跟读练习: $100M Worth of Sales Knowledge in 19 Minutes - 通过视频学习英语口语
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These are the nine strategies that transformed me from being truly terrified of rejection to closing deals with confidence.
以下这九项策略让我从极度害怕被拒绝,转变为能够自信地达成交易。
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I picked up some of these strategies by working with the top sales experts in the world
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and others I picked up the hard way, which was going from making $55 ,000 a year to millions of dollars a year today through learning the art of selling.
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So let's dive into the nine most effective sales strategies
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that can change the way you sell and change the way you live.
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time to flip the script.
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Sales isn't gross.
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It is impactful.
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It's only gross if you don't actually believe in your product.
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Think about being a car salesperson.
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You would feel really gross about being a car salesperson If you're selling cars to people who can't afford them,
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of course you're going to feel bad about yourself and you're going to think that sales isn't for you.
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But now think about yourself as if you are the car salesperson for a Lamborghini dealership.
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You're bought into the product.
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You know that the product is premium.
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You also know that you are not selling this product to somebody who can't afford it.
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So the art of the sale is going to feel a lot more interesting.
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It's going to feel fun because you know that you're selling product that you actually believe in.
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This makes sales not gross because what you're now doing is solving that person's problem.
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So get sold on the product.
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And if you aren't currently sold on the product, sell a different product.
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Don't work at a place where you do not actually believe to your core that the product helps people.
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Because when you believe that it helps people, changes everything.
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Think about it like you are truly helping somebody make a decision
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that gets them closer to achieving the life that they want.
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My single favorite quote from Grant Cardone, who is a master of all masters at sales.
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He says, to the extent that you are sold, you will sell.
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But if you are not sold on the product, that's why your sales numbers are going
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salesperson that the product doesn't work just remember let
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that little trigger go off to the extent
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that you are sold you will sell
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and then the reverse is true to the extent you aren't sold you won't sell
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so how do we get you sold on your offering so
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that then you can sell when you are bought into your product
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that is how you feel every day selling it you're helping people make a good decision get closer to their dream outcome, their ideal scene for themselves,
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and you are the conduit to allow that to actually happen.
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But in order to help someone else achieve the life that they want, step two is you have to get sold on you.
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You can't sell others on your vision if you aren't sold on you first.
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The first time I realized that I wasn't sold on myself was
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when I was sitting in a conference room and somebody asked the question,
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why would somebody buy from us versus our be buying from the competition because the competition works harder.
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The competition knows more about the customer's problem and does actually create a better solution.
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But as soon as I realized that that was the problem
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and that I wasn't sold on me and how I had helped solve that problem, I just.. prioritize solving those problems.
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And I took more responsibility so that I could actually be sold on the product, but also be sold on myself.
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See, when you know that you're not putting your all into something, you know that you've told yourself you want to wake up early, you want to work out every day, you want to eat right, and you're not doing those things,
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you're not showing up as your best self, it's going to be really hard to get other people to buy in on themselves
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and make investments in themselves because you know that you already let yourself off the hook.
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But if you the hook in life.
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If you actually held yourself to the highest standards that you have for yourself, you would then hold other people to those standards as well.
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So the biggest hack in sales, outside of having a great product and believing in your product, is actually getting sold on you.
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Well, for me personally, I had to get sold on working out every single day, showing up as the person that I wanted to be instead of the person that I was at the time.
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I had to have a totally different vocabulary and learn words
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that I didn't know and didn't feel comfortable with
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and kind of a little bit of imposter around because
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if i was able to hold myself to this new higher standard and get sold on myself
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I was no longer willing to accept no from other people because I wasn't accepting no for myself.
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You have to know why you should be trusted.
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And ultimately, this comes down to trusting yourself.
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I know that when I wake up every morning, I can trust me.
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I can uphold my commitments.
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I can follow through with people.
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I can do the things that I say that I'm going to do
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because I am the person that I tell people I am.
