Практика Shadowing: ✏️ How To Design A Modern Logo | Start To Finish - Изучайте разговорный английский по видео

Выберите режим практики

Каждый режим открывает полноэкранную комнату практики.

231 предложений

Если предложения слишком короткие или длинные, нажмите Edit, чтобы их изменить.

Some of you asked me about my process behind creating logos

and I'm going to show you that today by using a fake company

and show you a basically an hour -long logo design process.

This video is brought to you by Squarespace.

So let's say we're working for a company called Electromass

and they are an electricity meter reading company or someone who provides electricity to you at your home.

They're from the UK but they have been doing this for like a few years now

but they want to have a heritage feel to their logo

so they've been in business for quite a

while they don't have children for vintage feel

but they want it to be like sort of standing out

so the first thing i do is

that i'm going to write down a bunch of stuff in a little notepad here you can use any notepad

that you want but fields notes are a great little thing to have

but you can use whatever you want

so i'm just going to go ahead open up a new page here

i think this is a new one it is a new one

so i'm going to go here and just start writing some stuff down

so it's an electricity media company i'll say a lot of blue should be used

because blue is a nice sort of corporate color

or green or blue green if we're going to use green as well bold put

that as a question mark

so what you'll see is in a lot of companies they have like a mark like an icon

and then they have like some nice type below it

and then everything else falls within that branding

so that's what we're going to do today

we're going to create sort of like a squared off mark kind of thing like this

so now just going to go ahead and sketch some ideas down

so get your little dot grid sketchbook out now

and start drawing out some ideas

so i don't want it to be sort of blocky

and this is called electro mass

so i'm going to say say electro mass at the top

and this is just going to be an idea

so i'm going to draw a standard e formation like this

and we're just going to go you can see how rough

i'm treating this it is very rough we've got an e

there what we can do is you can make another e right here

but this time i have it cut off at these ends

and we're just playing around with the words really just around here seeing what we get out of it

because there's so many different plays on the letter and

because this is going to be an icon this is a pretty easy form of design

that we've got going here but the idea is just to get the ideas out

when you're drawing and stuff you don't want to be precision

or anything you just want to get out as fast as possible to get these different flows out

and you'll surprise yourself we'll just go here

and we can create like a lowercase e

if we wanted to um like so we'll create like a brush sort of type

that might not work but it's good to explore different options uh in this

and because it's electricity you sort of have like you know

this sort of zigzag for lightning we could even have a little play on that

so just write everything down get all these things down on here the main thing to keep in mind is

when doing this

that you're actually just getting the best ideas out you don't have to worry about it don't feel pressured

so anytime we have like an angled e if we wanted to we kind of like

angled slopes here you can see how rough i'm being with this

and that is the idea so we have these little things

and then you can fill them in if you want to see the weight

and the balance of them and stuff like that

filling them in can give you a different perception of the type in itself

so just fill them in lightly like so so when i've done

that i've cleared all my ideas out of my head i'll look at some inspiration at some icons

and there's a great book

and i'll link it in the description for you to get it's called logo modernisms there are tons

and tons of things inside of here for like inspiration

so we're just going to like literally surf this book

and we can find some great inspiration like right here

we've got a bunch of ease what a place to start on eh

so we've got a bunch of ease on here

and you can see how creative these are now some of these were designed in 1920s

but you can tell that these all work today

and that's the idea of logo designer everything

that worked before should work now most of the time

so we've got c's and this is going alphabetical order so

when you're looking at stuff like this you don't want to steal anything on here

you want to actually be going ahead

and taking inspiration from it seeing where the form leads now i didn't know before

that we had this sort of like lowercase answer of e

and we can do plays on that so now that i've got

that out of the way i can just go ahead and start making little plays on this

of this little sans serif e

and this is why the the dot grid sketchbook is

so important so here's a sans serif e it's a lower case sans serif e

and it's not going to be very good

but the idea is just to get them out i'm going to go ahead

and come up with a few more ideas and then we'll go ahead and go into illustrator again.

So the next stage of logo design is bring it into your computer.

You can use any computer, but I'm using Illustrator here, Adobe Illustrator.

