シャドーイング練習: 5 Disgustingly Good Ways to Get Clients From Instagram - YouTubeで英語スピーキングを学ぶ
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We all know that Instagram can get you clients,
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We all know that Instagram can get you clients,
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but nobody, and I mean nobody, is talking about how.
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So you just keep posting and getting likes and trying to get comments and trying to get that following up,
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but you have no pathway to turn those followers into real cash.
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The truth is that growing on Instagram and making money from Instagram are two completely different skills.
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Luckily for you, I live and breathe this stuff.
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And so today I'm gonna break down what no one else will.
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And I'm gonna show you the five ways that service business owners are using Instagram to get leads and sign clients daily.
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My name is Steph Bray.
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Our business generates over $4 million per year,
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and a quarter of that comes from Instagram.
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I've consulted huge names on Instagram like Matt Gray.
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I've shared stages with the likes of Alex Holmozy.
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And I'm kind of the go-to when it comes to monetizing a small audience.
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And I work with service business owners just like you every single day to install
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and execute the strategies that I'm going to share with you today
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so you can be guaranteed that I know that they work.
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So that you can choose which one of these strategies is right for you,
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I've developed a ranking system.
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So you can choose which one to implement based on how much you want to make
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and how much time you actually have.
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Because I wanna be really clear,
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all five of these strategies do work,
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but they are not equal.
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And picking the wrong one can be detrimental to your business because it leads to slow growth.
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So for the purpose of this video,
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I am ranking all of these strategies on effort versus return.
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So to make this simple,
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lower effort equals lower return.
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That doesn't mean you can't make money from them,
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that just means you probably won't make a huge amount of money from them.
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But they are easy to start.
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And on the upper end of the scale,
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you'll have a higher effort,
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but these are the kinds of things that are making money really fast.
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And some of our clients are generating literally hundreds of thousands of dollars per month using these strategies.
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So before we dive in,
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here's what I see constantly that makes me want to pull my hair out.
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Service business owners that post great content and build an awesome following,
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but they have no system to turn that following into clients,
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which is heartbreaking because you're literally sitting on so much money.
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Or service business owners that spam their audience with CTAs like book a call,
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buy now, book a consult, get in touch today.
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Reminder, no one opens up their Instagram and goes,
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hmm, I can't wait to buy something today.
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And so I can guarantee you that you fall into either one of those camps.
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But don't worry, that's about to change.
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So strategy one, this is getting your Instagram story watches into your DMs.
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So this is pretty simple and you'll see people using this all the time.
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These are questions, polls, stickers,
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things like that that you put on your Instagram stories to get engagement from your followers.
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And the reason why this works is because your warmest audience are the ones who are watching your stories.
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It's very rare that someone cold comes in,
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finds you, follows you and then watches all of your stories and then watches them on repeat forever.
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But your warm audience are most likely to engage with you.
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They're most likely to put their hand up
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and say they need your help and they're the ones that are watching your stories every single day.
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Okay so not all story shares are equal
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so let me tell you exactly what's working for service businesses like yours to sign clients.
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First and foremost before and afters always work.
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Now I don't care if you're in fitness or you do lawn care
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or you do pool maintenance you should share before and afters.
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If people can see the direct outcome of working with you in an image
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or in a visual they're going to be more likely to say yes to you straight away.
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So the fastest way to make money using Instagram stories
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and using this process is to put up a before and after and then follow up with a CTA.
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Like if you want these sorts of results in your home,
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or if you want these sorts of results in your business,
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or if you want these sorts of results in your life,
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then reply with the word results.
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And I'll share my process on exactly how it works.
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Now, there's a couple little hacks here.
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I recommend using the reply function rather than anything else.
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Because when they reply, they're starting direct conversations with you straight away,
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which means that you can straight away see which are your hottest leads.
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And you can prioritize your time to speak to them.
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If you don't have before and afters, that's totally fine.
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I would highly recommend using testimonials,
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any kind of proof that you've got,
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and again, following up with the same CTA.
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If you want this sort of result or if you want this sort of outcome,
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then reply and I'll send you some information about how we can work together.
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So the reason why I've ranked it here as low effort and low return,
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because it is super effective when you're first using it,
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until you run out of warm audience.
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If the same people are watching your stories every single day and you're starting to do it every single day,
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then they're going to become numb to it
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and anyone who was gonna have worked with you would have already replied to you.
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So you get diminishing returns, but it does work.
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So I would recommend adding this into your weekly rotation on your Instagram stories.
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Great.
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So we've got story engagement.
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Now let's move into strategy number two.
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These are comment to DM automations.
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This is where you might post a reel or a carousel
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and you tell people to comment a word and then it automatically starts a conversation with them in your DMs.
