跟读练习: ✏️ How To Design A Modern Logo | Start To Finish - 通过视频学习英语口语

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Some of you asked me about my process behind creating logos

and I'm going to show you that today by using a fake company

and show you a basically an hour -long logo design process.

This video is brought to you by Squarespace.

So let's say we're working for a company called Electromass

and they are an electricity meter reading company or someone who provides electricity to you at your home.

They're from the UK but they have been doing this for like a few years now

but they want to have a heritage feel to their logo

so they've been in business for quite a

while they don't have children for vintage feel

but they want it to be like sort of standing out

so the first thing i do is

that i'm going to write down a bunch of stuff in a little notepad here you can use any notepad

that you want but fields notes are a great little thing to have

but you can use whatever you want

so i'm just going to go ahead open up a new page here

i think this is a new one it is a new one

so i'm going to go here and just start writing some stuff down

so it's an electricity media company i'll say a lot of blue should be used

because blue is a nice sort of corporate color

or green or blue green if we're going to use green as well bold put

that as a question mark

so what you'll see is in a lot of companies they have like a mark like an icon

and then they have like some nice type below it

and then everything else falls within that branding

so that's what we're going to do today

we're going to create sort of like a squared off mark kind of thing like this

so now just going to go ahead and sketch some ideas down

so get your little dot grid sketchbook out now

and start drawing out some ideas

so i don't want it to be sort of blocky

and this is called electro mass

so i'm going to say say electro mass at the top

and this is just going to be an idea

so i'm going to draw a standard e formation like this

and we're just going to go you can see how rough

i'm treating this it is very rough we've got an e

there what we can do is you can make another e right here

but this time i have it cut off at these ends

and we're just playing around with the words really just around here seeing what we get out of it

because there's so many different plays on the letter and

because this is going to be an icon this is a pretty easy form of design

that we've got going here but the idea is just to get the ideas out

when you're drawing and stuff you don't want to be precision

or anything you just want to get out as fast as possible to get these different flows out

and you'll surprise yourself we'll just go here

and we can create like a lowercase e

if we wanted to um like so we'll create like a brush sort of type

that might not work but it's good to explore different options uh in this

and because it's electricity you sort of have like you know

this sort of zigzag for lightning we could even have a little play on that

so just write everything down get all these things down on here the main thing to keep in mind is

when doing this

that you're actually just getting the best ideas out you don't have to worry about it don't feel pressured

so anytime we have like an angled e if we wanted to we kind of like

angled slopes here you can see how rough i'm being with this

and that is the idea so we have these little things

and then you can fill them in if you want to see the weight

and the balance of them and stuff like that

filling them in can give you a different perception of the type in itself

so just fill them in lightly like so so when i've done

that i've cleared all my ideas out of my head i'll look at some inspiration at some icons

and there's a great book

and i'll link it in the description for you to get it's called logo modernisms there are tons

and tons of things inside of here for like inspiration

so we're just going to like literally surf this book

and we can find some great inspiration like right here

we've got a bunch of ease what a place to start on eh

so we've got a bunch of ease on here

and you can see how creative these are now some of these were designed in 1920s

but you can tell that these all work today

and that's the idea of logo designer everything

that worked before should work now most of the time

so we've got c's and this is going alphabetical order so

when you're looking at stuff like this you don't want to steal anything on here

you want to actually be going ahead

and taking inspiration from it seeing where the form leads now i didn't know before

that we had this sort of like lowercase answer of e

and we can do plays on that so now that i've got

that out of the way i can just go ahead and start making little plays on this

of this little sans serif e

and this is why the the dot grid sketchbook is

so important so here's a sans serif e it's a lower case sans serif e

and it's not going to be very good

but the idea is just to get them out i'm going to go ahead

and come up with a few more ideas and then we'll go ahead and go into illustrator again.

So the next stage of logo design is bring it into your computer.

You can use any computer, but I'm using Illustrator here, Adobe Illustrator.

And we're going to scan those ideas in.

And once you've created a few of those ideas, let's say like 10 to 15, depending on how long you're spending on this logo,

I would suggest bringing out as many ideas as possible

because just letting your pen roam freely is going to read the real mastery behind this.

It's just gaining those shapes that you never thought you could gain.

So basically, I'm just going to go through this and work out

which one I like best

and i like to do this on the computer just to see what it looks like in its flat version

and i've got a couple of ideas

that i like i like this one here

which is an e that's in the shape of a pyramid kind of like electro mass

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i also like this one here because

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when you flip this around it kind of looks like an m

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but it also looks like a spark plug

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but the problem is it looks like a wrench

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and i also like this one this is a very minimalistic idea here

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i also like this spark plug one here

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or like this american style plug

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which i might go for we might create a few variations for the client

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but we're going to be creating more variations of the same logo within this process the way

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that i work is by basically creating different shapes

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and seeing how we go

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so the first thing i'm going to start off with probably this simple logo here

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and we're going to come up with like three different variations of this logo here quite simply

