쉐도잉 연습: The Rise And Fall Of Forever 21 | Rise And Fall | Business Insider - YouTube로 영어 말하기 배우기

B2
Forever 21 was once among America's fastest-growing fast-fashion retailers.
⏸ 일시 정지
46 문장
문장이 너무 짧거나 길면 Edit를 눌러 조정하세요.
1
Forever 21 was once among America's fastest-growing fast-fashion retailers.
2
It transformed its once penniless founders into billionaires, established itself as a powerhouse in the fast-fashion world, and, at its peak, made $4.4 billion in revenue.
3
But the once flush company is now preparing to file for bankruptcy.
4
So, what happened?
5
Back in the day, Forever 21 embodied the American dream.
6
In 1981, Jin Sook and Do Won "Don" Chang moved to Los Angeles from South Korea with no money, no college degrees, and speaking little English.
7
To make ends meet, Jin Sook worked as a hairdresser while Don worked as a janitor, pumped gas, and served coffee.
8
Until he noticed that "the people who drove the nicest cars were all in the garment business." So three years later, with $11,000 in savings, the Changs opened a 900-square-foot clothing store called Fashion 21.
9
The couple took advantage of wholesale closeouts to buy merchandise from manufacturers at a discount.
10
Their system worked.
11
The store made $700,000 in sales its first year.
12
Fashion 21 was initially only popular with LA's Korean American community.
13
But the Changs leveraged their success, opening new stores every six months, which broadened the company's customer base at the same time.
14
They also changed the name to Forever 21 to emphasize the idea that it was "for anyone who wants to be trendy, fresh and young in spirit." The company's key to success was simple: cultivate a huge following by selling trendy clothing for low prices.
15
While this is something that today's consumers pretty much expect, Forever 21 was one of the first to do it.
16
And they were the fastest.
17
Jin Sook was eventually approving over 400 designs a day.
18
Which meant the company could sell trends as they were happening.
19
Even if some of those designs landed Forever 21 in trouble.
20
But while other brands and designers might not have been Forever 21's biggest fans, customers couldn't get enough of their affordable styles.
21
As a result, Forever 21 became one of the largest tenants of American malls, with 480 locations nationwide.
22
And by 2015, business was booming.
23
Forever 21's sales peaked, with $4.4 billion in global sales that year.
24
As for the Changs?
25
They became one of America's wealthiest couples, with a combined net worth reaching an estimated $5.9 billion in March 2015.
26
Forever 21's goal was to become an $8 billion company by 2017 and open 600 new stores in three years.
27
But the company's aggressive expansion would also lead to its downfall.
28
Part of what made Forever 21 popular in the first place was its fast-fashion model.
29
Even though its products were always mass-produced, they still felt unique because its stores only sold select styles for a limited time.
30
However, as the company focused on growing bigger, its styles became more "cookie-cutter." As a result, Forever 21 started to lose touch with its core customers, while competitors like H&M and Zara rose.
31
No longer the trendsetter, Forever 21 became the butt of the joke.
32
It's also no longer the fastest in the game.
33
Internet brands like Fashion Nova churn out celebrity- and influencer-inspired styles at a rapid-fire pace.
34
And as e-commerce has continued to boom, traditional retailers like Forever 21 have struggled to adapt to changing consumer behaviors.
35
According to a March 2019 survey, millennials make 60% of their purchases online and overall prefer online shopping over going to a physical store.
36
Yet, Forever 21 continued opening new stores as recently as 2016, even expanding existing stores to take over multiple floors with mens, childrens, and home-goods sections.
37
Which could help explain why Forever 21's sales are estimated to have dropped by 20% to 25% in 2018.
38
On top of that, the Changs, who still own the company, have lost more than $4 billion from their personal net worths.
39
The company overall is now $500 million in debt and considering filing for bankruptcy.
40
Forever 21 has already started downsizing its stores.
41
And as one of the largest tenants of America's malls, a widespread shutdown of Forever 21 could exacerbate what's already being referred to as the "retail apocalypse," which has already closed more than 15,000 retailers across the US and could shut down 75,000 more, according to investment firm UBS.
42
But bankruptcy doesn't always mean the end for a company.
43
In fact, it could give Forever 21 time to restructure and bounce back.
44
The company could shut down its least profitable stores and try rebranding itself.
45
But in an age of cheap internet boutiques and fast-fashion empires, this might not be enough.
46
So it turns out Forever 21 might not be forever after all.

앱 다운로드

당신이 말하는 모든 문장을 AI가 채점

스캔하여 다운로드
스캔하여 다운로드
Download on theApp Store
Get it onGoogle Play
TRENDING

인기 동영상

맥락 및 배경

이번 비디오는 Forever 21이라는 패션 브랜드의 성장과 몰락에 대한 이야기를 담고 있습니다. 성공적인 비즈니스 모델로 시작했던 Forever 21은 미국 내 패스트 패션 시장에서 큰 인기를 얻었으나, 이러한 성장 뒤에는 다양한 도전과 변화를 직면하게 됩니다. 비디오에서는 창립자들이 어떻게 어려운 환경에서 시작해 억만장자가 되었는지와 함께, 소비자 트렌드 변화에 적응하지 못해 결국 파산을 준비하게 된 상황이 설명됩니다. 유튜브 영어 공부를 통해 이러한 복잡한 비즈니스 사례를 배우는 것은 영어 실력을 향상시키는 데 큰 도움이 됩니다.

일상 대화를 위한 5가지 문구

  • “The people who drove the nicest cars were all in the garment business.” - 패션 산업의 중요성을 강조하는 문구입니다.
  • “To make ends meet.” - 생계를 유지하기 위해 노력하는 상황에서 자주 사용되는 표현입니다.
  • “Their system worked.” - 어떤 계획이나 전략이 효과적일 때 사용하는 문구입니다.
  • “Lose touch with its core customers.” - 핵심 고객과의 연결이 끊어지는 상황을 말합니다.
  • “Could be the butt of the joke.” - 누군가의 조롱 또는 비웃음의 대상이 될 수 있는 상황을 나타냅니다.

단계별 쉐도잉 가이드

이 비디오는 다양한 비즈니스 용어와 복잡한 문장을 포함하고 있어 영어 쉐도잉을 통해 효과적으로 학습할 수 있습니다. 다음 단계에 따라 연습해 보세요:

  1. 비디오를 한 번 전체 시청하여 주제를 파악하고 전체적인 흐름을 이해합니다.
  2. 특정 문장이나 구어체 표현을 반복적으로 들으면서 발음을 집중적으로 따라 합니다. 이때 shadowspeak 기법을 활용해보세요.
  3. 자신의 목소리로 문장을 따라 해보고, 필요한 경우 녹음하여 발음을 확인합니다.
  4. 다시 비디오로 돌아가 맥락을 이해한 후, 다른 사람들과의 대화에서 활용해 봅니다.
  5. 최종적으로, 비디오의 내용을 친구들과 토론하며 자신감을 더욱 키워보세요.

이 과정을 통해 IELTS 스피킹 능력을 기르고, 자연스럽게 영어 회화 능력을 향상시킬 수 있습니다. 반복적인 연습과 피드백을 통해 꾸준히 발전해 나가세요!

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

☕ 커피 한 잔 사주기