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So if you aren't sold on all of those pieces, it's going to be very easy for you to see that your sales numbers are off.
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The good news is you can start small and you can start today.
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Start by keeping promises to yourself.
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You tell yourself that you're going to get your butt in the gym at 5 30 tomorrow morning.
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Get your freaking butt in the gym.
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You tell yourself that you are going to wake up at the first time your alarm goes off and you
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little tiny choices that you make every single day
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that either build into your confidence that you can trust you or erode your confidence that you can trust you.
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So start small.
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Once you're sold on you and your product, strategy number three is to start offering solutions.
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Everybody on this planet has a problem.
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Do they want to be more beautiful?
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Do they want to look younger?
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Do they want to come across as more classy, more elevated?
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Whatever it is that they have a problem this planet.
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So when you think about your role in sales, it is as simple as you just asking what their problem is
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and understanding their problem and truly providing the right solution for their stated problem.
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So I like to think about this when it comes to somebody who wants to buy a car.
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Well, what is the problem that they're solving?
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You see, before I bought my first car, when I was 20 years old, I had my grandma's hand -me -down.
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And my grandma's hand -me -down was a gorgeous 1993 Buick back.
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It's very fluffy and rode like a grandma's car.
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It's honestly today why I'd still drive like I'm a grandma
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because I drove on a grandma's car for the first four years of me being able to drive.
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I would show up to my job making $8 .33 an
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hour with all of these cars in the parking lot that were so nice and so beautiful and new.
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They were made within the last decade.
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And then there was me who had my Buick Century and I was so embarrassed by it.
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So when I did get the chance to buy this point I was trying to solve.
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It wasn't just because I wanted a car for the purpose of getting to
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and from work or to and from my friend's house.
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It was because I wanted to no longer feel embarrassed, but at least I wasn't showing up being mortified by the car that I was driving.
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So I am so thankful that the person who sold me my first car, they did their job.
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They asked me all of the relevant questions so that I could properly figure out what car was in my budget, what car would no longer make me feel the way that I felt.
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And I was so proud.
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I showed up different every day to work, I was honestly through the moon.
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So think about this.
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When you're selling somebody, they have a problem.
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It might not be that they want a car.
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Maybe they want to lose weight.
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They feel really insecure in their body.
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They don't like the way that they show up to their work every single day.
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They don't like the way that they show up to their significant other every single night.
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They feel just a lot of shame.
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You're solving that problem, that pain point, and you can only get there by asking really great questions.
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Ask yourself what the customer needs and then think about how your solution can make their life better, easier, and more fulfilling.
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The fourth strategy, busts a common myth.
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You see, you don't have to be aggressive, to be good at sales.
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You actually just have to be authentic.
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One of my beliefs around sales is that the customer's money is in better hands with me than it is with them.
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This has gotten me over having difficult conversations where I'm fact -finding with customers
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and I hear their pain to be able to move them through
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that process so that they can get the result on the other side by making an investment.
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See, if they don't make the investment, they're not going to get the change.
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product and I believe in me.
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So their money is better off in my hands because I have success stories.
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I have things that I can point them to to say, if you do this, this is what's going to happen for you inside your business.
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And because of that confidence, I'm able to go through a sales cycle with somebody and really move them through all of the fears, all of their self -loving beliefs,
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because I am sold on my product.
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And then I don't have to be aggressive in the process.
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I'm just working them through the steps so they can actually get their desired results.
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And see, this is why women are better at sales, because you can solve these problems with empathy while also holding them accountable.
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I put myself in my client's shoes.
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I don't need to be aggressive
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when I just ask myself this question:
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Has anyone truly held this person accountable to their goals? most of the time i can answer
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that wholeheartedly and say no no one has ever cared about this person enough
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so they are going to make this investment
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and in exchange i'm going to care about them i'm going to get them the results
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that they're looking for and it has the opportunity to entirely change that person's life.
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So there's no need to be aggressive around here.
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We just listen, we back a great product, we get sold on ourselves, and we help people solve their problems.