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The best thing about this is that it's high volume and it's super scalable because it doesn't really require that much manpower.
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And I can guarantee you that you've been in one of these funnels before.
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Here's why it works.
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So I don't know about you,
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but when I'm scrolling my feed and I see something that's worth opting in on,
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I comment the word and then I go straight to my DMs
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because I wanna actually consume that piece of content while I'm thinking about it and while I've just opted in.
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So the reason why this process works so well is
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because you have really high intent leads dropping into your inbox and then literally being right there to talk to you.
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Not only does it take warm people to your inbox,
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it also brings in a lot of new followers.
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When you get this right,
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these posts can go viral.
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And it builds trust fast because usually you're giving something to them that's really high value.
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And the laws of reciprocity say that the more that you give,
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the more that you get.
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So here's how it works.
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The truth is
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that you need something really good on the front end for
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them to opt in on to actually stop their scroll
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and make them get that furious desire to go back to their DMs and make sure they actually got the document.
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And so it has to be really bloody good.
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Here's a post that's worked really well for me to show you an example of this in practice.
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The hook is super valuable.
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If I had to start over,
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here's how I get 4,000 new followers in 90 days.
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So naturally people are like,
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I would love to get 4,000 followers in the next 90 days.
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So they swipe across.
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It says that I've just recorded a tutorial
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that breaks down exactly how to get 4,000 followers in the next 90 days and it's completely for free.
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And you can see that on this particular post,
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I've got over 230 comments of people who were interested in getting access to this downloadable
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because it was good enough to stop someone's scroll,
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valuable enough that they wanted to go and get it and watch it,
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and they were sure that it was going to get them an outcome.
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So when I say that it has to be good and it has to be valuable,
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that's the kind of level I mean.
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Pro tip, obviously you can't always be on your phone to make sure
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that you're making the most of all of these conversations or making sure they get that document as soon as possible.
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So what I'd highly recommend using is ManyChat.
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ManyChat is an automation tool that means that when they comment something,
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it automatically sends them the thing.
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You can use it on posts,
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stories, reels, all sorts of stuff.
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It's amazing.
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I could go on all day about how great ManyChat is,
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but I highly recommend using it for this sort of funnel.
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This helps you automate the messages so that you don't have to be on your phone all the time.
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Here's why the comment to DM process is ranked here.
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It is fairly easy to execute,
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but it does require a great freebie on the front end,
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which can take some time to develop.
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But once you do, this is a great moneymaker.
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All right, let's go into strategy three.
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This one is my personal favorite.
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This is a monthly live webinar that you invite your Instagram audience to.
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The The problem with Instagram is that everything is obviously short form content.
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Now studies have shown that it takes seven hours
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and 11 touch points over four different platforms to get somebody to trust you enough to buy from you.
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And it's really hard to get that seven hours of content up in 60 second reels.
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This particular strategy has made our company over $2 million.
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Because the way that it works is you already have people on your social media who know and like you,
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but they don't trust you enough yet to buy from you or fully understand what it is that you do.
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And the webinar solves that problem.
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So by inviting your followers to a webinar,
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you have the opportunity to show them more about you,
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you build a ton of trust and shorten the buying cycle.
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So they know, like, and trust you way faster and buy from you sooner.
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One of our clients, Ange,
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is a weight loss nutritionist.
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And she had a really big audience,
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but she was struggling to convert that audience into paying clients.
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And it's because they weren't having enough what we call time on brand.
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That they're not consuming enough of her content to build enough trust to shorten that buying cycle.
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And so her buying cycle was oftentimes three to six months.
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So they follow her for three or six months before purchasing,
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which sucks, which is way too long if you're trying to make money fast.
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So we helped her install a webinar funnel.
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And every month for three months in a row,
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she ran a webinar that she invited her Instagram audience to.
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Now this webinar had to solve a massive problem.
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She's an online weight loss nutritionist.
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And the first time we actually ran this webinar is in December,
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which is actually the worst time to be a weight loss nutritionist because no one cares about losing weight over Christmas.
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But we ran it in early December and we said,
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lose five kilos in three weeks before Christmas.
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So it was a big problem to solve.
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So when you're running a webinar,
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it has to be something that people would actually want to attend that feels like,
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oh my God, this is so valuable.
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I would really love that.
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It has to be timely.
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It has to be relevant.
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There's a whole heap of science that goes into this.
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But we solved a big problem for her audience.
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They wanted to shred a little bit of weight before all the Christmas festivities.
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So she marketed on her social media.
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They went to a landing page,
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told them all the amazing things they were gonna get for free.
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They signed up and they registered.
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Then they attended the event.
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On the day of the webinar,
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Ange goes through and she shows them their problem,
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why they're stuck there, how the system has let them down and how everything else they've tried before wasn't right for them.
