Pratique du Shadowing: How to Run Profitable Facebook Ads in 2026 - Apprendre l'anglais à l'oral avec la vidéo
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You need to stop spending money on Facebook ads until you watch this video.
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You see, I've spent over $200 million, not of clients money, but of my own money on my own brands on Facebook ads.
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And these are the top lessons that I think you need to know.
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Recently, I was helping mentor a new brand.
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It was a great product and they were spending about $3,000 a month on Facebook.
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But they were also spending about $3,000 a month on the agency to run the ads.
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This is actually impossible to be profitable.
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It is
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so much better for you to run your own ads until
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at least the agency cost is only 10% of what you're actually spending on Facebook
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because this is going to do so many things.
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Firstly, it's going to teach you how to actually use the platform
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that you are going to be relying on for the rest of your life in this business.
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Because realistically, Facebook is the single T driver for so many businesses and
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if you don't know it you're not going to be able to hire someone in the future to manage it
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and actually check that they're actually doing the work that needs to be done.
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Secondly the reason why you should be running your own Facebook ads at that stage is because it's not that hard.
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I don't care if you barely know how to use your computer
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if you commit just a small amount of time to actually
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learning the platform you are going to be a much more effective Facebook advertiser than a junior
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that a random Facebook agency has hired to manage your account.
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It's probably their first ever job at $3,000 a month, a retainer.
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It's probably their first time ever running Facebook ads
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and they have almost as much experience as you and you care more about your business.
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You care about the creative.
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You understand how the product functions.
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You're probably actually the one filming the ads initially, talking about how you're a founder
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and you want to see how they actually perform in the ad account and be able to read it.
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The founder that I mentioned just before, we got them to cut the Facebook agency.
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They took it over.
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They did a very simple structure, which I'm going to talk about, the ideal structure in a second and they started uploading consistent creatives that they were shooting themselves.
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They got addicted to the process.
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They started updating ton more creatives and now they're going to have their first ever profitable month.
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The next Facebook tip
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that you need to know comes from one of the best direct to consumer e-commerce brand of all time, Hexclad.
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They do half a billion dollars revenue
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and the founder Danny has talked about how he basically drained
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all of his savings to get the product right to truly differentiate the product.
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It features a unique hexagonal design.
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So when it's shown in a Facebook ad alongside generic pans, it really stands out.
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And because the design is so distinct, when you Google something like the best pan, the hex clad pans pop out instantly.
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And this is exactly what happened with OODI and why it exploded
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so quickly is because people weren't even advertising the product and they were wearing this big, giant, fluffy, ridiculous looking thing with penguins on it.
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And they were like, what is that?
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And this is what I think a lot of brands get wrong.
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They're like, invest a ton money in content they invest a ton of money in hooks
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and all of this random stuff when realistically if they actually truly invested
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that money in the first stage of getting the product right their facebook advertising would be
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so so much easier to the point where it can be 10 20 times more effective the facebook advertising simply
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because you differentiated the visuals of your product now
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if you've already launched your product maybe you need to look at the packaging of it, the unboxing experience, how their product is actually applied,
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or even the positioning around how to actually use the product so that you can start standing out in future content.
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Next, one of the best things you can do on Facebook right now is creative volume.
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There's a brand called Ridge Wallet that does over $100 million a year.
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They're uploading 500 AI generated creatives every single day.
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The founder, Sean, says 450 of them are rubbish, but 50 of them might actually work.
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Now compare that to most brands.
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Even if you're nowhere near $100 million, you should still be uploading at least 5 to 10 new creatives every single week.
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Even if you're only making one sale a day, 5 creatives a week should be the minimum.
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Here's why that matters.
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Since the Andromeda update, Facebook has gotten incredibly effective at finding the right audiences for your ads,
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breaking out of your existing targeting and discovering new pockets of people that your content actually resonates with.
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But it can only do that if you're giving it enough creative to work with.
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That's why increasing your creative output is one of the highest leverage moves you can make right now.
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By doing creative expansion, we find these new pockets and we can spend way more.
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But I really do get it.
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A lot of early stage brands are struggling to find the time to actually get this done
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and they make one key mistake for creative volume.
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They try to focus on creating these extremely streamlined systems and processes around getting volume of creators.
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This is inherently wrong.
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Because if you think about the key stages of creating content, you've got the briefing, the concept idea, the actual outreach to creators to get the footage,
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and then you've got the editing, and then you've got the uploading and analysis.
