تدريب Shadowing: How Walmart Is Hoping Its New Tech Will Help Shoppers And Employees - تعلم التحدث بالإنجليزية عبر الفيديو
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If you think about digital shelf labels, what we're doing here is trying to make things super easy for associates and the customer.
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And as you think about technology in general, that's what we're doing.
وبينما تفكر في التكنولوجيا بشكل عام، هذا هو ما نقوم به.
3
These are Walmart's new digital shelf labels, or DSLs.
هذه هي ملصقات الأرفف الرقمية الجديدة من Walmart، أو ما يُعرف بـ DSLs.
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They're used in more than 4 ,300 U .S stores already
تُستخدم هذه المنتجات بالفعل في أكثر من 4300 متجر في الولايات المتحدة.
5
and expected to be chain -wide by the end of the year.
ومن المتوقع أن يتم تطبيقه على مستوى السلسلة بالكامل بحلول نهاية العام.
6
With DSLs, employees update prices using a mobile app rather than using paper tags, which can otherwise take all day.
باستخدام لغات المجالات المتخصصة (DSLs)، يقوم الموظفون بتحديث الأسعار عبر تطبيق جوال بدلاً من استخدام البطاقات الورقية، وهي المهمة التي كانت تستغرق يوماً كاملاً في السابق.
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Before we had digital tax, every single time that you would do like a modular that is new, you're going to have to use everything in paper.
قبل أن نحصل على النظام الضريبي الرقمي، كان يتعين عليك في كل مرة تقوم فيها بإجراء وحدة ضريبية جديدة، استخدام الأوراق بالكامل.
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So we're going to have to look back and forth to see where it belongs.
لذا سيتعين علينا النظر ذهابًا وإيابًا لتحديد المكان الذي ينتمي إليه.
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Other than helping staff with stocking and returns, they also speed up the time it takes the consumer to find an item.
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A Walmart store typically carries around 120 ,000 items.
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It's all about, are we taking away tasks that associates don't find value at?
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If you took the customer's position on that, they want to see the price.
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They want it clearly visible.
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And then if they're struggling trying to find an item, they want to be able to get in and get out with speed.
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DSLs are a part of Walmart's recent focus on improving the in -store experience.
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Sales were lower than expected in its latest quarter.
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In fact, it was the company's smallest sales gain in more than six years.
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Analysts say it has less to do with Walmart and more to do with Americans' finances.
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Shoppers across the country are spending cautiously as the war in Iran and inflation continue to drive up prices.
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That's put pressure on Walmart's stock since May.
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But Walmart's new tech also comes as consumer anxiety over dynamic pricing is front and center.
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Shoppers worry the system will mimic rideshare apps or airlines' ability to increase prices based on demand, though the company has pushed back.
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Walmart is going all in on technology right now.
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I'm at a store outside of New York to take a closer look at some of these new features.
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Walmart has been trying to enhance its customer experience for years, from delivery times and drone delivery to inside its stores.
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Since 2024, it's spent billions on modernizing hundreds of locations and building dozens of new ones.
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Its latest 20 stores have features like QR codes and DSLs.
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The biggest priority that we had is how do we continue to accelerate from a speed standpoint?
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We have a Walmart store located within 10 miles of 90 % of the U .S population.
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And so our focus is how do we get goods to the consumer faster than ever before?
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So we're in the pharmacy section.
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I'm looking for magnesium.
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OK, so we'll hit magnesium.
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This first one looks great.
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Should tell us aisle G9.
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And then we will say flash the price tag.
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There it is.
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And there it is.
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So this is the one you want.
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Cathy says the feature has been used 5 million times since its rollout this year.
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Staff has their own version called the pick -to -light feature.
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Their other tool is called Stock -to -Light, which shows which shelves are empty or low on inventory.
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How do these digital shelf labels fit into Walmart's broader technology strategy?
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What we're doing here is trying to make things super easy for associates and the customer.
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Walmart is also expanding its radio frequency identification, or RFID technology, which it's used for decades.
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These are smart chips that use radio waves to track products throughout the store and supply chain.
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Almost all of our items in apparel have electronic product codes in them.
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We would spend all of our time counting this to make sure we had the right amount of stock on the floor.
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Now you can use that RFID just to scan this and you capture all of that data.
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For a retailer that's constantly managing price and inventory, these small changes could have a big impact and further set it apart from competitors.
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Especially as inflation remains high and spending slow.
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Analysts say Walmart is winning and retaining customers in part because of its rollbacks, what it calls temporary price drops, and deals.
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It more than doubled the markdowns in its most recent quarter.
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Now it'll have an easier time managing them at a time when consumers need them the most.
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Dynamic pricing, which is when businesses change prices in real time based on market demand, is controversial.
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States like Connecticut, Maryland, and New Jersey have enacted laws that restrict the use of personal data to set individualized prices.
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This is a form of dynamic pricing called surveillance pricing.
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The FTC is considering a ban, too.
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New Jersey went a step further in July, implementing a one -year pause on any new electronic shelf labels while the state studies them.
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Walmart told CNBC in a statement
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that its DSL technology has already been installed in its New Jersey stores and that its labels are,
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quote, not a tool for surveillance pricing and are simply a modern way to display a price.
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DSLs operate on a closed system and do not interact with shoppers or collect any information about them.