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Next is the fifth strategy, which is all about rejection and how hearing no makes you feel.
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But here's the deal.
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This is a question I ask myself.
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Are they actually telling me no?
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Or are they just telling me that there is something that they don't yet know about how my product, my service, is the answer to their problem?
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And it's my job to build this bridge for what they don't currently know so that they move forward.
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If the prospect says no, don't take it personally.
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It just means that you haven't fully made known the value of your offer.
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What does the buyer not know?
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Instead of you just talking about the value, what about a full demonstration?
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If you're selling skincare and you show me how you can put the under eye patches on
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and all of a sudden the little wrinkles underneath my eyes just, oof, they vanish, I'm gonna get sold very differently than if you just tell me my under eye wrinkles.
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There's different things that you can do in the sales process to get the client to actually know more about your product.
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That is on you as a salesperson.
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But luckily, as a badass woman in business, it's really easy for us to think about different ways
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that we can show people what the successful end product actually looks like.
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My theory on why women hate rejection is we are normally chaste.
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It's something very biological, something that is very
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to just being pursued that's how we were made well
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if you can get over this
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and i believe you can you will be lethal in a sales environment
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because a woman who is smart and confident and can take rejection
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and keep showing up deadly you are a freaking gangster
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and just by you learning the skill set alone you will make
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so much money in your career because so few are willing to go through actually get what they want,
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which is on the other side.
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The cool thing about sales is it's actually not personal.
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It's something that is not you.
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So you are not being rejected.
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The product is being rejected.
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So how do you make the product more appealing to the person that you are trying to sell it to?
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And take yourself and your ego and all of your fears
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and worries about rejection and just remove it from the equation because the good news, it's not about you.
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Next up, strategy six is realizing that everything of a yes.
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My favorite Grant Cardone book called Sell or Be Sold.
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You are either being sold by somebody else's ideas, what their concept of what your life should look like,
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or you are selling them on where we're going to dinner tonight, where you live.
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Do you live close to your family?
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Every single thing in life is a sale.
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So are you selling or are you being sold?
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I realized that for much of my life, I was just being sold.
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Seven years ago, I realized I was a victim in my own life.
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I was on what my significant other wanted to do, what my parents wanted me to become, who I thought I should be,
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and never really looked at myself to say, what do I want?
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Where do I want to go?
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And in this process of listening to other people and getting angry that I wasn't where I wanted to be, I realized that because I wasn't sold on me and I didn't know where I was going,
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it was very unlikely that I was ever going to get there.
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But that first sell started with me.
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So when you think sold on where they're going.
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See, I think one of the greatest gifts
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that any salesperson can have is them believing that their customers' whole life can change through working with them.
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The way that they view themselves, the way that they walk into rooms can actually be impacted by the product or the service that you're selling to them.
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Just remember that when you are the one selling, you're getting somebody to a destination that they might not believe is possible for them to go.
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It
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potential traffic delays, all of the accidents
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that could happen along the way from getting to where they're at to where they want to go.
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You are that bridge.
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You are that person saying, you've got this.
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I will be your GPS.
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I will help you.
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We can overcome this.
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This is important to learn because you are in the driver's seat.
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If you really want to be a great salesperson, you have to take on that responsibility of being in the driver's seat
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and having more confidence in where your client can go than they might have in themselves.
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Strategy seven is something you and over again, which is practice, practice, practice, practice, practice, and just keep practicing.
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I remember when I first tackled this idea of sales and I used this tool called Carter University.
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Carter University provides 15 minute sales trainings where you can learn how to ideally overcome objections and get the deal done.
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Back when I wanted to learn the sales game, I started training every single day.
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I would watch 15 minutes every day on some training topic, whether it was learning how and really understand what their motive was,
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how to ask really great questions in order to overcome objections to close the deal.
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See, I needed tools in every single one of those areas.
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So I set up the discipline to train every single day, seven days a week for at least 15 minutes.
