シャドーイング練習: Customer Success Manager career path, skills, and responsibilities - 動画で英語スピーキングを学ぶ
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Want to know what a customer success manager is?
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I'm Brian Rios from Wall & Case, and in this video, you will learn everything you need to know about being a customer success manager in SaaS and IT.
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What it is, what they do, and the skills you need to land a job as a CSM.
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As a bonus, I'm gonna answer some frequently asked questions that we get about customer success.
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So what is a customer success manager?
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Being a customer success manager, as the name suggests, means making sure that your customers are finding success using your product or service.
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This could be guiding them through the onboarding process or implementation, showing them features that they aren't fully using or aren't using at all,
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and coaching them on how they can improve their business even more by using your product.
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You'll constantly be meeting your clients, going over their results, and showing them how to be even more successful using your solution.
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Vendor lock -in.
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This is one of the key parts of being a customer success manager.
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You want to make sure your clients are so successful using your product that you create vendor lock -in, which is a scary way of saying
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that they feel they would be losing too much if they ever tried to stop using your solution.
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So what are a CSM's targets and KPI?
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Your goal as a customer success manager will be to maintain and grow the customer's satisfaction.
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This can be measured in your NPS, Net Promoter Score, through customer satisfaction surveys or churn rate.
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Churn is the term for customers leaving your product or service instead of renewing.
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So your churn rate is just the rate that your customers are leaving.
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Sales targets.
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Most CSMs don't have direct sales targets, but they do have upsell or cross -sell KPI, which means you will sell additional features, services, or upgrades to your clients.
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You'll also have renewal targets, so keeping your customers successful means keeping them relying on your product, which in turn means that they will renew their contract or subscription.
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So what skills do you need to be a CSM?
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A customer success manager has two sides.
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A technical side, which requires hard skills, and a client -facing side, which needs soft skills.
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Hard skills.
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Your technical skills needed will vary depending on the type of product you are working with.
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Most companies will offer training on their specific solution after you join, but having a base to build on is always a really good idea.
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Soft skills.
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Because a CSM is a very client -facing role, you will need to not only be able to read data,
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but also communicate your findings with your clients to help them understand what is working and what is not working.
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The best CSMs even anticipate the problems that might come up and solve them before they become an issue.
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Some of the key soft skills you're going to need are active listening, communication, coaching, and presentation skills.
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Does this sound exciting to you?
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Message us using the link in the description to learn what customer success positions are open right now.
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Career progression.
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Being a customer success manager gives you skills on both the technical side and the client -facing side.
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So there are a few directions you can go.
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The first and most straightforward is to become a leader of a customer success team.
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This would be titles like customer success director, head of customer success, or the more recent executive position of chief customer officer.
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Another option would be to move towards the technical side of things
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and become a solutions architect or solutions engineer or something similar that takes customer needs and productizes them.
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Productize means creating custom solutions based on your client requests.
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You could also move towards a more sales heavy role that is growth focused, using your soft skills to build a business
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and your understanding of the technical side to better illustrate the benefits of a product.
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Alternative titles.
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Customer success can have different titles depending on the company.
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These include technical account manager, client services manager, client success manager, client solutions manager, or a solutions consultant, just to name a few.
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Frequently asked questions.
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What is the difference between customer success and customer service?
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I like to think of the difference as being proactive versus being reactive.
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As a customer success manager, you will need to be engaging with your customers on a
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daily basis to make sure they're reaping the full benefits of your solution and solving problems before they even happen.
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Customer service, on the other hand, is more about responding to the issues that your customers are already experiencing
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and taking care of any complaints that they may have.
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So what is the difference between a CSM and an account manager?
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Here, the main difference is the technical aspects of the role.
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As a customer success manager, you'll be more involved in the implementation of the product
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and there's an expectation that you have the ability to dive deeper into the solutions that the product offers.
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Whereas an account manager will also handle the reporting, but it will generally be through available dashboards.
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Another difference is that the account manager can be a sales role with sales targets based on sales results, but customer success will usually not have a commission structure or a bonus.
