쉐도잉 연습: Why 7-Eleven Failed In Indonesia - YouTube로 영어 말하기 배우기

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There are more than 60,000 7-Elevens across the planet, but there is one country where the convenience store chain flopped.
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There are more than 60,000 7-Elevens across the planet, but there is one country where the convenience store chain flopped.
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Indonesia.
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In 2017, the chain of mini markets closed all of its stores there.
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Here's why 7-Eleven failed in Indonesia.
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Let's go back to 2009 when 7-Eleven got its start in the country.
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7-Eleven's Indonesian rollout was run by a local operator, PT Modern International.
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Contrary to its American counterpart that capitalized on to-go items and late-night munchies, 7-Eleven in Indonesia became a trendy hangout spot for locals.
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It offered traditional 7-Eleven items like Slurpees and snacks, but also fresh local food and alcohol.
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and alcohol.
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7-Eleven was very popular with university students, we have the 18 to 25 age range.
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It was a place for them to hang out at all hours of the day, all hours of the night, before the alcohol ban that was imposed in 2015.
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This was a very popular spot to hang out, have a beer after class or after work, have free Wi-Fi, have a bite to eat.
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As the business took off, Modern soon started to expand within the capital, Jakarta.
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It opened its 21st store by 2010, and it hit 100 locations in 2012.
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In 2014, the company hit peak sales of around 78 million with 190 stores.
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The future of 7-Eleven in Indonesia seemed promising.
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The stores remained crowded, but there was one problem.
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People weren't spending money.
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where actually there are some comments that, yes, there's a huge crowd in 7-Eleven, but they might just buy one drink, one fret and sit for three hours.
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The company also attributed its lack of sales to intense competition from existing and new competitors.
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By 2016, the number of retail outlets in Indonesia had grown from 12,000 to 40,000 in just under a decade, with many markets being the sector's fastest growing segment.
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Two of 7-Eleven's biggest competitors were Indonesian convenience stores Indomerit and Alphamart.
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Both chains have a long history in the country and are top players in Indonesia's convenience store market.
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7-Eleven had 190 stores in the country, but its competitor store count absolutely squashed that.
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As of 2017, there were more than 10,000 Alphamarts and roughly 15,000 Indomerits in Indonesia, giving Alphamart a 38% share of the market and Indomerit 47%.
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That was the year 7-Eleven closed all of its shops.
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But before that, it held just 0.7% of the market.
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Regulatory issues also posed a major problem for 7-Eleven.
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In 2015, Indonesia banned the sale of alcoholic beverages in convenience stores and minimarts.
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After the alcohol ban took effect, 7-Eleven's net sales dropped by nearly 24 percent over the next year.
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Unlike 7-Eleven, its rivals Indomerit and Alphamart actually reported revenue gains that year.
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Alphamart and Indomerit were able to withstand the ban because they offered a wider range of products and services.
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7-Eleven's geographic reach posed another big problem.
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The convenience store chain never managed to expand beyond Jakarta and its surrounding cities, but its rivals did.
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They are located in Jakarta, whereas other mini-marties can expand outside Jakarta.
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One is, I think, the regulations for foreign ownership or foreign franchise of convenience stores.
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Because Inumar and Alphamart, Alphamart and Inumar are basically local brands.
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So they have less restriction in terms of expansion to other cities and regions.
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Modern also cited Indonesia's economic slowdown as a reason for its diminishing revenue.
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The chain closed down 25 underperforming stores in 2016 to cut down operation losses.
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And Modern closed the remainder of its 7-Eleven stores in 2017.
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However, a spokesperson from 7-Eleven said, Indonesia is an important country for us.
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This is not the end for 7-Eleven's business.
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The company is hoping to find a new partner to renew its efforts, and it has good reason to believe the right international partner will make all the difference.
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Take Japan.
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7-Eleven entered the country in 1974.
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It partnered with Japanese chain Ito Yukato, forming York 7 Company to operate its stores.
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It was so successful that in 2005 it bought out the company.
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7 & I Holdings became the global owner of the American chain.
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Today, there are more than 20,000 7-Elevens in Japan.
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The U.S.
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has less than 9,000.
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So seeking a new international partner may be the key to its success.
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Indonesian consumers will just have to wait and see.

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맥락 및 배경

본 영상에서는 인도네시아에서 7-Eleven 편의점 체인이 실패한 이유를 다루고 있습니다. 2009년 인도네시아에 진출한 7-Eleven은 현지 운영자인 PT Modern International에 의해 운영되었으며, 처음에는 유행을 선도하는 만남의 장소로 인기를 끌었습니다. 그러나 경쟁이 치열해지고 매출이 감소하면서 2017년에는 모든 매장이 문을 닫게 되었습니다. 이번 섹션에서는 이 영상의 주요 포인트와 함께 학습자들이 효과적으로 영어를 연습할 수 있도록 돕기 위한 유용한 정보를 제공하겠습니다.

일상 소통을 위한 5가지 주요 구문

  • “Why 7-Eleven failed in Indonesia” - 인도네시아에서 7-Eleven이 실패한 이유
  • “It was a very popular spot to hang out” - 매우 인기 있는 만남의 장소였어요
  • “People weren't spending money” - 사람들이 돈을 쓰지 않아요
  • “Regulatory issues posed a major problem” - 규제 문제는 큰 문제였어요
  • “The company is hoping to find a new partner” - 회사는 새로운 파트너를 찾기를 희망하고 있어요

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이 영상을 보면서 영어 회화 연습 및 쉐도우스피크(shadowspeak)를 위한 효과적인 접근 방식을 살펴보겠습니다. 아래의 단계별 지침을 따르세요:

  1. 영상 보기: 처음에는 전체 영상을 시청하며 내용에 익숙해지세요. 대략적인 스토리와 키워드를 이해하는 것이 중요합니다.
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이 과정을 반복하면서 영어 회화 능력을 향상시키고, IELTS 스피킹을 준비하는 데도 큰 도움이 될 것입니다. 비디오의 내용과 구문을 통해 유튜브 영어 공부를 재미있고 효과적으로 할 수 있습니다.

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

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