And we're going to scan those ideas in.

And once you've created a few of those ideas, let's say like 10 to 15, depending on how long you're spending on this logo,

I would suggest bringing out as many ideas as possible

because just letting your pen roam freely is going to read the real mastery behind this.

It's just gaining those shapes that you never thought you could gain.

So basically, I'm just going to go through this and work out

which one I like best

and i like to do this on the computer just to see what it looks like in its flat version

and i've got a couple of ideas

that i like i like this one here

which is an e that's in the shape of a pyramid kind of like electro mass

100

i also like this one here because

101

when you flip this around it kind of looks like an m

102

but it also looks like a spark plug

103

but the problem is it looks like a wrench

104

and i also like this one this is a very minimalistic idea here

105

i also like this spark plug one here

106

or like this american style plug

107

which i might go for we might create a few variations for the client

108

but we're going to be creating more variations of the same logo within this process the way

109

that i work is by basically creating different shapes

110

and seeing how we go

111

so the first thing i'm going to start off with probably this simple logo here

112

and we're going to come up with like three different variations of this logo here quite simply

113

so the first thing i'm going to do is just create some

114

mastery down here like so just quickly get these ideas into effect

115

really i just want to make sure that these look okay

116

and see how this looks when it's further down we'll scooge these in

117

and like so so that's kind of like the what i wanted to go for there electro mass

118

so what we can do here is create another duplicate of

119

that and just go straight in with another variation of this we could go for

120

that kind of likes like an f though

121

but we're gonna we'll deal with that later

122

and you can see here all

123

i'm doing is playing around with these different shapes seeing how

124

they run with each other seeing what you can do with them just keep creating different ones

125

that you like i mean that one looks much better than this one

126

so what i'm going to do is just uh fling this back here

127

and create a new different one and i'm just pressing alt command

128

or alt drag uh just because then you create like a new copy

129

but the idea is

130

that you can just create all these different shapes getting them out of your mind

131

and seeing where you want to go with them i'm also going to go ahead

132

and like create a duplicate of this one see i'm going

133

to do this that's going to create a normal e right there

134

but what happens if i do this

135

that kind of like a weird e going on right

136

there i'm not too sure about all them whatever do this

137

and if i expand this up like so

138

and create like a little diagonal flow going on here

139

i'm just being quite rough here i'm not actually getting the finalized logo down i just want to create something

140

that uh looks half decent something

141

that i can show to the client see whether they like it

142

or not see what happens with

143

that you see you've got little shapes going on there

144

so you've got a few variations of that single shape right there

145

so the next version of this i'm going to do is the one down here on this part here

146

you can see it it's like a circle with like these e formations inside it

147

and you can see that they're sort of being circled off

148

so the basically the idea of logo design to keep things very simple

149

so this might even get simpler as we go along

150

so i'm going to create like an o here

151

or like a circle just holding shift and creating

152

that then the next thing i'm going to do is sort of like divide these off

153

so this could be done probably better in a grid system

154

so you can get grids up here and make sure

155

that this is like on a grid we can make sure of

156

that by going to outline mode

157

and this is the way you do it you know logo design is simple keep

158

it simple all the time then the next

159

i'm going to do is just making sure it snaps to get uh grids just

160

so it's a lot easier

161

when i'm creating these different shapes there you go it's going to snap those grid points right there like

162

so i'm going to copy this as well just in case i get rid of it

163

because i'm going to just put it in white and see what we got going on here

164

i mean it doesn't look too bad i've got like another idea as well that i could like implement

165

i'm sure we've got this which is kind of like an e

166

but looks a bit strange we're not looking for perfect ideas here

167

we're just looking for an idea of where we can go with the shapes in themselves

168

but i'm not going to get rid of these ideas i'm just going to like keep them uh

169

if the client asks if i've been doing any work on their logo

170

because it's taken a

171

while then i've got something to show them in the end

172

i'm all going to do is create a couple more of these create

173

this one that's black again until i'm happy with it it's just a very sleek looking design

