쉐도잉 연습: What Getting 3 Billion Views Taught Me About Human Psychology - 영상으로 영어 말하기 배우기

I've generated over 3 billion views for the most boring brands you could think of.

Brands that sell instant ramen, software tools, and cell phone plans.

And after doing this for years across a dozen of clients, I've come to realize that making viral content has nothing to do with the content itself.

It has everything to do with how the human brains work.

Every scroll, every share, every follow is driven by psychological triggers happening in people's brain within the first half second of seeing your content.

And once you understand those triggers, you can make almost anything go viral.

Even if it's something as simple as instant noodles.

So in this video, I'm going to walk you through the six psychological principles I have used to generate 3 billion views.

And it all starts with why familiarity beats originality every single time.

First, number one, your brain decides before you do.

You see, people do not choose what to watch.

Their brains choose it for them.

And it happens under a second.

When you're scrolling, your brain is running a rapid filter.

It's asking three questions before you're even conscious of it.

First, have I seen something like this before and enjoyed it?

Second, is there something unexpected happening right now?

And third, and does this have anything to do with me or my life?

If the answer to all three is no, you scroll.

Because your brain doesn't register the content as something you might be interested in.

This is why original content fails so often.

When your brain encounters a format that it has never seen before, it does not get excited, it gets confused.

And confusion is the fastest path to a scroll.

But when you use a format that your brain has already recognized, like a reaction video, a challenge, or a walk up to a stranger setup, the brain goes, I know what this is.

I've liked this before.

Let me watch it.

There's actually a name for this.

It's called the mirror exposure effects.

The more you see something, the more your brand starts to like it.

This is the backbone of what I call the format steal.

You never invent content.

You find a format that's already pulling millions of views and you put your brand inside that structure.

When I started working with Bordak, the Korean instant ramen brand, they had about 300,000 followers, but they were stuck.

The content wasn't going viral anymore.

The follower count just came to a complete halt.

So what we did was simply pivot the content style from manufacturing an ingredient to things that we actually gone viral.

We found formats in the food space like spicy challenge, reaction videos, and we plugged Bulldog right into them.

The account grew to 1.8 million followers on TikTok and over 900 million views in 12 months.

Nothing about the product changed.

The format that we steal did all the heavy lifting.

But creating familiar content is just one piece of the puzzle

what is even more important is laying the curiosity trap because

that is truly what hooks the viewer second the curiosity trap i've analyzed hundreds of brands

and the one thing they do wrong is

that they always lead with the product in their hook every single time they do

that your brain immediately categorizes it as an ad

and you scroll away before a single thought even formed

but there's a loophole called the curiosity trap

When your brain senses gaps between what it currently knows and what it wants to know, that gaps create discomfort.

Almost like a mental itch.

Your brain will not let you scroll away until that gaps get filled.

That is why the best hook is never about the product.

They are triggering curiosity, disbelief, or identity recognition.

When I made my first video for Stan, an all-in-one creator platform, I did not open with the software.

I found a format that's already blowing up.

The same video everyone already sees, how much do you pay for rent.

We did an office tour.

We used the CEO stories as a location

that first video got a million views on tick tock

and over 5 million views on LinkedIn over the next few

months we generate 20 million views for his personal brand using

the same approach the hook was about something the viewer already

curious about the product showed up naturally once they were already

watching open the curiosity gap in your first two seconds

and the viewer is neurologically committed to finishing close

that got too early and they leave that is the balance

and maintaining this balance is the key to virality

because our brands are not motivated by product is motivated by identity state

and emotional outcome in other words a good story

but what's even more important than the curiosity gap is to

never start your content with what you sell i know this sounds weird

but just hear me out third people don't buy the product they buy identities there's a concept called means

and train theory

and it changed how i think about content every product has three layers first the product attributes

which is what it is second functional consequences

which is what it does third and the psychological values

which is what it means to the person identity

and emotional life most brand only talk about the first layer

but your brain does not care about the first layers it

cares about the third one take a supplement brand for example ag1

if you're making content about the supplement itself you're stuck in layer one

but if you keep asking why does someone actually care about this that's

when you land on something real supplement leads to a healthier body which leads to better the energy and mood, which leads to, I feel in control of my body and my life.

And suddenly you find yourself making content about sleep, stress, discipline, wellness.

That is what the viewers actually care about.

And it bypasses the part where the brains flag the content as an ad.

When your content speak to identity and not features, the viewer does not feel sold to, they feel understood.

But here's the thing, you only have two seconds to make the viewer fuse that way.

And that is why the credential and your hooks change everything.

The shortcut your brain cannot resist.

I wanna be straight up with you.

