跟读练习: Why 7-Eleven Failed In Indonesia - 通过YouTube学习英语口语
B2
There are more than 60,000 7-Elevens across the planet, but there is one country where the convenience store chain flopped.
54 句
如果句子过短或过长，请点击 Edit 进行调整。
1
There are more than 60,000 7-Elevens across the planet, but there is one country where the convenience store chain flopped.
2
Indonesia.
3
In 2017, the chain of mini markets closed all of its stores there.
4
Here's why 7-Eleven failed in Indonesia.
5
Let's go back to 2009 when 7-Eleven got its start in the country.
6
7-Eleven's Indonesian rollout was run by a local operator, PT Modern International.
7
Contrary to its American counterpart that capitalized on to-go items and late-night munchies, 7-Eleven in Indonesia became a trendy hangout spot for locals.
8
It offered traditional 7-Eleven items like Slurpees and snacks, but also fresh local food and alcohol.
9
and alcohol.
10
7-Eleven was very popular with university students, we have the 18 to 25 age range.
11
It was a place for them to hang out at all hours of the day, all hours of the night, before the alcohol ban that was imposed in 2015.
12
This was a very popular spot to hang out, have a beer after class or after work, have free Wi-Fi, have a bite to eat.
13
As the business took off, Modern soon started to expand within the capital, Jakarta.
14
It opened its 21st store by 2010, and it hit 100 locations in 2012.
15
In 2014, the company hit peak sales of around 78 million with 190 stores.
16
The future of 7-Eleven in Indonesia seemed promising.
17
The stores remained crowded, but there was one problem.
18
People weren't spending money.
19
where actually there are some comments that, yes, there's a huge crowd in 7-Eleven, but they might just buy one drink, one fret and sit for three hours.
20
The company also attributed its lack of sales to intense competition from existing and new competitors.
21
By 2016, the number of retail outlets in Indonesia had grown from 12,000 to 40,000 in just under a decade, with many markets being the sector's fastest growing segment.
22
Two of 7-Eleven's biggest competitors were Indonesian convenience stores Indomerit and Alphamart.
23
Both chains have a long history in the country and are top players in Indonesia's convenience store market.
24
7-Eleven had 190 stores in the country, but its competitor store count absolutely squashed that.
25
As of 2017, there were more than 10,000 Alphamarts and roughly 15,000 Indomerits in Indonesia, giving Alphamart a 38% share of the market and Indomerit 47%.
26
That was the year 7-Eleven closed all of its shops.
27
But before that, it held just 0.7% of the market.
28
Regulatory issues also posed a major problem for 7-Eleven.
29
In 2015, Indonesia banned the sale of alcoholic beverages in convenience stores and minimarts.
30
After the alcohol ban took effect, 7-Eleven's net sales dropped by nearly 24 percent over the next year.
31
Unlike 7-Eleven, its rivals Indomerit and Alphamart actually reported revenue gains that year.
32
Alphamart and Indomerit were able to withstand the ban because they offered a wider range of products and services.
33
7-Eleven's geographic reach posed another big problem.
34
The convenience store chain never managed to expand beyond Jakarta and its surrounding cities, but its rivals did.
35
They are located in Jakarta, whereas other mini-marties can expand outside Jakarta.
36
One is, I think, the regulations for foreign ownership or foreign franchise of convenience stores.
37
Because Inumar and Alphamart, Alphamart and Inumar are basically local brands.
38
So they have less restriction in terms of expansion to other cities and regions.
39
Modern also cited Indonesia's economic slowdown as a reason for its diminishing revenue.
40
The chain closed down 25 underperforming stores in 2016 to cut down operation losses.
41
And Modern closed the remainder of its 7-Eleven stores in 2017.
42
However, a spokesperson from 7-Eleven said, Indonesia is an important country for us.
43
This is not the end for 7-Eleven's business.
44
The company is hoping to find a new partner to renew its efforts, and it has good reason to believe the right international partner will make all the difference.
45
Take Japan.
46
7-Eleven entered the country in 1974.
47
It partnered with Japanese chain Ito Yukato, forming York 7 Company to operate its stores.
48
It was so successful that in 2005 it bought out the company.
49
7 & I Holdings became the global owner of the American chain.
50
Today, there are more than 20,000 7-Elevens in Japan.
51
The U.S.
52
has less than 9,000.
53
So seeking a new international partner may be the key to its success.
54
Indonesian consumers will just have to wait and see.
下载应用
AI 为你说出的每个句子打分
TRENDING
热门
背景与情境
在全球有超过60,000家7-Eleven便利店，但在印度尼西亚却获得了失败的结局。2017年，这家便利店连锁关闭了在印度尼西亚的所有门店。7-Eleven于2009年进入印度尼西亚，由当地运营商PT Modern International负责，但在本土市场的表现却与美国截然不同。在初期，7-Eleven吸引了许多大学生，成为他们聚会的地方。然而，随着竞争的激烈和市场环境的变化，这一切都发生了改变。
日常交流的五个重要短语
- “我们可以去喝酒吗？” - 这个短语在社交场合非常实用。
- “这附近有什么好吃的？” - 用于询问餐饮选择。
- “你喜欢在这里待多久？” - 用于了解他人的消费习惯。
- “你有没有尝试过这个？” - 在店内推荐食物或饮品时使用。
- “这里的Wi-Fi密码是什么？” - 在需要上网时询问。
逐步模仿练习指南
要提高你的英语会话能力，尤其是在像这样的情境中，可以采用“shadow speak”技巧。下面是如何在这个视频中进行逐步模仿的具体方法：
- 收听视频 - 首先，仔细收听视频内容，特别注意发音与语调。
- 逐句重复 - 向视频中说出的每一句话进行重复，尽量模拟说话者的语音和表情。
- 识别关键用词 - 注意日常交流短语的使用，并在之后的对话中运用。
- 在社交场合练习 - 找朋友一起练习，使用你在视频中学到的短语进行对话。
- 反复练习 - 反复观看视频并进行模仿，让你的口语更流利。
通过这些步骤，你不仅可以提高口语表达能力，还可以增强在类似社会情境中的沟通信心。利用shadowspeak技术来提升你的语言能力，努力实现每一次的shadow speech练习都更加强大！
什么是跟读法？
跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。