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And this training allowed me to go into every conversation ahead of time thinking, how am I going to sell in this conversation?
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It could have been the most mundane conversation.
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Maybe it's with my husband and he and I are deciding where to go to eat.
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I would decide ahead of time, I wanna go to the fub place.
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I feel like Vietnamese food, I do not want to negotiate.
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So I would start the conversation, knowing that I had this intention to go to pho, eat some great yummy soup.
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And when I would go to have the conversation with him, I set my intention, we're gonna go get pho.
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And when he's like, no, I don't want soup every night, I would practice.
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the overcoming of the objection.
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So it got me in this habit of every single day practicing what I was learning
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so that I could actually improve on what I was trying to get better at.
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You have to practice if you want to be great at sales.
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And here's the deal.
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You do not want to practice on your customers.
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Ideally, you're practicing with your friends, with your coworkers, with your family, with your children, with your spouse.
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You can do so much in such a short period of time to get really great at sales.
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If you just commit to practicing every single day and using the tiniest little opportunities as your shot to say, this is what I want out of this conversation.
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This is where I'm going to drive this conversation to.
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I'm going to handle this objection in this way.
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I might even give the other person an objection to give me so then I can practice handling the objection.
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that happens in your life.
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That brings us to the eighth strategy, which is to know when to stop selling.
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You see, too much talk can absolutely unsell your customer.
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Have you ever been to your favorite restaurant?
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You show up there, you're excited to order your favorite appetizer.
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For me, that'd probably be meatballs.
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And then the next dish is going to be your favorite pasta.
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But you know that instead of having the normal pasta, they have this special pasta on the side that you can request.
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And then for dessert, you've just been salivating all day thinking about your favorite dessert
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that you're going to order your favorite restaurant.
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And when you sit down at your favorite
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and the waiter proceeds to tell you about the specials and orient you to the menu for five minutes.
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This is an example of overselling.
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I was already sold on every single thing prior to even showing up.
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I was even gonna add in a cocktail just to have an extra little spice to my evening.
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But now my mood is ruined
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because I just had to listen to somebody try to tell me all these things
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that I already know when my mind was already made up.
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This is one of the most important questions
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that you can ask in any sale and ideally you do it as quickly as possible somebody.
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The question is, have you heard enough to make a decision?
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It will amaze you how quickly you are able to move through deals because you asked this simple question.
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And I take zero credit from this because Grant Cardone himself taught me this.
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I will never forget the very first time that I was in a sales situation with Grant.
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It was 30 seconds into this presentation and it was supposed to be an hour long presentation.
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And he slams on the table without the other person knowing because it was a virtual call.
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And he said, "Mute it, mute it." And so, One person still making the presentation, I mute it and we're like smiling and he says,
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"Ask them, have you heard enough to make a decision?" And I look at him and I'm like, "We just heard it, no." He's like, "Ask them." So we unmuted the call and we said,
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"So have you heard enough to make a decision?" And the person said, "No." and we continued on with the presentation.
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45 seconds later, he hits it again, and he says, "Ask." So we asked.
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So have you heard enough to make a decision?" And the person said, "Yeah, I'd like to move forward." And I was shocked because it worked.
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The person didn't want to hear all the things.
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A lot of the time, you don't wanna know all the information when you're buying something.
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So ask the question, "Have you heard enough to make a decision?"
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And your conversions on your sales will go up and you'll think it's magic, but it wasn't.
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It was just Grant Cardone.
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People have to know what they want right away.
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So don't ignore the signs.
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Number nine is our final strategy to mastering the art of selling, which is accepting your failure.
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mess up, then recover and still get the deal.
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I cannot tell you how many deals I have blown.
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I've messed up the person's name.
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I've been so nervous that I didn't do the demo correctly.
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I fumbled around and showed how nervous I was and never even asked for the close because I was just so embarrassed.
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And guess what?
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If you can hold this one piece of data to be true, it will change your life when it comes to your confidence in the sales process.