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Walmart's price changes are mostly planned ahead of time
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and done overnight there's a person not a robot making the
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pricing decisions although the system is what implements them plus some
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store managers will still be able to lower prices for customers
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in real time to remain competitive digital shelf labels have been around for a long time
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so this is actually not new technology
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but we designed it to display a price
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and to be able to identify
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and flash for a customer associate that's what we designed this technology to do and and that's what the technology is doing.
تنزيل التطبيق
كل ما تحتاجه للتحدث بطلاقة
تقييم النطق بالذكاء الاصطناعيتقييم كل جملة
تدريب IPAأتقن كل صوت
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المفردات وملاحظات التحدث لهذا الدرس
يحتوي هذا الفيديو على 72 جملة و978 كلمة للتدرب على الترديد. مدة الكلام 5:52. يتكلم المتحدث بسرعة طبيعية، نحو 167 كلمة في الدقيقة، قريبة من المحادثة اليومية. 83% من الكلمات ضمن أكثر 3,000 كلمة شيوعًا في الإنجليزية، ويُستحسن مراجعة الباقي قبل البدء.
أهم المفردات في هذا الفيديو
15 كلمة من الفيديو تستحق التعلّم، مع النطق والمعنى:
| الكلمة | النطق | المعنى |
|---|---|---|
| label اسم | /ˈleɪ.bəl/ | مُلْصَق, بِطَاقَة |
| shelf اسم | /ʃɛlf/ | رَفّ |
| implement فعل | /ˈɪmpləmənt/ | نَفَّذَ, نَجَزَ |
| inflation اسم | /ɪnˈfleɪ.ʃən/ | تَضَخُّم |
| inventory اسم | /ˈɪn.vən.tɹi/ | جَرْد |
| temporary صفة | /ˈtɛmp(əˌɹ)ɛɹi/ | مُؤَقَّت |
| anxiety اسم | /æŋˈzaɪ.əti/ | قَلَق |
| capture فعل | /ˈkæp.(t)ʃɚ/ | أَسَرَ |
| priority اسم | /pɹaɪˈɒɹɪti/ | أَوَّلَِيَّة, أَوْلَوِيَّة |
| visible صفة | /ˈvɪzɪb(ə)l/ | مَنْظُور |
| belong فعل | /bɪˈlɒŋ/ | اِنْتَمَى |
| collect فعل | /ˈkɑlɪkt/ | جَمَعَ |
| frequency اسم | /ˈfɹiːkwənsi/ | تَرَدُّد |
| expand فعل | /ɪkˈspænd/ | وَسَّعَ |
| robot اسم | /ˈɹoʊ.bɑt/ | رُوبُوت, رُوبُوط |
الأفعال المركبة التي ستسمعها
| الكلمة | المعنى |
|---|---|
| look back فعل | اِلْتَفَتَ, اِسْتَدَارَ |
القواعد في هذا الفيديو
أكثر التراكيب التي يستخدمها المتحدث، مع العبارات نفسها من الفيديو:
| التركيب | في الفيديو |
|---|---|
| المضارع التام have/has + اسم المفعول — حدث ماضٍ ما زال له أثر الآن | has pushed · has been · have enacted |
| المبني للمجهول be + اسم المفعول — التركيز على ما يحدث لا على من يفعله | is called · been installed |
| جمل الوصل who / which + جملة — معلومة إضافية عن شخص أو شيء | tags, which can · pricing, which is |
نطق يحتاج إلى انتباه
يستخدم المتحدث 13 من الصيغ المختصرة، مثل we're, I'm, they're. انطقها بصيغتها القصيرة كما تسمعها.
- أصوات “sh” و“zh”: shelf /ʃɛlf/, associate /əˈsoʊʃi.ət/, flash /flæʃ/, inflation /ɪnˈfleɪ.ʃən/, capture /ˈkæp.(t)ʃɚ/
- الكلمات الطويلة — انتبه لموضع النبر: associate /əˈsoʊʃi.ət/, temporary /ˈtɛmp(əˌɹ)ɛɹi/, anxiety /æŋˈzaɪ.əti/, priority /pɹaɪˈɒɹɪti/, controversial /ˌkɑn.tɹəˈvɝ.ʃəl/
كيف تتدرب بهذا الفيديو
- استمع إلى الفيديو كاملًا مرة واحدة دون أن تتكلم، ودوّن الكلمات التي لا تعرفها.
- ابدأ بسرعة 0.75×، وردّد جملة جملة، ثم عُد إلى السرعة العادية عندما يصبح الأمر سهلًا.
- سجّل صوتك وقارنه بالأصل، مع الانتباه إلى كلمات مثل label, shelf, implement.
ما هي تقنية التظليل الصوتي؟
التظليل الصوتي (Shadowing) تقنية تعلم لغة مدعومة علمياً، طُورت أصلاً لتدريب المترجمين الفوريين المحترفين. الطريقة بسيطة لكنها قوية: تستمع لصوت إنجليزي أصلي وتكرره فوراً بصوت عالٍ — كظل يتبع المتحدث بتأخير 1-2 ثانية. تُظهر الأبحاث تحسناً كبيراً في دقة النطق والتنغيم والإيقاع وربط الأصوات والاستماع والطلاقة.