174

that we're wanting here so that's another design we've got going on there i mean

175

that one's okay it's not my favorite and it's not the best

176

but you can see where we're going we can do it into the different colors

177

that we may use for electricity and stuff like that which could be you know

178

um blue if we wanted blue in there let's get red oh let's change this color to

179

this green as well like right here

180

so the next we're going to do is a pretty simple one

181

which is one that i think we'll use

182

which is um an e formation

183

so we're going to just do it like this we've got snap to grid on again

184

so we can just go ahead

185

and snap this into place where we need it to be

186

and i'm just eyeballing i'm not really too fussed at the moment exactly where they should be

187

so there's an e it's a very basic sans serif e

188

that but the difference with this is

189

that these are going to sort of like come into the center a tiny bit

190

so we're going to move these into the center a tiny bit whether it's just one square

191

or whatever and it's going to sort these corners out as well

192

so they fix itself in here

193

and this is me manipulating type quite literally just manipulating the type

194

and with this we're going to create this little square arc on the right

195

which is basically just filling it again so we can like go ahead and

196

so we can go ahead and like bring this out

197

ever so slightly like so and get them to meet actually you see sketching takes time

198

but the actual real side of it is you know getting it in on this computer here

199

and making other ideas happen from this now

200

if you know me i'm more of a vintage style designer

201

but i'm i love grids and i love big fat logo designs

202

and i i love the uh vintage aspect of it i've got this book called logo modernism

203

which is all about the vintage style of modern logos

204

which is logos that are created in the 1920s to the 1970s

205

or 80s and there's a bunch of different shapes in there

206

and this is what really challenged me

207

so guys i want to see what your logo designs are like it's going to be hilarious to see uh

208

you guys just absolutely going for it in a good way

209

and just to note this isn't a real logo design

210

that i'm working on right here for a client you know

211

this is just me playing around with a fake company

212

and you know

213

when i'm actually doing

214

it i'm spending a bit more time uh creating the logo getting the idea isn't the hardest part

215

i normally know the idea roughly within the first day um

216

and it's all about telling the client why they should have this idea

217

and because us as designers know it's the best

218

so we treat it like so guys thank you

219

so much for watching this i just wanted to give a huge shout out to our sponsor over at squarespace

220

if don't know i use squarespace on my website

221

because they are awesome

222

you don't have to be a web design wizard to actually understand how to use squarespace basically

223

you can choose from a bunch of templates

224

and you have your website there it is customizable you can have a shop on there

225

and sell things people like clients can contact you

226

and it works really well it's so beautiful and elegant to use

227

and for the customer too

228

if you want 10 off squarespace click the link down in the description below

229

and let me know what you think of the Squarespace platform.

230

Tweet at me, get me on Instagram and let me know about your website and your Squarespace platform.

231

Guys thank you so much for watching this video and I'll catch you in the next one see you soon.

Скачать приложение

Всё для свободной речи

ИИ-оценка произношенияОценка каждой фразы

Практика IPAОсвойте каждый звук

СловарьСоберите свой словарный запас

Игра со словамиУчитесь играя

Сканировать QR

Download on theApp Store Get it onGoogle Play

FOR YOU

Лексика и советы по произношению к этому уроку

Этот урок разговорной практики уровня B2 построен на видео «✏️ How To Design A Modern Logo». Чаще всего повторяются слова: logo, create, design. В этом видео 231 предложений и 2740 слов для шедоуинга. Речь длится 13:28. Говорящий говорит быстро, около 203 слов в минуту, поэтому звуки часто сливаются и сокращаются. 86% слов входят в 3000 самых частых слов английского языка; остальные стоит разобрать перед занятием.

Ключевая лексика этого видео

Самые сложные слова из видео (15), с произношением и значением:

