シャドーイング練習: How to Present Financial Results in English – CFO Video Breakdown - YouTubeで英語スピーキングを学ぶ
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In today's English class, we'll be analyzing the way the CFO of Mercado Libre presents his financial results.
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In today's English class, we'll be analyzing the way the CFO of Mercado Libre presents his financial results.
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In this analysis, we're going to be looking at two things.
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Firstly, the vocabulary he uses,
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and secondly, the way he structures his messaging.
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Just a reminder, if you like the video,
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please leave me a message in the comments section.
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And if you haven't already subscribed to the channel, please do that.
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I've also got a free newsletter, English for Accountants.
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So if you're looking to take your English to that next level,
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you can find the link in the description of this video.
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Welcome back, everybody.
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Mercado Libre is Latin America's largest company by market value.
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The e-commerce giant reported earnings that missed estimates.
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Revenue growth of 34% did beat expectations,
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but the earnings of $10.31 came in below the $11.93 the street was expecting.
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Joining us right now to talk more about it is the company's CFO,
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Martin De Los Santos.
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And sir, thank you for being with us this morning.
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Let's talk a little bit about the stock's reaction.
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It's down 6% after the earnings were a little disappointing.
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I know margins were cut into a bit.
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What happened?
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We see here that the revenue was good,
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but the earnings wasn't what they were expecting.
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Did you notice they never use the word bad when they're describing financial performance?
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They use words like missed, the earnings missed estimates.
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In this case, we're saying that the earnings were lower than what the analysts were expecting.
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She also uses the word came in below.
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For example, the earnings of 1031 came in below the 1193 we were expecting.
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She also said are down.
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The stocks are down 6%.
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And lastly, disappointing.
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The earnings were a little disappointing
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so according to the interviewer a mix of results good being revenue growth
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and perhaps bad the earnings were below what the analysts were
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expecting okay let's see how the cfo handles this situation
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so generally a good cfo will always try
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and focus on the good results
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and where there is some problematic areas they generally try
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and turn it into something positive so let's see what he says here
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good morning thank you for having me we are very excited about the results that we've seen in q2
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you know as you mentioned revenue is growing 34 year on
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year we continue to expand both our e-commerce platform as well
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as our fintech ecosystem where we see a tremendous opportunity in
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latin america a number of users continue to grow 25 in
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commerce 30 growth in fintech our credit book doubling year on year gmb
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which is a volume transacted in our platform growing
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30 in mexico and brazil our largest markets so so very excited about the results so he says here
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he's excited about the results let's look at the things he
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focuses on revenue up 34% year on year okay year on
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year means compared to previous period we have continued to expand
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both our ecommerce platform as well as our fintech the number of users has grown
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so for the ecommerce platform it was 25% and for The fintech,
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the number of users has grown by 30%.
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And lastly, he says that their credit book doubled.
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Okay.
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So we can see here the focus is on the good results.
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Let's see what he says about why his earnings were below expectations.
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And if he puts a little positive spin on his messaging.
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This was a quarter of investment.
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In order to capture this large opportunity that we have ahead of us,
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We need to continue investing for the long term.
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We opened two new fulfillment centers this quarter,
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adding to the more than 30 fulfillment centers that we have in the region.
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We have the largest and more sophisticated fulfillment infrastructure in Latin America.
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We also invested in offering free shipping to our users in Brazil.
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We lowered the threshold by which we offer free shipping to $4.
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I mean, came from 79 reais to 19 reais,
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which is roughly four dollars.
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So that's a bold step in terms of our eliminating friction for people buying online.
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And we also continue to invest in the credit card.
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So I think probably in the short term that put a little pressure on margins,
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but we are sure I'm improving over the past several years
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that those investments in the long term pay off in order for us to make sure
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that we do not miss the large opportunities that we have ahead of us.
