Prática de Shadowing: How Walmart Is Hoping Its New Tech Will Help Shoppers And Employees - Aprenda a falar inglês com vídeo
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If you think about digital shelf labels, what we're doing here is trying to make things super easy for associates and the customer.
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And as you think about technology in general, that's what we're doing.
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These are Walmart's new digital shelf labels, or DSLs.
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They're used in more than 4 ,300 U .S stores already
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and expected to be chain -wide by the end of the year.
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With DSLs, employees update prices using a mobile app rather than using paper tags, which can otherwise take all day.
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Before we had digital tax, every single time that you would do like a modular that is new, you're going to have to use everything in paper.
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So we're going to have to look back and forth to see where it belongs.
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Other than helping staff with stocking and returns, they also speed up the time it takes the consumer to find an item.
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A Walmart store typically carries around 120 ,000 items.
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It's all about, are we taking away tasks that associates don't find value at?
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If you took the customer's position on that, they want to see the price.
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They want it clearly visible.
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And then if they're struggling trying to find an item, they want to be able to get in and get out with speed.
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DSLs are a part of Walmart's recent focus on improving the in -store experience.
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Sales were lower than expected in its latest quarter.
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In fact, it was the company's smallest sales gain in more than six years.
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Analysts say it has less to do with Walmart and more to do with Americans' finances.
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Shoppers across the country are spending cautiously as the war in Iran and inflation continue to drive up prices.
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That's put pressure on Walmart's stock since May.
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But Walmart's new tech also comes as consumer anxiety over dynamic pricing is front and center.
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Shoppers worry the system will mimic rideshare apps or airlines' ability to increase prices based on demand, though the company has pushed back.
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Walmart is going all in on technology right now.
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I'm at a store outside of New York to take a closer look at some of these new features.
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Walmart has been trying to enhance its customer experience for years, from delivery times and drone delivery to inside its stores.
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Since 2024, it's spent billions on modernizing hundreds of locations and building dozens of new ones.
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Its latest 20 stores have features like QR codes and DSLs.
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The biggest priority that we had is how do we continue to accelerate from a speed standpoint?
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We have a Walmart store located within 10 miles of 90 % of the U .S population.
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And so our focus is how do we get goods to the consumer faster than ever before?
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So we're in the pharmacy section.
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I'm looking for magnesium.
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OK, so we'll hit magnesium.
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This first one looks great.
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Should tell us aisle G9.
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And then we will say flash the price tag.
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There it is.
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And there it is.
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So this is the one you want.
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Cathy says the feature has been used 5 million times since its rollout this year.
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Staff has their own version called the pick -to -light feature.
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Their other tool is called Stock -to -Light, which shows which shelves are empty or low on inventory.
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How do these digital shelf labels fit into Walmart's broader technology strategy?
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What we're doing here is trying to make things super easy for associates and the customer.
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Walmart is also expanding its radio frequency identification, or RFID technology, which it's used for decades.
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These are smart chips that use radio waves to track products throughout the store and supply chain.
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Almost all of our items in apparel have electronic product codes in them.
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We would spend all of our time counting this to make sure we had the right amount of stock on the floor.
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Now you can use that RFID just to scan this and you capture all of that data.
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For a retailer that's constantly managing price and inventory, these small changes could have a big impact and further set it apart from competitors.
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Especially as inflation remains high and spending slow.
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Analysts say Walmart is winning and retaining customers in part because of its rollbacks, what it calls temporary price drops, and deals.
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It more than doubled the markdowns in its most recent quarter.
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Now it'll have an easier time managing them at a time when consumers need them the most.
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Dynamic pricing, which is when businesses change prices in real time based on market demand, is controversial.
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States like Connecticut, Maryland, and New Jersey have enacted laws that restrict the use of personal data to set individualized prices.
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This is a form of dynamic pricing called surveillance pricing.
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The FTC is considering a ban, too.
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New Jersey went a step further in July, implementing a one -year pause on any new electronic shelf labels while the state studies them.
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Walmart told CNBC in a statement
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that its DSL technology has already been installed in its New Jersey stores and that its labels are,
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quote, not a tool for surveillance pricing and are simply a modern way to display a price.
