쉐도잉 연습: Customer Success Manager career path, skills, and responsibilities - 영상으로 영어 말하기 배우기

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Want to know what a customer success manager is?
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I'm Brian Rios from Wall & Case, and in this video, you will learn everything you need to know about being a customer success manager in SaaS and IT.
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What it is, what they do, and the skills you need to land a job as a CSM.
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As a bonus, I'm gonna answer some frequently asked questions that we get about customer success.
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So what is a customer success manager?
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Being a customer success manager, as the name suggests, means making sure that your customers are finding success using your product or service.
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This could be guiding them through the onboarding process or implementation, showing them features that they aren't fully using or aren't using at all,
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and coaching them on how they can improve their business even more by using your product.
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You'll constantly be meeting your clients, going over their results, and showing them how to be even more successful using your solution.
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Vendor lock -in.
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This is one of the key parts of being a customer success manager.
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You want to make sure your clients are so successful using your product that you create vendor lock -in, which is a scary way of saying
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that they feel they would be losing too much if they ever tried to stop using your solution.
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So what are a CSM's targets and KPI?
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Your goal as a customer success manager will be to maintain and grow the customer's satisfaction.
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This can be measured in your NPS, Net Promoter Score, through customer satisfaction surveys or churn rate.
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Churn is the term for customers leaving your product or service instead of renewing.
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So your churn rate is just the rate that your customers are leaving.
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Sales targets.
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Most CSMs don't have direct sales targets, but they do have upsell or cross -sell KPI, which means you will sell additional features, services, or upgrades to your clients.
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You'll also have renewal targets, so keeping your customers successful means keeping them relying on your product, which in turn means that they will renew their contract or subscription.
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So what skills do you need to be a CSM?
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A customer success manager has two sides.
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A technical side, which requires hard skills, and a client -facing side, which needs soft skills.
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Hard skills.
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Your technical skills needed will vary depending on the type of product you are working with.
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Most companies will offer training on their specific solution after you join, but having a base to build on is always a really good idea.
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Soft skills.
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Because a CSM is a very client -facing role, you will need to not only be able to read data,
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but also communicate your findings with your clients to help them understand what is working and what is not working.
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The best CSMs even anticipate the problems that might come up and solve them before they become an issue.
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Some of the key soft skills you're going to need are active listening, communication, coaching, and presentation skills.
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Does this sound exciting to you?
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Message us using the link in the description to learn what customer success positions are open right now.
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Career progression.
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Being a customer success manager gives you skills on both the technical side and the client -facing side.
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So there are a few directions you can go.
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The first and most straightforward is to become a leader of a customer success team.
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This would be titles like customer success director, head of customer success, or the more recent executive position of chief customer officer.
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Another option would be to move towards the technical side of things
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and become a solutions architect or solutions engineer or something similar that takes customer needs and productizes them.
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Productize means creating custom solutions based on your client requests.
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You could also move towards a more sales heavy role that is growth focused, using your soft skills to build a business
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and your understanding of the technical side to better illustrate the benefits of a product.
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Alternative titles.
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Customer success can have different titles depending on the company.
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These include technical account manager, client services manager, client success manager, client solutions manager, or a solutions consultant, just to name a few.
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Frequently asked questions.
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What is the difference between customer success and customer service?
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I like to think of the difference as being proactive versus being reactive.
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As a customer success manager, you will need to be engaging with your customers on a
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daily basis to make sure they're reaping the full benefits of your solution and solving problems before they even happen.
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Customer service, on the other hand, is more about responding to the issues that your customers are already experiencing
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and taking care of any complaints that they may have.
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So what is the difference between a CSM and an account manager?
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Here, the main difference is the technical aspects of the role.
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As a customer success manager, you'll be more involved in the implementation of the product
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and there's an expectation that you have the ability to dive deeper into the solutions that the product offers.
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Whereas an account manager will also handle the reporting, but it will generally be through available dashboards.
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Another difference is that the account manager can be a sales role with sales targets based on sales results, but customer success will usually not have a commission structure or a bonus.
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Check out our account manager video to learn even more about being an account manager in SaaS and IT.

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추천 영상

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이 영상에는 섀도잉할 문장 61개와 단어 924개가 있습니다. 말하는 구간의 길이는 4:49입니다. 화자는 분당 약 192단어로 빠르게 말하므로 연음과 약하게 발음되는 소리가 많습니다. 단어의 87%가 영어에서 가장 많이 쓰이는 3,000단어에 속해 어휘가 쉬운 편입니다.

이 영상의 핵심 어휘

영상에 나오는 익혀 둘 만한 단어 15개를 발음, 뜻과 함께 정리했습니다.

단어발음뜻
skill 명사/skɪl/기술, 스킬
bonus 명사/ˈbəʊ.nəs/보너스
solve 동사/sɒlv/해결하다
implementation 명사/ˌɪmplɪmənˈteɪʃən/이행
depend 동사/dɪˈpɛnd/의존하다, ...에 달려 있다
satisfaction 명사/sætɪsˈfækʃən/만족
vendor 명사/ˈvɛn.dɚ/판매인, 판매자
custom 명사/ˈkʌstəm/습관, 풍속
aspect 명사/ˈæspɛkt/양상
scary 형용사/ˈskɛə.ɹi/공포의, 무섭다
complaint 명사/kəmˈpleɪnt/불평, 불만
versus/ˈvɝsəs/대
presentation 명사/ˌpɹɛzn̩ˈteɪʃn̩/증정
rely 동사/ɹɪˈlaɪ/의지(依支)하다
consultant 명사/kənˈsʌl.tənt/상담가, 자문 위원

영상에 나오는 구동사

단어뜻
come up 동사올라오다

주의할 발음

화자는 you'll, aren't, I'm 같은 축약형과 약화된 형태를 11번 사용합니다. 들리는 대로 짧게 발음하세요.

  • “sh”와 “zh” 소리: implementation /ˌɪmplɪmənˈteɪʃən/, satisfaction /sætɪsˈfækʃən/, presentation /ˌpɹɛzn̩ˈteɪʃn̩/, subscription /səbˈskɹɪpʃən/, expectation /ˌɛk.spɛkˈteɪ.ʃən/
  • 긴 단어 — 강세 위치에 주의: implementation /ˌɪmplɪmənˈteɪʃən/, satisfaction /sætɪsˈfækʃən/, communicate /kəˈmjuːnɪkeɪt/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, anticipate /ænˈtɪs.ɪ.peɪt/

이 영상으로 연습하는 방법

  1. 먼저 말하지 않고 영상을 끝까지 듣고 모르는 단어를 적어 둡니다.
  2. 0.75배속으로 한 문장씩 섀도잉을 시작하고, 익숙해지면 보통 속도로 돌아갑니다.
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