204

you look at all your meetings,

205

you put a plug in for each of the meetings because you do them virtually,

206

so you transcribe them.

207

Then you say, hey, AI,

208

tell me the interesting moments from these meetings,

209

and then you can talk about them.

210

So rather than you making up stories,

211

you actually give real examples, right?

212

That is further along this proof to risk spectrum.

213

So that's a good thing.

214

But is there something that's even better than that.

215

And I think there is,

216

which is, is there a way that you can engineer within your existing business motion,

217

which is how do you service customers of whatever it is that you sell,

218

that you can bake in components of proof?

219

So how would that work?

220

Well, if I were selling hair extensions,

221

I would probably have sweepstakes and lottery tickets inside of the hair,

222

which then creates a marketing motion that I can put around it, which why not?

223

Then the winners, I can call in person to come to my salons where I can install them for them.

224

And then all of a sudden,

225

I've got this beautiful loop,

226

a self-linking ice cream cone,

227

if you will, of customers come in,

228

they buy products, those products generate marketing,

229

that marketing gets more customers,

230

those customers buy more products,

231

and around and around we go.

232

That is a self-linking ice cream cone.

233

And you want to install it in every business you have,

234

especially in light of AI where proof is going to matter more than anything else.

235

If you're in a B2B setting,

236

it works the same way.

237

Now if you're like, oh,

238

well, I, you know, this doesn't work for my business.

239

You're not gonna make it, dude.

240

I don't know what to tell you.

241

Like, if you can't think,

242

how could I engineer a way for me to interact with my customers

243

so that we could demonstrate the value of the products that we have in a real way,

244

I don't know what to tell you.

245

I'm trying to think of the most basic version of this.

246

It's like all consumer products are really straightforward,

247

like literally use the product.

248

It's that simple.

249

On the B2B side, it's going to be more around the proof that you can demonstrate around,

250

let's say, obviously, your marketing agency.

251

someone in, walk through the campaign,

252

bring the customer in and show it, right?

253

Even if you're a small agency,

254

do it with all your customers.

255

Why not?

256

Right?

257

And worst case scenario, you make a marketing motion that's,

258

let's say you only have 10 customers.

259

Okay.

260

Start doing these audits for people for free and document them.

261

That's the trade.

262

Hey, let me do a whole bunch of work for free.

263

I'll document it and I'll just give it away.

264

Who says no to that?

265

Right?

266

The big point here, zooming all the way out,

267

is that AI is going to disrupt disproportionately the lowest risk to the higher risk people in that order.

268

To protect yourself, you want to do things that AI will be more difficult for AI to do.

269

Now, is there a world where AI can literally do everything?

270

Probably.

271

Are we there yet?

272

No. And so in the meantime, what do you do?

273

You win with what you got, right?

274

Which is we demonstrate our expertise and the quality of our products and services in front of people,

275

ideally to our customers, which we document.

276

And if you don't have enough customers to do it,

277

you do it for everybody publicly.

278

That's the game that I think is going to keep you ahead of the pack of AI,

279

GPT, avatar-driven content because the proof is going to be in the pudding

280

and you want to make sure that you've got your first spoon in.

281

I've talked publicly about my whole content strategies live and interactive.

282

That's what I'm doing.

283

I'm showing you my cards.

284

I'm telling you what I'm doing.

285

All right.

286

And so there's two types of content that you'll be seeing more and more of.

287

And I'm trying to engineer more and more components of this into my existing business

288

so that I can document while I deliver so that it's no extra added time, right?

289

Because It's like, how does Alex make so much content?

290

And so the reality is that,

291

like, I'm usually not making content.

292

We're just capturing it, right?

293

That's what allows me to do so much more volume.

294

And so if you're thinking to you,

295

it's like, well, like, if you have to sit down to actively record every single thing

296

and you want to make 20 pieces,

297

50 pieces of content, you're going to do nothing but to stand in front of the camera.

298

That's going to be really miserable for you, right?

299

But if you do what you like doing,

300

like for me, I love doing Q&As with business owners.

301

I've had a lot of reps with it,

302

and I just, like, it fills me up, right?

303

And so in person, when we have events,

304

if I have time, I go downstairs and I take questions.

305

I can't do it all the time,

306

but whenever there is an event that's happening and if I have a blank calendar,

307

I'm going to try and get down there.

308

If I do, like today when I do a recording,

309

I'm going to take calls from people who are in our newly launched million dollar plus community for business owners right?

310

And so all of this is like,

311

how can I feed the proof machine?

312

Proof is both the third party, these things have happened.

313

That's the big exits, the revenue,

314

all that, like headcount, whatever.

315

I have this many companies.

316

And then there's the demonstration side of it,

317

which is, can I see this person use their expertise in real life?

318

Now, to be clear, this is a,

319

this is hardcore more along the services side,

320

but you can still do demonstration with products.

321

You just physically demonstrate them rather than using your hands to do whatever service you have.

322

And so hopefully that gives you at least a handful of ideas to think through like,

323

not just, oh well, I just sit in front of a computer all day,

324

there's no way I can like document what I'm doing.

325

It's like, yeah, you got to create the opportunity, no shit.

326

And so hold a sweepstakes,

327

hold a very limited thing where you email your whole list and say,

328

hey, or you just take the 10 customers or five customers you got right now,

329

go to their houses.

330

Like, of course there's a way to do it.

331

It just takes work.

332

But you said you wanted to win,

333

so welcome to the game.

TRENDING

शैडोइंग तकनीक क्या है?

शैडोइंग (Shadowing) एक विज्ञान-समर्थित भाषा सीखने की तकनीक है जो मूल रूप से पेशेवर दुभाषिया प्रशिक्षण के लिए विकसित की गई थी। विधि सरल लेकिन शक्तिशाली है: आप मूल अंग्रेज़ी ऑडियो सुनते हैं और तुरंत इसे ज़ोर से दोहराते हैं — जैसे वक्ता की छाया 1-2 सेकंड की देरी से। शोध से पता चलता है कि यह उच्चारण सटीकता, स्वर, लय, जुड़ी हुई ध्वनियाँ, सुनने की समझ और बोलने की प्रवाहशीलता में काफ़ी सुधार करता है।

☕ हमें एक कॉफी पिलाएं

आपके समर्थन के कारण ShadowingEnglish 100% मुफ्त है। सर्वर और AI की लागत अधिक है — आपकी कॉफी हमें आगे बढ़ने में मदद करती है! 🙏

PayPal के माध्यम से दान करें

ShadowingEnglish.com – अंग्रेज़ी शैडोइंग अभ्यास

शैडोइंग अभ्यास: The New Way of Making Content In The Age of AI - YouTube के साथ अंग्रेजी बोलना सीखें

लोकप्रिय

इस पाठ के बारे में

मुख्य शब्दावली और वाक्यांश

अभ्यास करने के सुझाव

शैडोइंग तकनीक क्या है?

शैडोइंग अभ्यास: The New Way of Making Content In The Age of AI - YouTube के साथ अंग्रेजी बोलना सीखें

ऐप डाउनलोड करें

इस पाठ के बारे में

मुख्य शब्दावली और वाक्यांश

अभ्यास करने के सुझाव

शैडोइंग तकनीक क्या है?