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Check out our account manager video to learn even more about being an account manager in SaaS and IT.
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このレッスンの語彙とスピーキングのポイント
この動画には、シャドーイング用の文が61文、単語が924語あります。 音声の長さは4:49です。 話す速さは速く、1分あたり約192語です。音のつながりや弱く発音される音が多くなります。 単語の87%は英語の頻出3,000語に含まれるため、語彙は分かりやすいです。
この動画の重要語彙
動画に出てくる覚えておきたい単語15語を、発音と意味つきで紹介します。
| 単語 | 発音 | 意味 |
|---|---|---|
| skill 名詞 | /skɪl/ | 腕, 技 |
| bonus 名詞 | /ˈbəʊ.nəs/ | おまけ |
| solve 動詞 | /sɒlv/ | 解決する |
| implementation 名詞 | /ˌɪmplɪmənˈteɪʃən/ | 実施, 実用化 |
| depend 動詞 | /dɪˈpɛnd/ | 依存する |
| satisfaction 名詞 | /sætɪsˈfækʃən/ | 満足 |
| vendor 名詞 | /ˈvɛn.dɚ/ | 売り手, 販売者 |
| renew 動詞 | /ɹɪˈnjuː/ | 再創造する |
| custom 名詞 | /ˈkʌstəm/ | 習慣, 風俗 |
| aspect 名詞 | /ˈæspɛkt/ | 様相 |
| scary 形容詞 | /ˈskɛə.ɹi/ | 怖い |
| complaint 名詞 | /kəmˈpleɪnt/ | 不平, 不満 |
| versus | /ˈvɝsəs/ | 対, バーサス |
| presentation 名詞 | /ˌpɹɛzn̩ˈteɪʃn̩/ | 贈呈 |
| rely 動詞 | /ɹɪˈlaɪ/ | 頼る, あてにする |
動画に出てくる句動詞
| 単語 | 意味 |
|---|---|
| check out 動詞 | 試験する, 検査する |
| come up 動詞 | 上がる, 登る |
注意したい発音
話し手はyou'll, aren't, I'mなど、短縮形や弱形を11回使っています。聞こえたとおりの短い形で発音しましょう。
- 「sh」と「zh」の音: implementation /ˌɪmplɪmənˈteɪʃən/, satisfaction /sætɪsˈfækʃən/, presentation /ˌpɹɛzn̩ˈteɪʃn̩/, subscription /səbˈskɹɪpʃən/, expectation /ˌɛk.spɛkˈteɪ.ʃən/
- 長い単語（アクセントの位置に注意）: implementation /ˌɪmplɪmənˈteɪʃən/, satisfaction /sætɪsˈfækʃən/, communicate /kəˈmjuːnɪkeɪt/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, anticipate /ænˈtɪs.ɪ.peɪt/
この動画での練習方法
- まず声を出さずに動画を最後まで聞き、知らない単語をメモします。
- まず0.75倍速で一文ずつシャドーイングし、慣れてきたら通常の速度に戻します。
- 自分の声を録音して元の音声と比べます。skill, bonus, solveなどの単語に特に注意しましょう。
シャドーイングとは？英語上達に効果的な理由
シャドーイング（Shadowing）は、もともとプロの通訳者養成プログラムで開発された言語学習法で、多言語習得者として知られるDr. Alexander Arguelles によって広く普及されました。方法はシンプルですが非常に効果的：ネイティブスピーカーの英語を聞きながら、1〜2秒の遅延で声に出してすぐに繰り返す——まるで「影（shadow）」のように話者を追いかけます。文法ドリルや受動的なリスニングと異なり、シャドーイングは脳と口の筋肉が同時にリアルタイムで英語を処理・再現することを強制します。研究により、発音精度、抑揚、リズム、連音、リスニング力、そして会話の流暢さが大幅に向上することが確認されています。IELTSスピーキング対策や自然な英語コミュニケーションを目指す方に特におすすめです。