跟读练习: How Commercials Get Us To Buy Crap We Don't Need - 通过YouTube学习英语口语
B2
Advertising is everywhere.
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Advertising is everywhere.
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And what you read, what you watch, what you eat, what you wear.
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They're in the sky.
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They're on the ground.
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They're in the water.
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Our economy thrives on you buying more and more and more.
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Even though you don't need any more.
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And, oh yeah, you're in debt.
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The goal of advertising is simple.
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Get you to buy a product.
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To make you say, yes, I want this.
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I need this.
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My life will be better with this retro cowbell dispenser but a mason jar too.
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That is adorable.
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This is the mug that won't fall over.
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Watch this.
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It fell.
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It fell.
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We wanted to learn how advertisers capture our attention and get us to buy stuff we don't even really need.
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So we turned to Jonas Sachs, an advertising executive and co-founder of Free Range Studios, to explain a few ways brands get into our heads.
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How do ads tell us who we are or tell us who we should be?
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We see 3,500 of them a day.
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And the majority of them basically tell us, you suck.
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And if you don't buy this product, you're not going to be rich enough, smart enough, hot enough.
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And so we walk around being told 3,500 times a day how deficient and lame we are.
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Are there any ads that have stuck out in your mind?
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The number one most shared advertisement on YouTube of all time is that Dove Real Beauty Sketches ad.
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They make the real beauty sketches.
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It's all about how women are
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so much more beautiful than they think they are through this stunt of a police artist who's sketching them.
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Tell me about your hair.
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They make a picture of what they think they look like, which is what a stranger thinks.
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Kind of have a fat, rounder face.
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People are saying, listen, they're reaching hundreds of millions of people with a positive message about beauty.
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People want to share it because they say, oh, those are my values, that's my idea.
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And then you start buying the soap because you share those values.
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So this is one of those classic shop therapy ads.
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That, you know, parenthood is hard, drinking coke is easy.
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You need to speak to people on the level of identity, you need to speak to people on the level of emotion.
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There are millions of people who are going to sit there and be like, yeah, that's my truth.
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That's it.
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It's totally me.
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Thanks, Coke.
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Why use Beckham?
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Advertisements tell you not that this product does this thing, it's that people like this use this product.
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If you want to be like these kind of people, use this product and you're instantly one of them.
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We want heroes in our lives and we want to know how to be more like those heroes.
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And watching sports and watching movies that these guys are in, we don't necessarily know how to be more like them, but advertisements tell us how to be.
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Are you up for whatever?
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Don't answer.
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Grab a Bud Light and show it.
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Try new things.
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Make new friends.
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I mean, it's all just crafted around creating a gap.
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You don't have enough, you don't have what's right.
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It's not necessarily even that the audience is sitting at home and saying, oh man, I need to spend more time in the club.
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It's like saying, they're saying everybody else is in the club and why aren't you there?
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So advertising is just a constant fear of missing out?
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There's a huge amount of that.
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Wow, advertisers are like crappy friends.
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They make us feel needy, ugly and uncool, but we keep them around anyway.
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This is a beautiful moment.
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Sure could use a coke.
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关于本节课
在本节课中，学习者将通过分析商业广告的内容来提升自己的英语口语能力。这将涉及对广告背后心理的理解，以及广告如何影响我们的购买决策。通过注重情感和身份认同的广告策略，学习者将更多地关注语言运用的细节，进一步提高他们的英语发音和表达能力。借助一些经典的广告案例，我们将学习如何用英语表达对这些现象的看法，并练习在日常交流中运用相关词汇。
关键词汇与短语
- 广告 (advertising) - 用于宣传产品或服务的文本或视觉内容。
- 购买 (buy) - 获取某物的行动，尤其是通过支付金钱。
- 情感 (emotion) - 人的内心感受，常用于广告吸引消费者。
- 身份 (identity) - 个体对自我的认识和归属感。
- 价值观 (values) - 引导个人行为和决策的信念。
- 宣传 (promote) - 增加某个产品或理念在公众中知名度的过程。
- 颠覆 (disrupt) - 对传统观念或市场的挑战，创造新的思维方式。
- 体验 (experience) - 通过生活和实践获得的知识或感受。
练习技巧
对于本节视频的学习，可以采用shadowspeak练习法，从而在理解广告内容的同时，提升英语口语表达。首先，建议观看速度设置为正常，这是一个非常适合英语口语练习的速度。其次，学习者可以通过模仿视频中的发音、语调和情感表达，进行有效的英语口语练习。不妨选择其中的一段广告台词进行跟读，注重语音的准确性和语调的变化，以此提高您的英语发音。此外，尽量在说话的过程中，结合广告传递的情感信息，这将有助于您在实际交流中更具说服力和吸引力。通过看YouTube学英语，您不仅能够提升自己的语言能力，还能在学习中体会广告背后的社会现象和心理学原理。
什么是跟读法？
跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。