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DSLs operate on a closed system and do not interact with shoppers or collect any information about them.
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Walmart's price changes are mostly planned ahead of time
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and done overnight there's a person not a robot making the
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pricing decisions although the system is what implements them plus some
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store managers will still be able to lower prices for customers
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in real time to remain competitive digital shelf labels have been around for a long time
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so this is actually not new technology
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but we designed it to display a price
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and to be able to identify
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and flash for a customer associate that's what we designed this technology to do and and that's what the technology is doing.
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Vocabulário e dicas de fala para esta lição
Este vídeo tem 72 frases e 978 palavras para praticar shadowing. A fala dura 5:52. O falante fala em ritmo natural, cerca de 167 palavras por minuto, próximo de uma conversa do dia a dia. 83% das palavras estão entre as 3.000 mais comuns do inglês; vale a pena estudar o restante antes de começar.
Vocabulário principal deste vídeo
15 palavras do vídeo que vale a pena aprender, com pronúncia e significado:
| Palavra | Pronúncia | Significado |
|---|---|---|
| label substantivo | /ˈleɪ.bəl/ | etiqueta, rótulo |
| shelf substantivo | /ʃɛlf/ | prateleira, estante |
| associate substantivo | /əˈsoʊʃi.ət/ | associado |
| dynamic adjetivo | /daɪˈnæm.ɪk/ | dinâmico |
| flash verbo | /flæʃ/ | lampejar |
| implement verbo | /ˈɪmpləmənt/ | implementar |
| surveillance substantivo | /sɚˈveɪ.ləns/ | vigilância |
| inflation substantivo | /ɪnˈfleɪ.ʃən/ | inflação |
| inventory substantivo | /ˈɪn.vən.tɹi/ | inventário, existências |
| temporary adjetivo | /ˈtɛmp(əˌɹ)ɛɹi/ | temporário |
| anxiety substantivo | /æŋˈzaɪ.əti/ | angústia, ansiedade |
| tag substantivo | /tæɡ/ | etiqueta |
| capture verbo | /ˈkæp.(t)ʃɚ/ | capturar |
| priority substantivo | /pɹaɪˈɒɹɪti/ | prioridade, prioridades |
| visible adjetivo | /ˈvɪzɪb(ə)l/ | visível |
Phrasal verbs que você vai ouvir
| Palavra | Pronúncia | Significado |
|---|---|---|
| take away verbo | /ˌteɪk əˈweɪ/ | levar embora, retirar |
Gramática neste vídeo
As estruturas que o falante mais usa, com as palavras exatas do vídeo:
| Estrutura | No vídeo |
|---|---|
| Present perfect have/has + particípio passado — uma ação passada que ainda importa agora | has pushed · has been · have enacted |
| Voz passiva be + particípio passado — o foco está no que acontece, não em quem faz | is called · been installed |
| Orações relativas who / which + oração — informação extra sobre uma pessoa ou coisa | tags, which can · pricing, which is |
Pronúncia para ficar de olho
O falante usa 13 contrações e formas reduzidas, como we're, I'm, they're. Diga-as na forma curta, do jeito que você ouve.
- Os sons de “sh” e “zh”: shelf /ʃɛlf/, associate /əˈsoʊʃi.ət/, flash /flæʃ/, inflation /ɪnˈfleɪ.ʃən/, capture /ˈkæp.(t)ʃɚ/
- Palavras longas — acerte a sílaba tônica: associate /əˈsoʊʃi.ət/, temporary /ˈtɛmp(əˌɹ)ɛɹi/, anxiety /æŋˈzaɪ.əti/, priority /pɹaɪˈɒɹɪti/, controversial /ˌkɑn.tɹəˈvɝ.ʃəl/
Como praticar com este vídeo
- Ouça o vídeo inteiro uma vez sem falar e anote as palavras que você não conhece.
- Comece na velocidade 0,75×, faça shadowing frase por frase e volte à velocidade normal quando ficar fácil.
- Grave a sua voz e compare com o original, prestando atenção a palavras como label, shelf, associate.
O que é a Técnica de Shadowing?
Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.