跟读练习: How IKEA gets you to impulsively buy more - 通过视频学习英语口语
正在创建课程...
1
Say you've written a list and gone to the store..
2
But you quickly start buying things that you didn't plan on.
3
After all, fresh produce would be nice.
4
And these look good.
5
Half off? Why not!
6
Wait. Why is it so hard to stick to a shopping list?
7
Researchers estimate that half of consumer spending is unplanned.
8
Sometimes it's stuff you just forgot to put on your list.
9
But there's another kind of purchase that consumer psychologists measure That would be your impulse purchase where you see something.
10
You think it's kind of a cool item.
11
I think I'll buy that.
12
The architecture of a store can impact consumer satisfaction, which in turn might spur impulse buys.
13
In the 20th century, the architect Victor Gruen used light and space to dramatically stage goods in storefront windows.
14
His designs tried to capture the attention of passersby… and convert them into customers.
15
Today, people call this technique 'The Gruen Effect.' It happens when a store environment takes you from shopping for a specific item to shopping for shopping's sake. It's about the mindset and the environment that they try to create.
16
Does this sound familiar?
17
Think about your last trip to IKEA.
18
They have the restaurant with the Swedish meatballs and all of this stuff. And that's not a coincidence.
19
You're trying to build excitement because when people are excited and aroused they're more likely to buy.
20
Almost 20 percent of our buying decisions are based on logic and needs.
21
80 percent of our buying decisions are actually based on emotions.
22
And we try to make that connection or bridge that connection Yeah of course we are retailers so we try to make sure that you know, grab a thing or two.
23
My name is Richard La Graauw and I'm creative director for Ikea here in the US.
24
Which is an important job.
25
He's in charge of how the products are presented in the store.
26
That includes layout.
27
Retailers pay close attention to how their floor plan can change in-store behavior.
28
Grid layouts emphasize speed and convenience.
29
Where freeform layouts allow exploration, which can make customers visit more parts of the shop.
30
And racetrack designs create a loop that exposes customers to a certain path of product.
31
IKEA uses a fixed path through a maze of product displays.
32
That can extend the distance travelled in store.
33
So the more you travel, the more items by definition as a shopper you'll be exposed to.
34
At the entrance, most customers will be drawn to a bright yellow bin of bags, placed next to the escalator.
35
Spots of light guide your eye to the entrance of the showroom And before you know it, you're taking the scenic route.
36
So with light, you can actually steer consumers towards different areas and toward different product selections.
37
On average, customers only visit about a third of any retailer's floor area.
38
IKEA's layout forces customers to cover more ground.
39
IKEA was always designed as a place where you can see, touch, and try, no?
40
So they can spend hours if they want to.
41
But there's also consumers that know exactly what they want and just want to have it quick.
42
So it's tailored to both.
43
One researcher in London surveyed an Ikea to hand-draw these pedestrians pathways.
44
This heat map of the showroom was generated using her data.
45
It looks like the path guides are working.
46
Where Victor Gruen simply used a hunch to invent window shopping, virtually any store from IKEA to your local grocery has a trove of big data at their fingertips.
47
We used technology to measure actually the flow of consumers and where they're interested and in which areas they intend to go.
48
And that works all based on Beacon technologies.
49
Which means retailers like Ikea will only get better at nudging you to spend time in more parts of the store.
50
So, compulsive shoppers, the next time you go to the store… consider taking the shortcut.
51
Or, at least, don't forget what you came here for.
52
Because it probably wasn't plants and a plate of meatballs.
53
You do you, though.
为什么要通过这个视频练习口语？
观看这个关于购物冲动的视频，不仅有趣且富有启发性；它让我们思考人类行为的背后原因。通过练习视频中的口语，学习者可以提高他们在日常对话中讨论消费行为和心理的能力。这样的练习帮助提高英语发音，增强听力理解，同时也能帮助你在相关话题中更自信地表达观点。无论是在雅思口语练习中，还是与朋友的随意谈话，掌握这些表达都是有价值的。
语法与表达的背景
视频中使用了多种重要的语法结构和表达方式，下面是一些关键示例：
- 使用条件句：“如果你写了一个清单并去了商店…”这样的句子帮助表达假设情况，学习者可以通过这种表达练习更复杂的语法结构。
- 非谓语动词：如“购物的目的被转移…”说明了购物的多样性，学习者可以通过此类短语扩展自己的词汇量。
- 情态动词的使用：“你可能会…”和“应该…”这样的表达能够帮助你在不同情境中更准确地传达意义，增强口语的流畅性。
常见的发音陷阱
视频中有一些可能对学习者构成挑战的单词和口音：
- “Impulse”（冲动）：注意发音中的重音位置，确保能够流利表达。
- “Architecture”（建筑）：该词中包含的“ch”音容易发错，学习者需反复练习。
- 地方词汇的口音：视频中提到的各种零售环境（如商店、餐厅）可能因地区不同而发音各异，学习者可以通过影像中的对话，模仿其发音方法，以提高英语发音的标准。
通过这些练习，你将能在与他人的讨论中不仅提高运用英语的能力，也能更自信地运用“shadowspeak”和“shadowspeaks”技巧，最终在雅思口语练习中脱颖而出。
什么是跟读法？
跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。