쉐도잉 연습: How Walmart Is Hoping Its New Tech Will Help Shoppers And Employees - 영상으로 영어 말하기 배우기

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If you think about digital shelf labels, what we're doing here is trying to make things super easy for associates and the customer.

And as you think about technology in general, that's what we're doing.

These are Walmart's new digital shelf labels, or DSLs.

They're used in more than 4 ,300 U .S stores already

and expected to be chain -wide by the end of the year.

With DSLs, employees update prices using a mobile app rather than using paper tags, which can otherwise take all day.

Before we had digital tax, every single time that you would do like a modular that is new, you're going to have to use everything in paper.

So we're going to have to look back and forth to see where it belongs.

Other than helping staff with stocking and returns, they also speed up the time it takes the consumer to find an item.

A Walmart store typically carries around 120 ,000 items.

It's all about, are we taking away tasks that associates don't find value at?

If you took the customer's position on that, they want to see the price.

They want it clearly visible.

And then if they're struggling trying to find an item, they want to be able to get in and get out with speed.

DSLs are a part of Walmart's recent focus on improving the in -store experience.

Sales were lower than expected in its latest quarter.

In fact, it was the company's smallest sales gain in more than six years.

Analysts say it has less to do with Walmart and more to do with Americans' finances.

Shoppers across the country are spending cautiously as the war in Iran and inflation continue to drive up prices.

That's put pressure on Walmart's stock since May.

But Walmart's new tech also comes as consumer anxiety over dynamic pricing is front and center.

Shoppers worry the system will mimic rideshare apps or airlines' ability to increase prices based on demand, though the company has pushed back.

Walmart is going all in on technology right now.

I'm at a store outside of New York to take a closer look at some of these new features.

Walmart has been trying to enhance its customer experience for years, from delivery times and drone delivery to inside its stores.

Since 2024, it's spent billions on modernizing hundreds of locations and building dozens of new ones.

Its latest 20 stores have features like QR codes and DSLs.

The biggest priority that we had is how do we continue to accelerate from a speed standpoint?

We have a Walmart store located within 10 miles of 90 % of the U .S population.

And so our focus is how do we get goods to the consumer faster than ever before?

So we're in the pharmacy section.

I'm looking for magnesium.

OK, so we'll hit magnesium.

This first one looks great.

Should tell us aisle G9.

And then we will say flash the price tag.

There it is.

And there it is.

So this is the one you want.

Cathy says the feature has been used 5 million times since its rollout this year.

Staff has their own version called the pick -to -light feature.

Their other tool is called Stock -to -Light, which shows which shelves are empty or low on inventory.

How do these digital shelf labels fit into Walmart's broader technology strategy?

What we're doing here is trying to make things super easy for associates and the customer.

Walmart is also expanding its radio frequency identification, or RFID technology, which it's used for decades.

These are smart chips that use radio waves to track products throughout the store and supply chain.

Almost all of our items in apparel have electronic product codes in them.

We would spend all of our time counting this to make sure we had the right amount of stock on the floor.

Now you can use that RFID just to scan this and you capture all of that data.

For a retailer that's constantly managing price and inventory, these small changes could have a big impact and further set it apart from competitors.

Especially as inflation remains high and spending slow.

Analysts say Walmart is winning and retaining customers in part because of its rollbacks, what it calls temporary price drops, and deals.

It more than doubled the markdowns in its most recent quarter.

Now it'll have an easier time managing them at a time when consumers need them the most.

Dynamic pricing, which is when businesses change prices in real time based on market demand, is controversial.

States like Connecticut, Maryland, and New Jersey have enacted laws that restrict the use of personal data to set individualized prices.

This is a form of dynamic pricing called surveillance pricing.

The FTC is considering a ban, too.

New Jersey went a step further in July, implementing a one -year pause on any new electronic shelf labels while the state studies them.

Walmart told CNBC in a statement

that its DSL technology has already been installed in its New Jersey stores and that its labels are,

quote, not a tool for surveillance pricing and are simply a modern way to display a price.

