This was never the plan. Never. I mean, if you see my my vision board, I think a few years back, there was no concept of Ry. There was no concept of my brand of of of what I'm doing today. I mean, if you told me I'd be in a podcast speaking about purpose, I'd be like, "Ria, what do you mean?" You know, but that is the beauty of life. And and I think you hold on to parts that you really like because I think the fashion industry and being on on those magazines was a purpose dream of me as a child. So in some ways I do feel like I want to keep that alive because that is a part of me still. But I guess this phase of my life that I'm in now is my purpose now. And who knows in a few years it might change into something else. And I think that's the beauty of it. It's it's really refreshing and actually I don't know for me and I'm not sure if any of the listeners resonate with this but it just feels lighter to talk about purpose in this way. Yeah. Because I think we come from a generation where the models we had aka our parents had careers for like 30, 40, 50 years. And it was this story of go to uni, get a career and then spend time building it. So you can eventually have the top salary and have a comfortable life. And so initially when I was started to explore like all these different avenues potential businesses I could do and you know you start things that don't work you start something else you learn something you take it you grow you do more but it is this kind of slower evolving phase and when you compare yourself which I know is not the right thing to do but when you compare yourself to that linear kind of safer option and trajectory you you sometimes question like have I made the right decision and so this just makes me feel so much lighter because I I've even heard people talking about their life in terms of like 10 year blocks. Yeah. And I I think about some of the most amazing uh podcasters, right? Or or like people in media and this kind of space. You got your Oprah, Mel Robbins, like they're all in their 50s. And I think that's like 20 years from where where I am now. Like imagine if I just continue on this path of openness and growth and and being receptive to wherever my purpose might take me, like what that might look like. And so I think for anyone feeling kind of stuck right now, it's interesting to just observe whether you feel like you're lock and key chained into the idea of a purpose being this one thing that defines you. And I'm really passionate to talk about this in terms of like a job, but I think it goes hand in hand because we often, you know, you meet someone, hi, I'm Erica, I'm a lawyer, right? That's not who I am. That's just something I do. But we so closely tie our identity to what we do that it does become entwined with our purpose and it puts us in this box of like this is your one thing. So I just think it's it's a very refreshing take. No, in fact they say o only only 25% of the world of 8 billion people actually know what their purpose is in life. And the reason this book and this journey was so important to me because I was on the on the journey of identifying my own purpose and I was speaking to my parents and they were like we never had the privilege of discovering our purpose because such was the nature. The idea of purpose was marketed and packaged as this unattainable huge magnanimous thing that only a privileged few got. But I think that's what I'm trying to say. It's time to change that narrative. It is time to take control and say I want my purpose to be such magnanimous or simple and that's okay. Yeah, that's beautiful. I love that. I wanted to ask you about more from like a cultural take on purpose and I always love talking about like whether it's in nutrition, the way we goal set, the way we're talking about pregnancy, like anything the way ancient cultures did things that we've maybe parted from now as a western society. Is there anything that ancient traditions can teach us about purpose that we're getting completely wrong now? Absolutely. Um, in fact, uh, we actually spoke about this, um, within the book. I feel like I'm I'm saying everything's within the book, but but, uh, we actually dissect how so many traditions and cultures around the world speak about purpose. One thing that I really love is from the Zulu community they speak about Ubuntu and the phrase means I am because we are such a beautiful phrase right so in that community it means they say that your purpose is aligned with your entire a community it's not just you so if you say you want to do something it has to be for the benefit of everybody else because I am because we are and I think that's so magical and I think usually purpose is this concept that's highly individualistic it's highly high high achievementbased so it's very refreshing to get perspectives like this so you see it it doesn't have to be a singular thing that relates to only you and I think that's gorgeous and there's also a concept of arete which is a Greek um it's a Greek philosophy that says your purpose This is not necessarily entirely about a wealth and making a lot of money, but it's it's about improving yourself. It's about um be in constant being a constant journey of improving who you are, your skill. And I think that's magical as well. We have the concept of ikiguai. And I think everybody knows about that. It's a Japanese um it's it's a Japanese um theory where you talk about what you um what you love, what you're good good at, what the world needs, and what can you be paid for. So I guess it's it's very interesting to see different variations of this because after observing this, you can take what you feel what uh works for you. Yeah. And it's interesting to kind of just hear how more ancient kind of wisdom or traditions, they lean more into this holistic view of purpose. Whereas I I do agree with you. I feel the western or more modern, let's say, definition of purpose is extremely individualistic. Um, and it's all about, you know, how can how can I do this, how can I do that, which I think is a natural part of purpose, right? You're impacting yourself. you're doing things.