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No one thing blows a deal.
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You can get the sale.
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You can even be too aggressive with somebody and put a little bit too much pressure on them.
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I know we're not super aggressive, but sometimes you can be like, you just have to do this.
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You have to do it today because it's going to help you.
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Maybe it was a mistake, but the mistake doesn't have to define that that relationship doesn't ultimately do business with you.
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So hold this to be true, that no one thing blows a deal.
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And then you're going to be able to walk into these conversations with your shoulders back, knowing I can be a human being.
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I can make a mistake.
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And I can still get the job done.
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Think back to a time when you've been in a department store, you were trying on a pair of shoes, maybe it was a shirt and you really liked it, but you didn't like it enough to move forward at that moment.
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And then the salesperson maybe put a little pressure on you and wanted you to buy and you got frustrated.
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You left, you didn't wanna buy it any longer, you moved away.
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The next day, an event comes up where you need those shoes to match the dress.
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So what do you do?
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You go back and you buy it.
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been a little bit too pushy or said something that potentially even offended you isn't the thing that stops you.
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People change their minds constantly.
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You are not the same person that you were yesterday.
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You're not the same person that you were an hour ago.
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Honestly, you aren't even the same person as you were when you started this video.
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So don't think that your customer is the same person because they have new considerations.
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They have new opportunities.
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No one thing blows a deal and never overthink your mistakes.
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These are the nine strategies you need to start mastering sales.
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And if you love this video, check out my next video on brutally honest business advice for women.
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推荐视频
背景与上下文
在某视频中,一位成功的销售专家分享了她从害怕拒绝到自信闭单的转变过程。通过与全球顶尖销售专家合作以及自身的努力,她从年收入 $55,000 走到了今天的百万美元年收入。她的分享重点在于销售策略,并提到了一些重要的心态和信念,这些不仅与销售有关,也能改变个人生活。
日常交流的五个重要短语
- “改变叙事”:销售并不可怕,它是有影响力的。
- “信服于你的产品”:如果你不相信你的产品,你就无法有效地销售。
- “帮助他人”:你在帮助客户做出更好的决策,实现他们的理想生活。
- “优先解决问题”:关注客户的真正需求,而不是仅仅卖出产品。
- “对自己有信心”:在销售他人之前,首先要相信自己。
逐步跟读指南
要提高英语发音并掌握这些销售策略,可以通过以下步骤逐步进行“shadow speak”练习:
- 选择视频:选择一段你感兴趣的销售视频,确保内容清晰易懂。
- 初步观看:第一次观看时,关注整体氛围和主要信息,而不是逐字记录。
- 分段练习:将视频分成小段,每段 20-30 秒,进行重复观看。
- 模仿发音:在每段播放后,暂停视频,尝试模仿说话者的发音和语调,专注于语速和重音。
- 记录与纠正:将自己的声音录下来,与原视频对比,找出需要改正的地方以提高英语发音。
通过这种“shadowing”方式,你不仅可以提升交流能力,还能学到销售的技巧和心态。在学习的过程中,请保持耐心和积极的心态,这对实现你的英语提升至关重要。
视频中的语法
说话人最常用的结构,并附上视频中的原话:
| 结构 | 视频中的用法 |
|---|---|
| 现在完成时 have/has + 过去分词 — 过去发生但与现在仍有关联的事 | you've told · has gotten · has ever cared |
| 被动语态 be + 过去分词 — 强调发生了什么,而不是谁做的 | are sold · are not sold · aren't sold |
| 定语从句 who / which + 从句 — 补充说明人或事物 | way, which was · people who can · somebody who can |
什么是跟读法?
跟读法 (Shadowing) 是一种有科学依据的语言学习技巧,最初开发用于专业口译员的培训,并由多语言者Alexander Arguelles博士普及。这个方法简单而强大:您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同,跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性,语调,节奏,连读,听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。






























