Практика Shadowing: 5 Disgustingly Good Ways to Get Clients From Instagram - Изучайте разговорный английский с YouTube

We all know that Instagram can get you clients,

⏸ Пауза

Скорость:

350 предложений

Если предложения слишком короткие или длинные, нажмите Edit, чтобы их изменить.

We all know that Instagram can get you clients,

but nobody, and I mean nobody, is talking about how.

So you just keep posting and getting likes and trying to get comments and trying to get that following up,

but you have no pathway to turn those followers into real cash.

The truth is that growing on Instagram and making money from Instagram are two completely different skills.

Luckily for you, I live and breathe this stuff.

And so today I'm gonna break down what no one else will.

And I'm gonna show you the five ways that service business owners are using Instagram to get leads and sign clients daily.

My name is Steph Bray.

Our business generates over $4 million per year,

and a quarter of that comes from Instagram.

I've consulted huge names on Instagram like Matt Gray.

I've shared stages with the likes of Alex Holmozy.

And I'm kind of the go-to when it comes to monetizing a small audience.

And I work with service business owners just like you every single day to install

and execute the strategies that I'm going to share with you today

so you can be guaranteed that I know that they work.

So that you can choose which one of these strategies is right for you,

I've developed a ranking system.

So you can choose which one to implement based on how much you want to make

and how much time you actually have.

Because I wanna be really clear,

all five of these strategies do work,

but they are not equal.

And picking the wrong one can be detrimental to your business because it leads to slow growth.

So for the purpose of this video,

I am ranking all of these strategies on effort versus return.

So to make this simple,

lower effort equals lower return.

That doesn't mean you can't make money from them,

that just means you probably won't make a huge amount of money from them.

But they are easy to start.

And on the upper end of the scale,

you'll have a higher effort,

but these are the kinds of things that are making money really fast.

And some of our clients are generating literally hundreds of thousands of dollars per month using these strategies.

So before we dive in,

here's what I see constantly that makes me want to pull my hair out.

Service business owners that post great content and build an awesome following,

but they have no system to turn that following into clients,

which is heartbreaking because you're literally sitting on so much money.

Or service business owners that spam their audience with CTAs like book a call,

buy now, book a consult, get in touch today.

Reminder, no one opens up their Instagram and goes,

hmm, I can't wait to buy something today.

And so I can guarantee you that you fall into either one of those camps.

But don't worry, that's about to change.

So strategy one, this is getting your Instagram story watches into your DMs.

So this is pretty simple and you'll see people using this all the time.

These are questions, polls, stickers,

things like that that you put on your Instagram stories to get engagement from your followers.

And the reason why this works is because your warmest audience are the ones who are watching your stories.

It's very rare that someone cold comes in,

finds you, follows you and then watches all of your stories and then watches them on repeat forever.

But your warm audience are most likely to engage with you.

They're most likely to put their hand up

and say they need your help and they're the ones that are watching your stories every single day.

Okay so not all story shares are equal

so let me tell you exactly what's working for service businesses like yours to sign clients.

First and foremost before and afters always work.

Now I don't care if you're in fitness or you do lawn care

or you do pool maintenance you should share before and afters.

If people can see the direct outcome of working with you in an image

or in a visual they're going to be more likely to say yes to you straight away.

So the fastest way to make money using Instagram stories

and using this process is to put up a before and after and then follow up with a CTA.

Like if you want these sorts of results in your home,

or if you want these sorts of results in your business,

or if you want these sorts of results in your life,

then reply with the word results.

And I'll share my process on exactly how it works.

Now, there's a couple little hacks here.

I recommend using the reply function rather than anything else.

Because when they reply, they're starting direct conversations with you straight away,

which means that you can straight away see which are your hottest leads.

And you can prioritize your time to speak to them.

If you don't have before and afters, that's totally fine.

I would highly recommend using testimonials,

any kind of proof that you've got,

and again, following up with the same CTA.

If you want this sort of result or if you want this sort of outcome,

then reply and I'll send you some information about how we can work together.

So the reason why I've ranked it here as low effort and low return,

because it is super effective when you're first using it,

until you run out of warm audience.

If the same people are watching your stories every single day and you're starting to do it every single day,

then they're going to become numb to it

and anyone who was gonna have worked with you would have already replied to you.

So you get diminishing returns, but it does work.

