跟讀練習: 1.1 Learn about your business with digital analytics - Analytics Academy on Skillshop - 通過影片學習英語口語
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37 句
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Digital analytics is the process of collecting,
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measuring, and analyzing data from digital sources,
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such as websites or mobile apps.
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This data can be used to understand how users interact with their digital properties
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and to improve your marketing and business decisions decisions
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if you run a business that uses a website
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or mobile app you may want to know things like how your users interact with your website
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or app the effectiveness of your marketing campaigns and
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which content is the most helpful in achieving business goals
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and how users find your website
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or app digital analytics tools like Google Analytics can answer these questions here's a simple marketing funnel
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that shows the different stages of a customer journey acquisition involves building awareness of your product
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or service and acquiring user interest engagement is
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when your users interact with your business monetization is
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when a user becomes a customer
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and makes a purchase digital analytics uses data to align this
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funnel with your business objectives acquisition at the top of the funnel is where you can see
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which marketing channels bring customers to your website
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or app engagement in the middle of the funnel is where you can see what content users engage with
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and share with others.
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Monetization and retention at the bottom of the funnel is where you can measure how many users become customers
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and how often they return to your website or app.
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These insights can help you better optimize your brand's performance and make informed decisions based on behavioral data.
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Let's look at some real world examples.
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The Google Merchandise Store is an online retail store that sells branded products like t-shirts and coffee mugs.
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E-commerce sites like these use analytics to gain insights into customer
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behavior on the website to see how users find the Google Merchandise Store,
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the products the users view and add to their shopping carts,
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and which products users actually purchase and how many they bought.
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Another example is a mobile gaming app called Flood It.
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Analytics can show how users find the app and download it,
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which screens within the app the user visits or gets stuck on,
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and how many users make purchases in the app.
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We'll use the Google Merchandise Store website and the Flooded app as examples throughout this course.
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We'll provide you with access to each of their Google Analytics properties
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so that you can test out features and get familiar with the report yourself.
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Thank you.
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有關本課
在這一課中，您將學習數字分析的基本概念，瞭解如何收集、衡量和分析來自數字源（如網站或手機應用）的資料。通過實踐，您將能夠識別使用者如何與您的數字平臺互動，以及如何根據這些資料最佳化您的市場行銷和商業決策。無論您是運營網站還是移動應用，這些知識都將幫助您更好地理解客戶行為並實現商業目標。
關鍵詞彙與短語
- 數字分析 (Digital Analytics)
- 使用者互動 (User Interaction)
- 市場推廣渠道 (Marketing Channels)
- 客戶旅程 (Customer Journey)
- 使用者參與 (User Engagement)
- 轉化率 (Conversion Rate)
- 保留率 (Retention Rate)
練習技巧
在觀看這一影片時，您可以採用 shadowspeak 的方法來提高您的英語發音和口語流利度。建議您反覆聽取影片中的內容，並嘗試模仿講者的語速和語調。您可以選擇單句或短語進行跟讀，控制速度以匹配原聲。特別注意發音與語調，這將有助於提高您的 雅思口語練習 效果。通過不斷練習 shadow speak 的技巧，您將逐漸提高您的口語表達能力。此外，記得在每次練習後錄音，回放聽自己的進步，這樣能夠更準確地發現和糾正發音上的問題。
在練習過程中，設定小目標，每次集中關注不同的詞彙和短語，以確保能夠充分掌握每個概念。同時，利用影片中的例項，加深對數字分析的理解，這不僅能提高您對專業術語的掌握，還有助於您在實際交流中能夠遊刃有餘地應用這些知識！
什麼是跟讀法？
跟讀法 (Shadowing) 是一種有科學依據的語言學習技巧，最初開發用於專業口譯員的培訓，並由多語言者Alexander Arguelles博士普及。這個方法簡單而強大：您在聽英語母語原聲的同時立即大聲重複——就像是一個延遲1-2秒緊跟說話者的影子。與被動聽力或語法練習不同，跟讀法強迫您的大腦和口腔肌肉同時處理並模模擬實的講話模式。研究表明它能顯著提高發音準確性，語調，節奏，連讀，聽力理解和口語流利度——使其成為雅思口語備考和真實英語交流最有效的方法之一。