Prática de Shadowing: The Rise And Fall Of Forever 21 | Rise And Fall | Business Insider - Aprenda a falar inglês com o YouTube

B2
Forever 21 was once among America's fastest-growing fast-fashion retailers.
⏸ Pausado
46 frases
Se as frases estiverem muito curtas ou longas, clique em Edit para ajustá-las.
1
Forever 21 was once among America's fastest-growing fast-fashion retailers.
2
It transformed its once penniless founders into billionaires, established itself as a powerhouse in the fast-fashion world, and, at its peak, made $4.4 billion in revenue.
3
But the once flush company is now preparing to file for bankruptcy.
4
So, what happened?
5
Back in the day, Forever 21 embodied the American dream.
6
In 1981, Jin Sook and Do Won "Don" Chang moved to Los Angeles from South Korea with no money, no college degrees, and speaking little English.
7
To make ends meet, Jin Sook worked as a hairdresser while Don worked as a janitor, pumped gas, and served coffee.
8
Until he noticed that "the people who drove the nicest cars were all in the garment business." So three years later, with $11,000 in savings, the Changs opened a 900-square-foot clothing store called Fashion 21.
9
The couple took advantage of wholesale closeouts to buy merchandise from manufacturers at a discount.
10
Their system worked.
11
The store made $700,000 in sales its first year.
12
Fashion 21 was initially only popular with LA's Korean American community.
13
But the Changs leveraged their success, opening new stores every six months, which broadened the company's customer base at the same time.
14
They also changed the name to Forever 21 to emphasize the idea that it was "for anyone who wants to be trendy, fresh and young in spirit." The company's key to success was simple: cultivate a huge following by selling trendy clothing for low prices.
15
While this is something that today's consumers pretty much expect, Forever 21 was one of the first to do it.
16
And they were the fastest.
17
Jin Sook was eventually approving over 400 designs a day.
18
Which meant the company could sell trends as they were happening.
19
Even if some of those designs landed Forever 21 in trouble.
20
But while other brands and designers might not have been Forever 21's biggest fans, customers couldn't get enough of their affordable styles.
21
As a result, Forever 21 became one of the largest tenants of American malls, with 480 locations nationwide.
22
And by 2015, business was booming.
23
Forever 21's sales peaked, with $4.4 billion in global sales that year.
24
As for the Changs?
25
They became one of America's wealthiest couples, with a combined net worth reaching an estimated $5.9 billion in March 2015.
26
Forever 21's goal was to become an $8 billion company by 2017 and open 600 new stores in three years.
27
But the company's aggressive expansion would also lead to its downfall.
28
Part of what made Forever 21 popular in the first place was its fast-fashion model.
29
Even though its products were always mass-produced, they still felt unique because its stores only sold select styles for a limited time.
30
However, as the company focused on growing bigger, its styles became more "cookie-cutter." As a result, Forever 21 started to lose touch with its core customers, while competitors like H&M and Zara rose.
31
No longer the trendsetter, Forever 21 became the butt of the joke.
32
It's also no longer the fastest in the game.
33
Internet brands like Fashion Nova churn out celebrity- and influencer-inspired styles at a rapid-fire pace.
34
And as e-commerce has continued to boom, traditional retailers like Forever 21 have struggled to adapt to changing consumer behaviors.
35
According to a March 2019 survey, millennials make 60% of their purchases online and overall prefer online shopping over going to a physical store.
36
Yet, Forever 21 continued opening new stores as recently as 2016, even expanding existing stores to take over multiple floors with mens, childrens, and home-goods sections.
37
Which could help explain why Forever 21's sales are estimated to have dropped by 20% to 25% in 2018.
38
On top of that, the Changs, who still own the company, have lost more than $4 billion from their personal net worths.
39
The company overall is now $500 million in debt and considering filing for bankruptcy.
40
Forever 21 has already started downsizing its stores.
41
And as one of the largest tenants of America's malls, a widespread shutdown of Forever 21 could exacerbate what's already being referred to as the "retail apocalypse," which has already closed more than 15,000 retailers across the US and could shut down 75,000 more, according to investment firm UBS.
42
But bankruptcy doesn't always mean the end for a company.
43
In fact, it could give Forever 21 time to restructure and bounce back.
44
The company could shut down its least profitable stores and try rebranding itself.
45
But in an age of cheap internet boutiques and fast-fashion empires, this might not be enough.
46
So it turns out Forever 21 might not be forever after all.

Baixar aplicativo

Pontuação por IA para cada frase que você fala

Escaneie para baixar
Escaneie para baixar
Download on theApp Store
Get it onGoogle Play
TRENDING

Populares

Contexto e Antecedentes

A ascensão e queda da Forever 21 traz à tona uma narrativa fascinante sobre o sonho americano que transcende a simples história de uma marca de moda. Começando com fundadores que imigraram da Coreia do Sul para os EUA sem recursos, a trajetória de Forever 21 demonstra como a inovação e a adaptação ao mercado são cruciais para o sucesso. Enquanto a empresa chegou a faturar impressionantes US$ 4,4 bilhões, sua incapacidade de se adaptar à mudança dos hábitos de consumo e a competição acirrada a levaram a um colapso iminente.

Top 5 Frases para Comunicação Diária

  • "O que aconteceu com a Forever 21?" - Uma expressão para iniciar discussões sobre mudanças no mercado.
  • "A estratégia de fast-fashion funcionou a princípio." - Essencial para descrever a importância da inovação.
  • "Estamos perdendo contato com nossos clientes principais." - Útil para falar sobre a importância de conhecer o público-alvo.
  • "As vendas caíram entre 20% a 25%." - Importante para discutir dados financeiros e suas implicações.
  • "O que pode acontecer com a reestruturação?" - Para debater sobre possíveis soluções para empresas em crise.

Guia Passo a Passo de Shadowing

Para melhorar sua pronúncia em inglês e sua fluência, a técnica de shadowing é uma ferramenta poderosa. Aqui está um guia prático para aplicar no vídeo sobre a Forever 21:

  1. Escolha a Parte do Vídeo: Selecione um trecho do vídeo que você considere desafiador, talvez onde o palestrante fala sobre o crescimento da empresa e suas estratégias de marketing.
  2. Ouça com Atenção: Escute uma ou duas vezes sem tentar repetir. Foque na entonação, ritmo e pronúncia do falante.
  3. Repita em Voz Alta: Depois de ouvir, comece a repetir as falas imediatamente após o palestrante. Use um shadowing site para facilitar essa prática.
  4. Grave sua Voz: Ao repetir, grave-se para comparar sua pronúncia com a do falante original. Isso ajuda a identificar áreas de melhoria.
  5. Pratique Regularmente: Incorpore essa prática diariamente, utilizando conteúdos do YouTube para aprender inglês com youtube e aprimorar sua prática de conversação em inglês.

Com dedicação e práticas regulares, sua habilidade de se comunicar em inglês só tende a melhorar, ajudando a navegar em contextos empresariais e culturais com mais confiança. Seja você um estudante ou um profissional, o uso dessa técnica ajudará a consolidar seus conhecimentos linguísticos e a aumentar sua fluência.

O que é a Técnica de Shadowing?

Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.

☕ Pague-nos um café