So I would recommend adding this into your weekly rotation on your Instagram stories.

Great.

So we've got story engagement.

Now let's move into strategy number two.

These are comment to DM automations.

This is where you might post a reel or a carousel

and you tell people to comment a word and then it automatically starts a conversation with them in your DMs.

The best thing about this is that it's high volume and it's super scalable because it doesn't really require that much manpower.

And I can guarantee you that you've been in one of these funnels before.

Here's why it works.

100

So I don't know about you,

101

but when I'm scrolling my feed and I see something that's worth opting in on,

102

I comment the word and then I go straight to my DMs

103

because I wanna actually consume that piece of content while I'm thinking about it and while I've just opted in.

104

So the reason why this process works so well is

105

because you have really high intent leads dropping into your inbox and then literally being right there to talk to you.

106

Not only does it take warm people to your inbox,

107

it also brings in a lot of new followers.

108

When you get this right,

109

these posts can go viral.

110

And it builds trust fast because usually you're giving something to them that's really high value.

111

And the laws of reciprocity say that the more that you give,

112

the more that you get.

113

So here's how it works.

114

The truth is

115

that you need something really good on the front end for

116

them to opt in on to actually stop their scroll

117

and make them get that furious desire to go back to their DMs and make sure they actually got the document.

118

And so it has to be really bloody good.

119

Here's a post that's worked really well for me to show you an example of this in practice.

120

The hook is super valuable.

121

If I had to start over,

122

here's how I get 4,000 new followers in 90 days.

123

So naturally people are like,

124

I would love to get 4,000 followers in the next 90 days.

125

So they swipe across.

126

It says that I've just recorded a tutorial

127

that breaks down exactly how to get 4,000 followers in the next 90 days and it's completely for free.

128

And you can see that on this particular post,

129

I've got over 230 comments of people who were interested in getting access to this downloadable

130

because it was good enough to stop someone's scroll,

131

valuable enough that they wanted to go and get it and watch it,

132

and they were sure that it was going to get them an outcome.

133

So when I say that it has to be good and it has to be valuable,

134

that's the kind of level I mean.

135

Pro tip, obviously you can't always be on your phone to make sure

136

that you're making the most of all of these conversations or making sure they get that document as soon as possible.

137

So what I'd highly recommend using is ManyChat.

138

ManyChat is an automation tool that means that when they comment something,

139

it automatically sends them the thing.

140

You can use it on posts,

141

stories, reels, all sorts of stuff.

142

It's amazing.

143

I could go on all day about how great ManyChat is,

144

but I highly recommend using it for this sort of funnel.

145

This helps you automate the messages so that you don't have to be on your phone all the time.

146

Here's why the comment to DM process is ranked here.

147

It is fairly easy to execute,

148

but it does require a great freebie on the front end,

149

which can take some time to develop.

150

But once you do, this is a great moneymaker.

151

All right, let's go into strategy three.

152

This one is my personal favorite.

153

This is a monthly live webinar that you invite your Instagram audience to.

154

The The problem with Instagram is that everything is obviously short form content.

155

Now studies have shown that it takes seven hours

156

and 11 touch points over four different platforms to get somebody to trust you enough to buy from you.

157

And it's really hard to get that seven hours of content up in 60 second reels.

158

This particular strategy has made our company over $2 million.

159

Because the way that it works is you already have people on your social media who know and like you,

160

but they don't trust you enough yet to buy from you or fully understand what it is that you do.

161

And the webinar solves that problem.

162

So by inviting your followers to a webinar,

163

you have the opportunity to show them more about you,

164

you build a ton of trust and shorten the buying cycle.

165

So they know, like, and trust you way faster and buy from you sooner.

166

One of our clients, Ange,

167

is a weight loss nutritionist.

168

And she had a really big audience,

169

but she was struggling to convert that audience into paying clients.

170

And it's because they weren't having enough what we call time on brand.

171

That they're not consuming enough of her content to build enough trust to shorten that buying cycle.

172

And so her buying cycle was oftentimes three to six months.

173

So they follow her for three or six months before purchasing,

174

which sucks, which is way too long if you're trying to make money fast.

175

So we helped her install a webinar funnel.

176

And every month for three months in a row,

177

she ran a webinar that she invited her Instagram audience to.

178

Now this webinar had to solve a massive problem.

179

She's an online weight loss nutritionist.