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so the first thing he said it was a quarter of investment to capture opportunities okay
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so that's why their earnings were lower than expected their costs have increased
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so those costs have come from two areas firstly opening up more fulfillment centers
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and secondly because they lowered the threshold to qualify for free shipping okay
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so the minimum order amount now is much lower than what it used to be
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and they're doing that to capture more clients okay
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so you notice how he spun the message from bad news
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being cost increase into something positive capturing more market for the long term
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i also like some of the phrases he used in this section he said it was a bold step
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to eliminate friction for people buying online so in this case bold means courageous or brave
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and friction is referring to resistance making something harder okay
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so in other words it was a brave decision to make
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online shopping easier for people the second phrase I liked was
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when he said in the short term that will put pressure on our margins
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but we're confident that in the long term those investments will pay off
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so here the phrasal verb is payoff payoff can mean a few things
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but in this sense it means to have good results
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so in other words investing in the short term will provide
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good results in the long term you notice here everything he
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says is clear it's concise he doesn't over complicate the messaging
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if you're a non-native English speaker
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and you want to present results the same way as
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that CFO did check out my step-by-step guide in my course
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describing financial performance in English I'll leave the link for you in the description of this video
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so what's one thing you should take away from today's class it's this
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when you're presenting financial results don't focus on numbers in the table okay
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if your audience wanted
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that information they don't need you to present it to them
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they have it already in a report instead your focus should
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be on creating a clear digestible message of the events
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that drove the result in your business okay the same way
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we saw the CFO from Mercado Libre do okay the revenue was up why it's
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because they invested more in free shipping which meant
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that they were able to bring in more customers okay their costs are up why
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because they invested more in free shipping offering
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that to their clients they paid that and they opened up more fulfillment centers
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which meant their cost increase but they were able to serve better than you market okay
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so the next time you have to present financial results focus more on the messaging rather than reading numbers
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このレッスンについて
このレッスンでは、Mercado LibreのCFOがどのように財務結果を英語で発表するかを分析します。具体的には、使われる語彙とメッセージの構成に焦点を当てています。特に企業の業績をポジティブに伝える方法について学び、効果的なコミュニケーションスキルを身につけましょう。このレッスンは、英語のビジネス表現を磨きたい方やIELTSスピーキング対策をしている方にとって非常に有益です。
重要な語彙とフレーズ
- missed estimates - 予想を下回った
- came in below - 下回った
- revenue growth - 収益の成長
- disappointing - 期待外れの
- stock reaction - 株価の反応
- expand - 拡大する
- user growth - ユーザーの成長
- credit book - 信用貸出
練習のコツ
この動画で学ぶ表現を上手に使うためには、シャドーイングサイトやシャドースピーチを活用すると良いでしょう。特に、CFOの話し方を模倣することで、彼のスピーチのスピードやトーンに慣れることができます。動画の中で使用されているフレーズは、ビジネスシーンでよく使われる表現ばかりですので、効果的に繰り返し練習することで、英語の発音を良くすることができます。
まずは動画を再生し、CFOの発言に合わせて声に出してみてください。この方法は、IELTSスピーキング対策にも役立ちます。言葉のリズムやイントネーションを意識しながら練習することで、流暢さを向上させましょう。また、発音を意識した練習は、最終的にあなたのスピーキング能力全般を向上させることにつながります。
シャドーイングとは？英語上達に効果的な理由
シャドーイング（Shadowing）は、もともとプロの通訳者養成プログラムで開発された言語学習法で、多言語習得者として知られるDr. Alexander Arguelles によって広く普及されました。方法はシンプルですが非常に効果的：ネイティブスピーカーの英語を聞きながら、1〜2秒の遅延で声に出してすぐに繰り返す——まるで「影（shadow）」のように話者を追いかけます。文法ドリルや受動的なリスニングと異なり、シャドーイングは脳と口の筋肉が同時にリアルタイムで英語を処理・再現することを強制します。研究により、発音精度、抑揚、リズム、連音、リスニング力、そして会話の流暢さが大幅に向上することが確認されています。IELTSスピーキング対策や自然な英語コミュニケーションを目指す方に特におすすめです。