Слово	Произношение	Значение
grid существительное	/ɡɹɪd/	се́тка, решётка
variation существительное	/ˌvɛəɹiˈeɪʃn̩/	измене́ние, варьи́рование
serif существительное	/ˈsɛɹɪf/	засе́чка, подсе́чка
vintage существительное	/ˈvɪn.tɪd͡ʒ/	урожа́й
illustrator существительное	/ˈɪləˌstɹeɪtəɹ/	иллюстра́тор
plug существительное	/plʌɡ/	ште́псельная ви́лка, ште́псель
icon существительное	/ˈaɪ.kɑn/	изображе́ние, о́браз
modernism существительное		модерни́зм
notepad существительное		блокно́т
sketchbook существительное	/ˈskɛt͡ʃˌbʊk/	скетчбу́к, блокно́т
mastery существительное	/ˈmæs.tɚ.i/	госпо́дство, власть
duplicate глагол	/ˈd(j)uː.plɪˌkeɪt/	де́лать дублика́т, де́лать ко́пию
manipulate глагол	/məˈnɪp.jʊ.leɪt/	манипули́ровать, управля́ть
spark существительное	/ˈspɑɹk/	и́скра, искра́
sketch существительное	/ˈskɛt͡ʃ/	эски́з, набро́сок

Фразовые глаголы, которые вы услышите

Слово	Произношение	Значение
go ahead глагол	/ˌɡoʊ əˈhɛd/	дава́й, приступа́йте
come up with глагол		придумывать, приходить в голову
work out глагол	/ˌwɝk ˈaʊt/	рассчи́тывать, рассчита́ть
write down глагол		запи́сывать, записа́ть

Грамматика в этом видео

Конструкции, которые говорящий использует чаще всего, с точными словами из видео:

Конструкция	В видео
Present Perfect Continuous have/has been + -ing — действие началось раньше и продолжается	have been doing · i've been doing
Пассивный залог be + причастие прошедшего времени — важно, что происходит, а не кто это делает	is brought · is called · were designed
Present Perfect have/has + причастие прошедшего времени — прошлое действие, важное сейчас	they've been · i've done · i've cleared
Придаточные определительные who / which + предложение — уточнение о человеке или предмете	someone who provides · this which is

Произношение, на которое стоит обратить внимание

Говорящий использует 110 сокращённых и редуцированных форм, например I'm, we're, don't. Произносите их коротко, так, как слышите.

Звуки «sh» и «zh»: variation /ˌvɛəɹiˈeɪʃn̩/, precision /pɹɪˈsɪʒ.ən/, shout /ʃaʊt/, perception /pɚˈsɛpʃ(ə)n/
Длинные слова — следите за ударением: illustrator /ˈɪləˌstɹeɪtəɹ/, manipulate /məˈnɪp.jʊ.leɪt/, alphabetical /ˌæl.fəˈbɛt.ɪ.kəl/, diagonal /daɪ̯ˈæɡ(ə)nəl/

Звуки, трудные для русскоязычных:

/w/ — губы округлены, это не /v/: wizard /ˈwɪzɚd/, tweet /ˈtwiːt/
Звонкие согласные в конце слова — не оглушайте их: grid /ɡɹɪd/, vintage /ˈvɪn.tɪd͡ʒ/, plug /plʌɡ/, finalize /ˈfaɪ.nə.laɪz/, zigzag /ˈzɪɡ.zæɡ/

Как заниматься с этим видео

Прослушайте всё видео один раз молча и выпишите незнакомые слова.
Начните со скорости 0,75×, повторяйте предложение за предложением и вернитесь к обычной скорости, когда станет легко.
Запишите себя и сравните с оригиналом, обращая внимание на такие слова, как grid, variation, serif.

Что такое техника Shadowing?

Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.

Техника шедоуинга: читать полное пошаговое руководство →

Практика Shadowing: ✏️ How To Design A Modern Logo | Start To Finish - Изучайте разговорный английский по видео

Выберите режим практики

Скачать приложение

Рекомендуемое видео

Why Your Designs Still Look Amateur! (And How Pros Fix It)

The No-Code Roadmap: How I Approach Prototyping

How to Make a Mind Map - The Basics

Learn UX Storyboarding in 5 Minutes: w/ Steps and Examples | UXtweak

5 Things Under $20 Every ARCHITECT Needs

What Is Branding? 4 Minute Crash Course.

9 Designs That Inspired Meshtimes, One of Tech's Most Creative Minds | Source Material

Video 2: Shape

Architectural Design Process Explained

Beginning Graphic Design: Fundamentals

Best NextJS Folder Structures | Beginner - Intermediate - Advanced

The 3-Step System for Simplifying Your Work and Life