180

And the first time we actually ran this webinar is in December,

181

which is actually the worst time to be a weight loss nutritionist because no one cares about losing weight over Christmas.

182

But we ran it in early December and we said,

183

lose five kilos in three weeks before Christmas.

184

So it was a big problem to solve.

185

So when you're running a webinar,

186

it has to be something that people would actually want to attend that feels like,

187

oh my God, this is so valuable.

188

I would really love that.

189

It has to be timely.

190

It has to be relevant.

191

There's a whole heap of science that goes into this.

192

But we solved a big problem for her audience.

193

They wanted to shred a little bit of weight before all the Christmas festivities.

194

So she marketed on her social media.

195

They went to a landing page,

196

told them all the amazing things they were gonna get for free.

197

They signed up and they registered.

198

Then they attended the event.

199

On the day of the webinar,

200

Ange goes through and she shows them their problem,

201

why they're stuck there, how the system has let them down and how everything else they've tried before wasn't right for them.

202

And then she explains why her process is different and offers her program as the solution.

203

Now, this webinar is only 60 minutes long,

204

but using this process, Angela's able to sign an additional 15 to 20 new clients in the month that she ran it.

205

So it's just 60 minutes of work every month and it can sign you between 15 to 20 new clients.

206

Ah, yes, please.

207

So here's why it's ranked here.

208

Obviously, it's a little more difficult.

209

You need to market the event,

210

you need to create the slides,

211

you need to present the information,

212

but every single client of ours that is using a webinar to sell their offer,

213

whether that's professional services, online business coaching,

214

or B2B, is making huge money from this.

215

We have one client go from $20,000 a month to $140,000 a month just by running webinars.

216

So yes, it's difficult to start,

217

but it has huge payoff at the end.

218

So number three was webinars.

219

And number four is follow ads.

220

This is really simple.

221

You basically run some ads,

222

you get new followers, and then you send them a message.

223

It's not rocket science.

224

The truth is that people have chosen to follow you for a reason.

225

They found you, they've looked at your page,

226

and they've gone, ah, I think this person can help me.

227

And so you want to strike while the iron is hot

228

and send them a message and invite them into your world to take another step.

229

Now, I'm not saying that you should message them and sell them straight away because that's a big no-no.

230

But you definitely want to start a conversation with them

231

because right when they follow you is when their intent is the highest.

232

So here's how it works.

233

The easiest way to run this strategy is just to boost a post.

234

But there's some rules about which post to boost.

235

So first and foremost, you want to make sure that when you're boosting a post,

236

you're boosting a post that has the CTA,

237

follow me for more information or follow me for more tips on X.

238

The CTA needs to be follow me.

239

Two, you want to boost a post ideally that's generated you followers before.

240

So if you go into your posts and then you go into insights and then you scroll down to the bottom,

241

you'll see how many followers that post has got you.

242

If a post has organically got you followers,

243

then it makes sense that if you boost it,

244

it's going to get you more followers.

245

So you only want to boost content that's likely to actually get you followers.

246

So when you're boosting posts,

247

you might boost for $5 or $10 a day,

248

and you're aiming to get your cost per follower under $1.

249

Now, you might be wondering,

250

how do I figure out my cost per follower?

251

We simply get the amount of followers you got the day before

252

and the amount of money you spent and you divide them.

253

You can go really nerdy with this and set it up on meta ads

254

and find the perfect targeting and all that sort of stuff.

255

But honestly, most of the time you don't need to.

256

So here's why it's ranked here.

257

Because you might get a ton of followers,

258

but you actually need to message every single one of those followers

259

and start a conversation and

260

that conversation needs to be well structured in order to help them to realize

261

that they have the problem that you solve that they need you

262

and that they're interested in taking the next step

263

and working with you and that is an art

264

and a science on its own you will spend a lot

265

more time in your dms having conversations with these people moving them through your funnel

266

because you can't just automate this with many chat in order

267

to take someone from barely knowing you to buying from you

268

there's gonna have to be a little bit of backwards and conversation.

269

But if you already have a great Instagram and you're making awesome content

270

and you have someone that's starting conversations or you're willing to do DM conversations with these people,

271

then this funnel will rock for you.

272

And strategy number five is the DM ads funnel.

273

This is the best strategy for making money

274

because you literally get inbound leads every single day of people who want what you sell.

275

These are the highest intent leads that you can get on Instagram.