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this actual outreach and managing creators is actually the most tiresome part
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because you need to send them a product you need to
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talk to them you need to convince them you might need to give them a contract all of
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that kind of stuff so if we just compress
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that timeline by just working with a select group of creators like five creators
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and really build a strong relationship
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and treat them like a players within our company we can start to get 10 20 creatives from them a week
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and we can probably pay them much less as well.
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And we don't have to send them a product every single time, which costs even less.
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And you build this really good relationship.
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And the best early stage brands that I've seen that are doing this to get creative volume
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have actually just created a WhatsApp or an iMessage or a Discord.
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And they're actually just talking with these select creators to get a ton of volume.
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Now, even if you're an early stage brand, maybe you've got one sale, you can still do this.
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Just get two of your friends that are passionate about this, that want to start creating content.
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Maybe they're your only friends that have actually uploaded on TikTok before and just build a relationship with them.
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Get them to come over every Saturday and just film seven pieces of content every single weekend.
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So bringing this all together, you're running your own account so you're the master of your own destiny.
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Then you've got a scroll stopping product that makes every single add a winner regardless of how good the creative is.
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And then you've got a decent amount of creative volume covering lots of different angles.
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Now all you need to do is create a broad structure targeting the country
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that you're selling in inside a CBO Advantage Plus campaign.
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Then every single week you create a batch of creatives, go into your CBO campaign, upload a new ad set and just dump all the creatives in with a proper naming convention.
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Then you simply keep doing that every single week
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and hopefully you'll see the account spend more and your revenue grow with it.
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The only extra thing that you could do with
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that account structure is separate catalog campaigns
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which can get a large amount of spend and separate
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that outside of that campaign and this is how simple Facebook advertising actually is
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and realistically you can go through any of my Facebook tutorials.
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I show this exact technical setup for free
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and just copy it step by step one final bonus tip
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that has just completely transformed some of our businesses over just
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the past month is typically with creative diversification we have the avatar the person
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that we're targeting we have the problem or the positioning
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that the product is solving so wearable blanket might save money on heating bills
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because you don't have to turn in your heater
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but it also might be like a warm hug for anxiety something like that they're two different positioning
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Then we have creative format.
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Now this could be a Snapchat message, this could be a iMessage, this could be a UGC or founder ad, this could be a podcast format.
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These are different formats.
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Previously, different positioning and different avatars has worked really well for us.
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We are seeing incredible, incredible results by focusing on different formats.
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So branch out, go rent that podcast studio, go do the founder ad.
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Don't forget to use those creators in really creative ways in the most obvious way of that word.
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Be creative and watch your account climb.
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If you want to learn more about AI creatives, go check out this free video.
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I show a complete tutorial about setting up AI creatives for Facebook.
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It's on YouTube.
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Peace.
About This Lesson
In this lesson, you will practice your English listening and speaking skills by engaging with the content from a YouTube video on running profitable Facebook ads in 2026. This lesson focuses on understanding the key lessons from the video, including effective advertising strategies, the importance of familiarity with the platform, and product differentiation. By participating in this exercise, you will enhance your comprehension and speaking abilities, providing you with useful insights into both the English language and the world of advertising.
Key Vocabulary & Phrases
- Advertise: To promote a product or service to potential customers.
- Profitable: Capable of generating financial gain.
- Campaign: A planned set of activities designed to achieve specific advertising goals.
- Creative: The visual or textual content used in advertisements.
- Platform: The service or medium used for advertising, such as Facebook.
- Retainer: A fee paid in advance to secure ongoing services, often to an agency.
- Differentiation: The process of distinguishing a product from others in the market.
- Engagement: The interaction and response from the audience towards an advertisement.
Practice Tips
To effectively utilize the shadowing technique for this video, you should focus on imitating the speaker's tone, speed, and intonation. Here are some specific tips:
- Start Slow: Begin by playing the video at a slower speed if needed. This will help you catch every word and understand the phrases more clearly.
- Repeat After the Speaker: As you watch, pause after each sentence and try to repeat what the speaker has said. Aim to mimic their pronunciation and rhythm.
- Use Subtitles: Turn on English subtitles to help you connect spoken phrases with their written forms, enhancing your reading and listening skills simultaneously.
- Record Yourself: Use a voice memo app to record yourself while shadowing. Listening back will help you identify areas for improvement in your pronunciation and fluency.
- Repetition is Key: Don’t hesitate to go back and repeat sections of the video. The more you practice, the more natural your speech will become.
Engaging in this activity on our shadowing site will significantly improve your command of English. Remember, the shadowing technique is a powerful practice tool that helps you learn English with YouTube effectively! By familiarizing yourself with content related to business and advertising, you also expand your vocabulary and comprehension in an important area.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.