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so the first thing i'm going to do is just create some

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mastery down here like so just quickly get these ideas into effect

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really i just want to make sure that these look okay

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and see how this looks when it's further down we'll scooge these in

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and like so so that's kind of like the what i wanted to go for there electro mass

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so what we can do here is create another duplicate of

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that and just go straight in with another variation of this we could go for

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that kind of likes like an f though

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but we're gonna we'll deal with that later

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and you can see here all

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i'm doing is playing around with these different shapes seeing how

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they run with each other seeing what you can do with them just keep creating different ones

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that you like i mean that one looks much better than this one

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so what i'm going to do is just uh fling this back here

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and create a new different one and i'm just pressing alt command

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or alt drag uh just because then you create like a new copy

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but the idea is

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that you can just create all these different shapes getting them out of your mind

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and seeing where you want to go with them i'm also going to go ahead

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and like create a duplicate of this one see i'm going

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to do this that's going to create a normal e right there

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but what happens if i do this

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that kind of like a weird e going on right

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there i'm not too sure about all them whatever do this

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and if i expand this up like so

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and create like a little diagonal flow going on here

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i'm just being quite rough here i'm not actually getting the finalized logo down i just want to create something

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that uh looks half decent something

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that i can show to the client see whether they like it

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or not see what happens with

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that you see you've got little shapes going on there

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so you've got a few variations of that single shape right there

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so the next version of this i'm going to do is the one down here on this part here

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you can see it it's like a circle with like these e formations inside it

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and you can see that they're sort of being circled off

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so the basically the idea of logo design to keep things very simple

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so this might even get simpler as we go along

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so i'm going to create like an o here

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or like a circle just holding shift and creating

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that then the next thing i'm going to do is sort of like divide these off

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so this could be done probably better in a grid system

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so you can get grids up here and make sure

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that this is like on a grid we can make sure of

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that by going to outline mode

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and this is the way you do it you know logo design is simple keep

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it simple all the time then the next

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i'm going to do is just making sure it snaps to get uh grids just

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so it's a lot easier

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when i'm creating these different shapes there you go it's going to snap those grid points right there like

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so i'm going to copy this as well just in case i get rid of it

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because i'm going to just put it in white and see what we got going on here

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i mean it doesn't look too bad i've got like another idea as well that i could like implement

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i'm sure we've got this which is kind of like an e

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but looks a bit strange we're not looking for perfect ideas here

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we're just looking for an idea of where we can go with the shapes in themselves

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but i'm not going to get rid of these ideas i'm just going to like keep them uh

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if the client asks if i've been doing any work on their logo

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because it's taken a

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while then i've got something to show them in the end

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i'm all going to do is create a couple more of these create

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this one that's black again until i'm happy with it it's just a very sleek looking design

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that we're wanting here so that's another design we've got going on there i mean

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that one's okay it's not my favorite and it's not the best

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but you can see where we're going we can do it into the different colors

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that we may use for electricity and stuff like that which could be you know

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um blue if we wanted blue in there let's get red oh let's change this color to

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this green as well like right here

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so the next we're going to do is a pretty simple one

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which is one that i think we'll use

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which is um an e formation

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so we're going to just do it like this we've got snap to grid on again

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so we can just go ahead

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and snap this into place where we need it to be

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and i'm just eyeballing i'm not really too fussed at the moment exactly where they should be

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so there's an e it's a very basic sans serif e

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that but the difference with this is

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that these are going to sort of like come into the center a tiny bit

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so we're going to move these into the center a tiny bit whether it's just one square

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or whatever and it's going to sort these corners out as well

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so they fix itself in here

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and this is me manipulating type quite literally just manipulating the type

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and with this we're going to create this little square arc on the right

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which is basically just filling it again so we can like go ahead and

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so we can go ahead and like bring this out

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ever so slightly like so and get them to meet actually you see sketching takes time

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but the actual real side of it is you know getting it in on this computer here

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and making other ideas happen from this now

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if you know me i'm more of a vintage style designer

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but i'm i love grids and i love big fat logo designs

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and i i love the uh vintage aspect of it i've got this book called logo modernism

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which is all about the vintage style of modern logos

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which is logos that are created in the 1920s to the 1970s

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or 80s and there's a bunch of different shapes in there

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and this is what really challenged me

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so guys i want to see what your logo designs are like it's going to be hilarious to see uh

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you guys just absolutely going for it in a good way

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and just to note this isn't a real logo design

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that i'm working on right here for a client you know

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this is just me playing around with a fake company

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and you know

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when i'm actually doing

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it i'm spending a bit more time uh creating the logo getting the idea isn't the hardest part

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i normally know the idea roughly within the first day um

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and it's all about telling the client why they should have this idea

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and because us as designers know it's the best

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so we treat it like so guys thank you

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so much for watching this i just wanted to give a huge shout out to our sponsor over at squarespace

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if don't know i use squarespace on my website

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because they are awesome

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you don't have to be a web design wizard to actually understand how to use squarespace basically

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you can choose from a bunch of templates

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and you have your website there it is customizable you can have a shop on there

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and sell things people like clients can contact you

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and it works really well it's so beautiful and elegant to use

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and for the customer too

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if you want 10 off squarespace click the link down in the description below

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and let me know what you think of the Squarespace platform.

