쉐도잉 연습: How to Run Profitable Facebook Ads in 2026 - 영상으로 영어 말하기 배우기

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You need to stop spending money on Facebook ads until you watch this video.

You see, I've spent over $200 million, not of clients money, but of my own money on my own brands on Facebook ads.

And these are the top lessons that I think you need to know.

Recently, I was helping mentor a new brand.

It was a great product and they were spending about $3,000 a month on Facebook.

But they were also spending about $3,000 a month on the agency to run the ads.

This is actually impossible to be profitable.

It is

so much better for you to run your own ads until

at least the agency cost is only 10% of what you're actually spending on Facebook

because this is going to do so many things.

Firstly, it's going to teach you how to actually use the platform

that you are going to be relying on for the rest of your life in this business.

Because realistically, Facebook is the single T driver for so many businesses and

if you don't know it you're not going to be able to hire someone in the future to manage it

and actually check that they're actually doing the work that needs to be done.

Secondly the reason why you should be running your own Facebook ads at that stage is because it's not that hard.

I don't care if you barely know how to use your computer

if you commit just a small amount of time to actually

learning the platform you are going to be a much more effective Facebook advertiser than a junior

that a random Facebook agency has hired to manage your account.

It's probably their first ever job at $3,000 a month, a retainer.

It's probably their first time ever running Facebook ads

and they have almost as much experience as you and you care more about your business.

You care about the creative.

You understand how the product functions.

You're probably actually the one filming the ads initially, talking about how you're a founder

and you want to see how they actually perform in the ad account and be able to read it.

The founder that I mentioned just before, we got them to cut the Facebook agency.

They took it over.

They did a very simple structure, which I'm going to talk about, the ideal structure in a second and they started uploading consistent creatives that they were shooting themselves.

They got addicted to the process.

They started updating ton more creatives and now they're going to have their first ever profitable month.

The next Facebook tip

that you need to know comes from one of the best direct to consumer e-commerce brand of all time, Hexclad.

They do half a billion dollars revenue

and the founder Danny has talked about how he basically drained

all of his savings to get the product right to truly differentiate the product.

It features a unique hexagonal design.

So when it's shown in a Facebook ad alongside generic pans, it really stands out.

And because the design is so distinct, when you Google something like the best pan, the hex clad pans pop out instantly.

And this is exactly what happened with OODI and why it exploded

so quickly is because people weren't even advertising the product and they were wearing this big, giant, fluffy, ridiculous looking thing with penguins on it.

And they were like, what is that?

And this is what I think a lot of brands get wrong.

They're like, invest a ton money in content they invest a ton of money in hooks

and all of this random stuff when realistically if they actually truly invested

that money in the first stage of getting the product right their facebook advertising would be

so so much easier to the point where it can be 10 20 times more effective the facebook advertising simply

because you differentiated the visuals of your product now

if you've already launched your product maybe you need to look at the packaging of it, the unboxing experience, how their product is actually applied,

or even the positioning around how to actually use the product so that you can start standing out in future content.

Next, one of the best things you can do on Facebook right now is creative volume.

There's a brand called Ridge Wallet that does over $100 million a year.

They're uploading 500 AI generated creatives every single day.

The founder, Sean, says 450 of them are rubbish, but 50 of them might actually work.

Now compare that to most brands.

Even if you're nowhere near $100 million, you should still be uploading at least 5 to 10 new creatives every single week.

Even if you're only making one sale a day, 5 creatives a week should be the minimum.

Here's why that matters.

Since the Andromeda update, Facebook has gotten incredibly effective at finding the right audiences for your ads,

breaking out of your existing targeting and discovering new pockets of people that your content actually resonates with.

But it can only do that if you're giving it enough creative to work with.

That's why increasing your creative output is one of the highest leverage moves you can make right now.

By doing creative expansion, we find these new pockets and we can spend way more.

But I really do get it.

A lot of early stage brands are struggling to find the time to actually get this done

and they make one key mistake for creative volume.

They try to focus on creating these extremely streamlined systems and processes around getting volume of creators.

This is inherently wrong.

Because if you think about the key stages of creating content, you've got the briefing, the concept idea, the actual outreach to creators to get the footage,

and then you've got the editing, and then you've got the uploading and analysis.

this actual outreach and managing creators is actually the most tiresome part

because you need to send them a product you need to

talk to them you need to convince them you might need to give them a contract all of

that kind of stuff so if we just compress

that timeline by just working with a select group of creators like five creators

and really build a strong relationship

and treat them like a players within our company we can start to get 10 20 creatives from them a week

and we can probably pay them much less as well.

And we don't have to send them a product every single time, which costs even less.

And you build this really good relationship.

And the best early stage brands that I've seen that are doing this to get creative volume

have actually just created a WhatsApp or an iMessage or a Discord.

And they're actually just talking with these select creators to get a ton of volume.