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And then she explains why her process is different and offers her program as the solution.
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Now, this webinar is only 60 minutes long,
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but using this process, Angela's able to sign an additional 15 to 20 new clients in the month that she ran it.
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So it's just 60 minutes of work every month and it can sign you between 15 to 20 new clients.
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Ah, yes, please.
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So here's why it's ranked here.
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Obviously, it's a little more difficult.
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You need to market the event,
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you need to create the slides,
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you need to present the information,
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but every single client of ours that is using a webinar to sell their offer,
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whether that's professional services, online business coaching,
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or B2B, is making huge money from this.
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We have one client go from $20,000 a month to $140,000 a month just by running webinars.
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So yes, it's difficult to start,
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but it has huge payoff at the end.
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So number three was webinars.
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And number four is follow ads.
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This is really simple.
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You basically run some ads,
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you get new followers, and then you send them a message.
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It's not rocket science.
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The truth is that people have chosen to follow you for a reason.
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They found you, they've looked at your page,
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and they've gone, ah, I think this person can help me.
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And so you want to strike while the iron is hot
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and send them a message and invite them into your world to take another step.
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Now, I'm not saying that you should message them and sell them straight away because that's a big no-no.
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But you definitely want to start a conversation with them
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because right when they follow you is when their intent is the highest.
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So here's how it works.
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The easiest way to run this strategy is just to boost a post.
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But there's some rules about which post to boost.
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So first and foremost, you want to make sure that when you're boosting a post,
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you're boosting a post that has the CTA,
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follow me for more information or follow me for more tips on X.
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The CTA needs to be follow me.
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Two, you want to boost a post ideally that's generated you followers before.
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So if you go into your posts and then you go into insights and then you scroll down to the bottom,
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you'll see how many followers that post has got you.
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If a post has organically got you followers,
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then it makes sense that if you boost it,
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it's going to get you more followers.
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So you only want to boost content that's likely to actually get you followers.
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So when you're boosting posts,
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you might boost for $5 or $10 a day,
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and you're aiming to get your cost per follower under $1.
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Now, you might be wondering,
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how do I figure out my cost per follower?
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We simply get the amount of followers you got the day before
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and the amount of money you spent and you divide them.
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You can go really nerdy with this and set it up on meta ads
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and find the perfect targeting and all that sort of stuff.
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But honestly, most of the time you don't need to.
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So here's why it's ranked here.
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Because you might get a ton of followers,
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but you actually need to message every single one of those followers
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and start a conversation and
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that conversation needs to be well structured in order to help them to realize
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that they have the problem that you solve that they need you
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and that they're interested in taking the next step
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and working with you and that is an art
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and a science on its own you will spend a lot
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more time in your dms having conversations with these people moving them through your funnel
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because you can't just automate this with many chat in order
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to take someone from barely knowing you to buying from you
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there's gonna have to be a little bit of backwards and conversation.
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But if you already have a great Instagram and you're making awesome content
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and you have someone that's starting conversations or you're willing to do DM conversations with these people,
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then this funnel will rock for you.
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And strategy number five is the DM ads funnel.
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This is the best strategy for making money
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because you literally get inbound leads every single day of people who want what you sell.
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These are the highest intent leads that you can get on Instagram.
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The simple breakdown of how this works is that you run a lead magnet.
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In order to get access to it,
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they have to DM you,
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which means that you wake up every day with new people who want the thing that you sell.
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Now these are the highest intent leads that you can get on Instagram
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because they raised their hand and they started the conversation with you
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and you also won't get punished for starting too many conversations on Instagram because it's all inbound.
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So here's how it works.
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So you're on a meta ad with a creative that offers something valuable.
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So a freebie, a downloadable,
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a checklist, a training, similar to the one I showed you in strategy too.
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But instead of comment a word, it's send a DM.
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So that means that they're opening conversations with you and you're working out with inbound leads every day.
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So when they click the ad,
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it opens up an Instagram DM message directly with your account.
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I know it's pretty magic, right?
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And then you can take over and have a manual conversation with them.
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If you're going to run this funnel,
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the best thing that works is to have an automated sequence
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that sends the freebie out straight away and says something along the lines of,
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hey, real Steph isn't available right now,
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but here's the freebie that you requested.
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Kim and Steph will be back shortly.
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And then when you have the time,
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you can jump back in and take over the conversation and start asking them questions to move them through your funnel.
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In order to get the volume of inbound leads that you need to be able to make sales,
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you're probably going to want to spend around $20 to $30 per day.
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Some of our clients, Jimmy and Cass,
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turned on this funnel and they started talking to their inbound leads
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and they took their gym from stagnating with no new members to signing 14 new members in a single month,
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all from this one funnel.