Social media is shallow, and I don't mean that as an insult.

I mean it as a biological fact.

Your brain does not have time to evaluate every single piece of content deeply, so it takes shortcuts.

And the biggest shortcut it takes is authority.

When you see credential in the first two seconds of a video, something like Thai chef or Harvard student or a 25-year-old software engineer who sold his company,

your brain does not think critically about whether this person is credible.

It just accepts.

The credential acts as a cognitive shortcut.

100

The brain goes, this person is successful or they have status, so this is worth watching.

101

We are hardwired to pay attention to people we look up to and aspire to be like.

102

A credential in your hooks, activate that reflex before the viewer even realize it.

103

That is not manipulation.

104

That is how the media has always worked.

105

You are just being intentional about it.

106

I saw this firsthand in one of the first accounts I've ever grown, which is a red Japanese restaurant.

107

I was making beautiful cinematic videos for them.

108

Gorgeous shots, nice music, food network quality.

109

And they were getting maybe like 200, 300 views.

110

Then I found a format that was already going viral, which is people walking up to a chef with something and asking them, hey chef, can you make me something gourmet?

111

The chefs being in a chef's outfit in a professional kitchen became the credential.

112

The first video I ever made got like 1.8 million views.

113

The second video, 2 million views.

114

They gained 300,000 followers in three months.

115

Same food, same restaurant.

116

The only thing changed is that we gave the viewer a reason to trust us within the first two seconds.

117

But honestly, that's just half the battle.

118

Getting the viewer to share the content is an entirely different game.

119

People don't share what they like.

120

They share what makes them look good.

121

One of the biggest lessons I learned after generating 3 billion views is the fact

122

that the content that gets the most shared is really the content that people personally enjoy the most.

123

People share what makes them look smart, funny, or knowledgeable to their friends.

124

So, when you're designing a piece of content, the question is not, will they like this?

125

The question is, will sharing this makes them look good?

126

You're not trying to impress the viewer, you're trying to impress the viewer's friend.

127

Basically, think of yourself as a wingman.

128

Your job is to make the person who share your videos look like they have a great taste, or like they discover something cool before everyone else.

129

That means your hook needs to be explainable in one sentence.

130

If someone cannot describe your video quickly to their friend, they will not share it.

131

And the emotions that drive sharing are specific.

132

Humor, surprise, and they are triggers the urge to pass something along.

133

Sadness and anger can get views, but they do not spread the same way.

134

Every time I'm creating a piece of content now, I ask myself, What does the person who shared this get to say about themselves by sharing it?

135

And this is bringing me to the last principle, which ties everything I've shared with you together.

136

Number six, hijack the viewer's brain with stories.

137

When people are inside a story, they stop arguing with what they're hearing.

138

Their critical thinking slow down and their emotional process takes over.

139

This is the most powerful state your viewer can be in when your brains appear.

140

Every video I produce follows the same skeleton.

141

Hook, then the problem, then the story, then the payoff.

142

That structure works because it mirrors how the brain naturally processes information.

143

It creates full brain engagement rather than the analytical processing that makes people skeptical.

144

And this extends to editing too.

145

If a friend is not delivering new information, it gets cut.

146

Every millisecond matters because the brain is hardwired to tune out anything that stopped giving it something new.

147

And every cut, reset that clock.

148

And the captions are not optional.

149

When you process both visuals and audio information simultaneously, it activates multiple neural pathways at once that dual processing keep the brands locked in and boost retention.

150

I pulled up the timeline of the Bordak that got 2.2 million views.

151

Every clip was barely a few seconds.

152

Every video delivered new information with zero dead space.

153

That is what it takes.

154

So these are the six things I learned over the past few years.

155

Whenever you're creating content, the product is almost irrelevant.

156

What matters is whether you understand the person that's watching.

157

Bordak did not hit 900 million views because instant ramen is exciting.

158

And that Japanese restaurant did not gain 300,000 followers because of the food to get better.

159

And we did not hit 20 million views for Stan because the software changed.

160

Every one of those results happens because we understood how people think, what cashed their attention, and what makes them share.

161

The product just happened to be there.

162

The brand that stopped shooting social media as a billboard

163

and just shoved product into people's face and actually create content that delivers values to people, putting people first, are the brands that win because they care, because they understand people.

164

And if you understand people, you can make anything go viral.

165

I hope this video helped.

166

Thanks for watching, and I'll see you in the next one.

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

쉐도잉 연습: What Getting 3 Billion Views Taught Me About Human Psychology - 영상으로 영어 말하기 배우기

이 영상을 통해 말하기 연습을 해야 하는 이유는?

문맥 속의 문법 및 표현

일반적인 발음 함정

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법