跟读练习: 1.1 Learn about your business with digital analytics - Analytics Academy on Skillshop - 通过YouTube学习英语口语
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Digital analytics is the process of collecting,
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Digital analytics is the process of collecting,
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measuring, and analyzing data from digital sources,
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such as websites or mobile apps.
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This data can be used to understand how users interact with their digital properties
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and to improve your marketing and business decisions decisions
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if you run a business that uses a website
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or mobile app you may want to know things like how your users interact with your website
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or app the effectiveness of your marketing campaigns and
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which content is the most helpful in achieving business goals
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and how users find your website
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or app digital analytics tools like Google Analytics can answer these questions here's a simple marketing funnel
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that shows the different stages of a customer journey acquisition involves building awareness of your product
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or service and acquiring user interest engagement is
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when your users interact with your business monetization is
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when a user becomes a customer
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and makes a purchase digital analytics uses data to align this
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funnel with your business objectives acquisition at the top of the funnel is where you can see
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which marketing channels bring customers to your website
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or app engagement in the middle of the funnel is where you can see what content users engage with
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and share with others.
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Monetization and retention at the bottom of the funnel is where you can measure how many users become customers
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and how often they return to your website or app.
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These insights can help you better optimize your brand's performance and make informed decisions based on behavioral data.
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Let's look at some real world examples.
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The Google Merchandise Store is an online retail store that sells branded products like t-shirts and coffee mugs.
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E-commerce sites like these use analytics to gain insights into customer
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behavior on the website to see how users find the Google Merchandise Store,
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the products the users view and add to their shopping carts,
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and which products users actually purchase and how many they bought.
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Another example is a mobile gaming app called Flood It.
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Analytics can show how users find the app and download it,
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which screens within the app the user visits or gets stuck on,
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and how many users make purchases in the app.
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We'll use the Google Merchandise Store website and the Flooded app as examples throughout this course.
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We'll provide you with access to each of their Google Analytics properties
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so that you can test out features and get familiar with the report yourself.
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Thank you.
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有关本课
在这一课中，您将学习数字分析的基本概念，了解如何收集、衡量和分析来自数字源（如网站或手机应用）的数据。通过实践，您将能够识别用户如何与您的数字平台互动，以及如何根据这些数据优化您的市场营销和商业决策。无论您是运营网站还是移动应用，这些知识都将帮助您更好地理解客户行为并实现商业目标。
关键词汇与短语
- 数字分析 (Digital Analytics)
- 用户互动 (User Interaction)
- 市场推广渠道 (Marketing Channels)
- 客户旅程 (Customer Journey)
- 用户参与 (User Engagement)
- 转化率 (Conversion Rate)
- 保留率 (Retention Rate)
练习技巧
在观看这一视频时，您可以采用 shadowspeak 的方法来提高您的英语发音和口语流利度。建议您反复听取视频中的内容，并尝试模仿讲者的语速和语调。您可以选择单句或短语进行跟读，控制速度以匹配原声。特别注意发音与语调，这将有助于提高您的 雅思口语练习 效果。通过不断练习 shadow speak 的技巧，您将逐渐提高您的口语表达能力。此外，记得在每次练习后录音，回放听自己的进步，这样能够更准确地发现和纠正发音上的问题。
在练习过程中，设定小目标，每次集中关注不同的词汇和短语，以确保能够充分掌握每个概念。同时，利用视频中的实例，加深对数字分析的理解，这不仅能提高您对专业术语的掌握，还有助于您在实际交流中能够游刃有余地应用这些知识！
什么是跟读法？
跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。