DSLs operate on a closed system and do not interact with shoppers or collect any information about them.

Walmart's price changes are mostly planned ahead of time

and done overnight there's a person not a robot making the

pricing decisions although the system is what implements them plus some

store managers will still be able to lower prices for customers

in real time to remain competitive digital shelf labels have been around for a long time

so this is actually not new technology

but we designed it to display a price

and to be able to identify

and flash for a customer associate that's what we designed this technology to do and and that's what the technology is doing.

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이 영상에는 섀도잉할 문장 72개와 단어 978개가 있습니다. 말하는 구간의 길이는 5:52입니다. 화자는 분당 약 167단어로, 일상 대화에 가까운 자연스러운 속도로 말합니다. 단어의 83%가 영어에서 가장 많이 쓰이는 3,000단어에 속합니다. 나머지는 연습 전에 미리 확인해 두세요.

이 영상의 핵심 어휘

영상에 나오는 익혀 둘 만한 단어 15개를 발음, 뜻과 함께 정리했습니다.

단어	발음	뜻
label 명사	/ˈleɪ.bəl/	라벨, 레이블
shelf 명사	/ʃɛlf/	선반
associate 명사	/əˈsoʊʃi.ət/	제휴자, 조합원
surveillance 명사	/sɚˈveɪ.ləns/	감시
inflation 명사	/ɪnˈfleɪ.ʃən/	인플레이션, 인플레
inventory 명사	/ˈɪn.vən.tɹi/	재고
temporary 형용사	/ˈtɛmp(əˌɹ)ɛɹi/	일시적인
anxiety 명사	/æŋˈzaɪ.əti/	걱정, 불안
capture 동사	/ˈkæp.(t)ʃɚ/	포획하다
priority 명사	/pɹaɪˈɒɹɪti/	우선, 우선권
visible 형용사	/ˈvɪzɪb(ə)l/	보이는
belong 동사	/bɪˈlɒŋ/	속하다
collect 동사	/ˈkɑlɪkt/	수집하다
frequency 명사	/ˈfɹiːkwənsi/	빈도
expand 동사	/ɪkˈspænd/	펴다, 피다

영상에 나오는 구동사

단어	뜻
look back 동사	돌아보다

이 영상의 문법

화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.

문형	영상 속 표현
현재완료 have/has + 과거분사 — 과거의 일이 지금도 관련이 있을 때	has pushed · has been · have enacted
수동태 be + 과거분사 — 누가 하는지보다 무슨 일이 일어나는지에 초점	is called · been installed
관계절 who / which + 절 — 사람이나 사물에 대한 추가 정보	tags, which can · pricing, which is

주의할 발음

화자는 we're, I'm, they're 같은 축약형과 약화된 형태를 13번 사용합니다. 들리는 대로 짧게 발음하세요.

“sh”와 “zh” 소리: shelf /ʃɛlf/, associate /əˈsoʊʃi.ət/, flash /flæʃ/, inflation /ɪnˈfleɪ.ʃən/, capture /ˈkæp.(t)ʃɚ/
긴 단어 — 강세 위치에 주의: associate /əˈsoʊʃi.ət/, temporary /ˈtɛmp(əˌɹ)ɛɹi/, anxiety /æŋˈzaɪ.əti/, priority /pɹaɪˈɒɹɪti/, controversial /ˌkɑn.tɹəˈvɝ.ʃəl/

이 영상으로 연습하는 방법

먼저 말하지 않고 영상을 끝까지 듣고 모르는 단어를 적어 둡니다.
0.75배속으로 한 문장씩 섀도잉을 시작하고, 익숙해지면 보통 속도로 돌아갑니다.
자신의 목소리를 녹음해 원본과 비교하고, label, shelf, associate 같은 단어에 특히 주의합니다.

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

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쉐도잉 연습: How Walmart Is Hoping Its New Tech Will Help Shoppers And Employees - 영상으로 영어 말하기 배우기

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