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Compared to the rest of the funnels,
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if you do this one right,
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you're gonna get the most qualified people because
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if the freebie is really specific to the kind of person you actually wanna attract,
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then every single person that drops into your DMs is statistically perfect.
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So I just wanna remind you that if you're a service business,
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you're in the business of servicing people.
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And if you don't show them good customer service,
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they're not gonna invest in your service.
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And so if you sell a high ticket offer,
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then I highly recommend running this funnel
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because you're gonna build a relationship it way faster
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and you can turn cold leads into sales in as little as seven days.
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Here's why it's ranked here.
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Clearly, it's a little bit more techie to set up.
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You have to have a good freebie,
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you have to get familiar with meta ads,
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and you have to have a good DM script to convert them into clients.
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But once you've nailed this and it's set up,
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it prints money for you like nothing else.
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Because once it's set up, it's set and forget.
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The ad keeps sending new people into your DMs every day and you keep having conversations on autopilot.
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Now, all five of these strategies will make you money,
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but you might be wondering,
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Steph, which one should I use for my particular business?
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That's a common question that I get asked almost daily.
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And the honest answer is it's incredibly nuanced.
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It depends on your business,
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your niche, how your audience interact,
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where they hang out online,
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and what kind of business you ultimately wanna run.
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When clients come to us with this same question,
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we often say, just go straight to strategy number five.
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Because yes, it's a little bit time intensive in the beginning,
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but you have the most payoff and it continues producing for you long after you set it up.
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So strategy five sounds good to you,
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but you don't know where to start or you don't know quite how to set it all up,
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then me and my team would love to help you.
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In the description of this video,
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there'll be a link to book a call
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and we can show you exactly how this will work for your industry
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and tell you which one is probably going to be right for you.
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Otherwise, if you got value from this video,
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I would really appreciate it if you would like and subscribe.
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コンテキストと背景
Instagramはクライアントを獲得するための有効なツールですが、どのように活用すれば良いのか、具体的に話す人はあまりいません。このビデオでは、サービス業のオーナーがInstagramを使用してリードを獲得し、クライアントに結びつけるための具体的な方法を紹介しています。特に、Instagramのフォロワーを単なる「いいね」や「コメント」にとどめず、実際の収入に変える方法を探っている方にとって、非常に役立つ情報が詰まっています。
日常会話に役立つトップ5フレーズ
- 「Instagramのストーリーに質問を投げかける」 - フォロワーとのインタラクションを増すための効果的な方法。
- 「CTA（コール・トゥ・アクション）を使う」 - 購入を促す際は、適切なタイミングで行うことが重要。
- 「フォロワーをDMに誘導する」 - フォロワーを直接のやり取りに誘い込むことで関係を深める。
- 「ストーリーを活用する」 - エンゲージメントを高めるために、様々なストーリーの機能を使おう。
- 「自分の価値を明確にする」 - 提供するサービスがどのように役立つかを示すことが大切。
ステップバイステップシャドーイングガイド
このビデオで紹介された情報をもとに、実際にシャドースピーチを行うためのガイドをご紹介します。話すスキルを向上させるためには、効果的なシャドーイングが欠かせません。
- ビデオを観ながら、初めにゆっくりと内容を理解します。 - まずは、講師のトーンや言い回しを注意深く聞き取ります。
- 繰り返し実践します。 - 聞き取ったフレーズを実際に声に出して言ってみましょう。この時、発音とリズムを真似てみることが大切です。
- 録音してフィードバックを得る。 - 自分の声を録音して、講師の声と比べてみることで、改善点を見つけることができます。
- 日常的にシャドーイングに取り組みます。 - IELTSスピーキング対策や英語スピーキング練習として、毎日少しずつレッスンを行います。
こうしたプロセスを通じて、英語のスピーキングスキルが向上し、自信を持って話せるようになるでしょう。効果的なシャドースピーチを通じて、英語力を一段階引き上げましょう。
シャドーイングとは？英語上達に効果的な理由
シャドーイング（Shadowing）は、もともとプロの通訳者養成プログラムで開発された言語学習法で、多言語習得者として知られるDr. Alexander Arguelles によって広く普及されました。方法はシンプルですが非常に効果的：ネイティブスピーカーの英語を聞きながら、1〜2秒の遅延で声に出してすぐに繰り返す——まるで「影（shadow）」のように話者を追いかけます。文法ドリルや受動的なリスニングと異なり、シャドーイングは脳と口の筋肉が同時にリアルタイムで英語を処理・再現することを強制します。研究により、発音精度、抑揚、リズム、連音、リスニング力、そして会話の流暢さが大幅に向上することが確認されています。IELTSスピーキング対策や自然な英語コミュニケーションを目指す方に特におすすめです。