ฝึกพูดภาษาอังกฤษด้วยเทคนิค Shadowing จากวิดีโอ: How to Present Financial Results in English – CFO Video Breakdown

In today's English class, we'll be analyzing the way the CFO of Mercado Libre presents his financial results.

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In today's English class, we'll be analyzing the way the CFO of Mercado Libre presents his financial results.

In this analysis, we're going to be looking at two things.

Firstly, the vocabulary he uses,

and secondly, the way he structures his messaging.

Just a reminder, if you like the video,

please leave me a message in the comments section.

And if you haven't already subscribed to the channel, please do that.

I've also got a free newsletter, English for Accountants.

So if you're looking to take your English to that next level,

you can find the link in the description of this video.

Welcome back, everybody.

Mercado Libre is Latin America's largest company by market value.

The e-commerce giant reported earnings that missed estimates.

Revenue growth of 34% did beat expectations,

but the earnings of $10.31 came in below the $11.93 the street was expecting.

Joining us right now to talk more about it is the company's CFO,

Martin De Los Santos.

And sir, thank you for being with us this morning.

Let's talk a little bit about the stock's reaction.

It's down 6% after the earnings were a little disappointing.

I know margins were cut into a bit.

What happened?

We see here that the revenue was good,

but the earnings wasn't what they were expecting.

Did you notice they never use the word bad when they're describing financial performance?

They use words like missed, the earnings missed estimates.

In this case, we're saying that the earnings were lower than what the analysts were expecting.

She also uses the word came in below.

For example, the earnings of 1031 came in below the 1193 we were expecting.

She also said are down.

The stocks are down 6%.

And lastly, disappointing.

The earnings were a little disappointing

so according to the interviewer a mix of results good being revenue growth

and perhaps bad the earnings were below what the analysts were

expecting okay let's see how the cfo handles this situation

so generally a good cfo will always try

and focus on the good results

and where there is some problematic areas they generally try

and turn it into something positive so let's see what he says here

good morning thank you for having me we are very excited about the results that we've seen in q2

you know as you mentioned revenue is growing 34 year on

year we continue to expand both our e-commerce platform as well

as our fintech ecosystem where we see a tremendous opportunity in

latin america a number of users continue to grow 25 in

commerce 30 growth in fintech our credit book doubling year on year gmb

which is a volume transacted in our platform growing

30 in mexico and brazil our largest markets so so very excited about the results so he says here

he's excited about the results let's look at the things he

focuses on revenue up 34% year on year okay year on

year means compared to previous period we have continued to expand

both our ecommerce platform as well as our fintech the number of users has grown

so for the ecommerce platform it was 25% and for The fintech,

the number of users has grown by 30%.

And lastly, he says that their credit book doubled.

Okay.

So we can see here the focus is on the good results.

Let's see what he says about why his earnings were below expectations.

And if he puts a little positive spin on his messaging.

This was a quarter of investment.

In order to capture this large opportunity that we have ahead of us,

We need to continue investing for the long term.

We opened two new fulfillment centers this quarter,

adding to the more than 30 fulfillment centers that we have in the region.

We have the largest and more sophisticated fulfillment infrastructure in Latin America.

We also invested in offering free shipping to our users in Brazil.

We lowered the threshold by which we offer free shipping to $4.

I mean, came from 79 reais to 19 reais,

which is roughly four dollars.

So that's a bold step in terms of our eliminating friction for people buying online.

And we also continue to invest in the credit card.

So I think probably in the short term that put a little pressure on margins,

but we are sure I'm improving over the past several years

that those investments in the long term pay off in order for us to make sure

that we do not miss the large opportunities that we have ahead of us.

so the first thing he said it was a quarter of investment to capture opportunities okay

so that's why their earnings were lower than expected their costs have increased

so those costs have come from two areas firstly opening up more fulfillment centers

and secondly because they lowered the threshold to qualify for free shipping okay

so the minimum order amount now is much lower than what it used to be

and they're doing that to capture more clients okay

so you notice how he spun the message from bad news

being cost increase into something positive capturing more market for the long term

i also like some of the phrases he used in this section he said it was a bold step

to eliminate friction for people buying online so in this case bold means courageous or brave

and friction is referring to resistance making something harder okay

so in other words it was a brave decision to make

online shopping easier for people the second phrase I liked was

when he said in the short term that will put pressure on our margins

but we're confident that in the long term those investments will pay off

so here the phrasal verb is payoff payoff can mean a few things

but in this sense it means to have good results

so in other words investing in the short term will provide

good results in the long term you notice here everything he

says is clear it's concise he doesn't over complicate the messaging

if you're a non-native English speaker

and you want to present results the same way as

that CFO did check out my step-by-step guide in my course

describing financial performance in English I'll leave the link for you in the description of this video

100

so what's one thing you should take away from today's class it's this

101

when you're presenting financial results don't focus on numbers in the table okay

102

if your audience wanted

103

that information they don't need you to present it to them

104

they have it already in a report instead your focus should

105

be on creating a clear digestible message of the events

106

that drove the result in your business okay the same way

107

we saw the CFO from Mercado Libre do okay the revenue was up why it's

108

because they invested more in free shipping which meant

109

that they were able to bring in more customers okay their costs are up why

110

because they invested more in free shipping offering

111

that to their clients they paid that and they opened up more fulfillment centers

112

which meant their cost increase but they were able to serve better than you market okay

113

so the next time you have to present financial results focus more on the messaging rather than reading numbers

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ฝึกพูดภาษาอังกฤษด้วยเทคนิค Shadowing จากวิดีโอ: How to Present Financial Results in English – CFO Video Breakdown

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