쉐도잉 연습: Why Airline Ticket Prices Are Unlikely To Go Down - 영상으로 영어 말하기 배우기
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If you're looking for travel bargains this summer, you might be out of luck.
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Airlines are spending billions of dollars more on fuel this year and they're passing it along to customers.
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This is how much I paid round trip to go from Newark to Barcelona last year in late October.
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I looked up the same dates for this year and it is over $1,100.
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We're going to Chicago.
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Our economy was $800.
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For two of us.
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We fly United a lot but it's expensive.
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All of them are.
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The four biggest U.S airlines control more than 82% of the seats flown by U.S carriers.
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That's up almost 2.5 percentage points since 2022.
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And they've never had this much pricing power.
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Look at how much unit revenue, meaning how much airlines are getting for their seats, has gone up in the second quarter compared with the same time last year.
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Fuel prices have come down from recent highs, but executives say that they don't expect fares to come down too,
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mainly because they're seeing that many customers are more than willing to keep paying these higher fares.
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And what are you doing here in New York?
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Bon Jovi concert.
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If I had taken an earlier flight, like an earlier day, I would have maybe saved $100.
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It's Bon Jovi, I didn't care.
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We've seen no resistance to higher fares in this revenue environment.
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Demand is incredibly strong.
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Our consumer is financially very healthy.
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Tremendous amount of wealth accumulation.
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When you ask our consumers what is their main purpose and use of discretionary funds,
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they'll say we want to participate in the experience economy with air travel being the number one.
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The industry lost what was once its biggest discount competitor in May, Spirit Airlines.
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With the collapse of Spirit Airlines, tens of millions of affordable airline seats evaporated overnight from the U.S market.
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The airline had been profitable for years, but there were a lot of challenges.
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There were changing consumer tastes that went more upmarket.
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Costs were going up for labor, for aircraft, for maintenance.
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And that ended up biting the airline.
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And ultimately, the airline could not survive in the new environment.
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Oil's higher now, but I want to be clear, it's lower than it was about a week and a half ago in that July peak.
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We've had a 40% move from the lows to the highs and where we are today.
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Truly stunning.
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Prices have been volatile because of blockages of a key shipping channel for fuel out of the Middle East.
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The on-again, off-again ceasefires with Iran have also made prices extremely volatile.
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The prices that airlines thought
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that they would be paying for jet fuel at the beginning of July were very different by the middle of a month.
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Before the war started, it was probably like 270, but I usually also fly southwest, so it's a little cheaper.
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This time I flew United and so yeah, I played 340.
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We'll talk about oil prices.
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The reality is that airport fees and maintenance expenses and labor, all those have gone up much more even than the price of oil.
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And in fact, even with prices today, airfares are still down about 13% in real terms compared to where they they were pre-COVID.
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But just because all of the airlines are charging you more, it doesn't mean that they're all doing well.
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Delta and United account for almost all of the industry's profits.
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We posted a $1.4 billion profit, 9% margins, and came in above the top end of the guidance range.
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And to put that in context, we estimate over 60% of the industry's profits this quarter will be delta,
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despite only having 20% of the market share.
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And that's reflected in its stock performance.
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Here's a look at the four biggest U.S airlines over the past five years.
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But as the cost of business keeps going up and airfare follows, airline executives say that key to their success is going to be customers' willingness to keep paying more to fly,
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and also for those customers to spend more on those lucrative airline credit cards.
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We're giving our customers the reason to buy up, giving them the reason.
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And that's all rooted in a better customer experience, a network that gets them to where they want to go,
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leading in loyalty and really making sure that they have the ability to buy up.
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Even though deals are harder to come by this year, I do have some tips.
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If you can, travel in the off-season when schools are back in session.
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Also look for midweek departures, say a Tuesday or a Wednesday.
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And there are also tools now that will help you optimize your credit card points and your airline miles.
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이 비디오는 누구를 위한 건가요?
영어 회화 연습을 하고 싶은 중급 이상 학습자, 특히 IELTS 스피킹 준비생이나 유튜브 영어 공부를 통해 실용적인 주제를 다루고 싶은 사람들에게 적합합니다. 여행 경제, 기업 경영, 소비자 행태 등 다양한 주제가 섞여 있어 일상 회화뿐만 아니라 논술적 표현도 연습할 수 있습니다. 쉐도잉(shadow speak) 연습에 좋은 자료로, 빠른 속도의 대화와 다양한 어조를 익힐 수 있습니다.
빼놓을 수 없는 단어와 관용구
- pricing power: 가격 결정력. 기업이 제품 가격을 높여도 소비자가 지불할 의향이 있어 가격을 조절할 수 있는 능력.
- discretionary funds: 재량적 지출 금액. 필수 지출 외에 자유롭게 사용할 수 있는 돈.
- lucrative: 수익성이 높은. 돈을 많이 벌 수 있는.
- buy up: 고급 제품/서비스를 구매하다. 본문에서는 비행기 좌석을 더 비싼 등급으로 업그레이드하다는 의미.
어떻게 발음을 올바르게 할까요?
이 비디오의 발음은 미국 영어로, 빠르지만 명확합니다. 특히 단어 사이의 연결 발음에 주목해야 합니다. 예를 들어 "look up"은 /lukʌp/가 아니라 /lʊkʌp/로, "because of"는 /bɪkəzʌv/처럼 발음됩니다. 또한 "volatile" (/vɑːlətl/)과 "lucrative" (/luːkrətɪv/)과 같은 어려운 단어의重音 위치를 주의하세요. 쉐도잉 연습 시에는 문장의 리듬을 따라가며, 강세가 있는 단어를 강조하여 발음하는 것이 중요합니다. 예를 들어 "demand is incredibly strong"에서 "incredibly"와 "strong"을 강조하면 자연스러운 어조가 됩니다.
실전 연습 Tip
유튜브 영어 공부를 할 때는 비디오를 2-3번 반복해서 듣고, 쉐도잉을 해보세요. 먼저 전체 내용을 이해한 후, 문장을 분할하여 발음과 리듬을 따라합니다. 특히 "airfare follows"나 "customers willingness to keep paying"와 같은 구문은 연결 발음이 중요하니 집중적으로 연습하세요. 또한, 비디오에서 제시된 여행 팁을 영어로 다시 말해보는 연습을 하면, 실제 회화에서 사용할 수 있는 표현을 익힐 수 있습니다.
쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법
쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.