276

The simple breakdown of how this works is that you run a lead magnet.

277

In order to get access to it,

278

they have to DM you,

279

which means that you wake up every day with new people who want the thing that you sell.

280

Now these are the highest intent leads that you can get on Instagram

281

because they raised their hand and they started the conversation with you

282

and you also won't get punished for starting too many conversations on Instagram because it's all inbound.

283

So here's how it works.

284

So you're on a meta ad with a creative that offers something valuable.

285

So a freebie, a downloadable,

286

a checklist, a training, similar to the one I showed you in strategy too.

287

But instead of comment a word, it's send a DM.

288

So that means that they're opening conversations with you and you're working out with inbound leads every day.

289

So when they click the ad,

290

it opens up an Instagram DM message directly with your account.

291

I know it's pretty magic, right?

292

And then you can take over and have a manual conversation with them.

293

If you're going to run this funnel,

294

the best thing that works is to have an automated sequence

295

that sends the freebie out straight away and says something along the lines of,

296

hey, real Steph isn't available right now,

297

but here's the freebie that you requested.

298

Kim and Steph will be back shortly.

299

And then when you have the time,

300

you can jump back in and take over the conversation and start asking them questions to move them through your funnel.

301

In order to get the volume of inbound leads that you need to be able to make sales,

302

you're probably going to want to spend around $20 to $30 per day.

303

Some of our clients, Jimmy and Cass,

304

turned on this funnel and they started talking to their inbound leads

305

and they took their gym from stagnating with no new members to signing 14 new members in a single month,

306

all from this one funnel.

307

Compared to the rest of the funnels,

308

if you do this one right,

309

you're gonna get the most qualified people because

310

if the freebie is really specific to the kind of person you actually wanna attract,

311

then every single person that drops into your DMs is statistically perfect.

312

So I just wanna remind you that if you're a service business,

313

you're in the business of servicing people.

314

And if you don't show them good customer service,

315

they're not gonna invest in your service.

316

And so if you sell a high ticket offer,

317

then I highly recommend running this funnel

318

because you're gonna build a relationship it way faster

319

and you can turn cold leads into sales in as little as seven days.

320

Here's why it's ranked here.

321

Clearly, it's a little bit more techie to set up.

322

You have to have a good freebie,

323

you have to get familiar with meta ads,

324

and you have to have a good DM script to convert them into clients.

325

But once you've nailed this and it's set up,

326

it prints money for you like nothing else.

327

Because once it's set up, it's set and forget.

328

The ad keeps sending new people into your DMs every day and you keep having conversations on autopilot.

329

Now, all five of these strategies will make you money,

330

but you might be wondering,

331

Steph, which one should I use for my particular business?

332

That's a common question that I get asked almost daily.

333

And the honest answer is it's incredibly nuanced.

334

It depends on your business,

335

your niche, how your audience interact,

336

where they hang out online,

337

and what kind of business you ultimately wanna run.

338

When clients come to us with this same question,

339

we often say, just go straight to strategy number five.

340

Because yes, it's a little bit time intensive in the beginning,

341

but you have the most payoff and it continues producing for you long after you set it up.

342

So strategy five sounds good to you,

343

but you don't know where to start or you don't know quite how to set it all up,

344

then me and my team would love to help you.

345

In the description of this video,

346

there'll be a link to book a call

347

and we can show you exactly how this will work for your industry

348

and tell you which one is probably going to be right for you.

349

Otherwise, if you got value from this video,

350

I would really appreciate it if you would like and subscribe.

TRENDING

Что такое техника Shadowing?

Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.

☕ Угостите нас кофе

ShadowingEnglish остаётся 100% бесплатным благодаря вашей поддержке. Стоимость серверов и ИИ высока — ваш кофе поддерживает нас! 🙏

Пожертвовать через PayPal

ShadowingEnglish.com – Практика Shadowing английского

Практика Shadowing: 5 Disgustingly Good Ways to Get Clients From Instagram - Изучайте разговорный английский с YouTube

Популярные

Об этом уроке

Ключевая лексика и фразы

Советы по практике

Что такое техника Shadowing?

Практика Shadowing: 5 Disgustingly Good Ways to Get Clients From Instagram - Изучайте разговорный английский с YouTube

Скачать приложение

Об этом уроке

Ключевая лексика и фразы

Советы по практике

Что такое техника Shadowing?