Now, even if you're an early stage brand, maybe you've got one sale, you can still do this.

Just get two of your friends that are passionate about this, that want to start creating content.

Maybe they're your only friends that have actually uploaded on TikTok before and just build a relationship with them.

Get them to come over every Saturday and just film seven pieces of content every single weekend.

So bringing this all together, you're running your own account so you're the master of your own destiny.

Then you've got a scroll stopping product that makes every single add a winner regardless of how good the creative is.

And then you've got a decent amount of creative volume covering lots of different angles.

Now all you need to do is create a broad structure targeting the country

that you're selling in inside a CBO Advantage Plus campaign.

Then every single week you create a batch of creatives, go into your CBO campaign, upload a new ad set and just dump all the creatives in with a proper naming convention.

Then you simply keep doing that every single week

and hopefully you'll see the account spend more and your revenue grow with it.

The only extra thing that you could do with

that account structure is separate catalog campaigns

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which can get a large amount of spend and separate

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that outside of that campaign and this is how simple Facebook advertising actually is

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and realistically you can go through any of my Facebook tutorials.

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I show this exact technical setup for free

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and just copy it step by step one final bonus tip

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that has just completely transformed some of our businesses over just

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the past month is typically with creative diversification we have the avatar the person

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that we're targeting we have the problem or the positioning

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that the product is solving so wearable blanket might save money on heating bills

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because you don't have to turn in your heater

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but it also might be like a warm hug for anxiety something like that they're two different positioning

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Then we have creative format.

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Now this could be a Snapchat message, this could be a iMessage, this could be a UGC or founder ad, this could be a podcast format.

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These are different formats.

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Previously, different positioning and different avatars has worked really well for us.

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We are seeing incredible, incredible results by focusing on different formats.

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So branch out, go rent that podcast studio, go do the founder ad.

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Don't forget to use those creators in really creative ways in the most obvious way of that word.

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Be creative and watch your account climb.

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If you want to learn more about AI creatives, go check out this free video.

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I show a complete tutorial about setting up AI creatives for Facebook.

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It's on YouTube.

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Peace.

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왜 이 비디오로 말하기 연습을 해야 할까요?

이 비디오는 페이스북 광고를 통해 수익을 창출하는 방법에 대한 중요한 통찰을 제공합니다. 광고를 운영하는 것은 단순히 돈을 집어넣는 것이 아니라, 어떤 방식으로 비즈니스를 성장시킬 수 있는지를 이해하는 것이 중요합니다. 이 과정에서 필요한 어휘와 표현을 익히고, 실제로 사용할 수 있는 능력을 기를 수 있습니다. "shadowspeak" 기술을 활용하여 비디오를 반복적으로 듣고 말함으로써, 자신감 있는 영어 말하기 능력을 개발할 수 있습니다.

문맥 속의 문법 및 표현

“you need to stop spending” - 이 표현에서는 'need to'라는 조동사를 사용하여 강한 권고를 나타냅니다. 영문법에서 필요성을 강조할 때 자주 사용되는 구조입니다.
“it is so much better for you to” - 이 표현은 비교급을 사용하여 어떤 행동이 더 나은지를 설명합니다. 비즈니스 상황에서 조언을 줄 때 유용하게 사용할 수 있습니다.
“you care more about your business” - 'care about' 구문은 특정 주제에 대한 관심이나 걱정을 표현할 때 사용됩니다. 이러한 표현을 이해하고 사용할 수 있다면 영어 대화에서 쓰기 훨씬 수월해집니다.
“you don’t know it” - 부정형은 특정한 지식이나 경험이 부족함을 전달하는 데 유용합니다. 자신의 경험을 설명할 때 자주 사용되는 구조입니다.

일반적인 발음 함정

이 비디오에서 다루는 발음 중에서 특히 주의해야 할 부분은 “ads”입니다. 이 단어는 짧게 발음되며, 주변의 문맥에 따라 위험하게 들릴 수 있습니다. 또한, “effective” (효과적인)와 “advertiser” (광고주) 같은 단어는 발음이 복잡하여 영어 발음 교정이 필요합니다. 이러한 단어들을 반복하여 연습하면, IELTS 스피킹을 준비하는 데에도 도움이 될 것입니다. “shadowspeaks”를 활용해 발음과 억양을 맞추는 연습을 해보세요.

이 영상의 문법

화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.

문형	영상 속 표현
현재완료 have/has + 과거분사 — 과거의 일이 지금도 관련이 있을 때	I've spent · has hired · has talked
수동태 be + 과거분사 — 누가 하는지보다 무슨 일이 일어나는지에 초점	be done · is actually applied

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

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쉐도잉 연습: How to Run Profitable Facebook Ads in 2026 - 영상으로 영어 말하기 배우기

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왜 이 비디오로 말하기 연습을 해야 할까요?

문맥 속의 문법 및 표현

일반적인 발음 함정

이 영상의 문법

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법