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Tweet at me, get me on Instagram and let me know about your website and your Squarespace platform.

231

Guys thank you so much for watching this video and I'll catch you in the next one see you soon.

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FOR YOU

本课的词汇与口语要点

这节 B2 级别的口语课以视频“✏️ How To Design A Modern Logo”为素材。视频中反复出现的词有：logo, create, design。这段视频共有 231 个句子、2740 个单词可供跟读。讲话部分时长为 13:28。说话人语速较快，每分钟约 203 个词，会出现较多连读和弱读。 86% 的单词属于英语最常用的 3,000 词，其余的词建议在练习前先学一下。

视频中的重点词汇

视频中最难的 15 个单词，附发音和释义：

单词	发音	释义
grid 名词	/ɡɹɪd/	網格 /网格, 格子
variation 名词	/ˌvɛəɹiˈeɪʃn̩/	變化 /变化, 變動 /变动
serif 名词	/ˈsɛɹɪf/	襯線 /衬线
vintage 名词	/ˈvɪn.tɪd͡ʒ/	年份
illustrator 名词	/ˈɪləˌstɹeɪtəɹ/	插圖畫家 /插图画家
plug 名词	/plʌɡ/	插頭 /插头
icon 名词	/ˈaɪ.kɑn/	聖像 /圣像
modernism 名词		現代主義 /现代主义, 現代派 /现代派
notepad 名词		記事本 /记事本
sketchbook 名词	/ˈskɛt͡ʃˌbʊk/	素描本
duplicate 动词	/ˈd(j)uː.plɪˌkeɪt/	複製 /复制
manipulate 动词	/məˈnɪp.jʊ.leɪt/	操纵
spark 名词	/ˈspɑɹk/	火花
sketch 名词	/ˈskɛt͡ʃ/	草拟, 速写
diagonal 形容词	/daɪ̯ˈæɡ(ə)nəl/	對角 /对角

视频中出现的短语动词

单词	发音	释义
go ahead 动词	/ˌɡoʊ əˈhɛd/	請便 /请便
come up with 动词		想出, 提出
draw out 动词		拖延, 延長 /延长
go through 动词		通過 /通过
work out 动词	/ˌwɝk ˈaʊt/	計算 /计算, 算出
write down 动词		寫下來 /写下来, 寫下 /写下

视频中的语法

说话人最常用的结构，并附上视频中的原话：

结构	视频中的用法
现在完成进行时 have/has been + -ing — 以前开始、现在仍在继续的动作	have been doing · i've been doing
被动语态 be + 过去分词 — 强调发生了什么，而不是谁做的	is brought · is called · were designed
现在完成时 have/has + 过去分词 — 过去发生但与现在仍有关联的事	they've been · i've done · i've cleared
定语从句 who / which + 从句 — 补充说明人或事物	someone who provides · this which is

需要注意的发音

说话人用了 110 次缩略和弱读形式，例如 I'm, we're, don't。请按听到的简短形式来说。

“sh” 和 “zh” 音: variation /ˌvɛəɹiˈeɪʃn̩/, precision /pɹɪˈsɪʒ.ən/, shout /ʃaʊt/, perception /pɚˈsɛpʃ(ə)n/
长单词——注意重音位置: illustrator /ˈɪləˌstɹeɪtəɹ/, manipulate /məˈnɪp.jʊ.leɪt/, alphabetical /ˌæl.fəˈbɛt.ɪ.kəl/, diagonal /daɪ̯ˈæɡ(ə)nəl/

中文母语者容易读错的音：

/v/ — 不要读成 /w/，上齿轻触下唇: variation /ˌvɛəɹiˈeɪʃn̩/, vintage /ˈvɪn.tɪd͡ʒ/, divide /dɪˈvaɪd/
词尾辅音 — 要读清楚，后面不要加元音: grid /ɡɹɪd/, serif /ˈsɛɹɪf/, vintage /ˈvɪn.tɪd͡ʒ/, plug /plʌɡ/, sketchbook /ˈskɛt͡ʃˌbʊk/
/r/ 和 /l/ 的区别: electro /ɪˈlɛk.tɹəʊ/, illustrator /ˈɪləˌstɹeɪtəɹ/, freely /ˈfɹili/

如何用这段视频练习

先完整听一遍视频，不要开口，记下不认识的单词。
先用 0.75 倍速逐句跟读，熟练之后再回到正常速度。
录下自己的声音并与原声对比，特别注意 grid, variation, serif 这类单词。

什么是跟读法？

跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。

影子跟读法: 阅读完整分步指南 →

跟读练习: ✏️ How To Design A Modern Logo | Start To Finish - 通过视频学习英语口语

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